Test bank for marketing 10th edition kerin

... for controllable marketing mix factors? A B C D E environmental forces macromarketing forces marketing management factors the four Ps of marketing micromarketing factors Key term definition? ?marketing. .. micromarketing micro economics marketing cultural marketing macromarketing megamarketing 159 Which of the following statements best distinguishes macromarketing from micromarketing? A B C D Macromarketing... uses a marketing program and micromarketing does not Macromarketing is affected by environmental forces but micromarketing is not Micromarketing is affected by environmental forces but macromarketing