250714576 workshop university20 hue 2014

Enhancing Higher Education with Innovative ICT Hue University December 2014 9/18/20 Hue 2014 Agenda • • • • Context Electronic Learning and Innovative ICT for the Higher Education Sector University 2.0 Examples 9/18/20 Hue 2014 Introduction • Matt Glowatz – College Lecturer at UCD • • – Social Media & eLearning -> University2.0 School of Business • • • eBusiness, eMarketing, Social Media, MIS & ICT strategy Research • – UG and PG modules Teaching and Learning Committee Academic Coordinator for International Students Other 9/18/20 – UCD Centre of the Future of Learning – EU Mundus scholarship (Oman, November 2013) – Irish Internet Net Visionary Awards Winner 2006 (“Educational Contribution” Category) Hue 2014 Contact Details Matt Glowatz matt.glowatz@ucd.ie 9/18/20 Hue 2014 Teaching Philosophy • My main goals are to disseminate knowledge and to encourage learning beyond classroom sessions – Achieving a semester-long lasting (and beyond) "learning from each other” collaborative learning environment utilising innovative eLearning tools • The most important thing that I expect of my students is to move away from surface learning (passive listeners) in order to become active learners 9/18/20 Hue 2014 9/18/20 Hue 2014 Learning • Curriculum Design – Student Input Hours – Focus on “out of classroom” activities – Learning by doing – Opportunity to implement innovative initiatives • Focus on mobile applications/initiatives – Example 9/18/20 Hue 2014 Learning 9/18/20 Hue 2014 It’s only the beginning 9/18/20 Hue 2014 Screenification of Education 9/18/20 Hue 2014 10 Qualitative Metrics 9/18/20 Hue 2014 50 Qualitative Metrics • Measuring Customer Support – Issue Resolution Rate • Outlines the percentage of customer service enquiries resolved satisfactory using the organisation’s social media channels • Cases resolved through SM / all cases – Example • • • 9/18/20 100 overall customer support cases 25 successfully resolved through FB and Twitter 25% issue resolution rate Hue 2014 51 Qualitative Metrics • Measuring Innovation – Topic Trends – Aims to identify KEY products/services/brands – Number of specific topic mentions / all topic mentions 9/18/20 Hue 2014 52 Qualitative Metrics • Measuring Innovation – Topic Trends – Example • • • • • • Brand A: 40 mentions Brand B: 100 mentions Brand C: 20 mentions A 40/160 -> 40% B 100/160 -> 62.5% C 20/160 -> 12.5% – Trending Twitter #hashtags 9/18/20 Hue 2014 53 Social Media Metrics • Cost/Benefit Implications – Tangible/Intangible Costs • • • Definable investment costs depending on engagement level (no, passive/reactive, active) • • • • Reputation, Branding, Awareness HR costs Reputation, Branding – Tangible/Intangible Benefits 9/18/20 Customer Base Content re-distribution via Social Media Revenue Hue 2014 54 Social Media - Metrics • Non-Financial Impact (intangible) – Web site visitors – (Online) Reputation – Likes, Followers, Subscribers – Positive press, re-tweets (content re-distribution (viral marketing), eWoM – Complaints, negative press – How to measure impact? 9/18/20 Hue 2014 55 Social Media Campaigns e nn a h l on ti ti c pe be e m u g T a co ou B Bp Y F F of of of h h n c h c n n nc aig u u u a p a L L La am C r te i Tw N t en nt m e e s s em erti ti v r d e dv e a p pa dio s a R ew Time 9/18/20 Hue 2014 56 Social Media - Metrics Monthlytransac ons(sales) After Social Media 30 25 Before Social Media 20 15 10 Predicted Jan 9/18/20 Feb Mar Hue 2014 May Jun 57 Feedback and Control • Make mistakes and learn – Project post mortem • • • 9/18/20 Things that worked Things that didn’t work Recommendations for future implementations Hue 2014 58 Social Media Entrepreneurship 9/18/20 Hue 2014 59 Examples • Recruiting Students • Current Students – Twitter, Facebook, YouTube, Mobile – Advising & Mentoring • Twitter, Facebook, YouTube, Mobile • Alumni • Public Relations, Brand Exposure – Twitter, Facebook, YouTube, Mobile, LinkedIn – Twitter, Facebook, YouTube, Mobile 9/18/20 Hue 2014 60 CCI Framework 9/18/20 Hue 2014 61 Questions & Answers 9/18/20 Hue 2014 62 Contact Details Matt Glowatz matt.glowatz@ucd.ie 9/18/20 Hue 2014 63 cảm ơn bạn Thank You 9/18/20 Hue 2014 64 ... Example 9/18/20 Hue 2014 Learning 9/18/20 Hue 2014 It’s only the beginning 9/18/20 Hue 2014 Screenification of Education 9/18/20 Hue 2014 10 9/18/20 Hue 2014 11 iStudent 9/18/20 Hue 2014 12 Capturing... Teaching & Learning Hue 2014 27 CCI Framework 9/18/20 Hue 2014 28 HR Motivation Manager Course Motivation Behaviour Rewards 9/18/20 Hue 2014 29 iStudent WIFI/Internet 9/18/20 Hue 2014 30 University... network Moving towards “UGC-based peer learning” Why? Hue 2014 16 Cisco Research (2011) 9/18/20 Hue 2014 17 Cisco Research (2011) 9/18/20 Hue 2014 18 Net Generation • ICT is dominating today’s student,