Motorbike maintenance in vietnam shared by worldline technoloogy

Motorbike maintenance in Vietnam Q&Me is online market research provided by Asia Plus Inc Asia Plus Inc Objective Motorbike is the main transportation in Vietnam This survey was made with an intention to understand Vietnamese motorbike maintenance behavior The survey was conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018 Motorbike maintenance behavior in Vietnam Motorbike brands in use Total By city HCM 69% 23% Yamaha 19% Ha Noi Honda 74% 86% Other cities Honda 11% 69% Yamaha Suzuki 24% SYM Piaggio Honda is the top brand Vietnam with 74% market share, and extremely strong in north Q What is the motorbike brand that you use most often? How to check the maintenance timing How often you check How you check? By Kilometers 20% 14% 26% 1000 kilometers 2000 kilometers 3000 kilometers 21% 32% 5000 kilometers Others 38% By time 55% 7% Once every month 11% 15% Once every - months Once every - months 36% Only when motorbike has issues Based on the kilometers 31% Based on the time Q Which kilometer mark/ time period that you take your motorcycle to maintenance? Once every months Once a year Location for motorbike maintenance 17% 33% 30% 36% 31% 38% 31% 38% 37% 83% 67% 70% 64% 69% Total Male Female HCM 62% Ha Noi Brand service shop 69% Others 62% 63% Lower Income Middle Income Upper Income Local repair shop Upper income people prefer to take their motorbike to brand service shop for maintenance than other classes Q Which place you often maintenance your motorcycle? Maintenance shop decision factors Total Male Female 18-24 25 - 29 30-39 Bought from this shop Nearby location Good service quality 50% 52% 48% 51% 48% 50% 42% 39% 45% 42% 38% 46% 39% 42% 36% 35% 46% 38% Reasonable Know the Motorbike cost staff official store 29% 32% 26% 30% 30% 28% 19% 17% 20% 14% 19% 24% 18% 18% 18% 16% 16% 23% Brand specialty 16% 14% 17% 11% 16% 21% Recommend Comfortable ed by Due to big atomospher friends size e /relatives 10% 5% 5% 8% 5% 6% 11% 7% 5% 10% 5% 4% 9% 6% 7% 10% 6% 6% The shops that bikes were bought tend to be used for maintenance as well Q Why you choose this location? Behaviors of oil and tire maintenance Experiences of oil and tire exchange Oil 99% 99% Tire 99% 100% 86% 86% 87% 97% 72% 53% < year 1-2 years - years - years > years < year 1-2 years - years - years > years Exchange frequency goes up as years go by Q Since you purchase the bike, have you exchanged oil/ tire? Buying Behavior Oil 12% 35% 53% Total 9% Tire 12% 42% 40% 43% 48% 56% Female Total Male 29% 62% Male 10% 15% 15% 35% 47% 37% Female I use what is rcommended I use what is rcommended I chose from what are recommended I chose from what are recommended I chose it I chose it Male tends to choose the brand on their own Q Do you choose the brand by yourself or choose the brands that was suggested by the motorbike mechanic? Popular tire and oil brand Oil Brands Castrol Tire Brands 76% Casumina 29% Caltex 17% Bridgestone 20% Total 16% Michelin 20% Shell 13% Valvoline 6% Motul 6% BP 5% Repsol 5% Dunlop 19% Yokohama 19% Maxxis 16% Firestone IRC 9% 5% Victor 2% AP Sài Gòn 2% Pirelli 3% Idemitsu 1% Others 3% Liqui Moly 1% Continental 2% Castrol is dominant for oil Casumina is no.1 for tire Q Which oil/ tire brands you tend to choose? Popular oil brand (by city) Total HCM Ha Noi Others Castrol 76% 76% 77% 75% Caltex 17% 16% 18% 16% Total 16% 17% 18% 12% Shell 13% 21% 11% 5% Valvoline 6% 5% 9% 6% Castrol is dominant nation-wide Q Which oil brands you tend to choose? Motul 6% 9% 4% 3% BP 5% 8% 4% 2% Repsol 5% 5% 2% 7% AP Sài Gòn 2% 5% 0% 2% Victor 2% 2% 1% 3% Popular tire brand (by city) Casumina Michelin Total HCM Ha Noi Others 29% 41% 18% 25% 20% 26% 18% 15% Bridgeston Yokohama Dunlop e 20% 19% 19% 18% 22% 16% 29% 17% 23% 11% 16% 16% Maxxis Firestone IRC Pirelli Others 16% 18% 10% 20% 9% 8% 10% 7% 5% 5% 2% 7% 3% 3% 5% 2% 3% 2% 6% 2% Continenta l 2% 3% 2% 1% Casumina is very popular in HCM while Bridgestone has better share in Hanoi Q Which tire brands you tend to choose? Reason to exchange tire Total < year - years - years - years > years Had flat-tire Tire got worn Tune up my bike 63% 75% 63% 59% 67% 58% 62% 33% 57% 65% 59% 79% 15% 15% 11% 17% 13% 17% Part of regular maintenance 9% 15% 8% 9% 13% 6% More reasons for worn tires when years go by Q Why did you exchange tire? Others - please specify 1% 0% 1% 1% 1% 0% Place to Exchange Exchange Oil Exchange Tire At brand maintenance service shop 65% At local repair shop 45% At local washing shop 20% At local repair shop 64% At brand's maintenance service shop 57% At repair vendor on the street Help from Friends/ Relatives 6% Help from Friends/ Relatives Exchange by myself 5% Exchange by myself 17% 5% 1% 65% rely on brand service shop to exchange oil while only 57% exchange tire at brand service shop Q Where did you exchange oil/ tire? AUDIENCE PROFILE Respondent profile (N=529) City Gender Other cities, 26% Female, 49% HCM, 38% Male, 51% HN, 35% Household income Age Upper Class, 21% 30-39, 31% 18-24, 40% 25-29, 29% Middle Class, 49% * Lower Class: under 10M VND * Middle Class: from 10-25M VND * Upper Class: over 25M VND Lower Class, 30% Q&Me – About Online Market Research Services Our Solution Survey is conducted via mobile phone and the data is processed real-time Affordable Quick High quality 1/3 of the competitor pricing Takes 24 - 48 hours for most surveys, proving real-time analysis Superb real-time analysis for flexible and accurate data collection Our Advantage: Direct Panel Management Our strength is 16-39 years old and urban areas This is where most biz customers would like to research 300,000 members as of Nov, 2017 Gender Age City 31% 22% 19% 18% 44% 47% 14% 18% 56% 7% 6% 3% 3% 0% 1% 1% 3% Male Female 3% 4% HCM Hanoi Can Tho Hai Phong Dong Nhai Others Da Nang Process for the quality assurance Questionnaire based on the exact profile • Refined and very derailed database panel Take out users with irrelevant replies • • • Remove Fake questions hit users Remove Contradicted answer users Take out straight answer users Take out speed users • We count the average median time and take out those who are less than that Manual check by the experienced researchers • Our experienced researchers will check the relevance as well as open comments Re-assortment of panelist priorities • Based on the survey results, bad users are screened out while prioritizing those who return s good feedbacks Evaluation for our quality assurance Online is considered to be “cheap and bad” in general Q&Me provides several methods providing data with quality Our quality score by SSI QUALITY CHECK SURVEY SPECIFICATION 97% FACT CONSISTENCY SCORE 91% N (Sample size) 300 IR (Incident rate) 100% LOI (Lenght of Interview) 10 minutes Success Criteria Overral score of 80% or higher THOUGHT CONSISTENCY SCORE THE RESULTS 89% STRAIGHT-LINER/ FLATLINER SCORE 97% Overal score 93.5% Average score in the industry 73% SPEEDERS SCORE (*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection Solutions Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam Contact Us URL: http://www.qandme.net Contact: info@qandme.net Q&Me is operated by Asia Plus Inc Asia Plus Inc Floor 25/7A Nguyen Binh Khiem str., Ben Nghe ward, District 1, HCMC, Vietnam Tel +84 839 100 043 ... conducted to 529 male & female among 18-39 years old in HCM & Hanoi in Jan 2018 Motorbike maintenance behavior in Vietnam Motorbike brands in use Total By city HCM 69% 23% Yamaha 19% Ha Noi Honda 74%...Objective Motorbike is the main transportation in Vietnam This survey was made with an intention to understand Vietnamese motorbike maintenance behavior The survey was... Lower Income Middle Income Upper Income Local repair shop Upper income people prefer to take their motorbike to brand service shop for maintenance than other classes Q Which place you often maintenance