fastfoodpopularityinvietnam SHAREBY WORLDLINE

Popular fast food chains in Vietnam Q&Me is online market research provided by Asia Plus Inc Asia Plus Inc Overview Fast food is largely enjoyed by people around the world This survey is conducted to find out which fast food chains are popular in Vietnam in terms of recognition and usage We also wanted to find out how people order fast food online The results was collected nation-wide among nearly 600 males and females of the age 18-55 in August 2020 Popular fast food chains Recognition of fast food chains 84% 62% 60% 58% 41% 40% 37% Recognize it 31% 23% 20% 15% 7% Do not recognize it KFC is the most recognized chain, followed by Lotteria and McDonald’s Q Please select the restaurant that you recognize (N=599) 7% 6% 4% # of stores of most recognized chains Most recognized chains Number of stores of most recognized chains No No.1 (84%) No.4 (58%) No.2 (62%) No.5 (41%) No.3 (60%) No.6 (40%) Fast food chains by recognition rate # of stores KFC 135 Lotteria 200 McDonald’s 24 Pizza Hut 84 Domino Pizza 34 Jollibee 106 Burger King 10 The Pizza Company 69 Popeyes 30 Among the most recognized chains, McDonald’s has the least stores Q Please select the restaurant that you recognize (N=599) Images of fast food chains KFC Lotteria McDonald’s Jollibee Burger King No.1 Delicious food (66%) Convenient location (40%) Premium food (35%) Good for family (22%) Premium food (15%) No.2 Convenient location (63%) Good for family (40%) Delicious food (30%) Good for the youth (22%) Delicious food (13%) No.3 Good for family (60%) Good for the youth (40%) Good variety of food (24%) Delicious food (21%) Good variety of food (10%) No.4 Good for the youth (60%) Good pricing (38%) Good for family (23%) Good variety of foods (20%) Good for family (9%) No.5 Good variety of foods (56%) Good promotion (38%) Good for the youth (23%) Good pricing (19%) Good for the youth (9%) KFC is most federated with delicious food, Lotteria’s image is convenient location while McDonald’s and Burger King are seen as premium foods Q What chains are suitable for the following ? (N=599) Usage of fast food chains Fast food usage in last months Fast food chains in use Used in last months 13% Used most 64% 45% 39% 87% 17% Yes 21% 20% 6% 6% 18% 9% 11% 6% 9% 3% 8% 3% 8% 3% 4% 2% 2%1% 1%0% 1% 0% 1%0% 1% 1% No KFC, Lotteria and Pizza are the most used fast food chains 45% use KFC most often among the fast food chains Q Please select the restaurant that you have used in last month/ Please select the restaurant that you use the most (N=519) Reasons to use a chain the most 55% 39% 32% 32% 30% 29% 29% 25% 21% 20% 17% 1% Good taste Location A variety of choices Price Good promotion Fresh ingredients Good staff Good online Good store attitude order facility Good kids menu Large volume of foods Others Good taste is the most important reasons to use a chain frequently Location and good variety of choices are the 2nd and 3rd most important factors Q What are the reasons that you use this chain the most (N=599) Ordering fast food online Fast food chains to order online Ordering fast food online Chains to order online 13% 52% 30% 87% 21% 15% Yes 15% 12% 7% 7% 6% 3% 1% 1% 1% 1% No 87% have ordered food online from fast food chains KFC, Lotteria and Pizza Hut are the most ordered from Q Please choose the stores that you have ordered online (N=497) Methods to order fast food Methods to order fast food Reasons for using a method most often 50% 80% 45% 70% Used 40% Used most 38% 40% 37% 60% 50% 35% 40% 30% 24% 20% 21% 23% 21% 19% 17% 20% 20% 10% 15% 8% 7% 8% 8% 30% 25% 16% 71% 43% 43% 33% 27% 27% 18% 4% 0% 10% 4% 5% 0% Grab Call Now Website GoViet Brand Social Baemin own app network Beside the traditional way of calling, Grab Food and Now are the most used method to order fast food Q How did you order fast food online?/ Which method you use most often?/ What are there reasons for using that method most often? (N=497) Summary • Fast food chains are widely recognized The most known fast food brands are KFC, Lotteria and McDonald’s • KFC is used the most, followed by Lotteria and Pizza Hut • KFC is federated with delicious food image while Lotteria is viewed as having convenient location and good for both family & the youth McDonald’s premium image is strong • ‘Good taste’, ‘Good location and ‘Good variety of choices’ are the most important factors when selecting a fast food brand • 87% have ordered fast food online Grab Food and Now are the most used method to order fast food online Q&Me – About Online Market Research Services