Personalized Dynamic Retargeting Online Retail CRITEO Southeast Asia Copyright © 2014 Criteo Company Overview Copyright © 2014 Criteo Global Leader in Retargeting Solutions $198b sales transactions analyzed in 2013 7,700+ PUBLISHERS (Exchange & Premium) Copyright © 2014 Criteo 590b+ ads served in 2013 130+ COUNTRIES 6,100+ ADVERTISERS 1: 2nd in ComScore global rankings - March 2014 ComScore report 2: in 12 months preceding June 30, 2014 3: Annual rate 924.5m internet users reached monthly1 90% RETENTION RATE3 $12bn post-click client sales generated2 R&D REPRESENTS 40% OF THE WORKFORCE Performance Display Experts Copyright © 2014 Criteo Dynamic Retargeting = Increase Conversions RUN.com .then browses the The shop online only for runners Internet A user visits Criteo displays a dynamic your website banner to the user After a click on the banner, the user goes back to your website Copyright © 2014 Criteo Unmatched Retargeting Engines Selects the right Audience, advertiser & publisher to display PREDICTION & BIDDING ENGINE Optimizes the bid amount in real time Selects the right Product to display RECOMMENDATION ENGINE Creates the right Look & Feel for the banners DYNAMIC CREATIVES Copyright © 2014 Criteo CTR + CVR increase Unique Recommendation algorithm 78 % of the sales Criteo drives come from products recommended in our banners 22% 47% Retail 78% Recommended products Copyright © 2014 Criteo 45% Fashion 53% Viewed previously Travel 55% More Variables to Track User Behavior Copyright © 2014 Criteo Darwin: Optimizing Banners DARWIN BANNER SETS CONTAINS 600+ BANNERS OPTIMIZED IN REAL-TIME TO SELECT THE BEST POSSIBLE COMBINATION LAYOUTS LAYOUTS AND COLORS SETS OPTIMIZATION BANNER FORMAT = 16 COMBINATIONS COLOR SETS Copyright © 2014 Criteo ROI optimization Copyright © 2014 Criteo User-centric approach LAPSED VISITORS MID FUNNEL LAPSED CUSTOMERS X to 400 days BROWSERS LOWER FUNNEL ENGAGED USERS CONVERTED USERS Copyright © 2014 Criteo to X days New Users Acquisition WITH THE MID-FUNNEL CRITEO SOLUTION LOW ENGAGEMENT WITH YOUR WEBSITE MID FUNNEL WEBSITE HIGH ENGAGEMENT WITH YOUR WEBSITE X DAYS Copyright © 2014 Criteo LOWER FUNNEL MidFunnel potential WITH THE MID-FUNNEL CRITEO SOLUTION THESE USERS HAVE GREAT BUSINESS POTENTIAL FOR YOU CAPITALIZE ON THEIR INTEREST FOR YOUR WEBSITE MID FUNNEL EASY TO CONVERT AS NEW CUSTOMERS LOW ENGAGEMENT WITH YOUR WEBSITE Copyright © 2014 Criteo Inventory Reach Copyright © 2014 Criteo Real-time Optimization MINIMIZE THE RISK OPTIMIZE THE RESULTS Criteo BUYS large inventories from Publishers ON A Copyright © 2014 Criteo CPM MODEL € Criteo SELLS its campaign on unitary clicks to Advertisers ON A CPC MODEL Publishing Reach: World & SEA AD EXCHANGES DEEP INTEGRATIONS DIRECT PREMIUM PUBLISHING DEAL EXCLUSIVE PARTNERSHIPS IN SEA 7,700+ FIRST LOOK IMPRESSION PUBLISHERS DATA CENTERS WORLDWIDE OVER 90% BEST AUDIENCE & PERFORMANCE REACH IN SEA USER FATIGUE MANAGEMENT Copyright © 2014 Criteo 500+ BILLIONS TOTAL DISPLAY AD IMPRESSIONS Expand your Reach MOBILE WEB ANDROID & iOS • Extended Browser Support for Safari • HTML Dynamic Banners FACEBOOK NEWSFEED & RHS • • One of the top global buyers on FBX Single-product Dynamic banners No additional Costs Copyright â 2014 Criteo IN-APP SDK-based retargeting • Deep-linking to product page • Expertise of AdX-Tracking Tech Integration Copyright â 2014 Criteo Criteo Tags Criteo Tags are required to be placed in levels • It is important to implement all pages to optimize the campaign Criteo Tracking Pages Copyright © 2014 Criteo Top Page Product Listing Page Detailed Product Page Basket Page Transaction Completed Page (Conversion) Product Feed No ② ⑧ Design of Display Items □ □ □ □ Copyright © 2014 Criteo Product ID Name Product URL Image URL □ □ □ □ Category Description Price Other Example ID (id) 商品I D 名前 (name) Monty Python - Ministry Of Silly Walks リンク先URL http://w w w allposters.com/-sp/Monty-Python-MinistryOf-Silly-Walks-Posters_i1847635_.htm ③ ④ Field (syntax) (producturl) 画像URL (image URL) カテゴリ ID (categoryid1) 詳細（Description） 価格 (price) Select File Format □ XML □ CSV http://cache2.allpostersimages.com/p/MED/13/1359/S GVS000Z/posters/monty-python-ministry-of-sillyw alks.jpg T-Shirts 19.99 FTP Account Set Up □ Set up account □ Set up CRITEO IP address □ Notify CRITEO’s retrieving time UPLOAD Getting Started YOU Insertion Order • Asynchronous • Tag containers • • • • • Min/reco cpc Min spend 2-months duration for Test 5-days cancellation policy campaign/market/language Copyright â 2014 Criteo xml/csv Updated via FTP • All sizes • Animated • • • • Monitor Advise Optimize Liaise with tech WHY CRITEO? Copyright © 2014 Criteo CRITEO KEY DIFFERENTIATORS UNMATCHED SCALE & REACH MULTI-SCREEN TECHNOLOGIES Self-served dashboard 7,700+ publishers FBX (RHS +Newsfeed) Auto-learn algorithm Account Strategists Real-time Bidding Mobile (iOS/Android) Category bidding 6,100+ advertisers In-App (Q4) We merge valuable user behavior data with our own insights Conversion optimizer Scalable CPC model Email (Q4) 400 engineers RESULTS-OBSESSED EXPERTS Copyright © 2014 Criteo AUDIENCE INTELLIGENCE FEATURES EVOLUTION MEASURABLE ROI AT UNMATCHED SCALE Performance Advertising Real Time Reporting Criteo Engine Transparent CPC model Criteo Display Desktop Social Mobile & Conversion Dynamic creative Prediction Recommendation optimized optimization engine engine engine Criteo Email Copyright © 2014 Criteo 30 Thanks Alban Villani Director of Sales – SEA a.villani@criteo.com Phone: + 65 8428 3440 Skype: albanvillani Samsung Hub Lev.25 Church St., Singapore 049483 Copyright © 2014 Criteo