Chapter 4 - Basic estimation techniques. After completing this unit, you should be able to: Set up a regression equation that can be estimated using a computerized regression routine, interpret and understand how to use the computer output to investigate problems that are of interest to managers of a firm, specify a relation or model between a dependent variable and the appropriate independent variable(s) that can be estimated using regression techniques,...
Trang 1McGrawHill/Irwin
Managerial Economics, 9e
Maurice
ninth edition
Copyright © 2008 by the McGrawHill Companies, Inc. All rights reserved.
McGrawHill/Irwin
Managerial Economics, 9e
Maurice
ninth edition
Chapter 4
Basic Estimation
Techniques
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Simple Linear Regression
• Simple linear regression model relates
Y a bX
Y
I nt e r c e pt par am e t e r ( ) g ive s value o f
wh e r e r e g r e s s io n line c r o s s e s ax is (value
o f wh e n is ze r o )
• Slope parameter ( b ) gives the change in Y associated with a oneunit change in X,
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Method of Least Squares
• The sample regression line is an
estimate of the true regression line
•
a b
Parameter estimates are obtained by choosing values of & that minimize the sum of squared residuals
•
Y Y Y
T h e r e s id ual is t h e d if f e r e nc e b e t we e n t h e
ac t ual & f it t e d value s o f ,
ˆ
Y a bX
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i
ˆS , A
Sample regression line
11573 4 9719
Sample Regression Line
(Figure 4.2)
A
0 2,000 4,000 6,000 8,000 10,000 10,000
20,000 30,000 40,000 50,000 60,000 70,000
Advertising expenditures (dollars)
S
•
•
i
ˆS 46,376
e i
i
S 60,000
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• The distribution of values the estimates might take is centered around the true value of the parameter
• An estimator is unbiased if its average
value (or expected value) is equal to the true value of the parameter
Unbiased Estimators
a b
The estimates of & do not generally equal the true values of &
• ˆa b & ar e r and o m var iab le s c o m put e d us ing ˆ
d at a f r o m a r and o m s am ple
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Relative Frequency Distribution*
(Figure 4.3)
0 2 4 6 8 10
1
Relative frequency of ˆb
*Also called a probability density function (pdf)
Relative Frequency Distribution* ˆ
for when b b = 5
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• Must determine if there is sufficient statistical evidence to indicate that
Y is truly related to X (i.e., b 0)
Statistical Significance
ˆb
Even if = 0 it is possible that the sample will produce an estimate that is different from zero
• Test for statistical significance using t-tests or p-values
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• First determine the level of
significance
• Probability of finding a parameter estimate to be statistically different from zero when, in fact, it is zero
• Probability of a Type I Error
• 1 – level of significance = level of
confidence
Performing a t-Test
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Performing a t -Test
• Use t-table to choose critical t-value
with n – k degrees of freedom for the
chosen level of significance
• n = number of observations
• k = number of parameters estimated
•
ˆb
ˆb
S
-ratio is computed as
where is the standard error of the estimate
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10
Performing a t -Test
estimate is statistically significant
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11
Using p -Values
• Treat as statistically significant
only those parameter estimates
maximum acceptable significance level
• p-value gives exact level of
significance
• Also the probability of finding significance when none exists
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Coefficient of Determination
variation in the dependent variable that is explained by the regression equation
• Ranges from 0 to 1
• High R2 indicates Y and X are highly correlated
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13
F -Test
• Used to test for significance of
overall regression equation
• Two degrees of freedom, n – k & k – 1
• Level of significance
the regression equation overall is statistically significant
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Multiple Regression
• Uses more than one explanatory
variable
• Coefficient for each explanatory
variable measures the change in the dependent variable associated with a one-unit change in that
explanatory variable
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15
• Use when curve fitting scatter plot
Quadratic Regression Models
•
2
Z X
Fo r line ar t r ans f o r m at io n c o m put e
ne w var iab le
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Log-Linear Regression Models
X
Pe r c e nt ag e c h ang e in
Pe r c e nt ag e c h ang e in
Z
Pe r c e nt ag e c h ange in
Pe r c e nt ag e c h ange in
•
lnY lna bln X c ln Z
T r ans f o r m b y t aking nat ur al lo g ar it h m s :