Science and Web 2.0 Ian Mulvany, Nature Publishing Group Hi I hope that the the take home message from this short talk will be that web technologies could have an important role for science, that they are in their very early days at the moment, and that over the next few years the outlook is good I’m going to tell you a little bit about myself, about what Web 2.0 is, and why Nature is interested in these approaches After that little overview I''m going to to run you through a short demo of some of the things we have been developing at Nature for scientists My name is Ian Mulvany, and I’m a product development manager with the Web Publishing Group at Nature
Science and Web 2.0 Ian Mulvany, Nature Publishing Group Hi I hope that the the take home message from this short talk will be that web technologies could have an important role for science, that they are in their very early days at the moment, and that over the next few years the outlook is good I’m going to tell you a little bit about myself, about what Web 2.0 is, and why Nature is interested in these approaches After that little overview I'm going to to run you through a short demo of some of the things we have been developing at Nature for scientists My name is Ian Mulvany, and I’m a product development manager with the Web Publishing Group at Nature I began a PhD in Astronomy, but then moved into academic publishing Last year I began working with this group at Nature because I am really excited about the opportunities the web has for science I’m just telling you this because you are mostly a Cell Biology audience, so I’m interested in hearing from you what tools you use and what sorts of things we are doing right or are doing wrong from your perspective If you want to keep up with what our group is doing we have a public blog at http:// blogs.nature.com/wp/nascent/ 2.0 What is Web 2.0? Historically the term was first used as the name of an O'Reilly Conference held in 2004 that discussed the post dot com bubble reemergence of internet business What has this got to with science? We will see that the defining methods that new tech companies use may be applied to issues of concern to scientists At the heart of the Web 2.0 approach is getting and using data, so for a scientist it should make perfect sense Web 1.0 DoubleClick Ofoto Akamai mp3.com Britannica Online personal websites evite domain name speculation page views screen scraping publishing CMS directories (taxonomy) stickiness Web 2.0 Google AdSense Flickr BitTorrent Napster Wikipedia blogging upcoming.org and EVDB search engine optimization cost per click web services participation wikis tagging (folksonomy) syndication The meme of Web 2.0 was influenced by comparing pre dot com bubble companies and post dot com bubble companies What is the difference between the list on the left and the list on the right? Let’s take the example of Brtiannica vs Wikipedia The information in Britannica is centrally controlled It has a relatively small number of contributors The workload per contributor is high Wikipedia is open to anyone to contribute A collaboration of 1000’s can lead to a work of equal quality to a more centrally controlled method Britannica’s revenues decreased from 650M to 50M over a 10 year period! The new sites make it easy to add information and use that information to answer or solve problems for people y plain text, emails contributing easy hyperlinks views tags citations? microformats MicroFormats academic papers hard semantic web mining easy Let’s look at formats for data in the space of how easy it is to create, and how how easy is it to mine for interesting information Plain text is the easiest to create, but is very hard to data-mining on Text that has been rigorously annotated (semantic-web stuff) is very easy to data-mining on, but it is hard to get people to make this sort of data in the day to day activity of their lives (One of the things that helped wikipeida be success was a tool that enabled people to easily add articles that got converted into nice looking web pages) Unfortunately academic papers are really hard to write, and usually are only available in pdf, the worst of both worlds Hyperlinks, page views, tags, and possibly academic citations, are easy to create and are easy to data-mining on I’ll show you how some people have used these to build cornerstones of the web today Google created their search engine by looking at hyperlinks If lot’s of pages linked to one particular page then that page is probably important (the big red ball here) If that page has a link, that link is important (link from the red ball to the orange ball) This is a mirror of the academic citation system Sergi Brinn and Larry Page were PhD students at Stanford when they founded Google You can see a conference paper that they wrote about their search engine here: http://infolab.stanford.edu/~backrub/google.html Amazon use page views and a database of user purchases to find things you might like Again, here they are using data that they get for free from people using their site Text Google, again The last two examples used basically static sets of data The data is being updated, but real time information is more or less not required to find the best web page on a topic or to determine a buying recommendation (searching for news is very different.) Google Ad Sense is different Putting ads on a web page does need almost real time information Where has the person looking at this page been, where are they physically located? How much time have they spent looking at different things? The more accurate your matching based on behavior, the more money you are going to make We have seen how mining user provided data can help to solve problems about information on the Internet Are there any problems in Science that could help with these kinds of approaches? I think there are lots, and I think they break down into a few different categories Let’s have a look at a few here - information management for the individual scientist - communicating with the public - mining data On this slide we have our researcher scanning his favorite journal ? ? ?? ?? ? ? ? 10 But the proliferation of journals has led to a problem, what to read? Open Science Web 2.0 Semantic Web 19 Though not exactly the same, web 2.0, Open science and the semantic web work well together and they share some common traits, namely sharing and openness of information 20 This is leading to a brave new world in the space of scientific conversations So why are nature involved in these kinds of non-journal initiatives, and what are the initiatives that we are involved with? • "It is intended, first, to place before the general public the grand results of scientific work and scientific discovery" • "to aid scientific men by affording them an opportunity of discussing the various scientific questions that arise from time to time" 21 This is Norman Lockyer, the first editor of Nature, and these are snippets or our mission statement One and one way of looking at the whole issue is that journal publication is only one aspect of communication in science As we have seen there are a lot of new channels for communication, apart from journals and if Nature wants to remain relevant then we have to engage with these new emerging conversation We have a group in Nature, web publishing, whose goal is to be experimental and try to both keep up to date with what is going on out there in terms of new developments, as well as trying to create new tools for researchers Nature Web Publishing group OTMI 22 The main products that we have developed so far are - database gateways OTMI (open text mining interface) podcasts scintilla nature network nature preceedings connotea 23 Nature Network is a place for hosting discussions and forums about science related topics Second Life Nature 24 a - lectures in second life As my colleague Jo who works on second life likes to say, SL is a platform that offers a lot of potential, however not many people know what the best way to use it is We have been hosting couple of scientific projects there, UCL CENTRE FOR ADVANCED SPATIAL ANALYSIS Drexel Chemical Reactions Artifical eco system, some of the creatures escaped our island and were found in the wild, and I'll be happy to answer questions about these later, but But so far the most successful thing we have done is use it as a location for hosting talks for the general public 25 Scintilla is like the Chemical Blogspace in that it aggregates content from over 700 science related blogs You can tag, share and rate stories that you like on this site 26 Precedings is a preprint server for the life sciences If you have a presentation or a poster that you have presented that will not be submitted later to a journal you could place it here for people to access When an item is uploaded to precedings it receives a digital object identifier (DOI) which can be used to cite the material later 27 Connotea is the tool that I am responsible for It is a citation and bookmark management service The best thing to is to probably just create an account and start using the site, if you are interested in finding out how it works and play with it a bit, it's pretty easy to use, and I'll give you a quick demo of how it works Social bookmarking sites are often write only -> By making collections public and tagged you provide a resource -> For example I read what my boss is tagging This is kind of an orthogonal use case for these kinds of services, even before we add in more complex algorithms for example I'll show you later a tool that joins folksonomies with ontologies, (entity decsriber) In a social environment you create a collection that might represent your interest, by adding some intelligence to the back end we hope that we can aid the presence of serendipity by highlighting related things like related tags, users, and related content It might also provide a means to keep track of the scientific conversation around a topic, outside of just the citations in the literature, for example by tying blog comments to doi's of papers 28 The Chemical Blogspace can read tags in connotea for items that have a specific chemical tag This way we can begin to automate the aggregation of social information around scientific pieces of information 29 Mirko Gontek at the university of Colonge information visualisation of links in connotea These social links can create networks of information on top of the basic information This is what we want to use to start building collaborative intelligence into these systems Graph Analysis? Text Text Text 30 This is the graph of items for one user in connotea 31 There are also other tools out there that are doing the same kind of thing, but I’m partial http://www.connotea.org/ blog http://www.connotea.org/wiki/ ConnoteaTools 32 Thanks ! 33 I hope that you take away from this talk that tools are beginning to emerge We are at the very early days in their development and than can only get more powerful as the expertise in developing these kinds of sites becomes more commonplace A frequent complaint that I get is that people have no time to investigate new ways of working, however if you look at how you manage your information now a small investment in, for example, posting your talks to a community site, or having all of your bookmarks in one location, could begin to make a difference Thank you!