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(BQ) Part 2 book “Marketing - Real people, real choices” has contents: Innovation and new product development; product strategy , branding, and product management; marketing math; determine the distribution strateg, advertising and sales promotion,… and other contents.
www.downloadslide.com PART THREE: Develop the Value Proposition for the Customer Chapter Product I: Innovation and New Product Development 8.1 Explaln how value ls derived (]) C += :::, 8.3 Undersland the Importance 8.5 Explaln tne process or product tnrough different product layers pp 234- 237 and types of product innovations pp 241 - 243 adoption and lhe dlffuslon of Innovations pp 249- 255 BUILDA BITTER MOUSETRAP-AND ADD VALUE p 234 "NEW AND IMPROVE DI" THE PROCESS OF INNOVATION p 241 ADOPTION AND DIFFUSION Of NEW PRODUCTS p 249 G) - ·-0> 8.2 Desctlbe how market ers classify products pp 237- 241 G) HOW MARKETERS CLASSIFY PRODUCTS p 237 8.4 Shaw how forms develop new products pp 244-249 Check out the Chapter B Studr Map on page 2S6 NEW PRODUCT DEVELOPMENT p 244 Neal Goldman T A Decision M aker at Under Armour Neal Goldman is director of men's trajning and team sporu apparel at Under Armour 8.ased in Baltimore Maryiand, Neal has been on the Under Armour men's apparel busine;ss f0< four years He has held various product category business responsibilities, including those f0< Baselayer NFl Combine, and Football 8ef0