1. Trang chủ
  2. » Luận Văn - Báo Cáo

Lecture Marketing research - Chapter 11: Sample size determination

25 59 0
Tài liệu được quét OCR, nội dung có thể không chính xác

Đang tải... (xem toàn văn)

Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống

THÔNG TIN TÀI LIỆU

Thông tin cơ bản

Định dạng
Số trang 25
Dung lượng 217,29 KB

Nội dung

In this chapter, students will be able to: Learn the financial and statistical issues in the determination of sample size, discover the methods for determining sample size, gain an appreciation of a normal distribution, understand population, sample, and sampling distribution, distinguish between point and interval estimates, recognize problems involving sampling means and proportions.

Trang 2

Learning Objectives

1 To learn the financial and statistical issues in

the determination of sample size

Trang 3

Learning Objectives

To distinguish between point and interval estimates

Trang 4

EE Learning Objectives

Determining Sample Size The financial and statistical

for Probability Samples issues in the determination of

sample size

Financial, Statistical, and Managerial Issues As a general rule:

The larger the sample, the smaller the sampling error Larger samples cost more; however the sampling error

decreases at a rate equal to the square root of the

relative increase in sample size

Trang 5

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

Methods for Determining The financial and statistical Sample Size issues in the determination of sample size Budget Available Sample Size—a project is often determined by the available budget

Alternative Data Collection Approaches—budget constraints force the researcher to explore and consider the value of information in relation to its cost

Rules of Thumb

Trang 6

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

Methods for Determining To discover the methods for

| Sample Size | determining sample size Number of Subgroups To Be Analyzed

The sample should contain at least 100 respondents in each major subgroup

Traditional Statistical Methods

¢ An estimate of the population standard deviation

¢ The acceptable level of sampling error

Trang 7

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

The Normal Distribution T O gain an appreciation of a | | normal distribution

General Properties for the Normal Distribution

Crucial to Classical Statistical Inference

Reasons For Its Importance

¢ Many variables have probability distributions that are close to the normal distribution

¢ Central Limit Theorem—distribution of a large number of sample means or sample proportions will

Trang 8

Iil000000000000000000000000000000000000000000J L.carrnnc C2bjcc1:vcs The Normal Distribution To gain an appreciation of | | a normal distribution Important Characteristics of the Normal Distribution

1 The normal distribution is bell-shaped and has only one mode

2 Symmetrical about the mean

3 Uniquely defined by its mean and standard deviation 4 The total area is equal to one

5 The area between any two values of a variable equals the probability of observing a value in that range when randomly selecting an observation from the distribution

6 The area between the mean and a given number of standard deviations from the mean is the same for all normal

Trang 9

Iil000000000000000000000000000000000000000000J L.carrnnc C2bjcc1:vcs

The Normal Distribution To gain an appreciation of

| | a normal distribution

The Standard Normal Distribution

°ồ The same features as any normal distribution ¢ The mean is equal to zero

Trang 10

Iil000000000000000000000000000000000000000000J L.carrnnc C2bjcc1:vcs The Normal Distribution To gain an appreciation of | | a normal distribution value of the variable - mean of the variable Z= standard deviation of the variable x - 7 - —— where

X = value of the variable = mean of the variable

Trang 11

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

Sampling Distributions To understand population, sample, | Of The Mean | and sampling distributions Population Distribution A frequency distribution of all the elements of a population Sample Distribution A frequency distribution of all the elements of an individual sample

Sampling Distribution of the Sample Mean

Trang 12

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

Sampling Distributions To understand population, sample, | Of The Mean | and sampling distributions

lí the samples are sufficiently large and random, the

resulting distribution of sample means will approximate a normal distribution

The distribution of the means of a large number of random samples taken from virtually any population approaches a normal distribution with a mean equal to anda standard deviation equal to:

Trang 13

m——— x Learning Objectives

Sampling Distributions To understand population, sample, | Of The Mean | and sampling distribution

The Standard Error of the Mean

Trang 14

ee ~—s Learning Objectives

Sampling Distribution of To understand population, sample,

| the Mean | and sampling distribution Basic Concepts 1 A normal distribution 2 Mean equal to the population mean 3 Standard deviation

Making Inferences on the Basis of a Single Sample A 68 percent probability that any one sample from a

population will produce an estimate of the population mean that is within plus or minus one standard deviation of the

Trang 15

\200000000000000000000000000000000000000000000000000000000000000000000iii ` Lœarnlrnp CbJectIVes

Sampling Distributions To distinguish between point and

| Of The Mean | interval estimates

Point Estimates

Inferences regarding the sampling error associated with a particular estimate of the population value

Interval Estimate

Inference regarding the likelinood that a population value will fall within a certain range

x= 1 X < <xX+1

Trang 16

I0) L.carrnnc C2bjcc1:vcs

Sampling Distribution of To recognize problems involving

| the Proportion | sampling means and proportions

A relative frequency distribution of the sample proportions of a large number of random samples of a given size drawn

from a particular population

1 Approximates a normal distribution

Trang 17

I0) L.carrnnc C2bjcc1:vcs

Sampling Distribution of To recognize problems involving

Trang 18

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Problems Involving Means

The formula for calculating the required sample size for problems that involve the estimation of a mean: n Z2 2 — _—¬ where: Z = level of confidence expressed in Standard errors

= population standard deviation

Trang 19

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Trang 20

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Determining Sample Size for Stratified and Cluster

Sample

¢ Beyond the scope of this text

Determining How Many Sample Units You Need

¢ Don't want to pay for more numbers than needed

Trang 21

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Population Size and Sample Size

Make an adjustment in the sample size if the sample size is more than 5 percent of the size of the total population

Finite Population Correction (FPC)

An adjustment in cases where the sample is

Trang 22

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Adjusting for a sample that is 5 percent or more of the population and dropping the independence assumption:

Trang 23

es = Learning Objectives

Determining Sample Size To recognize problems involving

| | sampling means and proportions

Heducing the required sample size using the Finite Population Correction nN N+n -1 where:

Trang 24

| SUMMARY |

¢ Determining Sample Size for Probability Samples

¢ Methods for Determining Sample Size

* The Normal Distribution

¢ Population, Sample, and Sampling Distributions ¢ Sampling Distribution of the Mean

¢ Sampling Distribution of the Proportion ¢ Sample Size Determination

Trang 25

The End

Ngày đăng: 18/01/2020, 20:07

TỪ KHÓA LIÊN QUAN