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Upon completion of this lesson, the successful participant will be able: To understand the reasons for the popularity of survey research, to learn the types of error in survey research, to learn about the types of surveys, to understand the advantages and disadvantage of online surveys,... Inviting you refer.
onse rate Survey Research on the Internet Learning Objectives To understand the advantages and disadvantages of online surveys Advantages of Online Surveys • Rapid Deployment, Real Time Reporting • Dramatically Reduced Costs • Readily Personalized • High response rates • Contact the Hard-to-Reach • Simplified and Enhanced Panel Management • Profitability for Research Firms Survey Research On the Internet Learning Objectives To understand the advantages and disadvantages of online surveys Disadvantages of Online Surveys • Internet users are not representative of the population as a whole • Security and privacy on the Internet • Unrestricted Internet sample Learning Objectives Methods of Conducting Internet Surveys To gain insight into the ways online surveys can be conducted E-mail Questionnaires • Like an e-mail message Converted CATA Systems • Software translates questionnaires for distribution over the Web Web Survey Systems • Software for Web questionnaire construction and delivery Learning Objectives Methods of Conducting Internet Surveys To gain insight into the ways online surveys can be conducted Bulletin Boards • Invite people to a specific Web site where a discussion topic is posted Downloadable Surveys • Surveys are downloaded from the Web and then run on previously installed software provided by the researcher Survey Design Web Sites • Allows the research to design a survey online without loading design software The Internet Has Changed Survey Research Learning Objectives To understand the advantages and disadvantages of online surveys Internet Samples Screened Internet Samples • Adjust for unrepresentitiveness of the self-selected respondents • Use a branching or skip pattern Recruited Internet Samples • To target populations in surveys that require more control of the sample Learning Objectives Methods of Conducting Internet Surveys To learn about recruiting sources for online surveys Recruiting Sources for Online Surveys • Recruited Panels • Opt-in List Rental • Opt-in Panels Random Web Site Intercepts Web Data Capture of Visitors Creating Internet Questionnaires • Use a survey design Web site • Make it easy Methods of Conducting Internet Surveys Learning Objectives To recognize the special issues that arise in designing online questionnaires The Interactive Marketing Research Organization (IMRO) • A confederation of world leaders in interactive marketing research • Representatives from 13 Internet marketing suppliers •Modalis Research Technologies •Greenfield Online •Market Facts • Will discuss spamming and misuse The Choice of Particular Survey Methods Learning Objectives To gain insight into the factors that determine the choice of survey methods Sampling Precision Budget Available Requirements for Respondents Reaction Quality of Data Required Length of Questionnaire Incidence Rate Structure of the Questionnaire Time Available to Complete the Survey Learning Objectives SUMMARY • Popularity of Surveys • Types Of Error • Types Of Surveys • The Internet Has Changed Survey Research • Methods of Conducting Internet Surveys • The Choice of Particular Survey Methods • The Interviewer Learning Objectives The End Copyright © 2004, John Wiley & Sons, Inc ... • Types Of Surveys • The Internet Has Changed Survey Research • Methods of Conducting Internet Surveys • The Choice of Particular Survey Methods • The Interviewer Learning Objectives The End... Downloadable Surveys • Surveys are downloaded from the Web and then run on previously installed software provided by the researcher Survey Design Web Sites • Allows the research to design a survey. .. rates • Contact the Hard-to-Reach • Simplified and Enhanced Panel Management • Profitability for Research Firms Survey Research On the Internet Learning Objectives To understand the advantages