Chapter 3 - Ebusiness: Electronic business value. Learning objectives of this chapter include: Compare disruptive and sustaining technologies, and explain how the Internet and WWW caused business disruption; describe ebusiness and its associated advantages; compare the four ebusiness models; describe the six ebusiness tools for connecting and communicating.
CHAPTER THREE EBUSINESS ELECTRONIC BUSINESS VALUE © 2014 by McGraw-Hill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part CHAPTER OVERVIEW SECTION 3.1 – WEB 1.0 - EBUSINESS • • • • • Disruptive Technologies and Web 1.0 Advantages of Ebusiness Ebusiness Models Ebusiness Tools for Connecting and Communicating The Challenges of Ebusiness SECTION 3.2 – WEB 2.0 – BUSINESS 2.0 • • • • • Web 2.0: Advantages of Business 2.0 Networking Communities with Business 2.0 Business 2.0 Tools for Collaborating The Challenges of Business 2.0 Web 3.0: Defining the Next Generation of Online Business Opportunities SECTION 3.1 WEB 1.0 EBUSINESS © 2014 by McGraw-Hill Education This is proprietary material solely for authorized instructor use Not authorized for sale or distribution in any manner This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part LEARNING OUTCOMES Compare disruptive and sustaining technologies and explain how the Internet and WWW caused business disruption Describe Web 1.0 along with ebusiness and its associated advantages Compare the four categories of ebusiness models Describe the six ebusiness tools for connecting and communicating Identify the four challenges associated with ebusiness DISRUPTIVE TECHNOLOGIES AND WEB 1.0 Digital Darwinism – Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction How can a company like Polaroid go bankrupt? Disruptive versus Sustaining Technology What steamboats, transistor radios, and Intel’s 8088 processor all have in common? • Disruptive technology – A new way of doing things that initially does not meet the needs of existing customers • Sustaining technology – Produces an improved product customers are eager to buy Disruptive versus Sustaining Technology Disruptive versus Sustaining Technology Innovator’s Dilemma discusses how established companies can take advantage of disruptive technologies without hindering existing relationships with customers, partners, and stakeholders Disruptive versus Sustaining Technology 10 The Internet and World Wide Web – The Ultimate Business Disruptors One of the biggest forces changing business is the Internet – A massive network that connects computers all over the world and allows them to communicate with one another Organizations must be able to transform as markets, economic environments, and technologies change Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology 42 Collaboration Inside the Organization Knowledge-based assets fall into two categories • Explicit knowledge – Consists of anything that can be documented, achieved, and codified, often with the help of IT • Tacit knowledge – Knowledge contained in people’s heads 43 Collaboration Outside the Organization Crowdsourcing – the wisdom of the crowd • Asynchronous communication • Synchronous communication 44 NETWORKING COMMUNITIES WITH BUSINESS 2.0 Social media – Websites that rely on user participation and user-contributed content Social network – An application that connects people by matching profile information Social networking – The practice of expanding your business and/or social contacts by a personal network 45 Social Tagging Tags – Specific keywords or phrases incorporated into website content for means of classification or taxonomy • Social tagging • Folksonomy • Website bookmark • Social bookmarking 46 Social Tagging Folksonomy for Cellular Phones 47 BUSINESS 2.0 TOOLS FOR COLLABORATING 48 Blogs Blog – Online journal that allows users to post their own comments, graphics, and video • Microblogging • Real simple syndication 49 Wikis Wiki – Collaborative Web page that allows users to add, remove, and change content, which can be easily organization and reorganized as required • Network effect 50 Mashups Mashup – Website or Web application that uses content from more than one source to create a completely new product or service • Application programming interface • Mashup editor 51 THE CHALLENGES OF BUSINESS 2.0 52 WEB 3.0 Web 3.0 – Based on “intelligent” Web applications using natural language processing, machinebased learning and reasoning, and intelligence applications Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand 53 Egovernment: The Government Moves Online Egovernment - Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government 54 Egovernment: Government Moves Online 55 Mbusiness: Supporting Anywhere Business Mobile business The ability to purchase goods and services through a wireless Internet-enabled device 56 LEARNING OUTCOME REVIEW Now that you have finished the chapter please review the learning outcomes in your text ...2 CHAPTER OVERVIEW SECTION 3. 1 – WEB 1.0 - EBUSINESS • • • • • Disruptive Technologies and Web 1.0 Advantages of Ebusiness Ebusiness Models Ebusiness Tools for Connecting... Ebusiness SECTION 3. 2 – WEB 2.0 – BUSINESS 2.0 • • • • • Web 2.0: Advantages of Business 2.0 Networking Communities with Business 2.0 Business 2.0 Tools for Collaborating The Challenges of Business. .. EBUSINESS MODELS Ebusiness model – A plan that details how a company creates, delivers, and generates revenues on the internet 26 EBUSINESS MODELS 27 Business- to-Consumer (B2C) Common B2C Ebusiness