In this chapter, you will learn about: SKU numbers, bar codes, & radio frequency identification; point-of-sale terminals & systems; electronic shelf labeling; quick response & efficient customer response; electronic data interchange & extensible markup language.
Ch. 6: Technology & Internet Commerce in Retailing • SKU numbers, bar codes, & Radio Frequency Identification • Pointofsale terminals & systems; Electronic Shelf Labeling • Quick Response & Efficient Customer Response • Electronic Data Interchange & Extensible Markup Language • eCommerce (“etailing”) & Internet marketing • New frontiers: global data synchronization; Collaborative Planning, Forecasting & Replenishment systems; & more Copyright © 2006 by John Wiley & Sons, Inc All rights rese Product Labeling Terminology • SKU – Stock keeping Unit, the product’s individual identification number in the store’s system • UPC – Universal Product Code, the 12digit bar code that allows computerized scanners to identify the item • EANEuropeanArticleNumbering,analternative barcodesystemusedinatleast80countries.EANS haveeither8or12digits GTINGlobalTradeIdentificationNumber,anew 14ưdigitcodeexpectedtoreplaceUPCsandEANs Copyright â 2006 by John Wiley & Sons, Inc All rights rese Radio Frequency Identification (RFID) PROS CONS • Speed of inventory functions • Improved ability to track & manage inventory • Tags can be programmed to hold extensive information • Tags are secure, cannot be modified after programming • Handheld capability • Cost of technology • Consumers’ privacy concerns • Demand for systems outstrips current supply • Not for use with products containing liquid or metal • Tag failure rates • Too much data, some of which may be repetitive Copyright © 2006 by John Wiley & Sons, Inc All rights rese Selling Online – Unique Website Considerations • • • • • • • How many pages should the site have? How many items on a page? How prominently should price be featured? How quickly can price changes be updated? How many “views” of each item should be available? Whoprovidesthephotos/artwork? Howtohideitemsorinformcustomerswhentheyare outofstock? Howtogroup/categorizeitemsonpages? Howtopromptcustomerstoviewaccessoryoraddư onitems? Copyright â 2006 by John Wiley & Sons, Inc All rights rese Ahhh, technology – how many of these acronyms do you know? (Hint: They’re all found in Chapter 6!) ECR RFID VMI ESL GTAG EDI EAN GDSN XML SKU CRM JIT POS EPC LCD GTIN QR UPC Copyright © 2006 by John Wiley & Sons, Inc All rights rese ...Product Labeling Terminology • SKU – Stock keeping Unit, the product’s individual identification number in the store’s system • UPC – Universal Product Code, the 12digit bar ... products containing liquid or metal • Tag failure rates • Too much data, some of which may be repetitive Copyright © 2006 by John Wiley & Sons, Inc All rights rese Selling Online – Unique Website Considerations... programmed to hold extensive information • Tags are secure, cannot be modified after programming • Handheld capability • Cost of technology • Consumers’ privacy concerns • Demand for systems outstrips current supply