Value oriented media management decision making between profit and responsibility

Media Business and Innovation Klaus-Dieter Altmeppen C. Ann Hollifield Joost van Loon Editors ValueOriented Media Management Decision Making Between Profit and Responsibility Media Business and Innovation Series editor M Friedrichsen, Stuttgart Media University, Germany and Humboldt School Stuttgart/Berlin, Germany More information about this series at http://www.springer.com/series/11520 Klaus-Dieter Altmeppen • C Ann Hollifield • Joost van Loon Editors Value-Oriented Media Management Decision Making Between Profit and Responsibility Editors Klaus-Dieter Altmeppen School of Journalism Catholic University Eichstaett-Ingolstadt Eichstaett, Germany C Ann Hollifield University of Georgia at Athens Athens, USA Joost van Loon Catholic University Eichstaett-Ingolstadt Eichstaett, Germany Media Business and Innovation ISBN 978-3-319-51006-4 ISBN 978-3-319-51008-8 DOI 10.1007/978-3-319-51008-8 (eBook) Library of Congress Control Number: 2017937906 # Springer International Publishing AG 2017 This work is subject to copyright All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed The use of general descriptive names, registered names, trademarks, service marks, etc in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations Printed on acid-free paper This Springer imprint is published by Springer Nature The registered company is Springer International Publishing AG The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland Contents Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume Klaus-Dieter Altmeppen, C Ann Hollifield, and Joost van Loon Part I Theories, Concepts, and Findings in Value-Oriented Media Management Examining Media Management and Performance: A Taxonomy for Initiating a Research Agenda Alan B Albarran and Terry Moellinger Business Models in Media Markets Bernd W Wirtz and Marc Elsaăòer 19 33 Moving Media and Journalism Forward from Private to Public Value Josef Trappel 49 Managing Media and Prioritising Societal Values: Market and Non-Market Solutions Gillian Doyle 59 Media Markets, Value and the Unique: Consequences and Implications for Media Management from Karpik’s New Economics Sociology Perspective Andreas Will and Britta Gossel Part II 65 Cultures and Organizations: Structures, Actions and Values in Media Companies Values as Input and Values as Output: The True Challenge for Media Companies Christian Scholz 83 Creating Innovative News: The Values of Future Newsroom Managers George Sylvie 95 v vi Contents The Economic Value of Creativity: How Much, for Whom, and What for? 109 M Bjørn von Rimscha German Media Managers: A Survey on Their Origins, Careers, and Value Orientation 119 Regina Greck, Annika Franzetti, and Klaus-Dieter Altmeppen Part III Corporate Governance and Corporate Social Responsibility: The Role of Management and Leadership for Value Orientation and Implementation Corporate Social Responsibility in the Media Industry: Setting the Benchmark or Falling Behind? 135 Matthias Karmasin and Klaus Bichler Finding Common Ground: CSR and Media Responsibility 147 Philipp Bachmann and Diana Ingenhoff Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration Theory Perspective 159 Isabel Bracker, Stephanie Schuhknecht, and Klaus-Dieter Altmeppen The Perspective of Value Orientation for the Shareholder and the Stakeholder: The Case of Corporate Governance in Media Companies 173 Marı´a Elena Gutie´rrez-Renterı´a Media Management in the Digital Age: Toward a Practical Wisdom-Based Approach 181 Andre´ Habisch and Claudius Bachmann The Diffusion of Authority: A Case Study Analysis of News Corporation’s News of the World Newspaper 189 Richard A Gershon and Abubakar Alhassan Part IV Trust, Branding, Digitalization: Value Drivers Media Branding: A Strategy to Align Values to Media Management? 211 Gabriele Siegert and Stefanie A Hangartner The Role of Trust in Value Networks for Journalism in a Convergent Media Environment 223 Lars Rinsdorf Media-Related Value Generation: New Paradigms on the Horizon? Or—What a Wonderful Morning for Prof Beale 233 Frank Habann About the Authors 237 List of Contributors Alan B Albarran University of North Texas, Denton, TX, USA Abubakar Alhassan Bayero University, Kano, Nigeria Klaus-Dieter Altmeppen Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Claudius Germany Bachmann Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Philipp Bachmann University of Zurich, Zürich, Switzerland Klaus Bichler Austria Tourism, Vienna, Austria Isabel Bracker Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Gillian Doyle Centre for Cultural Policy Research (CCPR), University of Glasgow, Glasgow, Scotland Marc Elsaăòer German University of Administrative Sciences Speyer, Speyer, Germany Annika Franzetti Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Richard A Gershon Western Michigan University, Kalamazoo, USA Britta Gossel Ilmenau University of Technology, Ilmenau, Germany Regina Greck Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Mara Elena Gutierrez-Rentera Universidad Panamericana, Guadalajara, Mexico Frank Habann Offenburg University of Applied Sciences, Offenburg, Germany Andre´ Habisch Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Stefanie A Hangartner University of Zurich, Zurich, Switzerland C Ann Hollifield University of Georgia, Athens, GA, USA Diana Ingenhoff University of Fribourg, Fribourg, Switzerland vii viii List of Contributors Matthias Karmasin Institue for Comparative Media- and Communication ă sterreichische Akademie der Wissenschaften, Alpen-Adria Studies CMC, O University, Vienna, Austria Terry Moellinger University of North Texas, Denton, TX, USA M Bjørn von Rimscha Johannes Gutenberg-University Mainz, Mainz, Germany Lars Rinsdorf Stuttgart Media University, Stuttgart, Germany Christian Scholz Universitaăt des Saarlandes, Saarbrỹcken, Germany Stephanie Schuhknecht Catholic University Eichstaătt-Ingolstadt, Augsburg, Germany Gabriele Siegert University of Zurich, Zurich, Switzerland George Sylvie University of Texas, Austin, TX, USA Josef Trappel Paris Lodron University of Salzburg, Salzburg, Austria Joost van Loon Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany Andreas Will Ilmenau University of Technology, Ilmenau, Germany Bernd W Wirtz German University of Administrative Sciences Speyer, Speyer, Germany Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume Klaus-Dieter Altmeppen, C Ann Hollifield, and Joost van Loon Variety and Contradiction: Values in the Media Business (Media) managers care for their business, and the state cares for societal questions That is uttered most frequently in discussions about values in economics The first and most important task of managers is the business, which has to be protected and enlarged The current turbulent times of disruptive technologies and disruptive innovations underline these principles Digital technologies, in particular, have had a major impact on worldwide economics Digitalization delivered a lot of technology push, and an ever-growing number of companies pick up the technology push, combine it with economic action and turn it into economic pull with remarkable consequences for existing markets and industries The media industry has always been grounded on data and information, which can be transformed easily into digital applications This has left media organizations challenged by new business models, new competitors and users’ new consumption behaviors, which includes simultaneously moving back and forth between the roles of audience and content producer The borders between individual and mass communication also have vanished, as have the distinctions between media devices and the content they carry Traditional media organizations such as TV and print merge with hybrid media organizations such as online and social media platforms—and both converge with transaction media organizations (e.g., micropayment), who commercialize the business completely Media have always been a business The mission to inform society about what’s happening and to let the people participate in public life coalesced with the use of K.-D Altmeppen (*) • J van Loon Catholic University Eichstaătt-Ingolstadt, Eichstaătt, Germany e-mail: klaus-dieter.altmeppen@ku.de; joost.vanloon@ku.de C.A Hollifield University of Georgia, Athens, GA, USA e-mail: annholli@uga.edu # Springer International Publishing AG 2017 K.-D Altmeppen et al (eds.), Value-Oriented Media Management, Media Business and Innovation, DOI 10.1007/978-3-319-51008-8_1 ... (Eds.), Value- oriented media management: Decision making between profit and responsibility Cham: Springer Siegert, G., & Hangartner, S (2017) Media branding: A strategy to align values to media management? ... (Eds.), Value- oriented media management: Decision making between profit and responsibility Cham: Springer Scholz, C (2017) Values as input and values as output The true challenge for media companies... (Eds.), Value- oriented media management: Decision making between profit and responsibility Cham: Springer Will, A., & Gossel, B (2017) Media markets, value and the unique Consequences and implications