PRAISE FOR THE POWER OF RELENTLESS “When Wayne asked me to read his latest book, I didn’t think I had the time, but he was relentless But once I starting reading I just couldn’t stop I only wish he’d written it sooner Chock full of heartfelt personal anecdotes that entertain as well as inspire, the book provides a powerful motivational pep talk as only Wayne Allyn Root can deliver it.” —Peter Schiff, author of the New York Times bestseller The Real Crash, president of Euro Pacific Capital, and chairman of Schiff Gold “I was a college football Coach of the Year, then a 2-time AFC Coach of the Year in the NFL I can tell you The Power of Relentless is the same playbook I used to win football games at the highest level and mold young men into champions When you read this book you will become closer to success in your chosen field of endeavor.” —Ron Meyer, two-time AFC Coach of Year (New England Patriots, Indianapolis Colts) “Wayne Root is truly relentless No matter your field of endeavor—business, sales, picking winners on Wall Street—it’s always dependent on your being relentless in the face of challenge, adversity, obstacles Wayne understands success is about cracking the door open one inch, pursuing your dreams relentlessly, refusing to accept defeat, then banging the door down Bravo.” —John Mauldin, chairman of Mauldin Companies, editor of Thoughts from the Frontline, and New York Times bestselling author of End Game “The Canadian physician Dr Marion Hilliard wrote that he ‘would never wish anyone a life of prosperity and security These are bound to betray.’ Instead he wished ‘for adventure, struggle, and challenge.’ Wayne Root’s The Power of Relentless is a wonderful account of his own failures and successes, poignantly narrated What caught my fancy is that The Power of Relentless is not just a book about monetary success but about contentment, peace of mind, generosity, health, and friendship—all qualities which remind us that a truly rich man is one whose children run into his arms when his hands are empty.” —Marc Faber, founder of Marc Faber Limited, financial commentator on CNBC, and author of The Gloom, Boom & Doom Report “As a serial entrepreneur, I have been up and down the success ladder more than once My family mantra is, ‘The harder I fall, the higher I bounce.’ You have to be ‘Relentless’ to bounce in business Fortunately, at the age of fifty-five, I once more bounced ‘relentlessly.’ Our kiosk company has sold over one and a half billion dollars of products in the specialty retail industry They say defeat is not an option At least it is not a desirable one Wayne Root in the epitome of being ‘RELENTLESS.’ His drive is inspirational, and his advice is germane to your business and your personal success.” —Max James, founder and executive chairman of American Kiosk Management, member of the Specialty Retail Hall of Fame, Air Force Academy Distinguished Graduate Award winner, Founders Board Director of the Air Force Academy Endowment Foundation, and philanthropist, founder and chairman of the Camp Soaring Eagle Foundation “I’ve known Wayne since we were both seven years old I’ve had a front row seat to his passion, relentless drive, and success Study him and learn from him The Power of Relentless works.” —Peter H Diamandis, founder and Chairman of XPRIZE and Singularity University and New York Times bestselling author of Abundance and Bold “The Power of Relentless is the bible of the new digital age and a powerful new way to achieve the highest levels of personal, professional, and financial success My path to success started by reading every major success book This book goes beyond anything I’ve ever read Wayne Root will leave a legacy that will inspire readers to realize their dreams for generations to come.” —Joseph Sugarman, founder and chairman of BluBlocker Sunglasses and marketing, branding, and copywriting legend “Wayne Root is on the money with The Power of Relentless This book describes exactly the principles I utilized to start a small company in a basement and achieve hyper-growth into the largest online vitamin retailer in the world, winning the INC 500 Hall of Fame award for the fastest growing company in America, followed by a NASDAQ IPO and its recent sale to a Fortune 100 company Wayne combines a relentless pit bull mindset with the perfect balance of body, mind, spirit, and nutrition He’s got the winning formula.” —Wayne Gorsek, founder and chairman of DrVita.com, entrepreneur, and philanthropist “There never would have been a bestselling book or mega hit movie called The Wolf of Wall Street if I wasn’t relentless I was relentlessly hungry I was relentlessly driven I was relentlessly intense I was relentlessly aggressive I built an empire Now I’ve come back bigger than ever The Power of Relentless works Just be sure and put ethics and integrity first.” —Jordan Belfort, the real-life “Wolf of Wall Street,” New York Times bestselling author, international business speaker, and sales legend “Energy, passion, intensity, and unbridled enthusiasm are the keys to Wayne’s incredible life I’m proud to place this dog-eared book on my nightstand as a daily reminder that being RELENTLESS is the key to opportunity, success, wealth, and ultimately happiness.” —Phil Gordon, professional poker player, entrepreneur, philanthropist, star of Celebrity Poker Showdown on Bravo, and CEO and founder of Chatbox.com “The Power of Relentless is the answer to what you when life smashes you in the face Wayne Root shows you how to fight back and throw a knockout punch.” —David Bego, founder and CEO of The EMS Group, Executive Management Services, Inc., a nationwide commercial cleaning and facility services company and author of The Devil at Our Doorstep “As the founding editor of Ms Fitness magazine, I can honestly say that the twelve-step program found in The Power of Relentless is a boot camp to success, fitness, and power in ALL areas of life Wayne Root has taken the concept of mind/body to a powerful level while organically tossing in what most have missed: that financial fitness is a vital part of the picture to having the life of your dreams.” —Greta Blackburn, editor of Ms Fitness magazine and co-author of The Immortality Edge “No guts, no glory Without question, author Wayne Root is the most relentless person I have ever known Which is why it’s no surprise that, in his fabulous new book The Power of Relentless he does such a great job of teaching the reader how to get whatever he or she wants out of life No doubt about it, Wayne has chutzpah!” —Robert Ringer, No New York Times bestselling author of Winning Through Intimidation and Looking Out for Number One “The Power of Relentless should be required reading in every business school in America—you can literally feel Wayne Root’s passion, high-octane energy, and relentless spirit jump out of the pages of this book I am left speechless!” —Ronald L Loveless, former assistant to the president of Walmart and former senior vice president and general manger of Sam’s Club The Power of Relentless Copyright © 2015 by Wayne Allyn Root All rights reserved No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopy, recording, or any information storage and retrieval system now known or to be invented, without permission in writing from the publisher, except by a reviewer who wishes to quote brief passages in connection with a review written for inclusion in a magazine, newspaper, website, or broadcast Regnery® is a registered trademark of Salem Communications Holding Corporation First e-book edition 2015: 978-1-62157-432-3 Originally published in hardcover, 2015: The Library of Congress has cataloged the hardcover edition as follows: Library of Congress Cataloging-in-Publication Data Root, Wayne Allyn The power of relentless: secrets to achieving mega-success, financial freedom, and the life of your dreams / by Wayne Allyn Root pages cm Summary: “Wayne Allyn Root, the “Capitalist Evangelist” of Las Vegas, explains how he relentlessly pursued success in this motivational and inspirational guide for hopeful entrepreneurs and capitalists” Provided by publisher Success in business Success Determination (Personality trait) I Title HF5386.R56 2015 650.1 dc23 2015018807 Published in the United States by Regnery Publishing A Division of Salem Media Group 300 New Jersey Ave NW Washington, DC 20001 www.Regnery.com Manufactured in the United States of America 10 Books are available in quantity for promotional or premium use For information on discounts and terms, please visit our website: www.Regnery.com Distributed to the trade by Perseus Distribution 250 West 57th Street New York, NY 10107 “Never give in—never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense Never yield to force; never yield to the apparently overwhelming might of the enemy.” —Sir Winston Churchill Contents FOREWORD INTRODUCTION Think and Grow Relentless The 1st Principle of RELENTLESS: Relentless HEART The 2nd Principle of RELENTLESS: Relentless CHUTZPAH The 3rd Principle of RELENTLESS: Relentless AMBITION and GOAL-SETTING The 4th Principle of RELENTLESS: Relentless PREPARATION The 5th Principle of RELENTLESS: Relentless BRANDING The 6th Principle of RELENTLESS: Relentless STORYTELLING The 7th Principle of RELENTLESS: Relentless AGGRESSIVE ACTION—Hunting, Hammering, Hounding, Pitching, Promoting, Marketing, Selling, and Follow-up Bonus Principle of RELENTLESS: Relentless ENERGY, CONTAGIOUS ENTHUSIASM, AND NEVER-ENDING OPTIMISM POSITIVE ADDICTION #1: Relentless EARLY MORNINGS POSITIVE ADDICTION #2: Relentless HOME AND FAMILY POSITIVE ADDICTION #3: Relentless MINDFULNESS POSITIVE ADDICTION #4: Relentless PRAYER, GRATITUDE, AND FORGIVENESS POSITIVE ADDICTION #5: Relentless AFFIRMATION AND VISUALIZATION POSITIVE ADDICTION #6: Relentless PHYSICAL FITNESS POSITIVE ADDICTION #7: Relentless HEALTHY DIET POSITIVE ADDICTION #8: Relentless VITAMINS AND NUTRITION POSITIVE ADDICTION #9: Relentless CHARITY POSITIVE ADDICTION #10: Relentless INSPIRATION AND EMPOWERMENT POSITIVE ADDICTION #11: Relentless SMILING AND SAYING YES POSITIVE ADDICTION #12: Relentless MOTION BONUS CHAPTER: Relentless WEALTH PROTECTION AND APPRECIATION CONTACTING WAYNE NOTES INDEX 12 13 14 15 “The Secret Sauce in Grass-Fed Beef,” Mercola, https://www.mercola.com/beef/cla.htm Mike Hajoway, “CLA: Conjugated Linoleic Acid Research,” Bodybuilding, March 12, 2015, http://www.bodybuilding.com/fun/mike8.htm Leah D Whigham, et al., “Efficacy of Conjugated Linoleic Acid for Reducing Fat Mass: A Meta-Analysis in Humans,” American Journal of Clinical Nutrition, vol 85, no (May 2007), 1203–11, http://ajcn.nutrition.org/content/85/5/1203.full; Joseph Elijah Barrett, “A Comprehensive Guide to Weight Loss,” Living a Healthy Lifestyle, http://www.living-a-healthy-lifestyle.com/supportfiles/guide2weightloss.pdf David Gutierrez, “China Faces Epidemic of Diabetes after Adopting Western Diet,” Natural News, August 4, 2010, http://www.naturalnews.com/029354_China_epidemic.html POSITIVE ADDICTION #9: Relentless CHARITY “A Crucial Catch: Annual Screening Saves Lives,” NFL, http://www.nfl.com/pink “Prospective NHL Team Owner Strikes Deal with Opportunity Village,” Las Vegas Review-Journal , March 3, 2015, http://www.reviewjournal.com/sports/hockey/prospective-nhl-team-owner-strikes-deal-opportunity-village Greg Emerson, “The 10 Most Charitable Companies in America,” Yahoo!, December 2, 2011, http://finance.yahoo.com/news/the10-most-charitable-companies-in-america.html “Top Funders: 50 Largest Corporate Foundations by Total Giving,” Foundation Center, April 25, 2015, http://foundationcenter.org/findfunders/topfunders/top50giving.html POSITIVE ADDICTION #11: Relentless SMILING AND SAYING YES Vivian Giang, “How Smiling Changes Your Brain: Putting on a Happy Face Doesn’t Just Make You More Likeable; It Makes You Healthier, Both Good for Your Career,” Fast Company, January 28, 2015, http://www.fastcompany.com/3041438/how-to-be-asuccess-at-everything/how-smiling-changes-your-brain Ibid BONUS CHAPTER: Relentless WEALTH PROTECTION AND APPRECIATION Tyler Durden, “This Is the Biggest Problem Facing the World Today: Countries Have Debt-to GDP over 300%,” Zero Hedge, February 23, 2015, http://www.zerohedge.com/news/2015-02-23/biggest-problem-facing-world-today-9-countries-have-debt-gdpover-300 “Global Debt Is More Than Twice as Big as the World Economy What Does It Mean?,” Washington’s Blog, March 3, 2015, http://www.washingtonsblog.com/2015/03/debt.html Amy Payne, “Morning Bell: $16,000,000,000,000,” Daily Signal, September 5, 2012, http://blog.heritage.org/2012/09/05/morning-bell16000000000000 Terence P Jeffrey, “+106%: Obama Has More Than Doubled Marketable U.S Debt,” CNS News, February 18, 2014, http://cnsnews.com/news/article/terence-p-jeffrey/106-obama-has-more-doubled-marketable-us-debt#sthash.CpAfiM9f.dpuf; “Monthly Statement of the Public Debt of the United States,” Treasury Direct, January 31, 2014, http://www.treasurydirect.gov/govt/reports/pd/mspd/2014/opds012014.pdf Gregory Gwyn-Williams Jr., “National Debt Stacked in Dollar Bills Would Stretch from Earth to Moon Five Times,” CNS News, July 26, 2013, http://cnsnews.com/mrctv-blog/gregory-gwyn-williams-jr/national-debt-stacked-dollar-bills-would-stretch-earth-moonfive “U.S Debt Exceeds Annual Economic Output,” CBC News, January 9, 2012, http://www.cbc.ca/news/business/story/2012/01/09/us-gdp-debt.html “United States Government Debt to GDP 1940–2015,” Trading Economics, http://www.tradingeconomics.com/unitedstates/government-debt-to-gdp Stephen Dinan, “U.S Debt Jumps a Record $328 Billion—Tops $17 Trillion for the First Time,” Washington Times , October 18, 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 2013, http://www.washingtontimes.com/news/2013/oct/18/us-debt-jumps-400-billion-tops-17-trillion-first-t/ Ambrose Evans-Pritchard, “BIS Veteran Says Global Credit Excess Worse Than Pre-Lehman,” Telegraph, September 15, 2013, http://www.telegraph.co.uk/finance/10310598/BIS-veteran-says-global-credit-excess-worse-than-pre-Lehman.html “Student Loans Hit Record $1.08 Trillion; Delinquent Student Debt Rises to All Time High,” Bankster News, February 19, 2014, http://news.dethronethebanksters.com/student-loans-hit-record-1-08-trillion-delinquent-student-debt-rises-to-all-time-high/ Tracy Withers, “U.S to Get Downgraded amid Fiscal ‘Theater,’ Pimco Says,” Bloomberg, October 18, 2012, http://www.bloomberg.com/news/2012-10-17/u-s-to-get-downgraded-amid-fiscal-theater-pimco-says.html Jeffrey, “+106%.” Kyle Caldwell, “Gold Turns £27,800 into £1m: Gold Has Achieved a Staggering 3,500pc Return since 1970, a New Report Has Found,” Telegraph, November 13, 2013, http://www.telegraph.co.uk/finance/personalfinance/investing/gold/10445952/Gold-turns27800-into-1m.html “Since Losing the Peg, Gold Has Outperformed Stocks except for the Tech Bubble,” Seeking Alpha, October 17, 2013, http://seekingalpha.com/article/1752332-since-losing-the-peg-gold-has-outperformed-stocks-except-for-the-tech-bubble? source=email_rt_mc_related_2 Phoenix Capital Research, “Gold Beat Stocks except during the Tech Bubble,” Zero Hedge, November 23, 2013, http://www.zerohedge.com/contributed/2013-11-23/gold-beat-stocks-except-during-tech-bubble Ibid “Key Asset Class Returns for 2000–2014,” Evanson Asset Management, January 2015, http://www.evansonasset.com/index.cfm? Page=161 Agustino Fontevecchia, “Central Banks Bought More Than $3B in Gold in 2013: UBS,” Forbes, March 27, 2013, http://www.forbes.com/sites/afontevecchia/2013/03/27/central-banks-bought-more-than-3-trillion-in-gold-in-2013-ubs/ Jeff Clark, “Guest Post: Whom to Believe on Gold: Central Banks or Bloomberg?,” Zero Hedge, March 26, 2013, http://www.zerohedge.com/news/2013-03-26/guest-post-whom-believe-gold-central-banks-or-bloomberg Tyler Durden, “Central Banks Buy the Second Most Gold in 50 Years: A Look at Who’s Buying,” Zero Hedge, February 12, 2015, http://www.zerohedge.com/news/2015-02-12/central-banks-buy-second-most-gold-50-years-look-whos-buying “Coloured Diamond Investment Continues to Soar As Elite Gems Sells 10.88ct Pink Diamond,” PRWeb, November 18, 2010, http://www.prweb.com/releases/2010/11/prweb4795634.htm “Brasher Doubloon, the First Coin to Be Minted in US, Fetches More Than U.S $4.5 Million at Auction,” ABC News, January 11, 2014, http://www.abc.net.au/news/2014-01-11/brasher-doubloon-coin-sells-for-us-45-million/5195546 “It’s Top Dollar! Rare 1794 Silver Dollar Sells for Record $10 Million at U.S Auction,” Daily Mail, January 25, 2013, http://www.dailymail.co.uk/news/article-2268041/Rare-1794-silver-dollar-sells-record-10-million-U-S-auction.html “Investing in Colored Diamonds,” White Coat Investor, June 26, 2013, http://whitecoatinvestor.com/investing-in-colored-diamonds/ “Colored Diamonds Market Report,” International Hard Asset Investment, November 12, 2014, http://internationalhardasset.com/reports/IHAI_Report_ColoredDiamonds.pdf “Colored Diamonds Compared to Other Investment Opportunities,” Leibish, December 20, 2012, http://www.leibish.com/coloreddiamonds-compared-to-other-investment-opportunities-article-594 Robert Frank, “Most Expensive Diamond Ever Sold Goes for $83.2M,” CNBC, November 13, 2013, http://www.cnbc.com/id/101196278 “Are Colored Diamonds an Investor’s Best Friend?,” Bloomberg, July 19, 2015, http://www.bloomberg.com/news/videos/b/f6858432-d328-41c8-8bb7-cb7c751dc99e “Why Now Is the Time to Own Diamonds,” Bloomberg, June 10, 2015, http://www.bloomberg.com/news/videos/b/1e22707c-89e14e02-bce8-34f9a633f894 “The Growing Trend of Colored Diamonds,” Fox Business, March 1, 2013, http://video.foxbusiness.com/v/2198322974001/thegrowing-trend-of-colored-diamonds/?playlist_id=933116634001 Alison Burwell, “Colored Diamonds: An Insider’s Guide,” Departures, May 5, 2011, Departures Magazine, May/June 2011, by Alison Burwell, www.depatures.com/articles/colored-diamonds-an-insiders-guide “Guide to Understanding Diamond Quality and GIA Diamond Grading Reports,” GIA, http://www.4cs.gia.edu/EN-US/ Index 3M, 187 9/11, 76 A ABC, 12, ABC News, 75 accountability partner, 42–43 Aikman, David, 194 Alcoholics Anonymous, 42 ambition, See under Relentless, Principles of American Airlines, 62 American Dream, the, 87 American Idol, 123 American Journal of Clinical Nutrition, 174 American Life: Ronald Reagan, An, 194 American Psychological Association, 169 America’s Got Talent, 123 America’s Top 40, 13 Angel, Criss, 204 Apple, 24, 104, 157 Art of War, The, 194 Aston Martin DB9 Volante convertible, 40 B Baron, David, 194 Barr, Bob, 20–21 Barrymore, Drew, 61 Benedict Arnold, Revolutionary Hero: An American Warrior Reconsidered, 194 Bentonville, AR, 100–1 “Betting Whizkid, The,” 12 Bhandari, Naval, 214 Bible, the, 53, 57, 74, 121, 149, 151, 154, 195 Billboard, 77 Billy Graham: His Life and Influence, 194 Billy Graham: Just As I Am, 193 Bird, Larry, xviii Bishop, David, 194 Blaine, David, 204 Blaze, The, 22 Bloomberg, 214 BMW, 111, 115 Boston Red Sox, 69 Bosworth, Brian, xviii branding See under Relentless, Principles of Branson, Richard 188 “Breast Cancer Awareness Month,” 186 Bronx, the, xiv, 11, 65 Brown University, 35, 37 Bryant, Kobe, 122 Bryant, Paul “Bear,” 44 Buffett, Warren, xiv, 188, 208 Bush, George W., 89, 104, 206–7 Bush, Jeb, 104 business coaches, 44 Business Insider, 68 Byrne, Rhonda, 56, 193 C Cal-Berkeley, 35 California Gold Rush, 29 California Speedway, 62 Cambridge, 35 Camp Soaring Eagle, 189 cancer, 1, 3, 137, 171–72, 175, 186 Carnegie, Dale, 194 Carnegie Mellon University, 156 Carson, Ben, 104 Cavalryman of the Lost Cause: A Biography of J.E.B Stuart, 194 CBS/Epic Records, 77 CBS News, 75 Celebrate magazine, 102 Center for Disease Control (CDC), 164 central banks, 26, 208, 210 Chicago University, 35 China, Chinese, 23–25, 136, 175, 211 fastest growing economy in the world, 24 obsession with Jewish success, 23–24 Christians, 108, 121, 123, 150, 189 Chrysler, 111 Churchill, Winston, ix, 1, 7, 195 Churchill: A Biography, 195 Churchill on Leadership, 195 Clinton, Bill, xxi, 81 Clooney, George, 83, 85, 106 CNBC, xvii, 13, 15, 19, 33–34, 79, 82, 91, 127, 161, 166, 208, 210, 214 CNN, 63, 75, 82, 161 Coca-Cola, 187–88 Columbia University, xiii, 35, 37, 78–79 Comcast Sports Net, 17 complaining, 28–29, 94–95, 117, 150, 204 “Condo Warrior,” 99 Conjugated Linoleic Acid (CLA), 174 Connecting Point, 161 Connolly, Cyril, 135 Conscience of a Conservative, The, 194 Constitution, the, 89 Coolidge, Calvin, 192 Copperfield, David, 204 Creswell, David, 156 Crocker III, H W., 194 Custer’s Last Stand, 23 D Dallas Cowboys, xviii Davis, Al, xviii debt, 8, 87, 206–8, 210–11 See also U.S government, debt of Denver Broncos, 121 depression, 55, 89, 137, 146, 167, 169–70, 173, 201–4 Devane, William, 85 Diamond Market, The, 215 diamonds, rare fancy color diamonds, 213–15 Dickens, Charles, 135 diet See also Positive Addictions, Relentless Healthy Diet at home, 174 when eating out, 175–76 Discovery Channel, 17 Douglas, Michael, 45 Dow Jones Industrial Average, 214 dream book (a.k.a vision board), 39–40, 55, 57, 193 Drudge, Matt, 70 DrudgeReport, 70 drugs, xix, 37, 42, 75, 131, 134, 154, 164, 178, 180, 182, 203 DrVita, 179–80, 183–84 Duke Business School, 124, 127 Duke University Center for Spirituality, Theology, and Health, 151 E “Easy like Sunday Morning,” 69 Ebola, 212 Edison, Thomas, 93 Ed Sullivan Show, The, 76 Eight Most Valuable Business Secrets of Jewish Wealth, 24 Electro-Magnetic Pulse (EMP), 212 Elston, Damien, 105 e-mail, power of, 113–15 Emerson, Lake & Palmer, 108 Emerson, Ralph Waldo, 119, 135 energy See under Relentless, Principles of energy and enthusiasm, as the brands of success, 120 “Energy Management,” 177 Enthusiasm Makes the Difference, 193 Evans, Janet, xviii exercise, importance of daily exercise, 52, 131, 135–37, 140–41, 163–70, 172, 180 ExxonMobil, 187 F Facebook, 70, 82, 114 Fancy Color Diamond Index, 214 fearlessness, 30 FedEx, 60, 114 Fighter Boys: Saving Britain 1940, 194 Fiji, 24 financial improvement, 52, 56 Financial News Network, xvii, 13, 15, 79, 161, 166, 192 Fischer, David Hackett, 194 Foley, Bill, 186–87 follow-up See Relentless Follow-up Forbes, 122, 192 Forbes, Steve, 104, 192 Ford Motor Company, 29 Foreman, George, 105 forgiveness, 149–54 Fox & Friends, 125 Fox News, xxi, 22, 34, 75, 82, 125 Fox Sports Net, 17 Foxx, JT, 85, 104–5 France, 35, 209 fundraising, 17, 48, 70, 106, 111 Fuqua School of Business, 124 G Gallup, 123 Gandhi, Mahatma, 22 Garvey, Steve, xviii Gates, Bill, 188 GE, 187 General Patton’s Principles for Life and Leadership, 194 Generation Xers, 142 Germany, 25 Getty, Estelle, 62 Ghost Adventures, 19 Giampapa, Vincent, 183 Gingrich, Newt, 104 Glasgow University, 137 Glass, Lillian, 15 Gleason, Jackie, xvi gluten-free cereal, 106 GM, 14, 111 gold, 205–12, 215 Golden Girls, 62 Goldman Sachs, 187 Goldwater, Barry, 194 Google, 113–14, 187 Gorsek, Wayne, 183–84 Gotti, John, 34 government, 7, 18, 29, 37, 48, 87–89, 120, 171, 206–8, 210–11 See also U.S government, debt of Graham, Benjamin, 209 Graham, Billy, 123, 193–94 grass-fed beef, 174 gratitude, 136, 149–54 Gravel, Mike, 20 Great Depression, the, 67, 204 Great Recession of 2008, 7, 102 greed as good, 45 “Green Workstyle,” 143 H Hampton, Dan, xx Harris, Meza, 100–2 Harvard, 33–38, 46, 74, 84, 127, 142, 146, 161, 168–69 Harvard–Brigham Young study, 169 Harvard Medical School, 164, 167 Harvey, Campbell, 124 Hayward, Steven, 195 heart See under Relentless, Principles of Henry, Matthew, 135 Heskin, Dean, 212 Hill, Napoleon, xxvii, 38, 56, 193 Hillenbrand, Laura, 195 Hippocrates, 135 “Hit List,” the, 42, 52–53, 97 Hoffa, Jimmy, 34 Hollywood, 11, 19, 33, 75, 108, 192 How to Win Friends and to Influence People, 194 Hustler, The, xvi Huxley, Aldous, 135 I IBM, 187 If It’s Going to Be, It’s Up to Me: The Eight Proven Principles of Possibility Thinking, 194 infomercials, xxviii, 15, 83, 98, 120, 123, 167 Inmon, Raymond, 136 insurance, 19, 29, 54, 75, 156, 198, 209–11, 215, 217 Intel, 187 internet, the, xx, 9, 16, 75, 88, 105, 112–15, 140, 212 Iraq, 99 ISIS, 211 Israel, 23–27, 31, 127, 211 It’s A Wonderful Life, 109, 128 Ivy League, xiv, 8, 36, 86, 143 J Jackson, Michael, 77–78 Japan, Japanese, 25, 153, 175 Jefferson, Thomas, 135 Jenkins, Roy, 195 Jenner, Bruce, xviii Jennings, Paige See Wall Street Porn Star Jeopardy, 9, 75 Jesus, CEO: Using Ancient Wisdom for Visionary Leadership, 194 Jesus Christ, 121, 123, 150, 154, 194 Jeunesse, 179, 182–84 Jewish People and Business: The Bible of How to Live Their Lives, 24 Jews, Jewish heritage, 23, 26–31, 65, 150 Jewish chutzpah, 27–31 Jewish financial success, 23–24, 26 Jimmy “The Greek.” See Snyder, Jimmy “The Greek” Jobs, Steve, 24, 130, 185 John 3:16, 121–22 Johnson, Magic, xviii Johnson, Norm, a.k.a Grandpa Norm, 59–62, 71, 74, 83–84, 94, 127 Johnson & Johnson, 187 Jones, Jerry, xviii Jones, Laurie Beth, 194 Joshua Chamberlain—A Hero’s Life and Legacy, 194 junk food, 130, 134, 172–73, 175, 180 K Kadakia, Rahul, 214 Kandahar, Afghanistan, 99 Kasem, Casey, 13 Kennedy, John F., 76 Kennedy, John F., Jr., 76 King of Vegas, the, 19–20, 81 King of Vegas (TV series), 19–20 Klein, Lisa, 214 Kroger, 187 Krueger, Freddy, 18 Kurth, Florian, 147 L LaLanne, Jack, 105, 166–67 Lasorda, Tommy, xviii Las Vegas, NV, xviii, xx, 12, 14, 16, 20, 34, 36, 39–40, 63, 66–67, 71, 80, 106–7, 136, 183, 186–87, 195 as an example of branding, 66–67 law of attraction, the, 76 Law of Success, The, 193 lawyers, 18, 65, 95, 106–7, 120, 134, 153, 198–99 Leary, Denis, 85 Legend of Jewish Wealth, The, 24 Libertarian Party, xx, 20–21, 81 Lifshitz, Ralph, 64–65 LinkedIn, 114 Little, Tony, 105 London, 214 London Telegraph, 209 Long Walk to Freedom: The Autobiography of Nelson Mandela, 195 Lopez, Jennifer, 85 Los Angeles, CA, 2, 13, 19, 39, 61, 66–67, 94, 107, 161 Lowe, Adam J., 215 luck, 10, 11, 17–18, 36–37, 47, 49, 57, 108, 114 M Macy’s, 187 Magic of Thinking Big, The, 194 Malibu, CA, xviii, 1, 16, 34, 109 Mancow in the Morning, 81 Mandela, Nelson, 195 Manhattan, xiv–xv, 61, 99–100 mapping goals, 39 Marine drill sergeants, 27, 128–29, 163 Martin, James, 194 Martin, Rachel, as an example of aggressive action, 99–100 Maserati Quattroporte, 40, 115–16 Mays, Billy, 105 Maytag repairman, 22 Mayweather, Floyd “Money,” 63–64 Mayweather/Pacquiao fight, 63–64 McConkey, Phil, xx media, the, xvi–xvii, xix, 12, 20–22, 59–60, 71, 73, 75, 81, 84, 96, 125–26, 187–88 meditation, xix, 52, 85, 141, 145–47, 150, 169, 180, 202–3 “Meet Wayne Allyn Root,” 83, 86 mental improvement, 52 mentors, xiii–xiv, xvi, 16, 43–44, 85, 130 Mercedes, 111, 115 Merck, 187 MetLife, 156, 187 Meyer, Ron, xx MGM Events Center, 63 Mickelson, Phil, 160 Microsoft Word, 114 Miller, Doug, xiii–xxii, 12, 16–17, 130 mentor to Wayne Root, 16, 43, 130 Money: Master the Game, 195 Montana, Joe, xviii Morgan Stanley, 187 morning walks, 135–36, 169, 203 quotes about, 135–36 Moses on Management: 50 Leadership Lessons from the Greatest Manager of All Time, 194 “Most Admired People in the World,” 123 Mother Teresa, xxvii, 129 “Mr Relentless.” See under Root, Wayne Allyn MSNBC, 82 Muir, John, 135 Muller, Mancow, 81 multi-level marketing (MLM), 48, 54, 106 Murder of the Middle Class, The, 195 music industry, the, 77 My Journey: From an Iowa Farm to a Cathedral of Dreams, 194 N Namath, “Broadway” Joe, 63–64, 71 NASDAQ, 25, 209 National Film Preservation Board, 78 National Football League (NFL), xviii, xx, 64, 80, 121–22, 142, 186, 188 National Hockey League (NHL), 186 NBC News, 61, 75 NBC Radio Network, 13, 126 Nevada State Assembly, 67 Newman, Paul, xvi New York, NY, xiii, xvii, xx, 1–2, 12, 15, 19, 23, 34, 61–62, 68–70, 79, 99, 107, 109, 121–23, 127 New York Daily News, xvii New York Post, 68–70, 99 as an example of branding, 69 New York Times, 107, 122 “Next Jimmy The Greek, The,” 12–14, 161 Nietzsche, Friedrich, 135 Nightmare on Elm Street, 18 Nike, 168 Nobel, Michael, 183 Nobel Prize, 26, 146 Nurses Health Study, 164 NutriGen, 183 nutrition See under Positive Addictions: Relentless Vitamins and Nutrition O Obama, Barack, xiii, 14, 87–91, 107–8, 195, 206–7 got everything he wanted in government, 87–88 and the power of Relentless, 87–91 reaction to 2014 elections, 88–89 Obamacare, 88, 90 obesity, 163–64, 172, 175 O’Donnell, Rosie, 61 Olympics, the, 35, 73, 160 Only, Davion Navar Henry, as an example of aggressive action, 96–97 “Opportunity Village,” 186–87 optimism, power of, 124–28 Oxford University, 35 P Pacific Coast Fencing Championship, 35 Pacino, Al, 104 Pacquiao, Manny, 63 parents, presence in children’s lives, 142–43 Park City, UT, 40, 136 Paul, Rand, 104 Paul, Ron, 104 Pay-Per-View, 63 Peale, Norman Vincent, 56, 193 Penn State University, 197 Pepsi, 187 perfection, 92 Peterson, Coleman, 101 physical improvement, 52 Picasso, Pablo, 24, 130, 185 pitching, vs bitching, 97–99 Pitt, Brad, 83, 85, 106 Popeil, Ron, 105 Positive Addictions Relentless Affirmation and Visualization, 155–62 Relentless Charity, 185–89 Relentless Early Mornings, 133–37 Relentless Healthy Diet, 171–76 Relentless Home and Family, 139–41 Relentless Inspiration and Empowerment, 191–95 Relentless Mindfulness, 145–48 Relentless Motion, 201–4 Relentless Physical Fitness, 163–70 Relentless Prayer, Gratitude, and Forgiveness, 149–54 Relentless Smiling and Saying Yes, 197–99 Relentless Vitamins and Nutrition, 177–84 positive affirmations, xxiv–xxvi, 155 See also under Positive Addictions: Relentless Affirmation and Visualization positive thinking, xxiii–xxviii, 56, 131, 151, 180, 201 Post Traumatic Stress Disorder, 65, 169 Power of Positive Thinking, The, xxiii–xxiv, xxvi, 27, 193 Powter, Susan, 105 prayer, 36, 52, 169, 180, 202 See also under Positive Addictions: Relentless Prayer, Gratitude, and Forgiveness precious metals, 105, 205, 208–12, 215 progress and rewards chart, 44–45 Psychology Today, 146 Pullen, John J., 194 Puri, Maju, 124 R radio, xvi, xviii, xx, 12–13, 22, 33–34, 77, 81–83, 105, 110, 111–12, 125–26, 161 Raiders, the, xviii Rainbow Centre, 189 raising money See fundraising Ralph Lauren (brand), 64–65 See also Lifshitz, Ralph, Reagan, Ronald, 104, 194 Reagan on Leadership: Executive Lessons from the Great Communicator, 194 Real Custer: From Boy General to Tragic Hero, The, 194 real estate, xiv–xv, 54, 99–102, 197, 209, 212, 214 Regnery Publishing, 107–8 relationships, three aggressive actions to build, 102–4 Relentless, Principles of Relentless AGGRESSIVE ACTION, 8, 28, 93–118, 159, 204 Relentless AMBITION and GOAL-SETTING, 33–46 Relentless BRANDING, 59–71, 84, 186–87, 211 Relentless CHUTZPAH, 7–31, 34, 38, 47, 79, 93, 119, 123, 128 nine rules, 27–31 Relentless ENERGY, 92, 119–31, 211 the paradox of, 128–29 Relentless HEART, 1–5, 38 Relentless PREPARATION, 47–57, 93 keeping your pipeline filled, 47–49 Relentless STORYTELLING, 73–92, 113 Relentless Affirmation and Visualization See under Positive Addictions Relentless Charity See under Positive Addictions Relentless Early Mornings See under Positive Addictions Relentless Face-to-Face Contact, 117–18 Relentless Follow-up, 43, 46, 115–16 Relentless Healthy Diet See under Positive Addictions Relentless Inspiration and Empowerment See under Positive Addictions Relentless Internet, 112–15 Relentless Mindfulness See under Positive Addictions Relentless Motion See under Positive Addictions Relentless Physical Fitness See under Positive Addictions Relentless Pitchman, 91–92 Relentless Prayer See under Positive Addictions Relentless Reminder and Repetition, 110–12 Relentless Smiling and Saying Yes See under Positive Addictions Relentless Triad, the, 49–57, 70, 91, 93, 152 Relentless Video, 75–91 ten miracles of, 78–86 Relentless Vitamins and Nutrition See under Positive Addictions Relentless Wealth Protection and Appreciation, 205–15 Republican Party, xx, 88, 90, 106 Rice, Ray, 73 Rickey, Branch, 47 Riggins, John, xx risks, risk-taking, risk-takers, 30, 127–28, 198–99, 202, 211 Ritchie, Lionel, 69 riverboat gamblers, xxvii, 30, 127–28, 199 Robbins, James S., 194 Robbins, Tony, xix, 195 Robb Report, The, 193 Robert E Lee on Leadership, 194 Rodgers, Aaron, 122 Rogers, Jim, 104 Romney, Mitt, 104 Root, Dakota (daughter of Wayne), 33–38, 84, 127, 142, 161 “Homeschool to Harvard” story, 34–37 Root, David (father of Wayne), Root, Debra (wife of Wayne), 108–9, 153 Root, Hudson (son of Wayne), 91 Root, Stella (mother of Wayne), 1–4, 75, 129 story of her final hours, 1–4 Root, Wayne Allyn a blue collar “s.o.b.,” 11, 79 desire to be in politics, xv, xx, 192 dream car of, 115 employed by Financial News Network, xvii, 13, 15, 79, 161, 166, 192 hired by a Las Vegas handicapping company, 16 how vitamins saved and changed his life, 181–82 as “King of Vegas,” 19–20, 81 known as “The Yes Man,” 125 learned to use a teleprompter, 14–15 met future wife Debra, 108–9 “Mr Relentless,” xiii–xiv, xvi–xvii, xx–xxi, 21, 35, 78 plan to be a motivational speaker, xix, 85, 104 plan to be the next “Jimmy The Greek,” xv–xvii, 12–15, 33, 74, 79–80, 161 products he has successfully sold, 105–6 ran as 2008 Libertarian vice presidential candidate, xxi, 21–22, 34, 81 sold business to UK company, 18 as a spokesman, 48, 73, 83, 85–86, 91–92, 97–98, 105–7, 126, 139, 181, 184, 203, 215 starts his own business, 16–17, 29, 192 used video to get accepted at Columbia, 78–79 a Vegas oddsmaker, xv, xviii, 12–14, 16, 20–21, 48, 80–81 “Root Ritz, The,” 140 “Root’s Theorem for Success,” 177 Rosenthal, Arnie, 13 Rosie O’Donnell Show, The, 61 Ross, Marji, 108 Running Scared: The Life and Treacherous Times of Las Vegas Casino King Steve Wynn, 195 S Safeway, 187 Salvation Army, 45 San Francisco 49ers, xviii saying “YES.” See under Positive Addictions: Relentless Smiling and Saying Yes Schiffman, Mike, 115–16 Schuller, Robert H., 29, 194 Schwartz, David, 194 Schwarzenegger, Arnold, 104 Secret, The, xxiii–xxiv, xxvii–xviii, 56, 76–77, 156, 193 Secrets of Closing the Sale, The, 194 Sedona, AZ, 189 Seeking Alpha, 209 Seligman, Martin, 156 SENDOUTCARDS, 153 Seuss, Dr., 142 Sheen, Charlie, 34 silver, 105, 179, 205, 208–9, 211–13, 215 Simmons, Gene, 104 Simmons, Richard, 105 Simpson, O J., 76 smiling See under Positive Addictions: Relentless Smiling and Saying Yes Smith, John L., 195 Snyder, Jimmy “The Greek,” xv–xviii, 12–15, 33, 74, 79–80, 161 response to Wayne Root’s challenge, xvii, 12 Sotheby’s Diamonds, 214 Spike TV, 17, 19 Spitz, Mark, xviii sports, xv, xviii–xx, 10, 12–13, 16, 44, 59, 64, 73, 79–81, 91, 103, 106, 120, 122–23, 160, 164–65, 186 Stallone, Sylvester “Sly,” 85 Stanford, xiii–xiv, 33, 35–37, 84, 161–62, 164 Stewart, James (Jimmy), 109 stock market, stocks, 10, 16, 25, 29, 48, 68, 75, 153, 186, 198, 206, 209, 211–13 Stone, Clement, xxiii Strock, James M., 194 Sun Tzu, 194 Super Bowl, the, xx, 4, 63–64, 122 Superstation WGN, 17 Swiss America, 212, 215 T Taliban, the, 99–100 Tebow, Tim, 120–23 Thailand, 175 TheBlaze, 22 Think and Grow Rich, xxiii–xxiv, xxvii–xviii, 38, 56, 165, 172, 193 Thoreau, Henry David, 135 Thornton Donovan School, 79 Thriller (album), 77–78 “Throw Grandpa from the Plane,” 60–63, 71 Time, 122 “Time Management,” 177 tithing, 154 Tobin, Phil, as an example of bad branding, 67–68 Truman, Harry, 135 Trump, Donald, xiv, 83, 99, 106 Trump Place, 99 TV pitchmen, 105 Twitter, 68, 70, 82, 114 Tyson, Mike, xxiii, xxv, xxvii, 129, 203 U UCLA, 146–47 Ultimate Obama Survival Guide, The, 108, 195 Unbroken, 152, 195 University of Minnesota, 142 University of Nebraska, 142 University of North Carolina, 142 University of San Francisco, 173 University of Texas, 152 UPS, 187 U.S Army, 65 U.S government, debt of, 87, 206–8, 210–11 U.S military, the, 65 U.S Navy, 65, 99 U.S Treasury, 206–7 V Vegas D A., 20 Verizon, 187 Viagra, 111 video, power of See Relentless Video Vietnam, 175 Virginia University, 35 visualizations, See under Positive Addictions: Relentless Affirmation and Visualization vitamins See under Positive Addictions: Relentless Vitamins and Nutrition W “Wall of Fame,” 103 Wall Street, xx, 16–17 Wall Street (film), 45 Wall Street Journal, 142, 192 “Wall Street Porn Star,” the, 68, 71 Walmart, 100–1, 187 Walsh, Bill, xviii Washington, George, 22 Washington Post coverage of the 2008 Libertarian presidential nomination, 20–21 Washington’s Crossing, 194 Washington Times, 22 Wayne Root’s WinningEDGE, 91 wealth protection, 205–15 websites, xxiv, 16, 70, 81–83, 193 weight loss, 137, 156, 168, 180 Wert, Jeffry D., 194 West, Denise, 100–1 White, Randy, xx White Men Can’t Jump, Wikipedia, 26 Williams, Colleen, 61 Williamson, Porter B., 194 willpower, 2–4, 19 Woods, Tiger, 69, 160 working from home, 16, 56, 139–40, 142–43, 165, 168 “World Cancer Report,” 171 World Health Organization, 171–72 Wozniak, Steve, 104 Y Yale, 35 Yes, power of See under Positive Addictions yoga, 35, 52, 141, 164–66, 168–70, 180, 202–3 Yoga Journal, 15 Yudin, Michael, 19 Z Zamperini, Louis, 152–53 Zero Hedge, 209 Ziegler, Vic, xvii Ziglar, Zig, 194 ... follows: Library of Congress Cataloging-in-Publication Data Root, Wayne Allyn The power of relentless: secrets to achieving mega- success, financial freedom, and the life of your dreams / by Wayne... Principle of RELENTLESS: Relentless PREPARATION The 5th Principle of RELENTLESS: Relentless BRANDING The 6th Principle of RELENTLESS: Relentless STORYTELLING The 7th Principle of RELENTLESS: Relentless. .. plan to harness and engage The Power of RELENTLESS I hope you ate your Wheaties this morning Lock your seat belt You’re about to start the ride of your life The 1st Principle of RELENTLESS: Relentless