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Summary of Doctoral thesis in Economics: Improving strategy of marketing places in attracting investment to fill up industrial zones in Ha Tinh province in the recent period

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Applying the principles of management strategy of marketing places to evaluate the reality and provide solutions of theoretical and practical grounds to improve the structure and contents of marketing place strategy for attracting investment to fill up current IZs in local province with Ha Tinh as a case study.

LIST OF PUBLISHED WORKS OF THE AUTHOR  RELATED TO THE THESIS TOPIC 1. Nguyen Huy Hoang, Nguyen Bach Khoa, Nguyen Hoang  Viet (2017), “Study of  marketing places in attracting investment to   fill up local industrial zones in Vietnam – a case study in Ha Tinh   province”,  Journal of Trade Science, issue 110 October 2017, page  02­08; issue 111 November 2017, page 02­15   Nguyen   Huy   Hoang   (2017),  “Stratrgy   of   marketing   places: Research model and measurement scale”, Industry and Trade  Magazine, issue 07, June 2017, page 321­324.   3. Nguyen Huy Hoang (2017), “Strategy of marketing places   in   attracting   FDI   of   several   typical   countries   and   locality;   experience   lessons   for   Ha   Tinh   province”,   Industry   and   Trade  Magazine, issue 08, July 2017, page 108­113   4. Nguyen Huy Hoang (2017), “Solutions to develop strategy   of marketing places in attracting investment to fill up local industrial   zones in Ha Tinh province”, Industry and Trade Magazine, issue 09,  August/2017, page 134­138 PREFACE 1. Urgency of the thesis topic Marketing places is a new scientific field in Vietnam, both in  terms   of   theory   and   practice   In   general,   localities   have   limited  awareness   about   building   their   images   for   external   investors   and  Understanding and applying the concept and procedures of marketing  places serve as both requirements and tools in attracting local and  foreign   investment   to   successfully   implement   socio­economic  development policies of localities.   Not   much   has   been   done   done   in   attracting   investment   into  industrial zones of Ha Tinh provinces. Compared to other provinces,  the number of investment projects and registered capital into Ha Tinh  are still small; they do not meet the local potential and advantages.  Almost all projects are in Vung Ang Industrial Zone; the majority of  projects are of small scale with low economic and social efficiency A   number   of   investors   in   economic   zones   have   not   strictly  followed legal regulations on environment protection, causing losses  to the environmnt and serious impact on investment into Ha Tinh.  Investors’ awareness of environmental protection have not been high;  they   still   place   economic   benefits   over   their   responsibilities   of  environmental   protection   Inspection   and   monitoring   of  environmental protection in economic zones by state agencies in Ha  Tinh have not been done in a strict and regular manner. In addition,  investment   projects   in   Ha   Tinh,   especially   in   support   industry,  service, tourism and agriculture account for a very small percentage.  Even though Ha Tinh provice issued many preferential and support  policies for investment in these fields but obtained results are still  limited   It   is   difficult   for   development   of   support   industry,  agriculture,   trade,   tourism   and   service   based   on   the   province’s  potential and strength due to the lack of investment projects.    Due   to   the   above   reasons,   the   author   chooses“Improving   strategy   of   marketing   places   in   attracting   investment   to   fill   up   industrial zones in Ha Tinh province in the recent period” as the  doctoral thesis’s topic.  2. Research objectives, tasks, and questions 2.1. Objectives Applying the principles of management strategy of marketing  places to evaluate the reality and provide solutions of theoretical and  practical grounds to improve the structure and contents of marketing  place strategy for attracting investment to fill up current IZs in local  province with Ha Tinh as a case study.  2.2. Research objectives Firstly, systemizing basic theories about marketing places and  strategy of marketing places in attracting investment to fill up IZs in  one locality (province, municipality)  in our country Secondly, analyzing and evaluating the reality and strategy of  marketing places in attracting investment to fill up IZs in Ha Tinh Thirdly, proposing several viewpoints and solutions to improve  marketing place strategy in attracting investment to fill up IZs in Ha  Tinh through 2020  2.3. Research questions ­  What   are   the   concepts,   model,   and   contents   of   strategy   of  marketing places in attracting invesment to fill up local IZs?   ­  What   are   the   current   situation   and   issues   regarding   the  investment requirements to fill up local IZs in general and Ha Tinh in  particular?   ­ What is the current situation of the strategy of marketing places  and evaluation of the efficiency of the strategy of marketing places in  attracting investment to fill up in IZs in Ha Tinh?   ­  What   are   required   viewpoints   and   solutions   to   improve   the  strategy of marketing places in attracting investment to fill up current  IZs in Ha Tinh in particular and other localities in our country in  general? ­  What   is   the   difference   between   marketing   places   to   attract  investment  into industrial zones and to attract investment to fill  up  industrial znes?   ­  What   are   differences   in   products   of   marketing   places   and  investment environment of localities? ­  How   are   the   quality   and  value  from   a   strategy   of   diverting  foreign investors be evaluated? ­ What are factors in the strategy of marketing places? How are  IZs in Ha Tinh evaluated in the eye of foreign investors, managers of  foreign direct investment, local investors and local authorities?   3. Research objectives, tasks, and questions 3.1. Objectives Theoretical and practical  issues of  strategy of marketing places  in attracting investment to fill up IZs in Ha Tinh ­ Research viewpoints: From   the   perspectives   of   the   main   subject   of   strategic  management of socio­economic development strategy and strategy of  marketing   places;   of   local   authorities   in   general   and   local   state  agencies in particular in relation with socio­economic communities in  Ha Tinh 3.2. Scope ­ Impact objects: Impact objects of marketing places are mainly  current   and   potential   investor   in   the   fields   of   foreign   direct  investment (FDI) and domestic direct investment (DDI).   ­   In   terms   of   scope:   The   thesis   studies   IZs   in   Ha   Tinh   and  compares with other localities ­   In   terms   of   time:   The   thesis   studies   from   2007   until   now  through 2023 with vision to 2030 4. Research methodology Firstly,   the   thesis   uses   secondary   documents   from   statistical  data, reports of People’s Committee and Provincial Party Committee,  Department   of   Planning   and   Investment,   Finance   Department,  Management Boards of Economic Zones (IZ)  and investors  in Ha  Tinh for analysis. The thesis also used published results of studies,  theses, and articles of local and foreign authors Secondly,  sociological   survey   and   collection   of   primary   data:  The   author   carries   out   sociological   survey   with   suitable   survey  objects at strategic level, including: investors that invested or intend  to invest in IZs and EZs in Ha Tinh, management executives in Ha  Tinh IZs and EZs. The random sampling method with system sample  selection   and   minimum   sample   size   are   used   Sample  representativeness stands at 10% for enterprises in IZs.   Based on obtained results, the author uses the SPSS software to  process   information   and   analyzes   opinions   about   the   strategy   of  marketing places in attracting investment to fill up IZs and EZs in Ha  Tinh in the current period 5. Overview of studies related to the thesis topic 5.1. International studies   ­ Stufy of Philip Kotler[55]: Considered the “father” of modern  marketing,  PhilipKotler  is  also the  first  person to  use  the  term  of  marketing places ­ Study of H.Brossard [53] In   his   study,   H.Brossard   especially   paid   attention   to   foreign  investor behavior, investment policies and local promotion program  for foreign investors (they are variables of mixed marketing places)  ­ Study of Seppo K.Nairisto [59] This study focuses on the following main points: identifying and  categorizing sucess factors of maketing places; affirming the role of  positioning and re­positioning.   ­ Study of Francois Parvex [54] The study called “Territorial Marketing: When Places become  products”   clarified how marketing places came into existence and  distingushing marketing places in narrow sense and broad sense 5.2. Local studies * Studies on FDI attraction into IZs Tran   Ngoc   Hung:   “Solutions   to   improve   and   develop   IZs   in  Vietnam”, Doctoral thesis, 2004 * Marketing works ­  Pham   Cong   Toan:    “Territorial   marketing   with   investment  attraction in Thai Nguyen province”, 2010 ­  Nguyen   Duc   Hai   :  “Territorial   marketing   to   attract   foreign  direct investment  in Hanoi”, 2013 provision   information   of   investment   environment   and   policies,  commitment   of   the   local   government,   and   support   in   premise  clearance   The   local   goverment   includes   the   local   administrative  team and officers in EZs and IZs 2.3.4. About the experience of investors with local people   Even though local people have certain awareness in co­operating  to   attract   investment   into   the   province,   the   quality   of   human  resources in Ha Tinh has not been considered highly. Even though  Ha   Tinh  has   plenty   of   unskilled   labour,   only  a   small   amount   has  proper   training   and   it   is   difficult   to   find   labour   with   suitable  qualification. One reason for this is because young people tend to  find education and employment in big cities rather than come back to  the   province   to   work   The   local   government   should   consider  attracting   labour   to   work   in   the   province   or   attract   high­quality  human resource from neighboring provinces 2.3.5   About   the   efficiency   of   target   market   promotion   strategy 2.2.6   About   the   strategy   of   marketing   channel   for   target   investors   2.3.7. Message and combined investment promotion Ha   Tinh   has   yet   had   any   official   message   in   investment  promotion   or   programs   about   creating   such   message   Promotion  programs are mainly done to target several groups of investor 2.3.8   About   development   of   organization   and   strategy   of   marketing places A marketing places strategy is market­oriented and feasible only  if there exsists suitable development organization based on strategic  compatibility 2.3.9   About   the  overall   efficiency   of   strategy   of   marketing   places 2.3.10   Verifying   the   relation   and   contribution   of   strategic   structure   components   on   the   overall   efficienct   of   marketing   places strategy  Multiple linear regressions are often used to test the relationship  and   importance   between   independent   variables   and   dependent  variables   to   interpret   causal   theory   Besides   its   function   as   a  descriptive tool, it is also used to identify hypotheses and projections  of research populations. This study examines the multiple regression  model including 5 independent variables and one dependent variable  mentioned above; in addition, there is also the product factor ­ local  geodiversity which is comprised of 4 components. Therefore, to see  the contribution level of component elements clearer, the model of  multiple regression regression will be examined 2.4. Some conclusions and general evaluation of the overall  efficiency of strategy of marketing places   2.4.1. Contribution of structures and tools of current strategy   of marketing places t ại 2.4.2   Main   achievements   and   strength   of   strategy   of   marketing places in Ha Tinh ­   Paying   attention   and   implementing   relatively   well   the  development of mechanism and policies to attract investment in IZs  with attractive preferential treatment, administrative and investment  procedure reform ­ Showing effort in improving state management for investment  project   (streamined   procedures,   shortened   time   for   answering  investor) ­ Having effort and certain results in preparing infrastructure for  investment   and   business;   through   that   gradually   increasing   the  attractiveness of place products.   ­   Carrying   out   mixed   media   and   investment   promotion   in   an  increasingly professional manner, especially after enviornment issues  to   help   stablize   the   mindset   and   business­production   activities   of  investors and local people as well as strictly handle environmental  issues ­   Step   by   step   establishing   and   stablizing   the   structure   and  operation   of   marketing   places   (despite   being   in   the   non­official  phase),   creating   the   basis   for   implementing   strategy   of   marketing  places in attracting investment to fill up IZs 2.4.3. Shortcomings and reason for such shortcomings Here are some main shortcomings in the strategy of marketing  places in Ha Tinh: ­ No systematic, sysnchronized plannting of component factors  of strategy of marketing places   ­ Strategy of marketing places has not directed the target market  and investors as evidenced by the lack of interest in the structure of  target marketing strategy and low efficiency ­ Strategy of marketing places does not base on the value supply  process for target investors; it still focuses on promotion and selling  of physical location product ­   Strategy   of   marketing   places   has   not   based   on   official  organizations of marketing places that are appropriate and capable of  implementing   and   developing   strategy   in   the   context   of   volative  investment market ­   Competitiveness   (in   human   resources,   competitive   tools,  marketing   competence)   is   weak   compared   to   competitors   (other  provinces) in both absolute and relative aspects.   The main reasons gor these shortcomings are: Objective   reason:   the   natural   geographic   position   is   not   the  central region; it is not in the area of  growth dynamics; scale (area  and population) is not large, the province was separated from other  localities  not long ago; IZs develop too fast and in large quantity  while supply and ability to attract, absorb and invest are limited Subject reasons are mainly as follows: Firstly, local marketing in order to attract investment is a new  theory and applicatin in Vietnam and Ha Tinh Secondly,  in attracting investment, especially attracting foreign  investors, provincial leaders have not considered local marketing as a  integrrated   management   function   its   organization   and   human  resource is combined Thirdly, in  terms  of  knowledge  thinking and practice  of  local  marketing, it is for the  short term and has not been performed as its  nature  Fourthly, the provincial state management apparatus has not yet  planned a strategy to attract investment in general, not to mention  "filling in the IZ" but only at the "general guidelines and orientation”.  Without this strategy, the local marketing strategy does not have a  strategic goal, orientation, and a focus point. A complete and feasible  local marketing strategy must be implemented after the economic and  business strategy Fifthly, without a direction, guidance, orientation of the central  state, there is no national marketing strategy to attract investment in  general and especially the FDI sector Chapter 3 SOME SOLUTIONS TO IMPROVE MARKETING PLACE  STRATEGY IN ATTRACTING INVESTMENT TO FILL UP  IZs IN HA TINH THROUGH 2023 WITH VISION TO 2030 3.1. Context and viewpoints to improve strategy of marketing  places   in   attracting   investment   to   fill   up   IZs   in   Tinh   through  2023 with vision to 2030 3.1.1. Development orientations of IZs in Vietnam  It can be confirmed that the development of IZs and Ezs with  fixed   geographical   boundaries   and   preferential   mechanisms   and  policies for invesment has helped bring into play advantages of geo­ economy   and   created   favorable   conditions   to   apply   streamlined  ahdministrative procedures; from that attractive investment locations  are   created,   which   contribute   to   the   reform   of   investment   and  business environment in Vietnam. Before the existence of IZ and EZ  models, it took a lot of time for investiors, especially foreign ones, in  the invesment preparation process for such reasons as: clearance was  not yet ready, technical infrastructure at the investment location was  not   available   As   of   now,   investment   preparation   time   has   been  significantly   shortened   because   IZs   and   EZs   can   actively   prepare  clean   land   fund   At   the   same   time,   there   are   more   advantages   in  compensation and site clearance in IZs and EZs than in outsides areas  because their  plannings have been approved before  land is granteds  to investors. In addition, a number of technical facilities of IZs and  EZs   such   as   roads,   wastewater   collection   systems     have   been  invested before investors enter production and business.  3.1.2. Preferential areas for investment into IZs in Ha Tinh  through 2023 with vision to 2030  3.1.2.1. Priotized industries for development in Ha Tinh   According to the socio­economic development plan up to 2023,  Ha Tinh Province, the following sectors should be prioritized: ­ Agriculture: Step up restructuring and modernizing agriculture,  forestry   and  fishery  towards   centralized,   sustainable   production  of  large   scale   and   with   modern   technology   to   increase   productivity,  quality and economic efficiency ­ Industry, construction ­ Commerce and service  Ha Tinh strives to become one of the major commercial centers  of the region; occupying a large market share in border trade between  Vietnam and Laos and Northeastern Thai provinces; to build Vung  Ang   ­   Son   Duong   port   into   a   cargo   transshipment   port   for  commercial, transport and logistic development, contributing to the  province's economic development   3.1.2.2. Priotized areas in attracting invesment into IZs in Ha   Tinh ­ Industry ­ Infrastructure ­ Commerce, service, and tourism ­ Agriculture ­ Environment 3.1.3. Viewpoints of improving strategy of marketing places in   attracting investment to fill up IZs in Ha Tinh through 2023 with   vision to 2030 Viewpoint   1:   Improving   strategy   of   marketing   places   need   to  ensure attracting investment in line with socio­economic, industrial  development programs Viewpoint   2:   Improving   strategy   of   marketing   places   need   to  associated   filling   up   IZs   with   improving   the   attractiveness   of  investment   destination   in   Ha   Tinh   compared   to   other   local   and  regional competitors Viewpoint 3: Improving strategy of marketing places must cosely  link the goal of filling up IZs with managing and utilizing investment  effectively Viewpoint   4:   Improving   strategy   of   marketing   places   must  ensure   attracting   “green”   investment   for   sustainable   economic  development in Ha Tinh 3.2. Group of solutions to improve the structure of strategy  of marketing places in attracting investment to fill up IZs in Ha  Tinh  3.2.1. Improving the strategy of targer marketing places Have orientation to diversify mobilize resources for investment  in   infrastructure   development;   to   soon   build   Vung   Ang   economic  zone into a dynamic and national economic zone; focus on attracting  investment in Cau Treo International Border Gate Economic Zone;  attract projects to fill two industrial parks: Ha Vang, Gia Lach and  industrial clusters in the province. Rapidly develope environmentally  friendly   and   supporting   industries;   to   develop   agriculture,   trade,  tourism and services on the basis of bringing into play the potentials  and advantages of the province and regional, regional and regional  links.  3.2.2. Improving target market promotion strategy   3.2.2.1   Improving   the   quality   of   place   product   through   overcoming   shortcomings   and   focusing   on   the   development   of   existing strengths The   proposal   of   strategic   product   development   for   Ha   Tinh  province should focus on adjusting the mining industry planning and  construction   materials   production   Scope   for   the   mining   industry  should be limited with focus on the quality and supply capacity of  investors. The quality of investors is reflected in the technology used  in   the   exploitation   and   processing   of   raw   products   into   refined  products   with   greater   economic   value   At   the   same   time,   special  attention should be paid on the process and technology for industrial  waste   treatment   in   mineral   exploitation   and   processing   to   limit  negative impacts on the natural environment 3.2.2.2   Changing   production­business   price/cost   policies   to   attract potential investors  Costs for production in industrial zones in the province include  land   rental,   electricity   production,   domestic   water,   labor   hire.  According   to   published   information,   enterprises   investing   in  production   and   business   activities   in   Vung   Ang   and   Cau   Treo  Economic Zone will enjoy many tax rates and preferential prices in  the long term. Land rent is calculated by 0.8% compared to the unit  price of non­agricultural land annually regulated by the Provincial  People's Committee. While other cost levels are calculated according  to   the   unit   price   set   by   the   legal   documents,   under   the   law  promulgated by the Vietnamese legal system 3.2.2.3. Improving public service and management in Ha Tinh a. For local state authorities in Ha Tinh ­ Improve the quality of industrial zone development planning ­ Focusing on synchronous implementation of solutions and on  improving the quality of planning ­ Proactively connect closely with Vietnamese counselors  and  embassies ­   Havemechanisms   to   allow   investors   of   industrial   park  infrastructure to use state budget capital ­ Strengthen state management of investment activities ­   Regularly   inspecting   and   monitoring   the   implementation   of  compliance with environmental regulations b. For management boards of IZs in Ha Tinh 3.2.2.4. Some short­term breakthrough solutions to improve the   quality of target market promotion for Ha Tinh Firstly, improve quality, attractiveness, and competitiveness of  place product. Specific measures are provided according to the level  of importance.  Secondly,   carry   out   restructuring,   change   mindset,   change   to  pricing/costing   methods   based   on   vaue   and   implement   price/cost  based on experience curve with high competitiveness according to  comparative norms Thirdly,  in  marketing  science,   not   only  product   and  price   but  also experience of existing investors are also marketed.    Fourthly, in addition to improving factors of sales promotion, the  apparatus of marketing places need to build the trademark of place  product and local image based on customer/investor in a timely and  synchronized manner Fifthly,   based   on   continuous   improvement   and   upgrade,   it   is  necessary   to   provide   new,   unique   promotion   strategies   with   high  value to investors during the strategic period   3.2.3   Improving   the   strategy   of     marketing   place   channel,   including: 3.2.3.1   Building   and   properly   managing   product   distribution   system The selection of appropriate investment location is a weak point  in distribution of place product to investors in Ha Tinh. To overcome  this   shortcoming,   Ha   Tinh   needs   to   build   profiles   of   information  about areas licensed for investment with characteristics and strength  of   each   area   The   province   should   also   combine   media   and  information promotion activities to timely develiver information to  investors who are interested 3.2.3.2. Improving partnership Identify partners in attracting investment capital into the locality,  including:   enterprises   providing   production   support   services,  communication units, domestic and international non­governmental  organizations, enterprises that has invested in the locality, countries  have economic cooperation with the locality  Each partnership has  different goal, interest and value so the locality must understand its  nature   to   be   flexible,   combine   and   maximize   provincial   and  supporting partners' interests.  3.2.3.3. Improving investment attraction procedures and policies Procedures   for   investment   in   industrial   zones   and   EZs   in   Ha  Tinh province now implement the one­door mechanism to simplify  steps in applying for investment licenses. The processing time for  processing investment certificates shall not exceed 5 working days  and other certificates shall not exceed 3 working days from the date  of receiving complete and valid dossiers. This is an improvement in  the processes and policies that Ha Tinh has succeeded implemented  in, reducing the risks of administrative procedures that can be created  during the investor's investment process.  3.2.3.4. Main short­term breakthrough solutions Firstly,   improve   state   management   in   registered   investment  projects Secondly, focus on improving quality and productivity of core  marketing place process that is still overlooked by the locality 3.2.4. Improving mixed media, investment promotion strategy   with the following 3.2.4.1   3.2.4.1   Building   image,   media   message   and   place   promotion channel 3.2.4.2   Improving   policies   and   mechanism   for   investment   promotion 3.2.4.3   Improving   management   and   work   competency,   stablizing the mindset of local people to attract invest via the human   factor 3.2.4.4. Renovating methods and improve service quality   One:   changing   from   passive   selling   method   –   waiting   for  customer  ­ to actively carrying out promotion activities – searching  and attrating the right customer Two:   changing   from   selling   physical   investment   location   to  selling investment destination mix (SIVA method) Three: improving the quality of selling service for investment  destination product, not only in technical quality but also in function,  positioning and relation    Four:  changing   from   tradional   promotion  method   (investment  promotion   conference   and   delegation)   to   online   methods   via  investment promotion portal and/or social media 3.3. Group of factors to improve implementation, resources  and competence of strategy of marketing places in Ha Tinh Main solutions are: 3.3.1. .Implementing marketing placess perform the function   and strategic management role of marketingstrategy First   of   all,   it   is   necessary   to   give   priority   to   building   and  developing   local   marketing   organizations   to   attract   formally  investment   in   both   FDI   and   DDI   with   specialized   and   part­time  huamn resource combination 3.3.2   Building   reasonable   budget   for   srategy   of   marketing   places   In   order   to   attract   investors,   Ha   Tinh   province   offers   big  preferential   policies   on   corporate   income   tax,   VAT,   land   rent     These   preferential   supports   have   partly   reduced   the   local   budget  revenue. Although the budget revenue is limited by the province's  preferential   programs   for   investors   during   the   previous  implementation period, Ha Tinh has also set aside a budget for the  local marketing strategy. The disadvantage of Ha Tinh is that it has  not   yet   planned   specific   expenses   for   communication   activities  according to each item, each structure.  3.3.3   Developing   and   improve   the   quality   of   human   resources for marketing places This   is   an   important   breakthrough   solution   with   the   local  marketing management apparatus by upgrading the qualifications and  quality of  local  marketing human resources by: basic  training and  advanced training through suitable and quality training programs and  trainers for groups of individuals: CEOs, marketing directors, middle  managers, and relevant local marketing administrators 3.3.4. Building and developing competency of strategy of core   marketing places   This   is   a   solution   that   is   both   basic   and   urgent:   the   top  management   system   of   marketing   management   needs   to   set   up   a  framework and a roadmap to provide suitable and affordable local  marketing strategy which is of high value but difficult to imitate, and  ensure the capacity of the core marketing strategy with emphasis in  providing   different   marketing   strategy   capabilities,   while   building  and promoting different core marketing capabilities.  3.3.5. Building and applying database marketing  In the context of Industry 4.0, which locality can grab hold of  and   take   the   lead   in   database   marketing   will   have   susbtainable  competitive   advantages   Database   marketing   is   the   process   of  building, securing and using databases of customers / investors and  other databases (products, businesses, suppliers, resellers, technology  ) for contact and transaction purposes.  3.3.6   Building   and   developing   competitive   strategy   of   marketing places In addition to improving its capability, which cannot be done in  a   short   period   of   time,   Ha   Tinh   needs   to   priotize   investment   to  improve   competitiveness   of     dynamic   marketing;   this   is   both   a  situational solution and also a ne ssential solution as competitiveness  for   dynamic   marketing   is   the   one   that   is   the   hardest   to   copy   but  brings about the highest efficiency 3.4   Some   macro­proposal   to  improve   local   marketing  environment to fill up industrial zones   3.4.1     Group   of   recommendations   to   the   central   state   management agencies on attracting investment in IZs About   products:  Improving   and   improving   the   quality   of  planning IZs and EZs Regarding support services: Promote administrative reforms to  provide convenient administrative services for investors, reduce the  focal point of state management on EZ Regarding   prices:   Develop   attractive   investment   attraction  policies   with   international   competitiveness,   develop   special  investment incentives for strategic investors, invest in infrastructure  and investment into high technology or investment in eco­industrial  parks About   distribution   channels:   Consider   investors,   international  organizations,   consulates as   connecting   points   with   potential  investors About   people:   it   is   necessary   to   have   appropriate   and   special  training programs, and foreign language training about the process,  professional   and  working  attitude  with  foreign  investors   to  ensure  each  staff  that  work with  the people  and enterprises  represent  the  positive face of Ha Tinh in the investors' assessment 3.4.2   Groups   of   solutions   to   social   groups   (organization,   assocations) ­ Play the role of representing businesses, voicing the voice of  enterprises   and   working   with   local   authorities   to   build   the   best  business   support   policies   There   should   be   direct   communication  channels to the Management Boards of the IPs, to the Department of  Planning and Investment and to the Provincial People's Committee to  strengthen  links   and  effective  cooperation  between  businesses   and  local authorities ­ They can also advise the government to select investors, select  attractive sectors and industries and be consistent with the direction  of sustainable local socio­economic development ­ Be proactive in connecting with organizations and enterprises  in the field in other localities and countries’ act as a place to provide  information  and  share  investment   opportunities   with  businesses   in  other areas as they seek investment opportunities.  CONCLUSION It can be confirmed that Ha Tinh is one of provinces in the center  region that attracts investors Attracting   investment   to   develop   IZs,   EZs   is   the   long­term  strategic   development   strategy   that   helps   improve   the   status   and  potential of Ha Tinh In the wake of hot environmental issues in attracting investment  and operations in IZs and EZs in Ha Tinh, contents presented in this  thesis   apply   the   viewpoints   of   attracting   investors   for   sustainable  development   and   propose   several   marketing   solutions   to   ensure  achieving this goal Hopefully these solutions will be implemented to make sure that  Ha Tinh can achieve breakthroughs in administrative reform, create  an   investment   environment   and   regional   links   to   ensure   smooth  operation and support investors in effective operation. Through that,  companies   in   Ha   Tinh   can   find   their   own   direction   to   direct  investment   to   new   production   fields,   focus   on   deep   processing   to  create better economic value and contribute more to socio­economic  development   of   Ha   Tinh   in   particular   and   the   center   region   and  whole nation in general.   ... of   the   strategy   of marketing places in attracting investment to fill up industrial zones in Ha Tinh province in the past period Fifthly, the thesis proposes viewpoints and solutions to improve ... ­ What is the current situation of the strategy of marketing places and evaluation of the efficiency of the strategy of marketing places in attracting investment to fill up in IZs in Ha Tinh?    ­  What   are  ... Fifthly, the thesis proposes viewpoints and solutions to improve  the strategy of marketing places in attracting investment to fill up industrial zones and economic zones in the coming time; they are in line   with   the   characteristics   of   investment

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