Gary Halbert - 57 Masterpiece Sales Letters

DEAR MOM LETTER FOR SEMINARS "LOVE" LETTER Dear Mom, (or ifyou have a special name for your mother, use that I called my mom, Mama Jo so I would write Dear Mama Jo) I'm very busy right now and I don't have time to call so that's why I'm writing you this letter You know Mom, not only are you responsible for my very existence, you are also the nourishment that has made my life sparkle I'm under a lot of stress right now and for some reason, I started thinking about you It has occurred to me maybe I haven't let you know recently how much I appreciate you and how much I love you (Don't write what I'm now going to say Most ofyou have a memory ofyour mother at a birthday party or when she came to your graduation or whatever I want you to use that in this next paragraph) I especially like remembering you (you fill in here that something special) Anyway, I'm going to make it a point to see you just as soon as I can Love, (Sign your name or your pet name) DEAR MOM LETTER FOR SEMINARS "HATE" LETTER Dear "Mom": (no special names/or mom here and put quotes around the word "mom" and put a semicolon after mom, not a comma) If I weren't such a long way from home, I probably wouldn't have the guts to tell you this But, the following has been true ever since I was born You have made my life a living hell Every person I know has a mother that is superior to you in every positive way imaginable You are nothing more than a wrinkled up old bitch and, as far as I'm concerned, the biggest waste of skin God ever created Speaking of God, as the Lord knows, you're certainly not too mentally swift either So, just in case your low IQ keeps you from understanding what I am trying to say, let me make it perfectly clear (now we're going to write our first subhead this is a new paragraph, centered between the left and right margins andfirst caps By first caps, I mean the first letter 0/ each word is capitalized And, ifyou were typing this, it'd also be bold) Eat Shit And Die! Please don't call or write me I have no inclination whatsoever to communicate with you ever again Reluctantly your son, (or daughter) (sign your name) P.S Dad sucks too Dear Betty, I love you very much I want to take care of you and our kids for the rest of your lives There'll be good times and bad But I'll try to my best with what I've got From time to time, I'll probably exasperate or annoy you But I promise that you'll never be bored I read somewhere Ihat !he contract for marriage is Ihe only one that doesn't have a definite term-a point at which it ends 01 can be renewed It just says '''Til Death does us part." Well, I want you to knOw that in our case, I'm satisfied wilh Ihat arrangement But, to be perfectly honest I sometimes wish that we weren't married-so we'd bod1 know every day Ihat we were sharing our lives because we wanted to •• not because we had to All my love, Joe I have a new Caddilac that I got to sell because I'm leav­ ing for the Service next week It cost me $ 14,000 and only has 732 miles on it Rather than sell it to some thief of a car dealer or going to the trouble of advertising, I'll let you have it for $7,000 If yOt.l don't have the cash, don't worry abOt.lt it because I only owe the $7,000 and you can take over my payments which are about $275 a month YOt.I know I drive careful, but I'd feel better if you'd have YOt.lr mechanic check it out before you buy In fact if you'd like to drive it for a COt.Iple of days, I'" be glad to deliver it to you with a full tank of gas And if you don't like the car, I'" take it back and yOt.l've had a free ride No obligation One thing-it's an awful green color (but you could have it painted) If you're interested, call me at (714) 826-1313 between and tonight Your friend, RogerAtbury :Did 10U bow that 7aDr fam117 name n.a recol'ded with uc111Dt ba1'a141c U'OA1'Ye lIOn t.bazl ae'Yu O8Z1tmi IF' & coat-of-arma in 117 buabu4 B4 I 41aco'Yered th1B while doac aOllla reaearab for 80M trl~ of oura -:bo haye the aame la8t name u 70U W.'T ba4 IIIl art1st recreate the coat-ot-arma uaoU7 &8 descr1bed in the ancient records 1'111 drawi., alo~ ritA other ~orma't1OD about th Dame baa beu pointed up 1Ilto an at'tract1Te one-pace reJlOrt !he bottom half of th report tella the sto!'7 ot the e17 old aD4 41 tlJ1C'11ahecl name ot Maodonald It tells what the name meana, ta orlcln, th oriC1D&l ~am1l7 taml17 motto 1ta place In hlatoq and about tamoUB J)8ople who ahare t !!be top halt hu a larse beautltul reproduct10n ot an artl.t' c1raa'1D£ ot the earlleat lmollD coat-ot-arme tor the name o~ l4acdoDald ~la ent1re re;pon dooumented, authent1c aDd prlnted on parchmeat-lika paper ui table tor tramiq !he report ao delighted our tr1ends that e haTe had a fe utra copie made 1A order to share W 1I1t01'lll&t1= ,,1 to other people of the aame name Premed these report make d1stinct!Te all decorat10ns and they are great gitt tor relat1.ea It should be remembered that e haTe Dot traced &:qone' 1M1.idual f811117 tree but haTe researched back through aeTeral centur1es to tlM out about the ,arllest J)8ople named IlacdOD&14 111 e an aak1Dc tor them enough to COTeI' the added upense ot haTlDc the ertra Gop1ea pr1nted and ma11ed (See below.) It 70U are 1ntereated, please let ua know ript aw8l' as our supply prett7 alim Just Ter1f7 that we baye 70ur oorrect Dame and address and send the correct amount 1n cash or abeck tor the ZWIIlber of report 70U wa.nt le'll.end theal prOlll}'ltly b7 return mall P.8 It you are orderiDs onll one report send two dol1ara ('2.00) Additional reporte ordered at the same time and sent to the aame addrese are one dollar each Please make checks pa.yable to me, lianc7 L R&l bert WARNING! Don't Even IhJ Dk About Using Any Nutritional Supplements Untll You Read This An Open Letter To Every Bodybuilder Who Secretly Believes That Most NutI1ti~nal.IIPPlements AreGa~1 From: Leo Costa, Jr Tuesday, 11:30 a.m Visalia, California Dear Friend, In just a moment, I hope to make you so angry you'll want to throw a dumbbell right through the wall w~at I have to tell you involves the scandal thac's going on in bodybuilding nutritional supplements today It's a scandal that if you're like mosc guys I know is cheating you out of good money and (worse!) robbing you of some serious gains and major results you should be getting from your workoucs 'l'ea 1'1aea It's a mess If you're - Leo co.ea, Jr BodybuilctiDg LegeD4 using any supplements now-­ or even thinking about using any then you need to hear everything I'm going to share with you It's thac important Now, maybe I need to remind you who I am It may help you understand why I'm sharing the asconishing story I'm about to tell you That's me in the picture on the left (I'll tell you something about the other guy in a moment that will blow your mind!) ~ I'm the president of OTS, the publishers of the Advanced Serious Growth­ Training System and the hottest selling book ADabolic Diet by Dr Mauro DiPasquale (You've probably seen our ads in ~.cle ~ Fitness and Ironman) I'm also pretty well-know in the bodybuilding world just recently I met up with Arnold SchW'arzenegger at a special event he hosted in Ohio, and in Palm Springs that same (Please turn to next page ) week I was introduced to former Pr•• ident: Ford Legends like ViDe QiroA4a (who trained Arnold, Lou Ferrigno and Columbo) and Bi11 Pear1 are friends of mine Some of the guys I've given personal training to include major league baseball players, NFL stars, and even Hollywood actors like KeviD Costner (Dances with Wolves, JFK, Robin Hood) I think from my picture you can also tell I lift a little iron now and then I believe bodybuilding is the "greatest sport in the world, and I've dedicated my life to it perhaps like no other man for almost twenty years I even run a gym and a separate research facility here in Visalia But the truth is, I got into bodybuilding in a strange way I Had To Almost Die F"U'St1 This is no joke Here's what happened I was a highly-rated college quarterback at Cal Poly University in California with a chance to go pro Sports writers called me the -Cowboy Quarterback,- Because I had the strength and size to level blitzing linebackers they weren't used to a QB who could hit ~ like an inside lineman (My in-season weight was just over 200 lean pounds) Buy my career ended abruptly I got blindsided hit so hard half my ribcage collapsed, and my heart and lungs were pushed all the way around to my back I was almost history; the doctors were amazed I even lived, let alone walked out of the hospital a few months later I Still Have Scars Uke Railroad Tracks Where They Cut Me Open! They told me to take it easy But I still had the drive of an athlete, and I turned to bodybuilding It gave me a whole new life I haunted places like Gold's Gym in Venice Beach And I worked hard And I began to get big (My -ideal­ competition weight is 285 with 6% body fat) The upshot of all this is that I eventually met my good partner, Dr Russ Horine, and we decided to get really serious about making gains in the gym We tried everything including several thousand dollars worth of nutritional supplements in an all-out effort to pack on as much size, strength and power as humanly possible That's why I tracked down the Bulgarian Olympic weight-lifting team, who were making everyone else look ~ at international competitions They're the strongest athletes in the world, hands down, and the secrets they shared with me helped us to revolutionize the way bodybuilders train here in America Now, as a man who came within inches of death, I can tell you I'm pretty darned particular about what I put into my body So when I started experimenting with all the supplements out there on the market, I kept close track of what the results were And guess what? Some of those supplements worked a little bit, some had real unpleasant side-effects (like nausea, gas and blood-sugar crashes), and, for the most part Most Of Them Didn't Do Diddly-Squat For Me Except Add Calories To My Diet! The fact is, I got burned a lot Wasted my money And I'll bet you dollars to donuts that you've been burned, too, in the supplement game Heck, I think every serious bodybuilder has been cheated because there's so much ~ out there, and no objective scorecard to help you decide what's baloney and what's real - Page ­ It's frustrating Ye~, if you're tearing it up in the gym like I am, you ~ nutritional help In jus,: an average workout, you're probably pushing your body to it's limit, forcing it to scramble to replace the nutrients and vitamins and other essentials you've burned up In a breakthrough workout where you're really going for maximum gains you are literally draining your system empty A good, healthy diet will help but for the BIG gains you're after, you need something more But how you choose the right supplement to take? It's a scandal In the last issue of Muscle & Fitness I saw, there were sixty­ three advertisements for nutri tional supplements Sixty-three! And each ad claimed it's product was the -best· in the world Now, I ain't no genius, but I ~ they can't All be the -best.· What's more, through my personal wallet-emptying experience with enough supplements to fill a warehouse, I know that, in truth , None Of Them Are Even Close To Being The "Best" Available! Even the Most Poplar and Famous Brands Are Mediocre Or Worsel Let me let you in on a dirty little secret the -Fat Cats· hoped you'd never hear about: You can't judge the quality of a supplement by price Or by who's selling it Or by how fancy the label or advertisement looks The fact is, the nutritional supplement market (especially for bodybuilders) has exploded in recent years It's now a $200 million a year industry and everybody with access to a lab wants to get a piece of it They want ~ money But who can trust with hundreds of products out there all screaming for your attention? How Can You Be Sure What's In All The Goop You're Putting Into Your Body? I'll tell you this: You can't trust the advertising, They're mostly written by scrawny professional copywriters who are trained to make ~ kind of product sound good regardless of whether it is or not You know how the rich marketing companies decide on what to put into a product? They sit around, make lists of all the latest ~ that get lots of print in the magazines, and then throw together a mishmash of -maybe'S· in a bottle Maybe it works, maybe it doesn't They don't know! It's all guesswork and advertising and posturing They spend more time thinking up a -hot· name than they researching the results Well, I Got Sick And Tired Of Being A Human "Guinea Pig" For Fat Cat Businessmen Who Don't Understand - And Don't ~ ­ About SERIOUS Bodybuildersl So, can you guess what my partner Dr Horine and I did? It's so simple, I'm astonished no one ever thought of doing it before We Went To The Man Who Created The Supplement Industry And ASKED HIM Why There Were No Serious Supplements For Bodybuilders! Boy, did we get an earful! (Please turn to next page ) - Page ­ Let me tell you about this guy His name is John Williams He's the ·secret weapon- behind some of the most successful professional athletes in the world ­ - including top-ranked tennis stars, boxers, NFL players and major league baseball All stars John actually formulated the very first performance-based nutrition programs in the sports world His specialty now is custom formulas especially created for the specific demands of any given sport -­ such as endurance, strength, power, and speed Maybe you've heard of John Williams He was the publisher of Muscle Digest unt.il 1980 (when it was the largest muscle ~g on the market bigger than Muscle & Fitness) He's no stranger to the gym, either, which immediately makes him different than nearly all the other guys making nutritional formulations John was a semi-pro athlete (8 years with the Armed Services League) who was forced to learn about nutrition on his own when his knees gave out there wasn't a shred of decent research on sports nutrition at the time He is the foremost pioneer in the industry He's so respected in his field that major universities like Harvard and MIT have asked him to help in their research on such important subjects as fighting AIDS with nutrition And he ' s so darned gQQ,Q at creating truly~, customized nutritional supplements for athletes, that when the Soviets and East German Olympic teams visited the U.S in 1987, they smuggled a truckload of John's formulations back to their own countries to train with You get the idea, don't you? This guy is THE man to go to for answers So I caught up with John Williams at a spring training camp in Arizona and asked him the nagging question: Why Aren't There Any Serious Nutritional Supplements Available For Bodybuilders? John looked sad when he answered me Profit, he said That was the whole problem You see, it simply CQsts too much to use the really quality ingredients that ~ their products With the huge profit markup most manufacturers insist on, they're afraid they couldn't compete wi th the cheaper products already on the· market So they cut costs on the ingredients, and worse leave ~ crucial ingredients that are too costly (regardless of how necessary they are to the effectiveness of the goop), and hope their snazzy ads will sell the stuff QQ everything the fancy ads in the magazines The professional athletes John Williams works with have no problem coming up with the hundreds of dollars necessary for the personalized, custom-designed formulations they desire They use supplements- that not skimp on the finest, proven, and most effective ingredients even though these super-quality ingredients are so hard to find or manufacture, they almost always cost a lot to include in the formulas Top chemists agree with John, by the way For example, one lab technician told me that most supplements on the market just put in a pinch of dibencozide only enough to legally be able to say they have it in their formula! They ignore the fact that ten times that amount is needed to be effective! They almost never u~e the good stuff if a cheaper alternative is available, either again, regardless of how much less effective the cheapo is! So bodybuilders like you are out there guzzling goop filled with cheap sugars, poorly- formulated Vitamin C that can't - Page ­ even be absorbed into your system, synthetic Vitamin E that looks lazy next to the natural stuff, hydrochlorides that flush through your system without much effect (but which are four times cheaper than the stuff that works), and, on the top of this and other insults They Don't Even Have Many Of The Proven Nutrients That Serious Bodybuilder Uke You NEED! Why? They're too expensive, precious bottom line of profits! that's why Including them would hurt their Are you angry yet? I sure was I was fuming Why, I asked John, couldn' t someone make the perfect supplement for bodybuilders and then just not try to make so darn much profit on it? You know cut the profit margin down from 500% to, say, a fraction of that Sure, said John That could be done But he didn't know of any company willing to it Because they didn't have to Almost no one in bodybuilding not the trainers, not the competing stars, not the gym owners, not the magazine publishers, not the average guy in the gym no one knows enough about nutrition t.o understand what really belongs in a good, high-quality supplement! Everyone figures everyone ~ understands and that's why this scandal in nutritional supplements continues So I asked John Williams the one man in America who could give me the honest truth What Would The "Ultimate Supplement" For Bodybuilder Consist of.•• And What Kind Of Results Would It Offer? Regardless of cost?, he asked Yes, I said regardless of how much it would cost of formulate And he smiled "I've been waiting a long time for someone to ask me that question,· he said And here is what he told me about his ·Ultimate Supplement- for bodybuilders (listen closely what you are about to learn could change your life forever!): The #1 PROBLEM with most supplements on the market is that they are formulated with inferior, cheaper, and less effective (or downright useless) ingredients Often the ingredients are thrown in the formula with no regard to how they will react with the other ingredients, and they wind up canceling each other out due to poor processing so they, don't offer enough quality "fuel· for your muscles to burn during your workout and even worse they don't give you the raw tools necessary to build muscle size AFTER your workout That's when the crucial RECOVERY and REPAIR work is done and when you are ·cementing· your gains The Ultimate Supplement would be formulated to three things that no other supplement on the market even comes close to doing: 1) It would set up a literal "storehouse· of quality nutrients especially formulated to provide a massive yet controlled source of high-octane energy for your system throughout your workout That's what your muscles want while you are putting them under the enOrmOus stress of lifting large volumes of weight Refined sugar is ~ a quality nutrient; the Ultimate Supplement would not have cheap energy sources that caused short "highs· followed by ·crashes.· Only the nost potent and powerful fuel sources would 2) It would assist your muscles at the cellular level with an ARMY of hardworking (Please turn to next page J ... L-Valine 90rng L-Aspartatic 70rng L-Methionine 29mg L-Threonine 37mg L-Isoleucine 78mg L-serine 48mg L-Leucine 200mg L-Glutamic 208mg L-Tyrosine 5Q1ng L-Proline 103mg L-Phenylalanine 47mg L-Alanine... use your credit card and call 1-8 0 0-5 8 2-2 083 eoday (Ask for department SG-03) That's a toll-free call, and your order will be rush-shipped to you by outgoing first-class mail Or, if you prefer,... federal deficit you should worry about? Or as a few savvy (go to Page 3) _ .- _-~ ._ _ _.~ - -: : ' - - ' ' - ' ·t investors suspect is a shrinking d.ficit the '1·"REAL cause for alarm?