They are also a welcome distraction, a link to his old life in Trump Tower, when concepts such as “executive time,” a term used by aides to make it seem like the president is doing some-
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Trang 6By Adam Sternbergh and Boris Kachka
Trang 7street tell us how the
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14
Politics
Ta-Nehisi Coates on
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Dems in the Trump era
pant-suits, and Cathy Horyn
on Karl’s swan song
strategist
47
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By Scott Brown
76
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theater by Sara Holdren Be More
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80
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Twenty-five picks for the next two weeks
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46 n e w y o r k| m a r c h 4 1 7 2 0 1 9 Photograph by Robert Maxwell
peter bogdanovich is often held up as a cautionary ta e of Holly wood arrogance, Icarus with big frames and a nec ief In a hurry since adolescence, at 16 he talked his way into a g classes with Stella A ler; at 20, he persuaded C ifford Odets to him direct one
of his p ays Off Broadway; and he went on to b end and write about the golden age movie directors he idolized, like Orson Welles, director in his own right, his assurance didn t endear him to some of the towns young aute old egends I don t judge myself
on the basis of my contempo s, he told the New York Times
in 1971 I judge myself against the directors I admire Hawks, Lubitsch, Buster Keaton, Welles, Ford, Renoir, Hitchcock I cer tain y don t think I m anywhere near as good as they are, but I think
with the h t screwball comedy What s Up, Doc?, only to see his career
run aground after a ser es of flops But contrary to the legend, Bog danovich never disappeared or stewed in defeat for long, and he as
Jack (1979), Mask (1985), and Cat s Meow (2002), as well as signifi
cant late career success as a documentarian, as with 2007 s Tom
Sopr nos shrink to the shrink, Dr Ell ot Kupferberg, and Netflix recent y released a comp eted version of We less long unfinished The Other Side of the Wind, in which Bogdanovich, n the th ck of his 70s
relationship Now 79, Bogdanovich s noticeably frail as he recovers from a fa l he suffered while at a French film festival, where he col lected a lifetime achievement award; he shattered his emur
We talk at a cluttered dining room tab e n the modest gr floor
To uca Lake apartment he shares with his ex w fe Loui ratten and her mother Mid interview, a diminutive, grandmotherly woman with a Dutch accent sneaks behind him through the tight dini oom on her way to t itchen Bogdanovich mot at my
copy he Killing of the Un n, the book he wrote abo e 1980
mur of his then girlfrien layboy Playmate Doroth ratten,
Lou s ster Hide that bo ill you? he requests Th Doro thy s mother Nelly Hoogstraten appears several more times to de liver h m pi ls, to ask if he d like her to make coffee, to see when he d like h s dinner Thank you, darl ng, he answers every time
he didn’t mourn
Comments
4–17) Susan Simon responded, “The
answer to your cover question … resides on
the cover of your [Hudson Yards] issue,”
which featured stories that portrayed the
new development as a gilded community
for the one percent Of the socialism feature,
Armin Rosen wrote, “Man, this is good
Really illustrates the weirdness of
environ-ments where everyone more or less thinks
the same.” Others took exception to the
focus of the story, which opened at a party
Maya Kosoff tweeted, “A more honest and
incisive and less decadent story would have
been one about organizers in New York and
not media people at a party.” Emily Cameron
wrote, “The stereotypes of ‘the nearly
all-Caucasian DSA left’ depicted in this piece
give the wrong view of socialism As a
25-year-old queer Latina and co-chair of
DSA Fresno in California’s rural Central
is not a circus of ‘white, 21-to-36-year-old
Tecate drinkers’ on dating apps, listening
to podcasts, obsessed with BernieSanders
I wish DSA chapters outside the media
pre-cisely because the left as a whole is growing
The American left is complex, diverse, and
beautiful That’s why we’re winning.” In the
story, van Zuylen-Wood explains that when
social theorist Michael Harrington founded
DSA in 1982, the “group occupied the ‘left
wing of the possible,’ a sensible enough
mantra that excited nobody and helped the
organization stay minuscule for decades.”
Harrington’s biographer and DSA charter
member Maurice Isserman, challenged
that assessment: “Harrington’s DSA was
founded in the midst of the Reagan olution, not exactly a propitious moment forany left-wing group—reformist, revolution-
little credit for creating what proved to bethe institutional base for today’s much-expanded DSA Moreover, what is behindDSA’s recent growth, if not a variant ofoperating as the ‘left wing of the possi-
repre-sents? And Alexandria Ocasio-Cortez?
They are working within the DemocraticParty to push it leftward.”
revisited a murder that exemplifieswhy so many violent crimes go unsolved in
“amazing read … on an unsolved murder inChicago and why the witnesses won’t tes-tify It’s not some code of the streets; it’sfear,” and Gus Christensen added, “This is
a solvable problem in the richest country
in the world!” UCLA law professor Adam
account of gun violence in Chicago lights the absurdity of the NRA’s favoriteshibboleths, like ‘A good guy with a gun isthe only thing that can stop a bad guywith a gun.’ By using guns to silence andintimidate crime victims and witnesses,the bad guys ensure that lawlessness rules
tar-geted if they testify in court and, as a result,only one in four murders in the murdercapital of the country is prosecuted Policeknow who most of the killers are But with-out cooperating witnesses, the wheels ofjustice simply don’t turn The communityprofiled by Kotlowitz’s insightful and reveal-
ing article may best be described by another adage about guns, this one from the Wild West: ‘The only law that matters is the law you carry on your hips.’”
director of Hollywood’s last golden age, held nothing back in his interview with
tweeted, “This you gotta read Cher can’t
act Burt Reynolds is a prick The list goes
on Really terrific And sad in a few spots.” Channing Thomson said, “This is fascinat-ing He made a handful of great movies
in the 1970s, but he strikes me as being an odd personality who hindered his own suc-cess through word and deed.” And Philip
style sitcom to be made about the time Orson Welles spent living in Peter
less charmed @TheIndieHandbk tweeted,
“Bogdanovich comes across as something of
a scumbag in this interview, as do at least half the people he talks about And all I
can think is, Man, maybe the people of
Holly wood deserve each other.” Susan
Braudy took issue with the director’s acterization of his ex-wife and collaborator Polly Platt: “I arranged to meet Platt in the late 1980s partly because so many of my Hollywood friends told me she was instru-mental in the making of Bogdanovich’s
him, she would be much kinder about their collaboration The record speaks for itself: Bogdanovich did his best films working
Trang 11LET IT MOVE YOU
THE PRIDE
OF BROADWAY
Trang 12m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 9
Olivia Nuzzi
Trump’s Rolodex
His phone friends
may be more important
than his staff
What’s that about?
inside: How will the Trump presidency end? / Ta-Nehisi Coates on reparations and 2020
Trump abides by what I call the “Groucho Marx Law of zation,” meaning anyone choosing to be near him is suspect, while everyone else gets points simply for existing elsewhere “He always kind of wants what he doesn’t completely have,” the New York
Fraterni-Times’ Maggie Haberman once said “You are never more valuable
to Donald Trump than when you’re walking away from him.” What explains this social idiosyncrasy? Obvious answers, like
Trang 13self-loathing, don’t quite feel complete But whatever the
psychological cause, the effect is manifest in at least one
thing: his compulsive phone habits His Rolodex is a
Great-est Hits and Deep Cuts composed of (mostly) friends,
associ-ates, media figures, and tycoons Although Trump is known
to call senior members of his staff at all hours, his informal
advisers share a common attribute: They’re not there and,
therefore, they can’t be blamed when things are falling apart
Their praise sounds less sycophantic and, therefore, more
compelling; the president seems to grant the calls coming
from outside the White House an inherent credibility They
are also a welcome distraction, a link to his old life in Trump
Tower, when concepts such as “executive time,” a term used
by aides to make it seem like the president is doing
some-thing productive when he’s fucking around and calling
TV-show hosts to gossip about ratings (a subject of intense
inter-est for him, even now), were irrelevant
Over the last two years, current and former officials from
his campaign and White House, as well as his friends and
acquaintances, have provided information about Trump’s
Rolodex to New York One source almost literally provided
a Rolodex, sharing an internal document from the Trump
Organization with contact information for 145 employees
and 26 individual departments within Trump Tower In the
White House, a similar document exists: The switchboard
operators maintain a list of cleared callers, a few dozen
out-siders whose contact with the president was sanctioned by
Trump’s second chief of staff, John Kelly The list includes
Eric Trump, Don Jr., Sean Hannity, Stephen Schwarzman,
Rupert Murdoch, Tom Barrack, and Robert Kraft
And then there are the unsanctioned callers Outgoing
calls from the Oval Office or the residence are unregulated,
learned of only after the fact from the call logs kept by
switchboard operators, while those to and from Trump’s
cell phone are unknown—a mystery to the official staffers,
who long ago abandoned any hope of controlling who the
president speaks to when they’re not around And mostly
they’re not around Those who couldn’t call the president
directly often went through Hope Hicks, Trump’s trusted
communications director, until she resigned last year
Often, information has come through Rhona Graff, the
longtime gatekeeper of Trump Tower, who has served as a
channel for those seeking to quickly get a message to the
president outside the official communications structures
As Roger Stone told the journalist Tara Palmeri in 2017,
Graff was the route for “anyone who thinks the system in
Washington will block their access.” Others to endorse this
plan? Gristedes’ John Catsimatidis
Last month, Trump’s former personal attorney Michael
Cohen testified before Congress and confirmed that “Mr
Trump” doesn’t email or text In 2014, the journalist McKay
Coppins wrote that Trump still used a flip phone “because
he likes how the shape places the speaker closer to his
mouth.” But by the time he was running for president, he
possessed both an Android and an iPhone, from which he
lobbed countless tweets and instigated international news
cycles In Team of Vipers, Cliff Sims, a staffer on Trump’s
campaign and in his West Wing, described how, on
Elec-tion Night 2016, as everyone else anxiously watched the
returns, Trump was “casually” accepting calls from random
numbers and, at one point, yelled out for someone to “get
Rupert on the phone” (Murdoch later called to congratulate
Trump, who told him, “Not yet, Rupy,” according to Sims)
The first time I walked through the West Wing, a few weeks
after Inauguration Day, I was confronted by a large photo
of Trump talking on his unsecure Android hanging in a stairwell He continued using unsecure personal devices, allowing Russia and China to spy on his calls, according to
the New York Times (In response to the report, Trump
tweeted, “I only use Government Phones, and have only one
seldom used government cell phone Story is soooo wrong!”)
Most profiles of Trump since the 1980s have featured a description of him making a phone call or a phone conver-sation between the writer and the chatty subject Marie Brenner, in her seminal portrait of Trump’s Chumbawamba
era, “After the Gold Rush,” said one such conversation went
on for two hours My first interview with Trump, in 2014, was by phone, which isn’t in itself unusual; lots of inter-views happen that way What was unusual was how much
of Trump came through the receiver, a level of comfort that suggested he was picking up a conversation with someone he’d known for years rather than not at all Normally, dis-tance can create a barrier, but with Trump, it’s almost like,
by removing the distraction of his physical being, he can become something approaching human I wrote then that his voice conveyed a surprising sadness
In February, Axios obtained three months of Trump’s unofficial daily schedules, revealing that for a staggering average of 60 percent of each workday, or the period between 8 a.m and 5 p.m., the president engages in “execu-tive time.” But what happens after 5 p.m.? The president usually leaves the Oval Office around seven His dinners rarely take place “off campus,” meaning off the White House grounds By eight, he’s watching Fox News in the residence,
and by the time Hannity ends, at ten, he’s on the phone,
often with Hannity himself, or with one of the other bers of his external cabinet, or with just anybody else he feels like talking to Politicians in Washington—and their family members—have spoken about receiving calls from the president with almost alarming frequency So many calls that they interrupt woodchopping or interactions with constituents or, in the case of one call between Trump and Mitch McConnell, a Nationals baseball game Trump will call if he sees you on TV and likes something you said Or if
mem-he sees you on TV and hates something you said He’ll also call to try to change your mind or to try to get you to change someone else’s mind Or to chitchat about golf “I just feel comfort in calling President Trump,” Senator John Barrasso
said to the Washington Post Lindsey Graham told Mark
Leibovich this is the most contact he’s had with any dent And Graham is still answering the calls, even though, during an antagonistic period, the president once read Gra-ham’s private cell number aloud onstage at a rally, forcing Graham to change his number
presi-Former staffers, whom Trump rarely banishes completely
from the outermost sphere of his orbit, have told New York
about receiving unexpected evening calls from their old boss One former campaign official said that, after not hear-ing from him for months, the president rang to ask if it was
a good idea to send a certain tweet The ex-official said he had the impression everyone else had told Trump no and he was searching for someone who might tell him yes
One person who has received late-night calls from the president told me this: “If you’re Trump, the last thing you want is a moment of self-reflection That’s why he’s con-stantly on the phone at night Everybody’s afraid of them-selves People fear silence because they don’t want to hear
The President’s Party Line
“The vast majority, he just picks up,” a GOP senator who regularly cold-called the president told the Washington
Post “If he
doesn’t … he’ll return them within an hour.”
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Trang 15AmericanU niversity
professor
|
In aW ashington
Post
intervie won September23,
2016, Ipredic tedDonald
Trump
’s victor y,using m
y forecasting system I also
Trang 16CecileRichar ds
Former PlannedP
Trang 17poli-I think poli-I underestimated the left’s response to Trump I definitely under-estimated the Democratic Party’s response
I get this rap for being pessimistic, but it’s inspiring to see It’s really inspiring to see
You can certainly see that movement in how mainstream Democrats talk about race and ns of criminal justice
Tha oe Biden and Kamala Harris are two of the leading contenders for the party’s 2020 nomination—both
politicians who embraced some version of
“tough-on-crime liberalism” earlier in their careers Is it possible for them to earn the votes of those who value racial justice?
Let me start by stipulating that I’m always gonna be the guy that did not think
we would have a black president in my lifetime You need to take that into consid-eration when you hear any sort of prognos-tication from me
That said, Biden and Kamala are ent Biden is really popular right now among black voters, but it’s worth remembering that Hillary Clinton was really popular
differ-By Eric Levitz
Trang 18m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 15
among black voters early in ’08, too And I
think Biden has more than just
criminal-justice baggage when it comes to race
I do think the implicit point you made
about there being a separation between
American voters and
African-American activists is a real thing I was very
concerned about how Obama addressed
black audiences during his time as
presi-dent But I don’t think it ever hurt him in
any sort of demonstrable way And I think
there’s a similar thing with Kamala: The
idea of threatening mothers of kids who
miss school with jail, under the notion that
you ultimately want to help them? That’s
really, really chilling
But whether black voters will be
cerned about it, though—I am not yet
con-vinced that voters are gonna be as concerned
about it as I would like them to be But then
I never thought reparations would be on the
Democratic Party’s discussion table, either
On that point: Democratic presidential
candidate Julián Castro has come out in
support of reparations and promised a
com-mission to study the best approach Many
progressive commentators have insisted
that that doesn’t count.
When I say I am for reparations, I’m
say-ing I am for the idea that this country and
its major institutions have had an extractive
relationship with black people for much of
our history, that this fact explains basically
all of the socioeconomic gap between black
and white America, and that, thus, the way
to close the gap is to pay it back In terms of
political candidates and how this should be
talked about and how this should be dealt
with, it seems like it would be a very easy
solution It’s actually the policy
recommen-dation I gave in “The Case for Reparations,”
and that is to support HR 40 That’s the bill
that says you form a commission; you study
what damage was done from slavery and
the legacy of slavery, and then you try to
figure out the best ways to remedy it It’s
pretty simple I think that’s Nancy Pelosi’s
position at this point
There’s a whole line of thinking that says
the recommendation for a study is
some-how like a cop-out or weak I don’t really
understand why that would be the case
Look, if you have a sickness, you probably
start with a diagnosis
White supremacy is a suite of harms
operating on multiple levels across the
board In the piece, I was dealing with
redlining Criminal-justice questions come
to mind There are education questions,
years of damage And there are small-d
democratic reasons for why you should be
starting with a study instead of a plan Have you talked to the community? Has the com-munity thought much about it? Has there been much interaction with the community
about how they would like to be paid back?
Allow me to play white moderates’
advocate The strongest version of their argument, in my view, goes something like this: It is very difficult to pass laws that mas- sively redistribute resources from those who have a lot to those who have little
The first thing I would say is that the spective you just outlined—it’s not new It’s basically been the white liberal approach to race and to black America literally since emancipation People forget, for instance, that the Freedmen’s Bureau was not just some sort of racial set-aside; they actually had to do it for poor whites also So my basic answer to that is quite simple: When I look
per-at the track record of programs enacted in that way, it is not heartening to me
What I’ve found, particularly in studying New Deal policy—but not just New Deal policy—is that people are not fooled by the fact that you’re trying to close the racial gap
by including more people or doing it in such
a way as to not explicitly say “black.” They know your motive, they know your aims, and they oppose it exactly in that manner I mean, that was Obama’s approach for eight years The folks who voted for Trump weren’t fooled by it They weren’t fooled by the fact that Obama employed this “rising tide lifts all boats” rhetoric
That’s the one part of your argument I’m not sure about Without question, reactionary forces have leveraged racism
to try to defeat, undermine, or racially circumscribe universal programs—and they’ve often had success Yet in 2017, Social Security single- handedly lifted 1.5 million African- American seniors out of poverty, according to the Center on Budget and Policy Priorities Without these bene- fits, the black elderly poverty rate would have been 51.7 percent; instead it was 19 percent And Donald Trump can’t touch it
George W Bush tried and failed.
Right But the case for reparations is not
a case against universal programs It’s a case against universal programs as the sole, total solution to this matter of white supremacy
It’s not a case against the social safety net;
that should exist no matter what, right?
Race aside, that stuff should exist But I think about my great- grandparents: It’s nice that, at this point, we have a Social Security program we would support, but the price of that was my great-grandparents not being
to close the wealth gap, to ameliorate the broad socioeconomic disparity in almost every field between blacks and whites in this country that avoids talking about why those disparities are there to begin with
I take it you’re not 100 percent satisfied with the way Democrats are talking about it.
You know, I am not shocked or even appointed when those moderates basically use “rising tide lifts all boats” rhetoric to address race But part of why I always con-sidered myself a product of the left was because that was the place where you could try to reimagine society And in 2016, we had the most serious left- leaning presiden-tial candidate I’d seen since I was a kid and Jesse [Jackson] ran But I have to say, unlike in Jesse’s campaign—which sup-ported reparations—there isn’t the same level of consciousness of that history in Bernie Sanders’s
dis-And to see a candidate like Senator Sanders just hand-wave reparations away like it’s nothing, who says, “I think there are better ways of dealing with this than writ-ing a check.” There’s nothing wrong with writing people checks! Especially to those who have had their checks taken from them Let’s start there So it’s hard to have
a left-wing candidate who is pushing the boundaries on almost everything else, but when it comes to race—I have a hard time distinguishing his policies from Obama’s.None of this makes Bernie a racist, and none of it is an endorsement of the unspe-cific, vague reparations talk I’ve heard from Kamala Harris But I think it’s fair to ques-tion whether Bernie, and more importantly the people around him, even understand the illness they think they can treat through class-exclusive solutions
There are left-wing critiques of tions that I appreciate But the point of reparations is to destroy white suprem-acy, not displace its emphasis, not inte-grate black people into its most acquisi-tive functions It’s to question and assault the entire paradigm
repara-It seems to me that what might set you apart from both moderate and Marxist crit- ics of reparations is actually your optimism— about what’s possible in a democracy or what storytelling can make possible.
I just don’t have another choice I just don’t have another choice I don’t know how
I go and look my mom in the face I don’t know how I go and look my son in the face and ask him to accept permanent second-
Trang 19Governor (The job she wanted most.)
Veep (The job another white guy might want her for.)
The Georgian who is usually sure about everything
finds herself conflicted about her future.
Stacey
Abrams,
Trang 21podcast Why Is This Happening?, sold
out immediately after it was announced,
and in the hours before it starts, tickets
are going for hundreds of dollars on the
resale market Abrams can see her excited
fans, but they can’t see her
The hush isn’t unfriendly—she pulled
me off the street into the car, after all—
but it is disconcerting, simultaneously
intimate and slightly awkward I’m dying
to ask some questions in these extra,
unscheduled minutes I’ve been granted
with my subject, whose time these days
is extremely limited But I’ve known
Abrams for a few years; I’ve been in her
company often in recent months; I’m
familiar enough with the vibe in the car—
the “We’re being quiet now” vibe—that I
know better than to break the silence
This is the same Stacey Abrams who, a
few weeks earlier, had deployed her
win-ning gap-toothed smile and rousing
rhet-oric to break the curse of wretched State
of the Union responses Her speech
fol-lowing the president’s was so effective
that even Fox News analyst Brit Hume
grumbled that she was “a person with a
lot of presence, [who] certainly speaks
very ably and well,” while his colleague
Chris Wallace noted that, in contrast to
seemed to get more to what peop
are like in the reality.”
Since concluding her 2018 campaign to
be Georgia’s governor— refusing to
con-cede in a race marred by voter-suppressiontactics and won by Republican BrianKemp, Georgia’s former secretary of State,who’d held on to his job managing theelection despite being a candidate in it—
Abrams has been busier than ever Sheand her team have filed a federal lawsuitand launched an organization calledFair Fight to challenge Georgia’s entireelectoral system; Lauren Groh-Wargo,Abrams’s former campaign manager andthe CEO of Fair Fight, has compared the
suit to Brown v Board of Education in the
scope of the injustice it aims to remedy
Abrams has also recently published awidely circulated essay about identity
politics for Foreign Affairs; shared a
stage with Ava DuVernay in California;
appeared in an ad touting Fair Fight ing the Super Bowl; and been a guest on
dur-Late Night With Seth Meyers, BuzzFeed’s AM2DM, and NPR’s Wait Wait … Don’t Tell Me! On March 26, Picador will pub-
lish a new edition of her memoir–slash–
advice book, Lead From the Outside.
Everywhere she goes, she is surrounded
by people pulling at her sleeve, asking forselfies, some trembling with nervousness,some hollering “You’re my governor!”
across airport waiting areas I heard one
woman exclaim, backstage at Late Night,
“I can’t wait to vote for you for president!”
Then there are the instances, as at thePower Rising Summit for black women inNew Orleans in February, when a large
audience simply begins chanting, withoutspecificity, “Run, Stacey, run!”
Back in the car, Abrams takes an ble breath before opening the door andgreeting the whooping crowd with asmile That wordless transition betweenprivate and public existence distills one ofAbrams’s many contradictions: She is aserious introvert, yet her work requiresglad-handing extroversion; she is excru-ciatingly aware of the electoral challengesthat face her as a black woman who grew
audi-up what she calls “genteel poor” in ruralMississippi, yet she pushes forward politi-cally with the drive and confidence of awhite man; she devours romance novelsand soap operas, yet she is also a science-fiction, math, and tax-law geek; she cancome off as one of the most relatable poli-ticians out there, yet she is a total eggheadwho drops million-dollar vocabularywords, once sending me to the dictionary
to confirm what panegyric means (I
mostly got it through context!) And she
is a woman who, having just run in a toric election that many of her fellowDemocrats expected her to lose, is now
his-being counted on to win, and perhaps
save her party, by prevailing in an equallydifficult Senate contest, or maybe the racefor the presidency The deepest irony, ofcourse, is that what Abrams wants to do
is fundamentally rebuild the electoral tem that failed her, just as the system
Trang 22m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 19
abrams’s penchant for silence may
occasionally make her seem sphinxlike,
but she is mischievous and wry with those
close to her Once, one of her staffers and
I were marveling at the vast menagerie of
taxidermied animals at a gas station we’d
just left, when Abrams interjected, “They
stuff everything, including what you hit
with your car Welcome to southern
Geor-gia: Waste not, want not.” Backstage at
Late Night, I watch her fussing with her
special assistant, Chelsey Hall, about
what to wear on-air Hall, whom
col-leagues describe as “basically Huma,”
presses her boss, 16 years her senior:
“Sta-cey Yvonne Abrams Put It On.” Abrams
grumps off to change
Many have used the phrase “real deal”
the warm-up act for the real deal: Stacey
Abrams,” Senate Minority Leader Chuck
Schumer told the press in advance of her
State of the Union response Afterward,
billionaire Democratic donor Tom Steyer
picked up the thread, tweeting, “Stacey
Abrams is the real deal
Now everyone in America
knows it.”
The suggestion that
there is something
inher-ently real about Abrams is
worth its weight in
politi-cal gold in a media
envi-ronment where the murky
assessment of authenticity
has become a precious
commodity that few
female candidates are
thought to possess As a
45-year-old black woman,
she’s certainly part of the
real Democratic base:
African-American women
have long been the most
reliable Democratic voters
and organizers, though
you wouldn’t know it from
how rarely their priorities have been
addressed by party leadership, let alone
how rarely they’ve been provided the
financial and institutional
encourage-ment to, you know, lead the party.
But when pundits, and even regular
people, talk realness, they’re talking
optics as much as anything And some of
Abrams’s traits—her occasional social
stiltedness, her insistence on keeping her
natural hair, her self-described “sturdy”
body type—make her simultaneously
stand out and blend in, at least among
those Americans who aren’t used to
see-ing anyone who looks and sounds like
them up on the podium “I’m not tive,” Abrams likes to say about herself, citing her “race and gender and physical structure, the way I approach things.”
norma-Nonnormative as she may be, Abrams is
an almost old-fashioned Democrat, with her ideological (and personal) roots in the civil-rights, labor, and women’s move-ments Her parents, a librarian and a dockworker, both of whom would later get divinity degrees and become pastors, werecivil-rights activists from Hattiesburg,Mississippi As an undergraduate, she wastrained as an organizer at the A Philip Randolph Institute of the AFL-CIO; she gave her State of the Union rebuttal in an Atlanta union hall
A graduate of Spelman College, with a master’s in public policy from the Univer-sity of Texas and a law degree from Yale, Abrams worked as a tax attorney and deputy city attorney for Atlanta before being elected, in 2006, to the Georgia statehouse She assumed the minority leadership position—becoming the first
black woman to lead either party there—
in 2011 In the midst of her legal andpolitical career, Abrams has publishedromance novels (under the name SelenaMontgomery) and founded several busi-nesses, including one that madeformula-ready bottles for babies andanother that helps small companies getpaid more quickly by buying their invoices
Abrams ran on unapologetically for-Georgia stances on gun control, criminal-justice reform, health care, and education But her progressivism isn’t completely in sync with today’s cutting-edge policy ideas—she’s not a socialist or
left-even a democratic socialist Yes, she talks forcefully about the chasm of economic inequality in the United States, the moral bankruptcy of a system that treats poor people as if they don’t deserve the dignity
of health care or a functional social safety net During a Q&A after a Fair Fight rally
in Albany, Georgia, Abrams tore into what she says is the underlying message
of state Republicans’ opposition to icaid expansion: “If you’re too poor to get health insurance, it’s your fault That is not true, and that is not right … We live in
Med-a stMed-ate thMed-at hMed-as Med-a minimum wMed-age of $5.15
an hour.”
But while Abrams supports raising the minimum wage to about $15 an hour in cit-ies like Atlanta, she’d stop short of a state-wide increase, explaining that Georgia’s history of resistance to unions has kept wages so low that a blanket hike would be too much of a shock to the economy
“I’m not going to do class warfare; I want to be wealthy,” she tells the far-from-wealthy crowd at the Fair Fight rally
“You’ve probably got aspirations about that too.” Many in the room nod in recognition
Where Abrams is the most passionate
is in her willingness to rumble over remaking electoral systems that are rigged to deny the country’s most vulner-able their only real route to civic power It may not be as sexy as free college, but it’s definitely radical— and as Abrams likes to point out, without full enfranchisement, we’ll never get elected officials who’ll back policies that materially improve the lives
of people who aren’t well off and/or white.Even before voter suppression (argu-
The irony is that Abrams wants to fundamentally rebuild the electoral system that failed her, just as the system wants to pull her in.
Trang 23ably) kept her from the governor’s
man-sion, Abrams was obsessed with the
ques-tion of who was being counted
In 2013, she founded the New Georgia
Project, a nonpartisan group whose goal
was to reach into the state’s poorest
cor-ners to register its more than 800,000
qualified-but-unregistered voters And it
is those long-overlooked new voters who
get at least part of the credit for her
path-breaking performance in November:
Abrams won more votes than any
Demo-crat in Georgia history
The success of her long game—despite
her failure to gain the office she sought—
is what has prompted everyone from
Schumer to assorted passersby to offer
their view of what she should do next
Schumer is pressuring her hard to run
against the vulnerable Republican
sena-tor from Georgia David Perdue (she jokes
about the daily calls she’s been fielding
from “friends of Chuck”), assuming that
she has the best chance of nudging the
party along the precarious path to taking
back the Senate
Meanwhile, activists and commentators
are imagining her role in the 2020
presi-dential race During her SOTU response,
former Obama adviser and Pod Save
America dude Dan Pfeiffer tweeted,
“Sta-cey Abrams should run for president.”
There’s also been online rustling about
how Abrams would make the perfect
not-a-white-guy vice-presidential foil for any
one of the white-guy presidential
hopefuls Biden-Abrams? Or
how about Sanders- Abrams? On
the Intercept, Sanders
enthusi-ast Mehdi Hasan wrestled with
his guy’s relative senescence by
sketching out a scenario in which
Sanders would agree to serve
only one term and pick as his
running mate Abrams, who,
Hasan pointed out, “is black
(check), a woman (check),
pro-gressive (check), and unites the
various wings of the Democratic
Party like no other politician in
the United States.” Check!
Many who’ve known Abrams for years
aren’t surprised by her ascent The Times
journalist Emily Bazelon, who attended
Yale Law School with Abrams, remembers
one class in which they were “two of the
only women who raised our hands with any
-son we all thought had a future i
… Her magnetism and ability were that
evident.” Ben Jealous, the former president
of the NAACP and himself a recent—and
unsuccessful— gubernatorial candidate, in Maryland, met Abrams when they were training to be youth organizers Last year,
he posted a photo of them together at 18, recalling that back then “she told me … she would be the first black governor of Geor-gia I told her I believed her.”
That is the job Abrams wanted more than anything But it’s the one she can’t run for right now, which leaves her with some major decisions to make: Should she risk the four-year wait for another shot at the Georgia governor’s mansion?
Try for a Senate seat that was never part
of her plan? Or maybe take a bigger, lier leap for the presidency, which she’s unashamed to admit she’s long set her sights on … just nowhere near this soon
ear-abrams is the second of six children
Her elder sister, Andrea, is an ogy professor in Kentucky; Leslie, just 11 months Stacey’s junior, was appointed in
anthropol-2014 by President Obama as a U.S District Court judge in Georgia; Richard is a social worker in Atlanta; Walter, who attended Morehouse, struggles with drug addiction and has been incarcerated; and her young-est sibling, Jeanine, is an evolutionary bi-ologist who has been working at the Cen-ters for Disease Control and Prevention
Stacey taught herself to read chapter books by age 4, according to her family, after Andrea got sick of reading to her
She counts among her childhood favorites
books by the Brontës and all of Dickens;
she read Silas Marner at age 10.
“Basically, what kids were forced toread when we got to high school, I’d read,”
she recalls Later, she attended aperforming-arts school where she gravi-tated to chemistry, physics, and math
(She also took guitar, but retains only theability to strum “anything by Van Halen.”)After a high-school friend gave her anovel by the black feminist writer Octavia
E Butler, Abrams developed a passion for science fiction She’s a Trekkie who will
authoritatively rank series—“The Next
Generation and Voyager are about even; I
think Voyager is mildly superior, although
Picard is the quintessential captain Then
I would do Discovery, Deep Space Nine, and Enterprise I don’t understand why
Enterprise was a show.” These days, she’s
into Doctor Who, having grown up on the
Tom Baker version “Right before this
Abrams says the spreadsheet
of goals she started 25 years ago allowed her to “dare to want.”
Trang 24m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 21
campaign started, I was sick and ended
up watching the Doctor,” she says “Then,
over New Year’s, there was a marathon
Now I’m watching all the new ones I’ve
seen seasons three, four, five, six, and I’m
in the second half of seven.” Abrams
watched three episodes of Doctor Who to
chill out the afternoon before she gave her
State of the Union response
Abrams’s precocity, and her impatience
with the less advanced, wasn’t always
greeted warmly “I had a tendency to try
to help other children move faster, which
you’re not supposed to do You’re not
sup-posed to tell them the answers.”
With Abrams I’m reminded, as I have
been in encounters with several other
female politicians in recent years, of the
painful scene from Broadcast News in
which a crotchety old news executivetaunts Holly Hunter’s type-A heroine, “Itmust be nice to always think you’re thesmartest person in the room!”
No, Hunter replies with despair: “It’sawful.”
It was, perhaps, particularly awful for ablack girl in a predominantly white ele-mentary school in Mississippi “Staceymay have read on the same level as theteachers,” her sister Leslie recalls “And shewasn’t shy about correcting you She wasnever rude, but she’d say, ‘This is silly.’ Itwas: ‘What is the purpose of this fingerpaint? When I go home I’m reading Nancy
Drew So why am I reading Dick and
Jane at school?’ ” Leslie laughs “But you
couldn’t punish her for being smart! Andshe wasn’t a bad child So the teacherswere like: ‘Will you go do something use-ful then? Go make copies!’ Stacey made alot of copies.” That meant she spent a lot oftime with adults, like her principal, andless time with her peers, whom she stud-ied with a kind of distant curiosity
“I was born trying to figure out whyother kids were just playing in a circle,”
Abrams says “What are you doing in the
circle? Duck, Duck, Goose? What is the goose supposed to do? You could be orga- nizing; you could be producing products that are for sale You have a circle, but how are you utilizing it?”
As an adult, Abrams made a consciousdecision not to hide
Abrams meets with supporters
at the Sonesta Gwinnett Place in Georgia in February.
(Continued on page 84)
Trang 25when you first heard about
pod-casts, do you remember how excited you
weren’t? Do you recall the first person
who said, “Did you know you can now
download audio files of people talking?”
To which you might have replied, “Talking
about … what?” To which they might have
replied, “About … anything!”—at which point you realized that podcasts seemedlike radio but more amateurish, whichwasn’t the most compelling sales pitch
I’m going to guess you’ve listened to apodcast since then, maybe even a few AndI’m going to guess that you’ve even become obsessed with one or two There are now
an estimated 660,000 podcasts in tion (that’s a real number, not some comi-cally inflated figure I invented to commu-nicate “a lot”), offering up roughly
produc-28 million individual episodes for yourlistening enjoyment (again, a real number;
yes, someone counted) The first two sons of the most popular podcast of all
sea-time, Serial, have been downloaded 340
million times In podcast lore, the formwas born in 2004, when the MTV VJAdam Curry and the software developer
Dave Winer distributed their shows Daily
Source Code and Morning Coffee Notes via
RSS feed Or maybe it was really born in
2005, when the New Oxford American
Dictionary declared podcast the Word of
the Year Or maybe it was born in 2009, when abrasive stand-up Marc Maron started his podcast, on which he interviews fellow comedians and other celebrities in his California garage, debuting a disarm-ingly intimate and bracing style that cul-minated in a conversation with Louis C.K.,named by Slate four years later as the bestpodcast episode of all time Or maybe itwas born in 2015, when people realizedthat Joe Rogan, a former sitcom star and
MMA enthusiast, had a podcast, The Joe
Rogan Experience, which started, in his
description, as “sitting in front of laptopsbullshitting” and was now being listened to
by 11 million people every week Or maybepodcasts were born way back in 1938,when Orson Welles proved that a seduc-tive voice could convince you of anything,
With 660,000 shows and 62 million listeners already,
the century’s first new art form is about to enter its corporate stage
Trang 26Male chimp
Trang 27ticular business There are fully fictional
podcasts, such as Homecoming (adapted
into an Amazon TV show starring Julia Roberts), that offer the pleasures of—and occasionally struggle to escape the stilted sound of—old-time radio dramas (Voice acting is hard, kids.) There are podcasts that drill down on one simple question, such as
Vulture’s own Good One, in which each
epi-sode is devoted to a different comedian detailing how he or she wrote his or her very best joke And, of course, there are true-crime podcasts—so many true-crime pod-casts So, so many true-crime podcasts
The most instructive examples of the state of the art, though, are those delight-fully unclassifiable podcasts, the ones that represent the medium’s potential to grow beyond simply digital talk radio These are
shows like Everything Is Alive, an
unscripted interview program produced by Ian Chillag, in which the subject of each interview is an inanimate object (a preg-
nancy test, a can of generic cola) Or
Jon Mooallem’s Walking, which is
part podcast, part performance-art project, and consists of hour-long recordings of his walking in the woods (No talking, just walking For real.)
Whatever your personal ence, it’s become clear that podcastsare particularly well suited to cater
prefer-to personal preferences The form,which once seemed like it mightnot be particularly good at any-thing, now seems to be good at nearlyeverything And podcasts increasingly arelearning to do things no medium has donebefore If podcasts sprang forth from radio,then started to borrow from written essays,novels, movies, and TV, they are nowlearning to be podcasts in all that entails
To understand where they’re headed, ever, it helps to start with how they ended
how-up sounding the way they do right now
there’s an episode of the podcast
Without Fail that’s titled “The Man Who
Launched a Thousand Podcasts.” The show
is hosted by Alex Blumberg, an ex–This
American Life producer and co-founder of
Gimlet Media, and he’s interviewing IraGlass, his ex-boss and, of course, the creator
and host of This American Life The two of
them personify two distinct eras in podcast
evolution When Blumberg left This
Ameri-can Life in 2014 to start Gimlet, he bet on a
future in which podcasts were not just acuriosity but a popular and increasingly lu-crative emerging cultural form And Glass,
There are no editors to convince, no ducers to pitch, no green lights to be green-lit To make a podcast, all you have to do is buy a mic, install a recording program on your laptop, and start talking
pro-As for what people talk about—well, thing they’re obsessing over, from classic board games to the state of our political dis-course to organic-farming tips to D-list
any-celebrities to every single episode of Buffy
the Vampire Slayer Your favorite subgenre
of podcast likely depends on your ity and how exactly you prefer to spend those moments when you can’t do anything else Maybe you favor the talk-show pod-
personal-cast, such as Pod Save America, in which
people interview each other (or, less quently, one person talks directly to you) about contemporary events Or maybe you prefer narrative podcasts, which methodi-cally explore a single story over a full season,
fre-such as the Watergate scandal in Slow Burn
Perhaps you’re more of a
talk-radio-style-podcast fan, drawn to shows in whichstrong personalities, people like Ben Sha-
piro, Preet Bharara of Stay Tuned, or natou Sow and Ann Friedman of Call Your
Ami-Girlfriend, advance a worldview through
unbridled commentary and occasionalinterviews with like-minded guests Ormaybe you’re drawn to the roundtable pod-
cast, shows like Slate’s Culture Gabfest or
Extra Hot Great, in which smart people
chatter about smart things (and, just asdelightfully, dumb things) while you get toride shotgun There are useful industry-
expert podcasts like Scriptnotes (hosted by
two successful Hollywood screenwriters)that provide an unfiltered view into a par-
even the impending arrival of aliens Or
maybe they weren’t born until February
of this year, when the music-streaming
company Spotify bought the podcast-
production company Gimlet Media for a
reported $230 million, enough money that
even the most skeptical observers had to
acknowledge that targeted nuggets of radio
on demand might be the future of media
and not just a quaint variation on its past
Perhaps it’s tricky to pinpoint the exact
arrival of podcasts because they’ve spent a
decade in a state of perpetual arrival In
any case: They’re here What’s more, these
humble chunks of audio have emerged as
the most significant and exciting cultural
innovation of the new century In an age
when we were promised jet packs, or at
least augmented-reality goggles, it turns
out what we’ve really been craving is the
companionship of human voices nestled in
our ears These voices provide us with
information, yes, but also inspiration,
entertainment, enlightenment,
emotional engagement,
compan-ionship, and, above all, a sense that,
in even our most arcane obsessions,
we are not alone
that made the podcast
revolu-tion inevitable (they’re cheap to
make and easy to distribute) are
the exact ones that made them seem
the opposite of revolutionary when
they first appeared The
portman-teau podcast, a mash-up of iPod and
broad-cast coined by the journalist Ben
Ham-mersley in The Guardian in 2004, suggests
that podcasts rode in on the coattails of the
digital-music revolution Their
develop-ment since has been a case study in sheer,
unfettered experimentation—the gleeful
result of the kind of widespread,
wiki-sourced evolution that can happen only
when no one is paying attention or, at least,
no one with enormous bags of money is
paying attention Podcasts have one very
obvious progenitor—radio, to a surprising
degree the public-radio program This
American Life—while being the
brainchil-dren of thousands of disparate inventors
FULL DISCLOSURE New York has also joined the world of podcasting From 2015 to 2017,
we partnered with Panoply to create three shows on television, food, and sex On Vulture, we currently have two shows made in partnership with HeadGum: the long-
collabo-ration with Gimlet Media, we launched a weekly show, The Cut on Tuesdays And in the spring
we will debut a new show—Tabloid—in partnership with Luminary.
The Voice That Launched 1,000 Podcasts
Ira Glass in sound-wave form from episode 317
of This American Life (Of course,
anybody’s sound wave would look like this.)
Trang 28m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 25
Big Pod’s Big Players
A guide to a few of the medium’s interconnections.
B Y N I C K TA B O R A N D B O R I S K A C H K A
2
Simmons signed up to make a show for Luminary.
Luminary recruited the
to launch
a new podcast,
Against the Rules.
WBEZ gave the
world both This
in 2018.
PRODUCTION SHOWS
MAX LINSKY
Longform founder co-founded Pineapple Street Media in 2016.
LEON NEYFAKH
CreatedSlow Burn in 2017;
left Slate for Luminary
in 2018.
JACOB WEISBERG
Left Slate Group
to co-found Pushkin with Malcolm Gladwell
JESSE THORN
Runs Maximum Fun, which makes
Bullseye for WNYC; helped Marc Maron start
WTF in 2009.
JENNA WEISS-BERMAN
Of The Moth and WNYC’s Death, Sex & Money;
co-founded Pineapple Street Media in 2016.
BILL SIMMONS Created the Ringer in 2016.
ADAM DAVIDSON
Of Planet Money; now making a show for Luminary.
ALEX BLUMBERG
SPOTIFY
WNYC REPLY ALL
THE RINGER
SLATE SLOW BURN
AGAINST THE RULES BULLSEYE
BINGE MODE
RADIOTOPIA
THIS AMERICAN LIFE
ATLANTIC PUBLIC MEDIA
THE MOTH
SERIAL
LONGFORM WBEZ
JULIE SNYDER
TAL producer behind Serial
and S-Town.
LOVE + RADIO
Moving to Luminary this year.
Trang 29Some PopularOnes Like what you’re hearing?
Go here for more
to the secrets of responsible personal finance.
A deep dive into huge pop-culture staples, including an
episode-by-episode recap of Game of Thrones and a chapter-by-chapter look at the
Harry Potter books.
This ten-year-old podcast might be the hub of the entire comedy universe
as host Scott Aukerman and famous funny guests workshop new bits.
Former Obama staffers Jon Favreau, Tommy Vietor, Dan Pfeiffer, and Jon Lovett grouse about the crazy thing Trump just did and then interview their neoliberal friends.
One of the most successful podcasts ever, featuring season-long investigations into things like whether Adnan Syed was guilty of the
1999 murder he was convicted of, and what really happened to Sergeant Bowe Bergdahl.
A whodunit for the politically inclined, this series has revisited the unfolding of Watergate and the Monica Lewinsky scandal using archival audio and interviews.
Host “Dearest Scooter” (in reality, Drew Ackerman) tells rambling, often bizarre bedtime stories designed to distract and help lull you to sleep It … works?
This is basically activist and writer Dan Savage’s “Savage Love”
sex-and- relationship column in audio form
Trang 30m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 27
before or are just looking for your next obsession, here are 100 good ones to entertain you, edify you, or just help you understand the medium
B Y N I C H O L A S Q U A H
2 Dope Queens
Comedians Jessica
Williams and Phoebe
Robinson talk about
pretty much every topic
under the sun The
podcast officially ended
last year but lives on
Funny Canadians goof
around with other
funny Canadians (and
The ESPN escapee
(and founder of The
Ringer) offers
high-information takes on
all four major sports,
as well as pop lingua
francas like the Oscars
and Game of Thrones.
Desus Nice and the
Kid Mero rambled
their way to their
own Showtime show
on the basis of this largely improvised, generally hilarious podcast on which they run down current events and explain the genesis
of their favorite adopted nicknames, such as the Curried G.O.A.T., the Fashion Nova Casanova, and Barmelo Xanthony.
No Such Thing
Friday, the highly knowledgeable and chatty researchers from the BBC game show QI (which stands for “quite interesting”) get together to discuss the most fascinating, entertaining, and strange facts they’ve learned that week—
everything from flirty cuttlefish to
“incorrectly formatted declarations of war.”
LasCulturistas
Comedians Matt Rogers and Bowen Yang (now a writer for
SNL) dish on their
latest cultural obsessions and bêtes noires with weekly guests like Padma Lakshmi, Janeane Garofalo, and Natalie Walker.
Men
in Blazers
They wear blazers and talk about soccer, which they believe is, was, and will continue
to be America’s sport
of the future.
Pop CultureHappy Hour NPR’s twice-weekly show about books, movies, music, comics, TV, and more.
Bitch Sesh: AReal HousewivesBreakdownCasey Wilson and Danielle Schneider's delightful Bravo recap show has spawned tons of private Facebook groups and sold-out live shows.
DenzelWashington
Is the GreatestActor of AllTime Period
Like the title says.
Prove them (hosts
W Kamau Bell and Kevin Avery) wrong.
OneHeat Minute
A superfan of the Robert
De Niro Al Pacino
crime classic Heat
discusses the movie with guests, devoting each episode to one minute
of the movie.
Scriptnotes
Screenwriters John August and Craig Mazin explain their process, which is fascinating even
if you’ve never opened Final Draft.
DissectHost Cole Cuchna obsesses over one classic (or new classic) album per season—so far: Kendrick
Lamar’s To Pimp a
Butterfly, Frank Ocean’s Blonde and Channel Orange, and The Miseducation of Lauryn Hill—picking apart a
single track per episode.
I OnlyListen to theMountain Goats
Welcome to Night Vale
co-creator Joseph Fink discusses the band’s
2002 album All Hail
West Texas with head
Goat John Darnielle, breaking down fandom and the creative process.
Each episode focuses on one track and ends with a cover of the song.
Still Processing
The New York Times’ Jenna Wortham and Wesley Morris work through their feelings on big cultural moments, with an eye on issues surrounding race and queer identity.
The Read
Kid Fury and Crissle West talk about hip-hop, pop, black achievement, celebrity culture, mental health, and more in
a free-ranging emotional roller coaster of a podcast.
Song Exploder
Dying to know the origin story of your favorite song? This podcast has probably had the band in the studio to explain it.
Have we mentioned
it has a Fleetwood Mac episode? (Okay, it’s just Lindsey Buckingham, but still.)
Gilmore Guys
Two men, Kevin T Porter and Demi Adejuyigbe, team up
to watch every episode of Gilmore Girls Will they
be Team Dean, Team Jess, or Team Logan? (Trick question: No one is Team Logan.) They also watch The Marvelous Mrs Maisel, so all of your Amy Sherman- Palladino needs will
be met.
Switched on Pop
Musicologist Nate Sloan and songwriter Charlie Harding talk the craft and business of pop music—how it’s written, how it’s Auto-Tuned, how it’s streamed— with rigor and charm.
U Talkin’ U2 to
look at U2 albums, tours, and side gigs from
Comedy Bang! Bang!’s
Scott Aukerman and
Parks and Rec’s Adam
Scott Somehow this is entertaining even if you don’t like U2.
Food 4 Thot
Four queer writers drink rosé and digress through topics smart and silly: Ta-Nehisi Coates and identity politics, Mariah Carey and bad hookup stories.
CoinTalk
Hosts Jay Caspian Kang and Aaron Lammer discuss bitcoin and the even sketchier cryptocurrencies they’ve lost money on.
Entertaining even if you were smart enough not to buy bitcoin.
Who? Weekly
Want to keep abreast of Z-list celebrity gossip but have no idea what
a Bella Thorne is?
Let hosts Bobby Finger and Lindsey Weber be your guides.
The Joe RoganExperience
The former host of Fear
Factor’s megasuccessful
talk show with guests from the intellectual dark web and beyond.
Trang 31SlatePolitical Gabfest
Free-flowing chat and in-depth political analysis from writers Emily Bazelon, John Dickerson, and David Plotz.
The Gist
A little more structured
than the Political
Gabfest, this daily Slate
show, hosted by Mike Pesca, revolves around topical interviews with experts.
Caliphate
This ten-episode New York Times series from Pulitzer finalist Rukmini Callimachi explores ISIS through interviews with recruits and victims.
Women Rule
Politico’s Anna Palmer talks to successful women—Jane Fonda, Meghan McCain, Stacey Abrams, and more—
about current events and their personal journeys.
Can He
Do That?
The Washington Post’s
Allison Michaels hosts this show, on which experts debate whether Trump is allowed
to do the thing he’s probably already gotten away with.
ChapoTrap House
Hosts Will Menaker, Matt Christman, Felix Biederman, Amber A’Lee Frost, and Virgil Texas offer inside jokes and sweary political analysis on the official podcast home of the liberal-bashing dirtbag left (Conservatives are also occasionally criticized.)
The Daily
The New York Times’
Michael Barbaro explains how the paper’s biggest stories came together and more.
Crimetown
An absorbing dive into how organized crime has shaped modern American cities; each season is devoted to one town.
Criminal
With each episode dedicated to a different case, this pod offers one
of the most expansive, compassionate portraits
of the lives of real people caught up in crime.
S-Town
After eccentric maker John B.
clock-McLemore reached out to This American Life producer
Brian Reed to investigate a murder
in his hometown of Woodstock, Alabama, Reed went to the so-called shit town and discovered McLemore was a compelling story in his own right Tragic
in scope, flawed in its ethics, the hit podcast was downloaded
a record 10 million times in four days.
Dirty John
A wealthy interior designer meets a handsome doctor and
falls in love L.A Times
writer Christopher Goffard teases out this binge-worthy thriller to
its violent end If you can’t get enough of this psychological saga, check out Bravo’s recent TV adaptation with Connie Britton and Eric Bana.
Someone Knows
journeys into grisly cold cases from Canadian writer David Ridgen.
In the Dark
Season-long investigative stories focused on one grisly crime, looking at the victims, the accused, and the authorities
attempting to bring the case to justice.
Missing
& Murdered
Another Canadian podcast, this one hosted
by Cree journalist Connie Walker, has so far examined cold cases involving the deaths of Indigenous women.
Undisclosed
You may have heard
of a certain extremely popular show with
a season dedicated to the Adnan Syed saga This one started off arguing the case for him It has since moved on to other crimes.
The Dropout
Theranos founder Elizabeth Holmes was the world’s youngest self-made female billionaire before it all came crashing down, resulting in criminal charges and one of the most spectacular corporate collapses
in history This podcast from ABC News offers
a jaw-dropping investigative account
Anna Faris
Is Unqualified
If you don’t have enough incapable friends of your own to ask for relationship advice, Mom star Anna Faris can be your stand-in on this pod
as she dishes out some maybe useful but potentially questionable love- life wisdom with help from her famous guests.
Heavyweight
Humorist and unlicensed therapist Jonathan Goldstein helps guests resolve old feuds, like the one between his father and uncle, who haven’t spoken in years; a pedestrian and the driver who hit him;
and Moby and the guy whose CDs he once stole and then sampled
on the album that made him a superstar.
Personal Best
Two self-proclaimed average guys help people tackle the tiny problems they can’t seem to get
a handle on From the chronic snooze-
button abuser
to the terrible text messager, the most mundane and vexing challenges are debated and solved.
The LongestShortest Time
An O.G mommy podcast hosted by Hillary Frank that will both comfort and horrify (and then hopefully comfort again) new and expecting parents.
WhereShould WeBegin? For the extremely nosy, there might be no better guilty pleasure than these recordings of real-life couples in counseling with therapist Esther Perel, whose keen takes on her patients’ conflicts never disappoint.
Nancy
On this produced podcast, best friends Kathy
WNYC-Tu and Tobin Low discuss the important LGBTQ issues of the day, like wage gaps, health insurance, and adoption, but also cutoff shorts and if it’s okay that J.K.
Rowling retroactively made Dumbledore gay.
Yo, IsThis Racist?
Once called “the Dear Abby for Racists,”
this show from creator Andrew Ti and
a rotating panel of guests takes listener questions on the finer points of racism.
Think Star Trek meets
the Upright Citizens
Brigade An improv
show about a group of
interstellar ambassadors
making their way
around the galaxy.
Hello From the
Magic Tavern
Improv comedian Arnie
Niekamp falls through
a dimensional portal
behind a Burger King
and into a magical,
Middle-earth-style
realm Using the
restaurant’s weak Wi-Fi,
he tells us all about this
fantasyland.
My Dad Wrote
a PornoHost Jamie
Morton reads erotic
novels written by his
father out loud, while
co-hosts James Cooper
and Alice Levine react—
with usually
cringe-worthy but occasionally
heartwarming results.
You Made It
WeirdPete Holmes of
Crashing fame gets
comedians to divulge the
secrets of their personal
weirdness.
How Did
This Get Made?
Paul Scheer, Jason
Bredouw and Demi
Adejuyigbe go nuts trying
to take apart and “fix”
popular songs, resulting
and other stuff
…life
coaching
…LAUGHS
Trang 32m a r c h 1 8 – 3 1 , 2 0 1 9 | n e w y o r k 29
Homecoming
A caseworker at a mysterious facility deals with an enigmatic new patient and surreal office politics Featuring the voices of Oscar Isaac, Catherine Keener, and David Schwimmer, this is the podcast that inspired the Amazon show starring Julia Roberts and Bobby Cannavale.
ImaginaryAdvicePoet and filmmaker Ross Sutherland blends fact and surrealist fiction, like the story of his trying to buy beer without an ID as told in seven different genres.
The Adventure
thought listening to someone else play
Dungeons & Dragons
style games could be fun?
The BlackTapes Investigating the paranormal in the Pacific Northwest.
Gripping and creepy.
LeVarBurton Reads
It’s essentially Reading Rainbow for adults.
LimetownLike
Serial if Sarah Koenig
had made the whole thing up A reporter investigates the disappearance of 300 people from a research facility in Tennessee.
Watch for Facebook’s upcoming adaptation starring Jessica Biel as the intrepid journalist.
Longform
Journalists like Gay Talese, Buzz Bissinger, Michael Lewis, and Tina Brown have been guests on this show, divulging the stories behind their best works, their processes, and their careers.
The RacistSandwichFigures from the culinary world come together to talk about food, race, gender, and class The show started with Portland, Oregon, then expanded
to the rest of the country.
Armchair Expert
Actor Dax Shepard sits down with celebrity guests—
David Sedaris, Ashton Kutcher, Chelsea Peretti—
to discuss their lives and work.
ConversationsWith PeopleWho Hate Me
Host Dylan Marron has accumulated a small army of haters over the course of his career as
a writer and producer.
Here, he lets them dish
on why they dislike him so much.
Death,Sex & Money
Host Anna Sale explores topics we
“think about a lot and need to talk about more,”
including porn, death experiences, and paralyzing student debt, with
near-help from big names such as Katie Couric and Mahershala Ali.
Lies WithSara Schaefer
It’s a celebrity-interview show, with one big publicist-friendly catch:
Guests (like Jenny Slate and Colin Quinn) are allowed to lie about everything.
The Tim Ferriss
author of The 4-Hour
Workweek talks to
successful artists, businesspeople, and athletes about the secrets
to their success.
Beautiful StoriesFrom AnonymousPeople Anonymous individuals call comedian Chris Gethard and talk to him for
an hour about what’s
on their minds Their stories are often fascinating.
Getting CuriousWith JonathanVan Ness
Everyone’s favorite Queer Eye guy sits down to interview guests ranging from celebs to academics
in typical JVN fashion Expect equal parts interview and how-the-hell-did- we-get-here tangents, okay, henny?
The MomentWith BrianKoppelman
Screenwriter and Billions
co-showrunner Koppelman interviews figures from various professions—actors, businesspeople, chefs—
to explore crucial decision points in their careers.
Beef andDairy NetworkPodcast
A surreal and surprisingly funny discussion of all things pertaining to
on Game of Thrones are
created, and whether
nother is really a word.
10 Things ThatScare MeCelebrity guests tell us what they’re afraid of, usually
in five minutes or less.
Who would have guessed Anthony Scaramucci was afraid of the dark (and divorce lawyers)?
TheAnthropoceneReviewedJohn Green discusses facets
of the planetary experience—from the Lascaux paintings to velociraptors—and rates them on a five-star scale.
Flash Forward
What will life be like in the future? Each episode explores a different scenario—some likely, some not so much.
Invisibilia
Unseen forces—ideas, assumptions, beliefs, emotions—have an enormous impact on our lives Whether they’re
studying smiles at a Russian McDonald’s or watching oil-rig workers hug each other, Alix Spiegel and Hanna Rosin reveal how the things we don’t see can often determine the things that we do— and are done to us.
Dr Gameshow
The premise: Listeners send in original games they’ve created and hosts
Jo Firestone and Manolo Moreno try to play them, often with disastrous results.
Here BeMonsters
Tales of individuals pursuing and facing down their greatest fears, plus other stories mixing the macabre and human psychology.
MissingRichard Simmons
Why did the ubiquitous fitness guru vanish from the public eye? This controversial podcast from 2017 aims to find out.
once-WhateverHappened to Pizza
at McDonald’s?
Once upon a time, very briefly, McDonald’s
served pizza Why did it
stop, and how deep does the conspiracy go?
Brian Thompson is determined to find out.
WalkingJournalist Jon Mooallem takes walks in the woods
of the Pacific Northwest That’s it That’s the whole podcast.
Hardcore History
Carve out some time for
this podcast Lengthy
episodes walk listeners
through the rise and fall
of the Achaemenid
Persian empire and the
devolution of the Roman
researched tales from
Hollywood’s sordid past,
host Karina Longworth
combines showbiz
history with elements of
true crime and cultural
criticism.
30 for 30If you get
choked up watching
ESPN’s 30 for 30 docs,
get ready to do the same
here The storytelling will
suck you in even if you
don’t know what a
triple-double is.
Stuff You
Should Know
Chuck Bryant and Josh
Clark break down the
complicated answers to
questions you probably
didn’t even have,
including “Are elephants
the best animals?” and
“How do breakups
impact the brain?”
Maybe you’ve never
thought much about
the Panama Canal, but
listen to this podcast
and you’ll understand
Refuge, from the Bundy
family’s roots to the
effects of the
Endangered Species Act.
of hauntings and other
terrifying occurrences.
Memory Palace
A long-running show
on which Nate DiMeo
walks his listeners
through mostly forgotten
And don’t forget to check out these New York Media podcasts:
2038, The Cut on Tuesdays, Good One, and What the Tuck.
Trang 33“I wasn’t necessarily happy about inserting myself into it But at one point we were doing edits and my producer looked at me and said, ‘Taberski, you realize this is about you?’ And I was like, ‘Goddamit.’ ”
A similar moment marked the
develop-ment of Serial When it debuted in 2014,
even its makers weren’t sure exactly what kind of show it would become Both came
from TAL, but they had to reorient their
thinking around an extended story told week to week, in chapters, in real time Koenig first thought of it as an audiobook But producer Snyder recalls listening to an edit of the second episode—after the first had already been released—with Koenig
and another TAL producer, Nancy Updike,
and being dismayed that the installment, which focused mainly on the relationship between two characters, felt so flat At one point, Updike asked, “Where’s the hunt?”From that question, Snyder and Koenig
realized that Serial was not about the
mur-der victim or the accused murmur-derer but Koenig herself “That was the aha moment,” says Snyder “No one’s doing anything in this story except for Sarah Sarah is the pro-tagonist.” From then on, they began to think
of the show not as a radio documentary or
an audiobook but an episodic TV show, in which the audience follows one person’s quest through a series of encounters This, not incidentally, is when they decided on another podcast innovation: borrowing the convention of a “Previously On” roundup to start each episode
When Snyder moved on to S-Town, she
and her co-producer and host, Brian Reed, had a different revelation This show wasn’t radio or TV It was a novel Or atleast it should
Are Podcasts
Already
Selling Out?
Two podcast critics
bemoan Big Podcast.
Wil Williams
and Gavin Gaddis
host Tuned In, Dialed Up, an
indie podcast about podcasts.
W I L W I L L I A M S :
The best work is almost always coming from the most marginalized voices Those are not necessarily the
o are being to
networks like Gimlet The indies get to be really weird
because they’re not beholden to any big- money opinions So
we get things like
What’s the Frequency? that
break apart what the medium was
originally supposed
to do and go completely away from that to make things that are innovative and gorgeous.
W W : I don’t think they could’ve made
Horse with ESPN
breathing down their necks
G G : You have to be able to say, “This thing with 15 ads for electric toothbrushes
is maybe not the best podcast in this genre.” There are 15 other shows that are
being made with Patreon [a Venmo- like service that allows anyone to be a patron] that make about $50 a month, but they’re not to be missed.
W W : Paying creators who you love
his mentor, is arguably (or, you could say,
inarguably) the spiritual godfather of
pod-casts, even though he and his show remain
tethered to public radio (TAL has been
available in podcast form since 2006.)
Not every current podcast sounds like a
TAL spinoff—some sound like drive-time
radio shows, or audition reels for aspiring
shock jocks, or lively arguments among
friends over beers at a favorite local bar, or
the monologues of rambling relatives at
endless family dinners, or the mumbled
and strangely compelling musings of people
confined to padded cells—but the
distinc-tive TAL aesthetic, which has proved both
adaptable and resilient, has emerged as the
sound of the podcast revolution You know
the style: the charming, earnestly
inquisi-tive host; the narrainquisi-tive eddies and
switch-backs; the hems and haws; the “tape
every-thing” credo (by which you air not only the
interview and the interview outtakes but
the producer and the host discussing the
interview outtakes and why they out-took
them); the jangly musical interludes; the
welcoming fireside tone It’s a style that
prizes authenticity over authority, a
pur-poseful antidote to the traditional
news-caster’s drone It suggests a wide-open eye
avidly searching the world for wonder
under an ever-so-slightly arched eyebrow
It’s the sound we’ve come to think of when
we think of how a podcast sounds
The most obvious reason TAL casts such
a long shadow over the podcast landscape
is that so many of its distinguished alumni
(and current practitioners) produce the
most innovative podcasts This includes
Sarah Koenig and Julie Snyder at Serial,
Brian Reed (and Julie Snyder) at S-Town,
Blumberg at Gimlet, and a diaspora of on-
and off-air talent spread across several influential companies It’s not surprising that a decade spent crafting audio stories for radio should pay off in this new medium
But this tone, as it exists now in podcasts, did not arrive instantaneously or fully formed It’s the product of hundreds of small revelations people had as they figured out what exactly podcasts could do that radio could not
The most popular current podcasts often bear the imprint of their distinctive origins
2 Dope Queens, with Phoebe Robinson and
Jessica Williams, went from a live show to a podcast to an HBO television show and was born from the pair hosting a comedy night,
so their podcast has the loose, jocular, the-room feel of a sprawling, two-headed stand-up set Marc Maron had two failed radio shows at Air America, and another
in-scuttled online show, when WTF was born:
He and a producer would sneak into the Air America studios after-hours, smuggling their guests upstairs aboard the freight elevator No wonder the show sounds like a mash-up of pirate radio and personal diary—its origin story contains a bit of both
Dan Taberski’s breakout podcast, Missing
Richard Simmons—which follows his
per-sonal quest to determine whether Simmons has in fact disappeared and, if so, why—
started as a film documentary When ski was well into the project, a podcast- production company convinced him that his tale was perfectly suited to a podcast, partly because it would benefit from an epi-sodic structure and partly because his story was, in essence, about his own obsession, which is excellent podcast fodder “It was super- personal and partially about me and why I couldn’t let it go,” says Taberski
Trang 34Taber-“ The Capitalists Are Here! ”
Is this all just a bubble? B Y B O R I S K A C H K A
one february morning, more than 160 people took their seats in the fashionably distressed brick-walled event space of Williamsburg’s Wythe Hotel In the back was a bar, in the front a riser with couches and a large floating light box reading on air in
an angular block font It was hour one of the Hot Pod Summit, a business-focused podcasting conference that had begun way back in
2014 with a gathering of around 30 people in a Silicon Valley
confer-ence room That was the year of Serial, podcasting’s first blockbuster,
which quickly spawned an army of imitators It was also the year NPR refugee Alex Blumberg founded a start-up podcast company called Gimlet Media Days before the 2019 summit, Spotify had acquired Gimlet for $230 million, a number that far exceeded its internal valuation of $75 million and, as anyone in this room would tell you, “validated the space.”
“It shows to a lot of people that this is
a real business, there’s real opportunity here,” says Jacob Weisberg, the former Slate Group CEO who left last fall to launch his own podcast studio, Pushkin Industries, with Malcolm Gladwell
“What I’m worried about,” he adds, “is that if you start to get these exaggerated valuations that are not justified—and it’s not necessarily the case at Gimlet—you set yourselves up for a fall later.”
Four days after the summit, a start-up called Luminary, with $100 million in venture capital, announced a lineup of more than 40 shows hosted exclusively behind a paywall—an unprecedented effort to build a podcast empire on sub-scriptions rather than ads Luminary aims
to become “the Netflix of podcasting.” In other words, podcasting is suddenly more than a mission; it’s an industry
At the Wythe, four talent agents were spotted huddling in a corner, presumably plotting Pitches were flying in the hall-ways, along with fevered descriptions of
“killer features” and sidelong glances at competitors angling for market share An intellectual-property lawyer roamed the lobby One podcasting rep could be seen and smelled in the vicinity of the bar, Bellini in hand, at 11 a.m., rhapsodizing about last night’s parties He worked for
a Chinese-backed start-up that was throwing $100 million into podcasting with no discernible business plan
The story of podcasting’s journey so far would be a good fit for the secret- history genre: how a folksy art form with deep roots in public radio, built as almost an afterthought, became a medium that underwrites the passion projects of jour-nalists, comics, and celebrities (never mind radio producers) and attracts the interest of billionaires But the story explored at the summit was from a more speculative genre: What will this look like
in five years? Will listeners be willing to dole out monthly payments as they do for streaming video? Will advertising rates, some of the highest in media, crash? Will the audience grow fast enough to lift all boats—not just Joe Rogan but also inves-tigative journalism, fiction series, and some 660,000 others? Amid the excite-ment at the Wythe, a giddy hormonal cocktail of the anxiety and elation of an industry in the grip of puberty, one thing was clear: As a digital-audio executive put
it, “The capitalists are here!”
what distinguishes a boom from a blip—the beginning of a golden age from
a spike of irrational exuberance? In dia, it depends on the audience New
me-The
Anonymous
podcast producers
1 “ Vocal filler —um
and ah sounds—makes
a recording sound
natural You have to cut
some ums, though, to
help things flow Doing
it too much can make a
speaker sound clipped
or robotic, so I cut
maybe 65 percent.”
2 “A lot of technical
problems can get in the
way when you’re
recording: bad mics or
loud air conditioners
Sometimes you’re
working that out in
front of a VIP who
doesn’t have much time
to give you I once held
a mic up to Trevor
Noah for an hour and
a half.” 3 “With
media-trained interviewees
who talk in complete,
polished sentences, I
rarely cut actual words
But with off-the-street
interviews, I sometimes
cut whole tangents ”
4 “A recording has a lot
of pauses or hesitation
I adhere to the Roman
Mars rule : If you cut a
useless minute and
100,000 people listen,
you’ve saved 100,000
minutes for people.
You’re a hero.” 5 “This
might be too specific to
the show I work on, but
one day I saw a bunch
of dead bodies and it
changed the way I think
about my own.”—n q
Trang 35investors are building podcast factories
on the premise that the masses will soon
come or that, by developing better
tech-nology or marketing or (last but not least)
content, they can help pull them in The
fact is that podcasting has always done
decent business Even in its early years,
the medium was punching well above its
weight, thanks to a form of advertising
that peaked 70 years ago during the
gold-en age of radio
Podcasting’s pioneers—the narrative
story tellers of WBEZ Radio, This
Ameri-can Life’s Ira Glass, and 99% Invisible host
Roman Mars, along with Jesse Thorn, who
sold his Dodge Dart to afford a
sound-board before founding his podcast
net-work Maximum Fun—all relied on some
form of fund- raising, but most quickly
realized that direct advertising read by the
host was tailor-made for the medium
“The reason they’ve been successful is their
deep connection to listeners,” says David
Raphael, president of Public Media
Mar-keting and the main reason you’ve heard of
Serial advertiser MailChimp He likes to
cite a focus group in which listeners were
asked why they went to hotels.com “They
said, ‘Because Ira Glass told me to.’”
In 2010, Marshall Williams, the CEO
of Ad Results, read in Fast Company
that Adam Carolla was running a
pod-cast out of his garage Williams, who
used to place ads on Carolla’s drive-time
radio show, tracked down the host via a
friend of the podcaster’s wife and gave
him the hard sell
“Proflowers.com, Mother’s Day 2010,”
Williams told me proudly over a beer at
the summit with the flush of a football
star remembering his first touchdown
“$19.99 if you use my code, plus for $10
more I’ll double the order.” Williams
found that direct-offer-code advertising
worked 30 percent better on podcasts
than radio The magic of podcasting—the
“intimacy” everyone mentions with the
disclaimer “that old cliché”—was also its
financial saving grace
The demonstrably strong connections
drove up rates Podcasts can charge
any-thing from $15 per thousand impressions
to five times that; the most successful
shows earn well over $50,000 for a single
host-read ad Those high returns
effec-tively provided podcasting with its first
round of seed funding, but the fledgling
medium kept growing and there’s only so
much disintermediated underwear you
can sell The Great Recession helped push
along the next funding phase, albeit
National Public Media Listeners andadvertisers alike wanted the next addictive
binge-listen Longform founder Max
Lin-sky started Pineapple Street Media, a tique studio whose first big hit was Dan
bou-Taberski’s Finding Richard Simmons.
In 2016, Hernan Lopez, former head ofFox International Channels, launchedpodcast studio Wondery, which struck
gold with the true-crime shows Dirty
John and Dr Death Those shows piqued
the interest of Hollywood Now a sizableportion of Wondery’s revenue comes from
TV and movie deals, according to Lopez.Adam Sachs, COO for Conan O’Brien’sTeam Coco, calls podcasts “profitablepilots,” adding, “You could do the wholething for what it would cost to option it.You have proof of concept.”
Yet the whole medium still felt like aconcept—an experiment—until Spotifyput down its stake “All of a sudden, VCsare like, ‘Okay, now we get it,’ ” says LeahCulver, the young and very enthusiastic co-founder of a platform named Breaker Twoyears ago, she pitched potential investors
on starting up “the Netflix of podcasts” andhad few takers Today funders are finallyreturning Breaker’s calls “In the past twoweeks, everything has changed.”
After True Crime
What comes next, according to Creative Artists Agency’s Josh Lindgren.
1 “We’ll see a lot more Spanish listeners coming
to podcasting.” 2 “I expect to see more episodic fictional podcasts, and I expect more consumers to be looking for them.” 3 “ Shows that tell a story and feel like TV will be big, now that there’s actual money in podcasts I work with
a really clever show called Bubble It’s a scripted sci-fi series set in an alternate universe in which 20-somethings live inside a literal bubble similar to Brooklyn or Portland, Oregon They live in the gig economy, but rather than driving for Uber, their gig is fighting monsters.” 4 “The stereotype is that podcasting is something that’s created by white men for white men I think that’s less and less the case.” 5 “ Older generations of people are coming to the medium, and there are new generations of listeners being born every day We’re seeing some great kids’ programming now, and a big part of the future will be reaching younger people ” —m k
indirectly: It inspired Blumberg to
co-create the NPR show Planet Money, which
helped explain the subprime crisis He soon grew frustrated with NPR’s limitations—its slow decision-making, its strict rules around advertising “We should
be making more; people want more,” he remembers thinking “There should be the
Planet Money of technology! Of cars!”
So he became, like his sources, an preneur In the grand tradition of podcast logrolling, he decided to promote his new podcast company with a podcast “It was
entre-my best marketing stunt,” he says Startup
became Gimlet’s flagship show Funded by
$20 million in venture capital, Gimlet exceeded expectations, and within four years it became something like a factory of precision content (some of it sponsored)
The best thing that happened to Gimlet
was Serial, the spinoff of This American
Life that shattered the audience ceiling
After Sarah Koenig’s murder
reinvestiga-tion became SNL-parody famous, it was
suddenly not only conceivable but expected that a popular podcast would draw well over a million listeners “It was the first time you went to the watercooler and asked
if people had heard a podcast and someone said, ‘Yes,’ ” says Bryan Moffett, the COO of
Trang 36pH levels, now that’s what’s up.
© 2019 glacéau glacéau ® , smartwater ® and label are registered trademarks of glacéau.
Trang 37At Hot Pod’s Spotify-Gimlet panel,
Courtney Holt, the generously bearded
man in charge of Spotify’s podcast push,
argued that “the golden age of audio is
happening” and he just wants to help He
touted a recent study showing that the
growth in Spotify’s podcast audience last
year was mainly from new listeners—
particularly in the podcast-averse middle
of the country That is to say, it didn’t take
away from other platforms
The next panel starred Luminary CEO
Matt Sacks Lean, boyish, and
preternatu-rally confident, Sacks, who was about to
turn 28, described Luminary in simple
terms It would roll out premium content
behind a paywall, offering creators up-front
production costs and customers a curated
experience for $8 a month Four days after
the talk, Luminary announced its opening
lineup, which includes podcasts by Lena
Dunham, Trevor Noah, and Russell Brand;
hits poached from other networks, like
Fiasco (formerly known as Slow Burn) and
Love + Radio; journalistic series in
collabo-ration with Alex Gibney and others
(includ-ing New York); and new shows by
estab-lished talents like Planet Money’s Adam
Davidson The first podcast wouldn’t debut
until late spring, allowing time for
market-ing campaigns in major metro areas In an
article announcing the lineup, the New
York Times reported that Luminary had so
far raised nearly $100 million
If Spotify’s acquisition showed the
industry that an established service was
willing to make an informed bet,
Lumi-nary showed that it could be a springboard
for gravity-defying gambles Last year,
with money from several venture-capital
and private-equity firms and a chunk from
Sacks’s father, financier Michael Sacks,
Luminary went on a buying spree It has
made multiple seven-figure offers, which
the creators won’t divulge but rivals were
eager to share: Two people told me the
comedy duo behind the raunchy feminist
podcast Guys We Fucked got more than
$4 million to leave Stitcher despite fewer
than 300,000 subscribers Asked about it
by phone, hosts Krystyna Hutchinson and
Corinne Fisher let out a raucous laugh and
an “I wish!” (They added that they had well
over a million listeners on all platforms.) In
the early stages, Sacks went out to 160
pod-casters, sometimes offering even more
(and eventually making deals with 54)
Last spring, according to Glass, Luminary
floated a proposal via his agents to pay up
to $45 million in return for three years of
keeping This American Life.
“I said to the agent, ‘But what do I get out of it?’ ” Glass recalls “He said, ‘Well, money.’ But I don’t want the same thing to happen to me that happened to Howard Stern”—who famously signed with Sirius XM—“where he made a lot of money and his work was just not out there for as many people.” (A spokesperson for Lumi-nary says the company never made or prepared an offer.)
For podcasters like Glass who hope to keep their content free, the biggest worry
is that advertising rates might collapse
“Everyone assumes that rates will go down, and how will people make their payrolls?” asks Glass “People assume that
at some point the big aggregators, Apple and Amazon and others, will basically start putting their own ads on.” In light of those fears, the recent infusion of cash from paywall platforms looks more like a hedge than a crazy bet “I think what’s going on is kind of a land grab,” says Glass “Building life rafts and getting ready to set up walls.”
to divide podcasters according to their biggest concerns: Purists worry that the medium will be-come mechanized and corrupted, while pragmatists worry it won’t be profitable enough to justify the investments In fact, those two fears are intertwined Podcast-ing is outgrowing the direct-ad era but still hasn’t gained enough listeners (or devel-oped enough data tracking) to sell to huge brands And even if it does, that shift might devalue the very intimacy—that monetiz-able magic—that fed its impressive growth
in the first place The premium model might be the best alternative they’ve got if listeners are willing to go there
When nine-figure bets are placed on a market worth roughly $500 million in an-nual revenue, people start using the word
bubble “My sense is there’s a content
bub-ble,” says Roman Mars There’s a glut of content, but that doesn’t mean every Wic-can D&D podcast is making money “The reason why I don’t think it’s an economic bubble is that a million people download an episode of my show every week,” he says
“That’s more than most cable-TV shows, and I don’t make cable-TV money.”
But what is proper compensation in a field with no exact parallels or benchmarks, which no one believes has reached its full potential? The simple fact, obscured by all the very new money, is that podcasting is barely even a household word, much less a
mass medium That came into focus on the afternoon of the summit, when Tom Web-ster took the stage to offer a sneak preview
of Edison Research’s 2019 “Infinite Dial” report Webster displayed pie charts show-ing hours of listening time among Ameri-cans 12 and older Between 2014 and 2018, the share devoted to podcasts increased
122 percent The less-good news: That trend was from 1.7 percent to 3.9 percent of total time Even today, Americans spend as much time listening to music channels at the end of the cable-TV spectrum as they do
to podcasts Webster said it was all gravy
“Imagine I had all the moneys,” he explained,
“and I said you can have 1.7 percent of all the moneys That’s a lot of moneys.”
The “Infinite Dial” report came out a week after the summit, showing that, for the first time ever, more than 50 percent of Americans report having listened to a pod-cast Webster called it “a true milestone.” The rate of Americans listening monthly was 32 percent, more than twice what it
was in the Serial year of 2014 Overall,
70 percent of Americans are familiar with
the term podcast Of course, you need
more than familiarity to make money, and you need people listening to a lot more than one show
“It’s never been hockey-stick growth,” Webster explained, and there are several reasons for that The largest barrier is sim-ple inconvenience, especially for older, less adaptive listeners (The audience listening
to a show on NPR is 20 years older than the one downloading it as a podcast.) New cars increasingly come preloaded with podcasts, but cars turn over slowly “When
we get in cars, man, that is the killer,” says Panoply podcast guru Andy Bowers Smart speakers have yet to be fully integrated
“People dipping their toe in at the edge, they’re confused,” says Blumberg, refer-encing focus groups in which people think
“subscribing” means paying for podcasts
“There is this insider image.”
True crime aside, no one has nailed down what makes a hit That’s part of what’s so exciting about podcasts; they haven’t been reduced to green-light-ready formulas But it’s also frustrating when you know there’s a vast audience out there, doing chores and driving cars, all their senses occupied except for their ears Podcasting doesn’t need to steal their time from HBO; it can borrow it from all those moments in the day that bore us to death One executive told me he kept a sign above his desk: drug dealer strategy Meaning: Just get them to try
Trang 38NYU Winthrop
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TREATING PROSTATE CANCER IN 5 VISITS INSTEAD OF 45 OR 50 IS A GREAT IDEA
BUT NOT A NEW ONE.
Trang 39THE PASTRIES FELT LIKE A DARE. They sat there
be-tween us: four rugelach; four miniature chocolate scones;
and three glossy, heart-shaped palmiers on a teal ceramic
plate, like adorable buttered Valentines And neither of us
touched them Sitting across from Cathy Guisewite, the
68-year-old creator of “Cathy,” the wildly successful comic
strip that ran in newspapers every day from late 1976 to
2010, I felt strangely incapable of knowing how to handle
myself around baked goods
You see, Cathy, the character, had a notoriously tortured
relationship with delicious treats She wanted them all the
time, a cookie monster in shoulder pads whose saucer eyes
were always bigger than her stomach, a worker-bee drudge
who trudged around her office in sensible heels looking for
stray brownies, a brunette with a sixth sense for rooting out
caramel truffles But for all her hunger, Cathy never eased into
her appetite; she never approached her cravings with
any-thing but shame, followed by nervous one-liners that made
herself the punch line
In one strip from 1990, Cathy, forever vaguely
30-some-thing, enters into a rhetorical tussle with her mother (a
per-petual sexagenarian in wire spectacles and a frilly kitchen
apron, a loose analogue of Guisewite’s own mother, Anna, who
is 97 and still spry) about the logic of eating pie “I’m sure your
stomach wants more pie, but what is your brain telling you,
Cathy?” the mother asks “My brain wants the pie, too,” Cathy
answers Her body and her brain and her heart are all crying
out for pie! Pie! Pie! Pie! But, licking her plate clean by the
fourth frame, Cathy looks miserable “Mother made me eat a
pie,” she tells her father, glumly shifting the caloric blame And
that’s the whole joke: Cathy ate an entire pie because someone
told her she couldn’t It’s a tangled web of mindfuckery all
packed into a few inches of squiggly line drawing: food issues,
mother issues, control issues, self-love and self- punishment,
the desire to please authority, the gumption to rebel
I didn’t eat the pastry, and neither did Guisewite Later, I
called her from New York and joked about how we had allowed
a perfectly good plate of sweets to go to waste She told me she
had felt anxious about that “After you left,” she said, “I saw
them sitting there, and I thought, Did I not offer Rachel any?”
I assured her that she had been a consummate hostess
I also told her that, as we sat in her country-chic breakfast
nook in Studio City, California, discussing the legacy of
“Cathy” and the world Guisewite created, I could not stop
thinking about my own mother, a highly functional and
accomplished professional who nevertheless spent most of the
Trang 40CK! Cathy Guisewite made a wildly
successful, nationally syndicated comic strip by and for women But to her critics, she’s just another example
of the compromised feminism
of their mothers’ generation.
B Y R A C H E L S Y M E
Cathy and Cathy.