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CHAPTER 2
The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Support Organizations
PPT 2-2 and 2-3
II. Trends Affecting the Advertising and Promotion Industry
III. The Scope and Structure of the Advertising Industry
PPT 2-6
The online dynamic content provides both content and insights into the ethical, global, and social media aspects of Advertising and Integrated Brand Communication. The integrated assessment components will provide students with assurances that they ha...