4 your minimum viable product tủ tài liệu bách khoa

How to Rapidly Create Products Your Customers Will Love 60 SECOND RECAP ••••••••••••• ~ YOUR GAME PLAN: Idea Mapping, The Immersion Strategy, Your Profit Playbook ~ YOUR AUDIENCE: Content That Sells, The Art of Authentic Self-Promotion, Your Lead-Generating Website ~ YOUR PRODUCT: The Psychology of Monetization, Blue Sky Brainstorming, Pricing, Packaging, & Positioning - NOW: Your Minimum Viable Product HAT YOU'LL LEARN IN THIS LESSON ••••••••••••• ~ The #1 thing you should first if you want to rapidly speed up the product creation process ~ How to easily create high -value video content, even if you're not a "video person" ~ A simple framework I use to give my products compelling names every time ~ I've added resources and specific recommendations for my favorite tools and software ZERO TOLLAUNCH: HERE EARE ••••••••••••• ~ We've gone through Idea Mapping, immersed ourselves in our market, and created our Profit Playbook ~ We've created our website and are authentically promoting our remarkable material to others ~ We've selected a product topic and spent some time fleshing out its pricing, packaging, & positioning ~ Now let's talk about exactly how to create your first product THE I T PRODUCT PORTFOLIO VEARl VEAR2 VEAR3 J0B ELITE VEAR4 YEARS 1J~~{i{e THIS IS HERE IT ALL STARTS! ••••••••••••• You've put in the time, front-loaded the work, and built your audience from scratch Now the real fun begins ~ Mediocre vs great products: It's more work to create something great, but the payoff is huge You can it! ~ Good doesn't have to mean perfect! In fact, you can create your first Minimum Viable Product (MVP) in less time than you think: "I am totally equipped to a new product While there are many online programs with bells and whistles, it doesn't HAVE to be that way You can create something simple if you focus on the problem and give the magic bullet." -ERIN s CREATING YOUR MVP: START ITH THE OUTLINE ••••••••••••• ~ We always start with the most challenging part: the outline Good news: Once you get the table of contents right, everything else is easy ~ Give every lesson a compelling title: ~ Bad: "Introduction to Budgeting" Good: "Conscious Spending: How to save hundreds per month (and still buy what you love)" A good TOC is a mini sales page You want to show it to your readers and have them say, "Shut up and take my money!" Fundamenl,al.s Fir,s l ,an~d Forem~osl The Mini·mum Eff,ective Dos,e:, Fr~om Mi.cr~owav~es to Fat-loss Rul'es That Change the Rules: Ev~erything Popular Is Wrong Started ,and Sw,a r,aj The Harajuku M1oment.: The Decision to Be~oome a Complete Human El'usi'v,e Bodyfat: Whe·re Are You Really'? From !Photos to !Fear~ Making !Failure Impossi.bl,e, Gr~ound :zer~o-Geltin~g Subl,ra~cting f ,at: Basi ~cs The Slow- Garb !Diet I: How to Lose 20 Pounds in 30 Days Wit,hout Exercise The~ Slow-Garb Diet II: The Finer Point.s and Oomm~on Quest.ions Dama~ge Control.: IPr~eventing Fat Gain When You Bing~e' The Four !Horsem~e~n of !Fat-L~oss Subtr,acti·ng f ,a l': Adv,anced Ice Ag.e~:: Mast~ering Temperature to Manipul'at~e Weight The, GJuoose Switch: Be~autif'ul' Number 100 The Last, Mile:, Losing the Final 5~-10 Pounds Addin~g Muscle BuUdi'ng the P~erfect P~osteri.or (or Losing 100+ Pounds) Six-M' inut,~e Abs: Two Exercises That Actually Work !From Geek to !Freak:' How to G~ain ,34 Pounds, in 28 Day,s Occam's Prot~oool I: A MJnimalist Approach to M:ass Ojocam's Protocol II: The Finer Points NEXT, NAME YOUR PRODUCT ••••••••••••• ~ Keep it as clear and straightforward as possible ~ One formula that I like: Short & memorable followed by a 3-part subtitle Examples: ~ The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich ~ Ramit's 6-Figure Consulting System: Advanced Strategies for Getting Better Clients, Doubling Your Revenue, and Building Bulletproof Systems to Control Your BusinessAnd Your Time MORE EXAMPLES OF GREAT PRODUCT NAMES ••••••••••••• The Truth About Abs , Wake Up Productive , Experts Academy , Double Your Dating , How to Make Any Man Want You HAT OULD BE BAD NAMES FOR THESE PRODUCTS? ••••••••••••• , How to Love the Way Your Body Looks Now , Productivity Waterfall , Make More Money 1989 , Deep Masculine Improvement , Find Out What You're Doing Wrong In Love CREATE A SIMPLE PRESENTATION FOR EACH LESSON ••••••••••••• ~ Use Powerpoint,or Ket note to create a deck for each "chapter" of your TOC Expect each slide to take aro nd 1.5 minutes (i.e 20 slides for a 30-minute video) ~ Your slides can be extremely simple I I~ ¥o ave - blog1 _ia : you na,ve no ing o Vou have a b og l roducts ~ and services You1 ave a blog~ no~~t II ing iis sell ing1 productsf a d serv ces{ bu you, ant more sales Why Your Opt-In Is SO Damn Important • If you have a business (online or offline), your business IS your customer list No customers no business = • Your opt-in is the place or places on your website where your visitor submits their contact information and joins your list • If your opt-in isn't converting or is non-existent, you're leaving a lot of money on the table • You're also missing out on the chance to positively impact millions of lives • One of the best ways to get their email address is to give them something valuable for FREE ©MARIE FOR L EO INTERNATIONAL OPT-IN OFFERS// RHHBSCHOOL.COM FINALLY, RECORD YOUR VIDEOS ••••••••••••• , Use software (I recommend Camtasia) to record your screen while you talk through the slides Your laptop mic is fine , I like to sprinkle in a few personal stories so that I'm not just reading text the whole time (I prep these beforehand) , Have fun with it! Talk like you'd speak to a friend If you make mistakes, just keep going and edit them out later THIS DOESN'T HAVE TO TAKE LONG! james OK so it has been an intense few days I had hard yes answers on payment so I decJde~d to go forward anyway Made videos (over h total) Put them o~ n Wistia, embedded t he V 1ide~os on a single page Went back to of the people who were firm yesses, of(tered them the chance to be a beta tester at a ~discounted pr·ce so long as they are OK with fi ing out a detailed survey in weeks and po~ ssibly a phone call Fifteen minutes later I have a sale LIGHTNING ROUND: PRODUCT &A! ••••••••••••• "How long should my product be?" At a minimum, aim for hour of content (3+ if it's a higher priced product) "Do I need to get this designed?" Not for an MVP As you grow, you can invest in logos and templates LIGHTNING ROUND: PRODUCT &A! PART ••••••••••••• "I recorded my videos-now what?" Upload them to a video hosting site and embed on a private page or membership site (we use Wistia and Wishlist, respectively) "Do I need to 'drip' content out?" Content drips add to perceived value we use them but aren't required for a first product LIGHTNING ROUND: PRODUCT &A! PART ••••••••••••• ''What about customer emails?'' It's a good idea to have at least one (we'll provide a sample in the Vault) "How big should my email list be before I start selling?" 100 is the minimum, but more is better Keep building your list! LIGHTNING ROUND: PRODUCT &A! PART ••••••••••••• "Do you have to worry about piracy?" Not right now You should be so lucky that people pirate your material "How I launch it? What about affiliates? What about refunds?" We'll cover all this in the Sales module for now, just focus on your product! ACTION STEP #1 ~ Outline your Table of Contents and come up with a name for your product ~ Create Keynote or Powerpoint decks for each of your lessons ~ Finally, screencast your videos and create your product! Time: 10 hours (worksheet provided) ... ••••••••••••• ~ YOUR GAME PLAN: Idea Mapping, The Immersion Strategy, Your Profit Playbook ~ YOUR AUDIENCE: Content That Sells, The Art of Authentic Self-Promotion, Your Lead-Generating Website ~ YOUR PRODUCT: ... business = • Your opt-in is the place or places on your website where your visitor submits their contact information and joins your list • If your opt-in isn't converting or is non-existent, you're... Packaging, & Positioning - NOW: Your Minimum Viable Product HAT YOU'LL LEARN IN THIS LESSON ••••••••••••• ~ The #1 thing you should first if you want to rapidly speed up the product creation process