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1 INTRODUCTION Reasons for choosing dissertation topic Vietnamese women in general and Vietnamese rural women, in particular, are a social force with a very important role in the development of the family and society Over thousands of years in history, Vietnamese women have created their own traditional beauty, qualities and moral values Those values are an invaluable asset for Vietnamese women to continue to inherit and promote in the new phase of their revolutionary career This is the basic basis for building a new way of life, the driving force, the source of development, creating spiritual strength and bravery; At the same time, it helps women stand firm against the negative effects of the market economy and the current trend of globalization In recent years, along with great achievements in the fields of economy, politics and society of the country, in the context of globalization, exchange and international integration in all aspects of social life , especially in the process of urbanization, the moral life also has great changes, many good moral qualities are formed and developed However, due to the negative effects of the market economy on the contrary "many demoralized expressions of morality and annoying lifestyles in society Social evils are still complicated”, “ women now face many difficulties and challenges when performing the role of the mother, the first human teacher in the context that Vietnamese society and families have many changes Ethical qualities and some good traditional values are somewhat lost, pragmatic lifestyles tend to develop in a part of women.” This is closely related to preserving and promoting the traditional moral values system of Vietnamese women and building the lifestyle of rural women today Rural women are the most powerful force in the structure of population and labour structure in rural areas; a part of rural women today are victims of backward customs and practices, discrimination against men and women; being both a producer and a business person to feed his family, housewives, and at the same time participating in management and community activities; take care of children, the elderly, the sick in the family; low educational level, limited socioeconomic understanding In the process of integration and opening up, especially the urbanization process is happening quickly, not only the impacts positively and positively, but also negatively affecting rural women's lifestyle The degradation phenomenon of moral, social lifestyle and rural women has been complicated, pragmatic, personal and self-directed lifestyle tends to increase, causing aches in social life Such a situation requires research to explore traditional ethical values in relation to the lifestyle of Vietnamese women, to find solutions to connect tradition and modernity, contributing to preserving, inheriting and promoting traditional ethical values in the new period as well as building the lifestyle of rural women today Therefore, the author chooses the issue of "Traditional moral values of Vietnamese women in building the lifestyle of rural women today" as their research topic Research purpose and tasks * Research purpose Clarifying theoretical and practical issues about the role of traditional moral values of Vietnamese women in building the lifestyle of rural women; On that basis, proposing a basic solution to promote the traditional moral role to build the lifestyle of rural women today * Research tasks - Overview of the research situation related to the dissertation topic - Clarifying the concept of traditional moral values and lifestyle; roles and factors that determine the traditional moral values of Vietnamese women in building the lifestyle of rural women today - Analyzing and assessing the practical situation of the traditional moral role of Vietnamese women in building the lifestyle of rural women today and the issues raised - Proposing basic solutions to promote the traditional moral values of Vietnamese women in building the lifestyle of rural women today The subject and scope of research Research subject The role of traditional moral values of Vietnamese women in building the lifestyles of Vietnamese rural women Scope of research The dissertation focuses on researching the theoretical and practical issues of the traditional moral values of Vietnamese women in building the lifestyle of rural women today The focus of the survey was on rural women in the Red River Delta provinces; data, research materials and surveys from 2007 to the present Theorical, practical basis and research methods Theoretical basis: The dissertation is based on the theory of Marxism - Leninism, Ho Chi Minh ideology and the views of the Communist Party of Vietnam on human, human factors, culture, and promoting the role of traditional moral values of Vietnamese women in the period of stepping up industrialization and modernization of the country Practical basis: The dissertation is based on the ethical situation and the lifestyle of rural women today; evaluation reports and summation of the Vietnam Women's Union; the research works of scientists, leaders and managers on promoting the traditional moral values of Vietnamese women In addition, it is based on the results of sociological surveys and actual surveys of authors in some localities in the Red River Delta region Research methods The dissertation is based on the methodology of dialectical materialism and historical materialism At the same time, using specific research methods such as: Analysis and synthesis, history and logic, system and structure, practical review, sociological investigation to carry out the purpose and tasks of the dissertation New contributions of the dissertation - Contributing to clarifying the role of traditional Vietnamese moral values in building the lifestyle of rural women today - The basic factor argument specifies the role of Vietnamese traditional women's moral values in building the lifestyle of rural women today - Assessing the current situation, justifying the issues and proposing basic solutions to promote the traditional moral values of Vietnamese women in building the lifestyle of rural women today Theoretical, practical significances of the dissertation * Theoretical significance: The research results of the dissertation contribute to deepening the theoretical and practical basis for the issues of traditional moral values of Vietnamese women in building the lifestyle of rural women today * Practical significance: The dissertation can be used as a reference for the leadership, direction and policy making of women in general and rural women in our country today; at the same time, as reference materials, serving the research, teaching and learning work in research institutes, universities and colleges on matters related to the role of ethical values Vietnamese women system in building the lifestyle of rural women today Structure of the dissertation The dissertation includes introduction, four chapters (12 periods), conclusions, list of scientific works of the author related to the dissertation, list of references and appendices Chapter OVERVIEW OF RESEARCH ISSUES RELATED TO DISSERTATION 1.1 Typical scientific researches on Vietnamese women, Vietnamese rural women and traditional moral values of Vietnamese women 1.1.1 Typical scientific studies on Vietnamese women Research on Vietnamese women has some typical works such as: Le Thi Nham Tuyet with her work "Vietnamese women through the ages", "Vietnamese traditional women" by Tran Quoc Vuong; Tran Thi Van Anh - Le Ngoc Hung with the book "Women, gender and development"; "The problem of women in the family in Vietnam today the situation and solutions" by Dang Thi Linh, "The Vietnamese family and the role of women in the current period" by Duong Thi Minh; "The Vietnamese family and the woman in the family's period of industrialization and modernization of the country" by the authors Do Thi Binh - Le Ngoc Van - Nguyen Linh Khieu; "Propagandizing, educating the characteristics and morality of Vietnamese women in the period of stepping up the industrialization and modernization of the country (period 2010-2015)" In particular, researching on women, the author Le Thi has had many scientific works, including outstanding scientific works: "The standard of modern women"; "Vietnamese women in the 21st century"; "Women and gender equality in innovation in Vietnam"; "Vietnamese women tradition of loyality and grateful, hardworking and good at building the country and doing housework for Vietnamese women" and "How women become the masters of the country's modernization process"? In general, these works have provided a system of basic concepts on women's issues, clarifying the position and role of women in the family as well as the cause of socioeconomic innovation in our country today 1.1.2 Typical scientific studies on rural women in Vietnam Regarding the issues of rural women, many scientific studies have been studied such as: "The role of rural women in economic development in the Red River Delta" (1996 - 1997) and "Rural women and the development of non-agricultural occupations in a number of communes in the Red River Delta"(1995 - 1996); "The role of rural women in the Red River Delta in building the cultural family today" by Nguyen Thi Hao; "Protection of the rights of rural women in the strategy of building a new countryside" by Nguyen Thi Bao; "Rural women in conditions to promote industrialization and modernization", by Nguyen Linh Khieu; "Image of Vietnamese women before the 21st century" by Le Thi Nham Tuyet; "Rural women with the enjoyment of culture through the mass media" by Mai Van Hai; "Vietnamese women in rural families" by Mai Kim Chau; "Rural women labor export abroad: Some characteristics and social consequences" by Nguyen Thi Thanh Tam; "Policies for rural women in the period of urbanization and industrialization" by Hoang Ba Thinh The works have analyzed and justified the role of rural women in socio-economic development, analyzed the changing trend of rural women, showing characteristics, roles and positions of women However, the authors have pointed out the challenges and solutions for rural women today 1.1.3 Typical scientific studies on traditional moral values of Vietnamese women Typically, there are works: "Vietnamese women through the ages" by Le Thi Nham Tuyet; "Traditional Vietnamese women" and "Vietnamese women from a cultural perspective" by Tran Quoc Vuong; " Vietnamese women tradition of loyalty and grateful, hardworking and good at building the country and doing housework for Vietnamese women" by Le Thi; "The four virtues of diligent work, tasteful appearance, proper speech and good moral today" by Le Thi Bung and Nguyen Thi Van Huong The authors analyzed the typical qualities of Vietnamese women, arguing that it is necessary to promote the tradition of loyalty and grateful, hardworking and good at building the country and doing housework for Vietnamese women from ancient times to the present 1.2 Typical scientific studies on the relationship between morality and lifestyle, traditional moral values in lifestyle building 1.2.1 Typical scientific works studying the relationship between morality and lifestyle Regarding the relationship between morality and lifestyle, many authors have been interested in researching this issue such as: “The issue of inheriting and promoting traditional moral values in the market economy in the country” by Duong Thi Lieu; "Philosophy with innovation and innovation in teaching and learning philosophy" by Tran Thanh; Statelevel scientific and technological work: "The Vietnamese people - the goal and driving force of socio-economic development" (KX-07) including the results of the project "Traditional values and the Vietnamese people today"(KX-07-02); "Traditional values - core values and inner vitality of nation and national development" by Nguyen Van Huyen; "The relationship between traditional and modern ethical values in building morality" by Le Thi Lan; "Inheriting and renewing traditional moral values in the transition to a market economy in Vietnam today" by Nguyen Van Ly; "The value of traditional Vietnamese ethics and the universalization of morality in the market economy" by Tran Nguyen Viet; "Culture and people" by Nguyen Tran Bat; "What is lifestyle?" by Vu Khieu "Vietnamese lifestyle under the impact of current globalization" by Nguyen Van Huyen; "Characteristics of thinking and lifestyle of Vietnamese people today and the problems posed before the requirements of innovation and international integration" by Nguyen Ngoc Ha, the researcher of Social Sciences 04 - 03 : "Building a way of life, morality and standards of new social values in terms of industrialization, modernization and development of market economy in the direction of socialist orientation" by Huynh Concept Vinh In general, the constructive affirmations between morality and lifestyle are always closely related, morality is always revealed through lifestyle In contrast, lifestyle is the outward manifestation of morality Therefore, if we know the source, preserve and promote traditional ethical values, they will become the internal force for the sustainable development of society 1.2.2 Typical scientific studies on traditional ethical values and lifestyle building of Vietnamese people Discussing on this issue, there are typical scientific works such as: "Traditional moral values with new moral building for the current generation of young Vietnamese" by Ngo Thi Thu Nga; "Promoting the traditional moral values in building new lifestyles for Vietnamese students today" by Luong Gia Ban and Nguyen The Kiet (co-editor); “Building a new lifestyle for Vietnamese students in the context of globalization today” by Nguyen Thi Thanh Ha; "Inheriting and promoting the values of traditional national culture in building a lifestyle in Vietnam today" by Vo Van Thang; "Educating the traditional ethical values in building a lifestyle for today's young generation in Vietnam" by Mai Thi Dung; "Building the ideology, morality, lifestyle and cultural life in Hanoi capital during the period of stepping up industrialization and modernization of the country" by Nguyen Viet Chuc; "Cultural identity in modern life" by Le Nhu; "On some feminist theories" by Tran Han Giang; "Three revolutions with the issue of women's liberation" by Duong Hoa; "Cultural lifestyle and the importance of building a cultural lifestyle for women in our country today" by Nguyen Duc Khiem; "The theory of tertiary, tetanus in Confucianism and its influence on Vietnamese women today" by Nguyen Thi Van; "Women in innovation: Achievements and challenges" by Le Thi Quy; "Gender issues - from history to modern" by Phan Thanh Khoi - Do Thi Thach In general, the works have scientifically analyzed and interpreted the inheritance and promotion of traditional ethical values, examining the real situation of the effect of traditional moral values on the building lifestyle, proposing some basic solutions to promote the role of traditional moral values 1.3 Overview of the main results of the published works and the issues that the dissertation continues to solve 1.3.1 Overview of the main results of the published works related to the topic Through the study of typical scientific works related to the dissertation, it is possible to generalize some key features of the research results of those scientific works as follows: 10 Firstly, the research works on moral values, traditional moral values and traditional moral values of Vietnamese women today in different angles Traditional values are elucidated from the formation, development and succession of new conditions Many works analyzing the beautiful traditional moral values of Vietnamese women, affirming the traditional moral values of the nation are valuable assets and the need to inherit traditional moral values of Vietnamese women in the current situation At the same time, it also pointed out the need to eliminate old, outdated ethical ideas that no longer fit the development trend of the times Secondly, in terms of lifestyle, the authors generally mentioned the basic issues of lifestyle, morality, and social values There are many in-depth works explaining the nature of the concept of "lifestyle", indicating areas of its expression; There are works that also analyze the lifestyles of specific social groups, lifestyles in terms of industrialization and modernization; analyze the impact of economic, political and social factors and the trend of changing lifestyle, morality, social values Although it has not discussed the content of building women's lifestyle in rural areas but the above works have many suggestions for the topic, many figures that the dissertation can apply, compare deepen the related issues Thus, the issue of moral values, traditional moral values of Vietnamese women, issues of rural women and the building of Vietnamese lifestyles have been paid attention to by many scientists and explaining quite clearly according to the object, the research task of each project These issues will be inherited, used, applied and developed by the author in his research work, which helps the author have more scientific bases, theoretical and practical bases to explain and clarify the research contents of the dissertation 1.3.2 The issues that the dissertation continues to solve Firstly, the problem posed for the dissertation is to continue inheriting, supplementing and deepening the concept of lifestyle, building the lifestyle of rural women; defining the role of traditional moral values in building the lifestyle of rural women today Secondly, the dissertation needs to clarify the practical situation of the traditional moral values of Vietnamese women with the current lifestyle of rural women and the issues raised in promoting the role of moral values Vietnamese women's traditions with the current lifestyle of rural women Thirdly, the dissertation needs to study and propose basic solutions to promote the traditional moral values of Vietnamese women and to build the lifestyle of rural women today 14 2.2 The concept of building the lifestyle of rural women and the role of traditional moral values of Vietnamese women in building the lifestyles of rural women 2.2.1 The concept of building the lifestyle of rural women Building the lifestyle of rural women is a process of purposeful and legal impact of subjects on rural women and the self-awareness and efforts of rural women in order to form and perfect in rural areas They have the right principles and standards in their lifestyle in accordance with the traditional moral values of Vietnamese women and the need to build a new countryside in our country today The purpose of building the lifestyle of rural women that our Party and people are aiming to build is to inherit the traditional ethical values of Vietnamese women in combination with the new moral values That is a lifestyle: Ethnic - modern - humane The subject is both the political system and every citizen, of which the decisive role is the rural woman The factors that serve to build the lifestyle of Vietnamese rural women are diverse and rich, including values in the tradition as well as values created in the present In particular, the traditional moral values of Vietnamese women have a special role and position Content of building the lifestyle of rural women: Building the lifestyle of rural women who love the motherland of the country, actively build a new countryside, rise from poverty and backwardness Build active lifestyles, have career skills, work hard, be creative and be motivated Building a lifestyle for the community, with kindness and tolerance Ways of building the lifestyle of rural women: Through propaganda, education, moral self-education, people in general, rural women in particular have the ability to change and improve the lifestyle of rural women consciously The significance of building the lifestyle of rural women: Building a lifestyle for rural women towards the improvement of the rural women, contributing to promoting social development; The lifestyle building of rural women comes from the requirements and tasks of rural women themselves in the current period; Building the lifestyle of rural women is an important contribution to helping rural women to minimize the impacts from the dark side of market economy and globalization, as well as the conspiracy of hostile forces 2.2.2 Conception of the role of traditional Vietnamese women's moral values in building the lifestyle of rural women 15 The role of Vietnamese traditional moral values in building the lifestyle of rural women is the effect, influence, spread, and penetration of moral values of Vietnamese women in history to the personality, lifestyle, behavior of rural women to suit the standards of Vietnamese women in the countryside in the new period The subject of the traditional Vietnamese women's moral values in building the lifestyle of rural women is the political system, socio-political organizations and rural women themselves In particular, the Party, the State, socio-political organizations at all levels, which are directly the Vietnam Women's Union from the central to local levels, play an important role and the rural women entity plays a decisive role in receiving and transforming traditional moral values of Vietnamese women The contents show the role: Firstly, the traditional moral values of Vietnamese women are the basis and foundation for building the lifestyle of rural women; Secondly, the traditional ethical values of Vietnamese women play a role in orienting and regulating the lifestyle of rural women; Thirdly, the traditional moral values of Vietnamese women are the spiritual motivation for building the lifestyle of rural women; Fourthly, the traditional ethical value of Vietnamese women is the endogenous power that contributes to overcoming the negative impacts arising from the reverse of market economy and globalization in building rural women's lifestyles Methods of fulfilling the traditional ethical role of Vietnamese women in building the lifestyle of rural women Through propaganda, education, moral self-education, people in general and rural women in particular 2.3 The basic factor regulating the role of traditional moral values of Vietnamese women in building the lifestyle of rural women 2.3.1 The regulatory factor from the actors promotes the traditional moral value role to build the lifestyle of rural women Firstly, the role of the Party committees and the authorities Secondly, the Vietnam Women's Union plays a key role in promoting the traditional moral values of Vietnamese women in building the lifestyles of rural women Thirdly, the rural women themselves 2.3.2 Regulatory factors from the choice of the method to promote traditional moral values to build the lifestyle of rural womenFactors prescribed from education, fostering morality, lifestyle 16 It is an educational activity in the home, school and society In particular, the family and the school occupy an extremely important position.Regulatory factors for self-education, self-improvement of morality and lifestyle of rural women Self-education and self-fostering of morality are a process of self-transformation, self-adaptation, selfimprovement, the ability to self-control, to mold ourselves into social ethical principles and standards to reach the model of the personality that society raises 2.3.3 Factors prescribed from conditions of openness, international integration and the country's socio-economic environment The role of traditional Vietnamese women's moral values in building the lifestyle of rural women is governed by a socialist-oriented market economy Firstly, the market economy contributes to the formation of new qualities in agricultural women Secondly, the market economy creates new occupations and jobs for rural women, so their awareness also increases, contributing to enhancing the traditional moral values of women Vietnam in building the lifestyle of rural women Thirdly, the market economy creates conditions for women to uphold their strong traditions Impact from historical - cultural and traditional factors to building the lifestyle of rural women Traditional factors are always an important basis to build a foundation for the lifestyle of rural women, especially traditional moral values Accordingly, one of the principle requirements is to inherit and promote the traditional moral values of Vietnamese women and absorb the cultural quintessence of humanity Conclusion of Chapter Traditional moral values of Vietnamese women are one of the basic factors that play an important role in the development of rural women's lifestyles Good traditional ethical values always have a great and positive impact, adjusting perceptions and personal behaviors as well as social relations in the direction of becoming more and more complete 17 Building a rural women's lifestyle is an objective process which contains the contradictions of self-advocacy, self-transformation from absorbing moral values, shaping lifestyle and spreading that value through his life Promoting the role of traditional moral values of Vietnamese women is an objective indispensability in the process of building the lifestyle of rural women and must be associated with the process of building an advanced culture Vietnam is deeply imbued with national identity, with a nationality - modernity - humanity Affirming the role of traditional Vietnamese women's moral values and building the lifestyle of rural women is to affirm the attitudes of social actors, including rural women in the selection, receiving and shaping moral values for lifestyle and practicing lifestyle in the direction of connecting traditions, reaching modernity Chapter THE TRADITIONAL MORAL VALUES OF VIETNAMESE WOMEN IN BUILDING THE LIFESTYLES OF THE RURAL WOMEN TODAY - PRACTICAL SITUATION AND RAISED ISSUES 3.1 Practical situation of the role of traditional moral values of Vietnamese women in building the lifestyle of rural women today 3.1.1 Practical situation of traditional moral values of Vietnamese women is the basis and foundation for building the lifestyle of rural women today Traditional moral is the basis and foundation in building the lifestyle of rural women, which is manifested consistently from the awareness to the implementation organization of the subjects Many other legal documents have been formulated, such as the Marriage and Family Law, the Labor Law, the Insurance Law, the National Strategy on Gender Equality, the Family Building Strategy, etc High role of traditional moral values of Vietnamese women in building the lifestyle of rural women Accordingly, many localities have also paid attention to the work of women, especially, the local Women's Union has set specific goals and actively implemented to achieve those goals 18 However, the attention of the Party committees, authorities and the Women's Union in localities, especially in rural areas, is aimed at promoting the traditional moral values of Vietnamese women in order to build up the lifestyle for agricultural women is not high and not practical; The implementation of guidelines and policies of the Party and the State is still limited 3.1.2 Practical situation of the guiding role of traditional Vietnamese moral values in building the lifestyle of rural women today Traditional ethical value itself has become the ideal model and standard, so it has the ability to orient, adjust perceptions and behaviors of people In the process of building the lifestyle of rural women, the traditional moral values of Vietnamese women help rural women to gain proper awareness, towards beauty, goodness, and a healthy lifestyle, standards, civilization and modernity However, the supervision, social criticism, and policy advice at times have sometimes been overlooked, so they have not been effective and effective This fact is raising many issues that require serious research and overcoming 3.1.3 Practical situation of traditional moral values role of Vietnamese women is the spiritual driving force in building the lifestyle of rural women today The moral values that rural women integrate into their lifestyles are of utmost importance not only in affirming the vitality of traditional Vietnamese moral values, but also as a dynamic, inner force, is the biggest stimulant for them to self-discipline, excitement, determination to rise to increase knowledge, to form new lifestyles in accordance with the requirements of reality However, a part of rural women has not made efforts and selfawareness in receiving and promoting the traditional moral values of Vietnamese women with their current lifestyle This is an important reason leading to the weak status of promoting the traditional moral values of rural women, affecting the construction of the lifestyle of rural women 3.1.4 The practical situation of the traditional ethical role of Vietnamese women is the endogenous power that contributes to overcoming the negative impacts arising from the negative side of market economy and globalization in building the lifestyle of rural women 19 Traditional moral values of Vietnamese women have become a strength to help rural women overcome all difficulties and overcome negative impacts from the negative side of the market economy, helping them to be aware correctly about the value and meaning of life, living purposefully, being responsible for oneself, family and society However, there is still a part of rural women who have a concept of living, whose behaviors go against the fine traditions; chasing the hustle and bustle of market economy 3.1.5 Causes of the advantages and limitations of the traditional moral values of Vietnamese women in building the lifestyle of rural women today Causes of the advantages: Firstly, the Party and the State are always concerned and have guidelines and policies on women's work Secondly, the process of building a socialist-oriented market economy and international integration, the material life of the people has been improved, enabling rural women to be transmitted, inherited and promote traditional ethical values to a new level Thirdly, all levels of the Women's Union from the central to local levels actively consult and regularly launch emulation movements to arouse traditional moral values that have practical meaning in building a new lifestyle of rural women Fourthly, the striving efforts of the rural women themselves The cause of the limitations: Firstly, the negative side of the market economy and the process of international economic integration have significantly affected the awareness, lifestyle and quality of life of rural women, leading to the operational effectiveness of the movement has not been as expected Secondly, the underemployment of rural women, the material and spiritual life of rural women have not been adequately improved; social problems that arise slowly are solved; information explosion with a variety of information difficult to control; The pace of urbanization and rural industrialization has made rural women extremely attractive and faded Thirdly, the conditions, means of operation of the Women's Union, policies for the Women's Union staff, especially the grassroots Union officials, are inadequate, so the effectiveness of the specialized staff as well as the quality of propagation , education is not high Fourthly, the awareness level of rural entities on the content, traditional moral values of Vietnamese women, the role of rural women, gender equality and gender equality are still limited Fifthly, awareness of a part of women is limited 3.2 Issues raised in promoting the traditional ethical role of Vietnamese women in building the lifestyle of rural women today 20 3.2.1 Conflict between the need to improve the role and responsibilities of entities promoting the traditional ethical role of Vietnamese women in building the lifestyle of rural women today with the limitations of employers in the implementation process Firstly, the contradiction between promulgating and implementing the guidelines and policies of the Party and the State on the work of women Secondly, the conflict between high quality and capacity requirements and the existing capacity of the Vietnam Women's Union in promoting the traditional moral values of Vietnamese women and building a lifestyle rural woman Thirdly, the conflict between high quality and capacity requirements and the existing capacity of rural women 3.2.2 The conflict between the requirement to promote the traditional moral role of Vietnamese women in building the rural women's lifestyle with the inertia of the backward psychology, customs and traditions in rural areas The current lifestyle of rural women must meet the requirements of preserving, following the traditional moral values and the requirements to receive new moral values, in accordance with the reality of life In today's market economy, along with deep international integration in all aspects, it requires people to be more active, more assertive, independent, autonomous and quick to respond to the times, or be lagging behind However, most rural women live alone, they are often enduring, passively, boring It is one of the major barriers in building a lifestyle for rural women today, requiring the breakthrough of the subjects in order to innovate and adapt to the times This is a direct issue that needs to be addressed to build the current rural women's lifestyle 3.2.3 The contradiction between the requirement to promote the traditional moral role of Vietnamese women in building the lifestyle of rural women with the decline in morality and lifestyle of a part of rural women today 21 The contradiction between the requirement to promote the traditional moral values of Vietnamese women and the negative impacts from the market economy Under the current conditions, the development of a market economy gives rise to the process of mutual penetration and complementation between value systems, ethical standards, traditional and modern codes of conduct, national and international, therefore, have appeared many different moral conceptions, exist intertwined with traditional ethics and norms, and at the same time appear impacts, conflicts, contrary to inherent traditional moral values, alienating a part of rural women from traditional moral values Conflicting values between the lifestyle of national culture and pragmatic lifestyle Globalization has a significant influence on the morality, lifestyle, and traditions of nations and ethnic groups, especially rural women - this is the subject of a limited level of awareness, they are easy to receive Responding to and imitating newly introduced values, especially when they are still not well controlled and screened, leading to the risk of national cultural identity and traditional beauty of rural women is eroded or even suppressed Conclusion of Chapter The practical situation of promoting the traditional moral role of Vietnamese women and building the lifestyle of rural women today has achieved many positive achievements The Party, the State and mass organizations, especially the Vietnam Women's Union, are always concerned about women's work, devising guidelines and policies to enable rural women to develop their capacity his, building a new way of life; Especially the efforts of the rural women themselves in building a new lifestyle today However, there are still many urgent issues that need to be focused on solving, especially to be aware of and effectively resolve conflicts in promoting the traditional moral values of Vietnamese women and building the lifestyle of rural women Assessing the situation, pointing out the contradictions and generalizing the issues posed in the development of rural women's lifestyles under the impact of traditional moral values will be the practical basis to propose solutions to build morality and lifestyle for women in general and rural women in particular Chapter 22 BASIC SOLUTIONS OF PROMOTING THE ROLE OF VIETNAMESE WOMEN'S TRADITIONAL VALUE IN BUILDING THE LIFESTYLE OF THE RURAL WOMEN TODAY 4.1 Raise awareness and role of subjects to promote the traditional moral values of Vietnamese women in building the lifestyle of rural women today 4.1.1 Raise awareness and role of party organizations at all levels In the current context, the Party needs to continue to strengthen leadership on women's work, have a correct view of women's issues, effectively implement the issued directives and resolutions Communicating in society to raise awareness and responsibility about the role, position and great potential of women, women's work and gender equality, including promoting ethical values Vietnamese women in building the lifestyle of rural women The party committees at grassroots level need to be really concerned about the new lifestyle of rural women 4.1.2 Improving awareness and role of government system at all levels It is necessary to promote the development of research programs and timely dissemination of laws and policies related to women Ensuring the Women's Union at all levels to participate in state management according to the provisions of law; promote the propagation of the role and position of women in the fields of social life as well as in the family Since then, it has contributed to a faster and stronger change of gender stereotypes Strengthen the propagation of moral values of Vietnamese women to people of all strata, especially to rural women in order to build their new lifestyle 4.1.3 Raise awareness and role of Vietnam Women's Union at all levels The Women's Union at all levels must promote propaganda, political education, ideology, revolutionary ideals, moral qualities and lifestyles, especially the traditional moral values of Vietnamese women; mobilize all classes of women to take the initiative and actively implement the Party's lines and policies Actively mobilizing and supporting women to improve their capacity and qualifications, to strive to meet the criteria that Vietnamese women "have health, knowledge, occupational skills, dynamism, creativity and good lifestyle and kind" 23 4.1.4 Raise awareness and role of Vietnam Farmers Association at all levels Propagating and mobilizing to help rural cadres, members and women understand the purpose and meaning of promoting the traditional moral values of Vietnamese women in building a new lifestyle To strengthen consulting activities, support members, women farmers to access scientific and technical advances, apply new technologies through training classes, seminars, model visits to organize cultural, arts and sports activities to create a healthy playground and improve the spiritual life for members and women, creating a basis for building a new lifestyle for rural women 4.2 Innovating the content, methods and promoting the traditional moral values in building the lifestyle of rural women today 4.2.1 Diverse forms of propaganda and education for rural women on promoting the role of traditional moral values of Vietnamese women in building their lifestyles It is necessary to "select contents of propaganda, traditional education, political education, ideology, popularization and legal education suitable to groups of women; Promptly honor and replicate the typical women in the fields of socio-economic life, contribute to the value orientation, create motivation for rural women to form and build up good moral standards Party committees and authorities need to promote the propaganda of the role and position of rural women in all social sectors as well as in the family, thereby contributing to rapid and strong changes Moreover, gender stereotypes are inherently existing in many people 4.2.2 Promoting education, training, and fostering to raise cultural, vocational and understanding levels, awareness of life and working under the Constitution and laws for rural women It is necessary to strengthen the training courses to improve the capacity and gender awareness for female workers so that they can have a better understanding of their rights and obligations, thereby well performing their roles and functions with family and society In order to solve the existing limitations, the authorities at all levels must perform well the training, retraining, improving occupational skills, creating technical jobs and high labour value for women promote them to be more active in production decisions Strengthen education and propaganda to raise the awareness, awareness of living and working according to the Constitution and laws for rural women 24 4.2.3 Renewing training and retraining of cadres of Vietnam Women's Union at all levels, especially at the grassroots level in all aspects Renovating the training and retraining of cadres in terms of research capacity, advising, problem finding and implementation organization Attach importance to practical training and fostering, decentralization and diversification of training and fostering methods Particularly, focusing on training and fostering to raise the quality and capacity of the Women's Union cadres In the content of training and retraining, it is necessary to integrate or develop a special topic on the traditional ethical values of Vietnamese women for teaching 4.3 Building a healthy socio-economic environment in rural areas in order to improve the efficiency of building the lifestyle of rural women today 4.3.1 Continuing to improve the socialist-oriented market economy and building new rural areas Promoting industrialization and modernization of rural agriculture Continuing to diversify industries, developing tourism and services creating jobs for rural; to arouse and develop traditional trades Since then, expanding social relations, thinking, vision, conditions, opportunities to better preserve and promote the traditional moral values of Vietnamese women, the lifestyle of rural women is also so healthier On the other hand, it is necessary to create a favourable social environment for preserving and promoting the traditional moral values, creating a premise to change mindsets, ways of doing and behaviours, and new working style brings about productivity, quality, efficiency, industrial manners and healthy living habits Building a spirit of solidarity, assistance, equality and cooperation in production labour as well as in all social activities 4.3.2 Building a cultural lifestyle, struggling to prevent and fight against social evils in the countryside Effective policies and measures are needed to promote a healthy culture, to enhance culture in all economic, political, social activities and activities of rural women There should be more lively and effective forms for rural women to instill advanced cultural values imbued with national identity and homeland Resolutely fight against the phenomenon of belittling or denying the traditional moral values, propaganda and education so that rural women can learn the progressive elements in the life of mankind, fight against block the introduction of alien lifestyle 25 4.3.3 Overcoming the backward customs and practices in the society, building new lifestyles with new customs and practices First of all, rural women must actively study and train to improve their understanding in all aspects, participate in social activities and movements to assert themselves, overcome thoroughly effects of backward customs and practices Strengthening the role of state management by righteous law in each residential area; Women's Unions also regularly organize training courses to propagate and educate about gender and equality of men and women in order to change and raise social awareness in terms of gender, contributing to the progress of women From there, it will overcome obsolete ideas and practices, form new habits, new practices that are both national, scientific, modern and civilized at the same time On the other hand, it is necessary to strictly punish violations of the Law of Marriage and Family, and act of violent discrimination against women 4.3.4 Promoting the propaganda and education of legal awareness, creating conditions to promote the traditional moral values of Vietnamese women and build the lifestyle of rural women Developing and improving the legal system, policies on gender equality, create conditions for the construction of the lifestyle of rural women, better ensure the legitimate rights and interests of women, especially the Law on Equality gender; Further strengthening the work of law dissemination and education for the entire population in general and rural women in particular; Besides, it is necessary to organize legal contests, especially laws related to women and rural women; Strengthening supervision of the implementation of laws and policies related to women and gender equality 4.4 Activating the role of rural women in promoting the traditional moral values of Vietnamese women and building the lifestyle of rural women today 4.4.1 Rural women must strive to study, raise awareness and qualification in all aspects First of all, rural women must have the spirit of self-study and persevere in overcoming obstacles to improve their education and knowledge Proactively and actively learning in various forms, striving to improve qualifications, professional capacity, career, life skills, skills to meet integration requirements Besides, women need to overcome their limitations From there, they will be more brave and have more choices in life, which is the basis for traditional moral values to be promoted 26 4.4.2 Rural women need to be proactive in looking for jobs and raising incomes and living standards for their families To overcome the above situation, rural women need to have knowledge and education Since then, helping rural women have more confidence in life, actively looking for work, even creating employment opportunities for many other women 4.4.3 Families and society need to create conditions for rural women to improve their active and proactive role in promoting the traditional moral values of Vietnamese women and building the lifestyle of rural women today Family and society play a very important role in creating conditions for rural women to improve their active and proactive role in promoting the traditional moral values of Vietnamese women and building a lifestyle of rural women today The educational process of families and schools, as well as the process of self-education, helps rural women improve their understanding of the ethical traditions and traditions of Vietnamese women, thereby building their own lifestyle is consistent with the development of society, both promoting the role of traditional moral values of Vietnamese women and at the same time acquiring new moral values of the times Therefore, it is necessary to promote ethical education and lifestyle, especially the fine traditions of Vietnamese women, to raise the sense of responsibility of rural women to themselves, their families and their homeland; Their responsibilities in preserving, inheriting and promoting the traditional moral values of Vietnamese women Conclusion of Chapter Building the lifestyle of rural women today is a very essential issue, of which the most notable is promoting the role of traditional moral values of Vietnamese women In order to effectively inherit and promote this, it is necessary to raise the awareness and role of the subjects At the same time, it is necessary to build a healthy socio-economic environment in the countryside, complete and perfect the socialist-oriented market economy; build a cultural lifestyle, fight against social evils; improve backward customs and practices, build new lifestyles In particular, it is necessary to improve the active and positive attitude of rural women in building their lifestyles creating favourable conditions for rural women to promote traditional moral values in building our lifestyle These solutions need to be implemented flexibly with various forms to bring about high efficiency in promoting the traditional moral values of Vietnamese women in building the lifestyle of rural women today 27 CONCLUSION The traditional moral values of Vietnamese women are all ideological, emotional, normative, ethical norms and behaviours in conformity with the standards of Vietnamese people and are built, preserved, supplemented and developed by Vietnamese women Proper awareness of the role of traditional moral values of Vietnamese women in building the lifestyle of rural women is very important so that traditional moral values are handed down and supplemented and development At the same time, the obsolete and outdated elements will be eliminated Building the lifestyle of rural women is a process of intentional and planned impact of actors on rural women and the self-awareness and efforts of rural women to form and complete In good faith, they have the right principles and standards in their lifestyle in accordance with the requirements of building a new countryside in our country today Since then, every rural woman has a love for her country, to actively build new countryside, to rise out of poverty and backwardness Building active lifestyles, having career skills, hard-working, creative, tenacious workers, always known to live for the community, with kindness and tolerance The role of traditional Vietnamese women's moral values in building the lifestyle of rural women is the effect, influence, spread, and penetration of moral values of Vietnamese women in history on personality, lifestyle, behaviour of rural women to suit the standards of Vietnamese women in the countryside in the new period This process is determined by the role of the actor, the content that represents the role, and the specific method of implementation The role of traditional Vietnamese women's moral values in building the lifestyle of rural women is subject to many regulatory factors, but among them are the most basic ones: of impact subjects; regulatory factors from educational and retraining activities; regulatory factors from opening conditions, international integration and the country's socio-economic environment 28 The traditional moral role of Vietnamese women in building the lifestyle of rural women in the process of globalization and international integration in all aspects besides the advantages still faces difficulties In fact, many negative manifestations of morality and lifestyle have appeared; Outdated psychology and traditions still exist, especially the quality and capacity of rural women themselves have not met the requirements of the process of building a new lifestyle On that basis, the main contradictions have been pointed out in promoting the traditional moral values of Vietnamese women in building the lifestyle of rural women today: The conflict between the raising requirements High roles and responsibilities of entities promoting the traditional ethical role of Vietnamese women in building the lifestyle of rural women today with the limitations of entities in the implementation process; the conflict between the requirement to promote the traditional ethical role of Vietnamese women in building the current rural women's lifestyle with the inertia of rural backward psychology, practices and traditions; The conflict between the request to promote the traditional ethical role of Vietnamese women in building the lifestyle of rural women with the moral decline and lifestyle of a part of rural women today In order to promote the effective role of traditional Vietnamese women's moral values in building the lifestyles of rural women, it is necessary to raise awareness and the role of subjects to promote traditional ethics of Vietnamese women in building the lifestyle of rural women today; innovating content, methods of promoting traditional moral values in building the lifestyle of rural women today; building a healthy socio-economic environment in rural areas in order to improve the efficiency of building the lifestyle of rural women today; to actively play the role of rural women in promoting the traditional moral values of Vietnamese women and building the lifestyle of rural women today Therefore, it is necessary to realize and synchronously implement solutions, promote the strength of organizations, subjects and the rural women themselves to promote the traditional moral values of Vietnamese women in building the lifestyle of rural women today ... researches on Vietnamese women, Vietnamese rural women and traditional moral values of Vietnamese women 1.1.1 Typical scientific studies on Vietnamese women Research on Vietnamese women has some... traditional moral values of Vietnamese women Typically, there are works: "Vietnamese women through the ages" by Le Thi Nham Tuyet; "Traditional Vietnamese women" and "Vietnamese women from a cultural... in the family in Vietnam today the situation and solutions" by Dang Thi Linh, "The Vietnamese family and the role of women in the current period" by Duong Thi Minh; "The Vietnamese family and the

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