Ways to find your audience

WAYS TO FIND YOUR AUDIENCE Who they are (age, sex, education, economic status, political/social/religious beliefs) Try imagining a prototype person who is your main audience Do you have more than one audience? What they want and need? Identify where your audience is and what they ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Name the person: Võ Thị A Give them an age: 19 An outlook on life: girl med hair normal A job: student A family: mom, dad, older sister Economic status: Lower Middle Class Political/social/religious beliefs: Not Interesting A city to live in: Da Nang Interests: Parkour An Education: University Student Do you have more than one audience? Yes, it’s above 50 Why not list them all out? We have listed everything to make a data sheet to look more broadly What is cool to these people: Everyone knows about environmental pollution, and they want to join hands to protect it but don't know where to start What impresses them: the design convenient for users, can be reused many times How they interact: Make posters and post on social media, such as, facebook, instagram or post on environmental protection groups ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● Are they technical: yes Are they sophisticated: Yes Are they conservative: No Are they radical: yes What they want and need? They want convenience and need environmental protection What are they missing? A product with a reasonable price and ensures environmentally friendly criteria What are their problems? Environmentally friendly products are quite troublesome to bring And they often forget to bring them when they go out What they value? Environmental Protection What is most important to them? Environmental Protection What are they least likely to care about? Price Where they hang out?Coffee shops, restaurants, clothes stores What activities are they taking part in? Parkour, shopping Are they readers? not quit Social animals? a dog or cat Do they have their own jargon? teen languages  ... troublesome to bring And they often forget to bring them when they go out What they value? Environmental Protection What is most important to them? Environmental Protection What are they least likely to. .. they least likely to care about? Price Where they hang out?Coffee shops, restaurants, clothes stores What activities are they taking part in? Parkour, shopping Are they readers? not quit Social