public speaking practice and ethics

Public Speaking Practice and Ethics v 1.0 This is the book Public Speaking: Practice and Ethics (v 1.0) This book is licensed under a Creative Commons by-nc-sa 3.0 (http://creativecommons.org/licenses/by-nc-sa/ 3.0/) license See the license for more details, but that basically means you can share this book as long as you credit the author (but see below), don't make money from it, and make it available to everyone else under the same terms This book was accessible as of December 29, 2012, and it was downloaded then by Andy Schmitz (http://lardbucket.org) in an effort to preserve the availability of this book Normally, the author and publisher would be credited here However, the publisher has asked for the customary Creative Commons attribution to the original publisher, authors, title, and book URI to be removed Additionally, per the publisher's request, their name has been removed in some passages More information is available on this project's attribution page (http://2012books.lardbucket.org/attribution.html?utm_source=header) For more information on the source of this book, or why it is available for free, please see the project's home page (http://2012books.lardbucket.org/) You can browse or download additional books there ii Table of Contents About the Authors Acknowledgments Preface Chapter 1: Why Public Speaking Matters Today Why Is Public Speaking Important? 10 The Process of Public Speaking 17 Chapter Exercises 27 Chapter 2: Ethics Matters: Understanding the Ethics of Public Speaking 28 The Ethics Pyramid 29 Ethics in Public Speaking 34 Free Speech 47 Chapter Exercises 51 Chapter 3: Speaking Confidently 53 What Is Communication Apprehension? 54 All Anxiety Is Not the Same: Sources of Communication Apprehension 59 Reducing Communication Apprehension 63 Coping with the Unexpected 71 Chapter Exercises 73 Chapter 4: The Importance of Listening 74 Listening vs Hearing 75 Listening Styles 78 Why Listening Is Difficult 82 Stages of Listening 88 Listening Critically 94 Chapter Exercises 103 Chapter 5: Audience Analysis 106 Why Conduct an Audience Analysis? 107 Three Types of Audience Analysis 116 Conducting Audience Analysis 126 Using Your Audience Analysis 131 Chapter Exercises 134 iii Chapter 6: Finding a Purpose and Selecting a Topic 137 General Purposes of Speaking 138 Selecting a Topic 154 What If You Draw a Blank? 159 Specific Purposes 166 Conclusion 172 Chapter Exercises 173 Chapter 7: Researching Your Speech 176 What Is Research? 179 Developing a Research Strategy 185 Citing Sources 203 Chapter Exercises 215 Chapter 8: Supporting Ideas and Building Arguments 218 Using Research as Support 219 Exploring Types of Support 226 Using Support and Creating Arguments 240 Chapter Exercises 252 Chapter 9: Introductions Matter: How to Begin a Speech Effectively 255 The Importance of an Introduction 256 The Attention-Getter: The First Step of an Introduction 261 Putting It Together: Steps to Complete Your Introduction 270 Analyzing an Introduction 281 Chapter Exercises 285 Chapter 10: Creating the Body of a Speech 291 Determining Your Main Ideas 292 Using Common Organizing Patterns 300 Keeping Your Speech Moving 308 Analyzing a Speech Body 314 Chapter Exercises 318 Chapter 11: Concluding with Power 321 Why Conclusions Matter 322 Steps of a Conclusion 325 Analyzing a Conclusion 333 Chapter Exercises 336 iv Chapter 12: Outlining 339 Why Outline? 340 Types of Outlines 346 Using Outlining for Success 364 Chapter Exercises 368 Chapter 13: The Importance of Language 370 Oral versus Written Language 372 Using Language Effectively 377 Six Elements of Language 388 Chapter Exercises 393 Chapter 14: Delivering the Speech 396 Four Methods of Delivery 398 Speaking Contexts That Affect Delivery 403 Using Notes Effectively 408 Practicing for Successful Speech Delivery 412 Chapter Exercises 427 Chapter 15: Presentation Aids: Design and Usage 430 Functions of Presentation Aids 432 Types of Presentation Aids 441 Media to Use for Presentation Aids 461 Tips for Preparing Presentation Aids 470 Chapter Exercises 477 Chapter 16: Informative Speaking 480 Informative Speaking Goals 482 Types of Informative Speeches 490 Chapter Exercises 501 Chapter 17: Persuasive Speaking 504 Persuasion: An Overview 505 Types of Persuasive Speeches 516 Organizing Persuasive Speeches 522 Chapter Exercises 531 Chapter 18: Speaking to Entertain 534 Understanding Entertaining Speeches 535 Special-Occasion Speeches 539 Keynote Speaking 550 Chapter Exercises 557 v Your First Speech 560 The Public Speaking Pyramid 561 Foundations of Public Speaking 562 Speech Preparation 567 Speech Practice 571 Conclusion 574 vi About the Authors Jason S Wrench Jason S Wrench (EdD, West Virginia University) is an associate professor in the Communication and Media department at the State University of New York at New Paltz Dr Wrench specializes in workplace learning and performance, or the intersection of instructional communication and organizational communication His varied research interests include communibiology, computer-mediated communication, empirical research methods, humor, risk/crisis communication, and supervisor-subordinate interactions Dr Wrench regularly consults with individuals and organizations on workplace communication and as a professional speech coach for senior executives Dr Wrench has published five previous books: Intercultural Communication: Power in Context, Communication, Affect, and Learning in the Classroom (2000, Tapestry Press), Principles of Public Speaking (2003, The College Network), Human Communication in Everyday Life: Explanations and Applications (2008, Allyn & Bacon), Quantitative Research Methods for Communication: A Hands-On Approach (2008, Oxford University Press), and The Directory of Communication Related Mental Measures (Summer 2010, National Communication Association) He is currently working on five other book projects for Unnamed Publisher, Kendall-Hunt, Allyn & Bacon, and Praeger Dr Wrench was the editor of the Ohio Communication Journal from 2005 to 2007 and has served as an associate editor for Communication Research Reports from 2007 to 2010 Furthermore, Dr Wrench has published over twenty research articles that have appeared in various journals: Communication Quarterly, Communication Research Reports, Education, Human Communication, Journal of Homosexuality, Journal of Intercultural Communication, Southern Communication Journal, The Source: A Journal of Education, and The NACADA Journal (National Association of Campus Advising) Many of his writings are available on his website at http://www.JasonSWrench.com About the Authors Anne Goding Anne Goding (MS, Eastern Washington University) is a lecturer in the Communication and Media department at the State University of New York at New Paltz Ms Goding specializes in the intersections of intercultural communication, storytelling, and public communication From 1981 to 1992 Ms Goding worked as a teacher for the Medicine Chief of the Bear Tribe Medicine Society in Spokane, Washington Ms Goding taught outdoor summer programs for adults, which included Native American philosophy; ceremonial etiquette in native societies; earth rituals; traditional women’s studies emphasizing Native Americans; the Sacred Pipe emphasizing Ojibwe and Paiute-Arapaho traditions; the sweat lodge ceremony and its symbolism emphasizing Ojibwe tradition; and the Vision Quest, a traditional rite of passage for contemporary people From 1986 to 1989, Ms Goding also worked as codirector of Bear Tribe Publishing Company In 1994 Ms Goding received a mini-grant from Eastern Washington University Foundation for the development of a teaching package in visual presentation for public speaking She has presented workshops on public speaking for a range of audiences Ms Goding has previously published the article “How Institutional Meanings Displace the Real Environment (Revisiting Rio)” in the International Journal of Communication Danette Ifert Johnson Danette Ifert Johnson is Professor of Communication Studies at Ithaca College She previously taught at West Virginia Wesleyan College and Texas Tech University Danette completed her undergraduate studies in history and speech communication at West Virginia Wesleyan College and earned an MA in educational psychology from West Virginia University and an MA and PhD in communication studies from Northwestern University Over her almost twenty-year teaching career, she has taught courses ranging from introductory Business & Professional Communication and Public Speaking to graduate courses in Quantitative Research Methods and Interpersonal Influence She has written over thirty published articles and book chapters, including articles About the Authors in Communication Education, Communication Research, Western Journal of Communication, and Communication Teacher Dr Johnson has been recognized for her teaching with West Virginia Wesleyan’s (WVWC) Community Council Outstanding Faculty Award and WVWC’s Honors Faculty Member of the Year In 2009, she was recognized as a Distinguished Teaching Fellow of the Eastern Communication Association (ECA) She is also a recipient of ECA’s Past President’s Award for early to mid-career scholarly achievement and service to the organization Dr Johnson is a past executive director of ECA and is presently first vice president-elect of the organization Bernardo A Attias Bernardo Alexander Attias (PhD, University of Iowa, 1997) is department chair and professor of communication studies at California State University, Northridge, where he has taught since 1994 Dr Attias teaches a variety of courses, including Rhetorical Theory; Classical Rhetoric; Postmodern Rhetoric; Freedom of Speech; Rhetoric of Peace and Conflict; Rhetoric of Crime and Punishment; Communication and Technology; Intercultural Communication; and Performance, Language, and Cultural Studies His research is primarily in the areas of rhetorical studies, cultural studies, performance studies, and critical theory; he has written on media coverage of warfare, the politics of psychoanalysis, the history of sexuality, and electronic dance music culture Dr Attias is also a DJ and performance artist, and he brings his creative energy and interests into his scholarship and pedagogy Acknowledgments We want to acknowledge our various college/university campuses that have provided us much needed support and goodwill during this entire project Without our academic homes, projects like these would never take flight We would like to acknowledge Janice Walker Anderson for her help in writing the initial draft of the chapter on communication apprehension Your help with this draft was immensely helpful and your spirit definitely touched the entire project We would like to acknowledge the multitude of people who have helped us along the way To Elsa Peterson, our developmental editor, thank you for your wisdom and edits as we made our way through this project To Jenn Yee and KB Mello, our editorial supervisors, thank you for your patience You helped shepherd this project even when we couldn’t see the light at the end of the tunnel Lastly, thank you to Michael Boezi for taking a chance on our writing team and staying with us throughout the entire project Your leadership is apparent in each page of this book PS: Thanks again for a great meal and conversation at the Guilded Otter! Thank you to all of the reviewers who helped us along the way Your guidance and insight helped reign us in when necessary and helped us create the amazing textbook you now see in front of you • • • • • • • • • • • • • • • • Jodie Mandel, College of Southern Nevada Emily Brandenberger, Kutztown University Harlene Adams, California State University, Sacramento Bridgette Colaco, Troy University Jason Warren, George Mason University Helen Prien, Ferrum College Kevin Backstrom, University of Wisconsin Oshkosh Zachary Justus, California State University, Chico J M Grenier, Middlesex Community College Brent Adrian, Central Community College–Grand Isle Braze Brickwedel, Tallahassee Community College Clark Friesen, Lone Star College Bryan Crow, Southern Illinois University, Carbondale David Bashore, College of the Desert Diana Cooley, Lone Star College–North Harris Chad D Malone, Ivy Tech Community College–Columbus, Indiana Campus Chapter 19 Your First Speech LEARNING OBJECTIVES Understand the basic foundations of public speaking (speech purpose, topic selection, and audience analysis) Prepare a speech using appropriate research, solid organization, and supporting evidence Practice a speech using effective verbal and nonverbal delivery strategies Stand up and speak out! © Thinkstock 560 Chapter 19 Your First Speech 19.1 The Public Speaking Pyramid Ancient Egyptians believed that the shape of a pyramid was very important and sacred because the triangular shape would help guide the deceased’s body toward the stars into the afterlife While this belief has long since disappeared, the idea of a structure guiding people in a specific direction toward greatness has remained Figure 19.1 Public Speaking Pyramid In this brief appendix, we hope to start you on the path toward effective public speaking To help us understand the basic process of public speaking, we have chosen to use a pyramid-based model of public speaking () The rest of this chapter is going to briefly explain the basic public speaking process We hope that this chapter will provide a simple overview of public speaking to help you develop your first speech Each of the concepts explored in this chapter is fully developed elsewhere in Stand Up, Speak Out, so don’t assume that this one chapter covers everything you need to know 561 Chapter 19 Your First Speech 19.2 Foundations of Public Speaking Every speech has to start somewhere, and one of the most common questions we hear from students in a public speaking course is, “Where I start?” Well, your public speaking teacher will definitely give you some specific guidelines for all the speeches in your class, but all speeches start with the same basic foundation: speech purpose, topic selection, and audience analysis Speech Purpose The very first question you’ll want to ask yourself is this: what is the basic purpose of the speech you’re about to give? As far back as the ancient Greeks, scholars of public speaking have realized that there are three basic or general purposes people can have for giving public speeches: to inform, to persuade, and to entertain To Inform The first general purpose people can have for public speaking is to inform When we use the word “inform” in this context, we are specifically talking about giving other people information that they not currently possess Maybe you’ve been asked to tell the class about yourself or an important event in your life For example, one of our coauthors had a student who had been smuggled out of a totalitarian country as a small child with her family and fled to the United States, seeking asylum When she told the class about how this event changed her life, she wasn’t trying to make the class or believe anything, she was just informing the class about how this event changed her life Another common type of informative speech is the “how-to” or demonstration speech Maybe you’ll be asked to demonstrate something to the class In this case, you’ll want to think about an interesting skill that you have that others don’t generally possess Some demonstration speeches we’ve seen in the past have included how to decorate a cake, how to swing a golf club, how to manipulate a puppet, and many other interesting and creative speeches To Persuade The second general purpose that public speakers can have is to persuade When you persuade another person, you are attempting to get that person to change her or his thought process or behavior In the first case, you’re trying to get someone to change her or his opinion or belief to what you, as the speaker, want that person to think or believe after the speech For example, maybe you belong to a specific 562 Chapter 19 Your First Speech religious group that doesn’t always get the greatest press In your speech, you could try to tell your classmates where that negative press is coming from and all the good that your religious sect does in the world The goal of this speech isn’t to convert people, it’s just to get people to think about your group in a more positive fashion or change their thought process The second type of persuasive speech, the more common of the two, is to get someone to change her or his behavior In this case, your goal at the end of the speech is to see your audience members actually something When we want an audience to something at the end of the speech, we call this a “call to action” because we are actually asking our audience members to act on what we’ve said during the speech For example, maybe you’re an advocate for open-source (or free) software packages So you give a speech persuading your classmates to switch from Microsoft Office to OpenOffice (http://www.openoffice.org) In your speech, you could show how the cost of Microsoft Office is constantly rising and that OpenOffice offers the exact same functionality for free In this case, the goal of your speech is to have your classmates stop using Microsoft Office and start using OpenOffice—you want them to act To Entertain The third general purpose people can have for public speaking is to entertain Some speeches are specifically designed to be more lighthearted and entertaining for audience members Quite often these speeches fall into the category of “afterdinner speeches,” or speeches that contain a serious message but are delivered in a lively, amusing manner that will keep people alert after they’ve finished eating a big meal For this reason, most speeches that fall into the “to entertain” category are either informative or persuasive, but we categorize them separately because of reliance on humor Effective speeches in this category are often seen as the intersection of public speaking and stand-up comedy The speeches themselves must follow all the guidelines of effective public speaking, but the speeches must be able to captivate an audience through interesting and funny anecdotes and stories Some common entertaining speech topics include everything from crazy e-mails people have written to trying to understand our funny family members Not all entertaining speeches include large doses of humor Some of the most memorable speakers in the professional speaking world fall into the entertaining category because of their amazing and heart-wrenching stories The more serious speakers in this category are individuals who have experienced great loss or overcome enormous hurdles to succeed in life and who share their stories in a compelling style of speaking Audience members find these speakers “entertaining” because the speakers’ stories captivate and inspire In the professional world of speaking, the most commonly sought after form of speaker is the one who 19.2 Foundations of Public Speaking 563 Chapter 19 Your First Speech entertains an audience while having a serious message but delivering that message in a humorous or entertaining manner Topic Selection Once you have a general purpose for speaking (to inform, to persuade, or to entertain), you can start to develop the overarching topic for your speech Clearly, some possible speech topics will not be appropriate for a given general purpose For example, if you’ve been asked to give an informative speech, decrying the ills of social policy in the United States would not be an appropriate topic because it’s innately persuasive In a public speaking class, your teacher will generally give you some parameters for your speech Some common parameters or constraints seen in public speaking classes are general purpose and time limit You may be asked to give a two- to three-minute informative speech In this case, you know that whatever you choose to talk about should give your listeners information they not already possess, but it also needs to be a topic that can be covered in just two to three minutes While two to three minutes may seem like a long time to fill with information, those minutes will quickly disappear when you are in front of your audience There are many informative topics that would not be appropriate because you couldn’t possibly cover them adequately in a short speech For example, you couldn’t tell us how to properly maintain a car engine in two to three minutes (even if you spoke really, really fast) You could, on the other hand, explain the purpose of a carburetor In addition to thinking about the constraints of the speaking situation, you should also make sure that your topic is appropriate—both for you as the speaker and for your audience One of the biggest mistakes novice public speakers make is picking their favorite hobby as a speech topic You may love your collection of beat-up golf balls scavenged from the nearby public golf course, but your audience is probably not going to find your golf ball collection interesting For this reason, when selecting possible topics, we always recommend finding a topic that has crossover appeal for both yourself and your audience To this, when you are considering a given topic, think about who is in your audience and ask yourself if your audience would find this topic useful and interesting Audience Analysis To find out whether an audience will find a speech useful and interesting, we go through a process called audience analysis Just as the title implies, the goal of 19.2 Foundations of Public Speaking 564 Chapter 19 Your First Speech audience analysis is to literally analyze who is in your audience The following are some common questions to ask yourself: • • • • • • Who are my audience members? What characteristics my audience members have? What opinions and beliefs they have? What they already know? What would they be interested in knowing more about? What they need? These are some basic questions to ask yourself Let’s look at each of them quickly Who Are My Audience Members? The first question asks you to think generally about the people who will be in your audience For example, are the people sitting in your audience forced to be there or they have a choice? Are the people in your audience there to specifically learn about your topic, or could your topic be one of a few that are being spoken about on that day? What Characteristics Do My Audience Members Have? The second question you want to ask yourself relates to the demographic makeup of your audience members What is the general age of your audience? Do they possess any specific cultural attributes (e.g., ethnicity, race, or sexual orientation)? Is the group made up of older or younger people? Is the group made up of females, males, or a fairly equal balance of both? The basic goal of this question is to make sure that we are sensitive to all the different people within our audience As ethical speakers, we want to make sure that we not offend people by insensitive topic selection For example, don’t assume that a group of college students are all politically liberal, that a group of women are all interested in cooking, or that a group of elderly people all have grandchildren At the same time, don’t assume that all topic choices will be equally effective for all audiences What Opinions and Beliefs Do They Have? In addition to knowing the basic makeup of your audience, you’ll also want to have a general idea of what opinions they hold and beliefs they have While speakers are often placed in the situation where their audience disagrees with the speaker’s message, it is in your best interest to avoid this if possible For example, if you’re going to be speaking in front of a predominantly Jewish audience, speaking about the virtues of family Christmas celebrations is not the best topic 19.2 Foundations of Public Speaking 565 Chapter 19 Your First Speech What Do They Already Know? The fourth question to ask yourself involves the current state of knowledge for your audience members A common mistake that even some professional speakers make is to either underestimate or overestimate their audience’s knowledge When we underestimate an audience’s knowledge, we bore them by providing basic information that they already know When we overestimate an audience’s knowledge, the audience members don’t know what we’re talking about because they don’t possess the fundamental information needed to understand the advanced information What Would They Be Interested in Knowing More About? As previously mentioned, speakers need to think about their audiences and what their audiences may find interesting An easy way of determining this is to ask potential audience members, “Hey, what you think about collecting golf balls?” If you receive blank stares and skeptical looks, then you’ll realize that this topic may not be appropriate for your intended audience If by chance people respond to your question by asking you to tell them more about your golf ball collection, then you’ll know that your topic is potentially interesting for them What Do They Need? The final question to ask yourself about your audience involves asking yourself about your audience’s needs When you determine specific needs your audience may have, you conduct a needs assessment A needs assessment helps you to determine what information will benefit your audience in a real way Maybe your audience needs to hear an informative speech on effective e-mail writing in the workplace, or they need to be persuaded to use hand sanitizing gel to prevent the spread of the flu virus during the winter In both cases, you are seeing that there is a real need that your speech can help fill 19.2 Foundations of Public Speaking 566 Chapter 19 Your First Speech 19.3 Speech Preparation Once you’ve finished putting in place the foundational building blocks of the effective public speaking pyramid, it’s time to start building the second tier The second tier of the pyramid is focused on the part of the preparation of your speech At this point, speakers really get to delve into the creation of the speech itself This level of the pyramid contains three major building blocks: research, organization, and support Research If you want to give a successful and effective speech, you’re going to need to research your topic Even if you are considered an expert on the topic, you’re going to need some research to organize your thoughts for the speech Research is the process of investigating a range of sources to determine relevant facts, theories, examples, quotations, and arguments The goal of research is to help you, as the speaker, to become very familiar with a specific topic area © Thinkstock We recommend that you start your research by conducting a general review of your topic You may find an article in a popular-press magazine like Vogue, Sports Illustrated, Ebony, or The Advocate You could also consult newspapers or news websites for information The goal at this step is to find general information that can help point you in the right direction When we read a range of general sources, we’ll start to see names of commonly cited people across articles Often, the people who are cited across a range of articles are the “thought leaders” on a specific topic, or the people who are advocating and advancing how people think about a topic Once you’ve identified who these thought leaders are, we can start searching for what they’ve written and said directly At this level, we’re going from looking at sources that provide a general overview to sources that are more specific and specialized You’ll often find that these sources are academic journals and books One of the biggest mistakes novice public speakers can make, though, is to spend so much time reading and finding sources that they don’t spend enough time on the next stage of speech preparation We recommend that you set a time limit for how long you will spend researching so that you can be sure to leave enough time to 567 Chapter 19 Your First Speech finish preparing your speech You can have the greatest research on earth, but if you don’t organize it well, that research won’t result in a successful speech Organization The next step in speech preparation is determining the basic structure of your speech Effective speeches all contain a basic structure: introduction, body, and conclusion Introduction The introduction is where you set up the main idea of your speech and get your audience members interested An effective introduction section of a speech should first capture your audience’s attention The attention getter might be an interesting quotation from one of your sources or a story that leads into the topic of your speech The goal is to pique your audience’s interest and make them anticipate hearing what else you have to say In addition to capturing your audience’s attention, the introduction should also contain the basic idea or thesis of your speech If this component is missing, your audience is likely to become confused, and chances are that some of them will “tune out” and stop paying attention The clearer and more direct you can be with the statement of your thesis, the easier it will be for your audience members to understand your speech Body The bulk of your speech occurs in what we call “the body” of the speech The body of the speech is generally segmented into a series of main points that a speaker wants to make For a speech that is less than ten minutes long, we generally recommend no more than two or three main points We recommend this because when a speaker only has two or three main points, the likelihood that an audience member will recall those points at the conclusion of the speech increases If you are like most people, you have sat through speeches in which the speaker rambled on without having any clear organization When speakers lack clear organization with two or three main points, the audience gets lost just trying to figure out what the speaker is talking about in the first place To help you think about your body section of your speech, ask yourself this question, “If I could only say three sentences, what would those sentences be?” When you are able to clearly determine what the three most important sentences are, you’ve figured out what the three main points of your speech should also be 19.3 Speech Preparation 568 Chapter 19 Your First Speech Once you have your two or three main topic areas, you then need to spend time developing those areas into segments that work individually but are even more meaningful when combined together The result will form the body of your speech Conclusion After you’ve finished talking about the two or three main points in your speech, it’s time to conclude the speech At the beginning of the speech’s conclusion, you should start by clearly restating the basic idea of your speech (thesis) We restate the thesis at this point to put everything back into perspective and show how the three main points were used to help us understand the original thesis For persuasive speeches, we also use the conclusion of the speech to make a direct call for people change their thought processes or behaviors (call to action) We save this until the very end to make sure the audience knows exactly what we, the speaker, want them to now that we’re concluding the speech For informative speeches, you may want to refer back to the device you used to gain your audience’s attention at the beginning of the speech When we conclude back where we started, we show the audience how everything is connected within our speech Now that we’ve walked through the basic organization of a speech, here’s a simple way to outline the speech: Introduction Attention getter Thesis statement Body of speech Main point Main point Main point 3 Conclusion Restate thesis statement Conclusionary device ▪ Call to action ▪ Refer back to attention getter 19.3 Speech Preparation 569 Chapter 19 Your First Speech Support You may think that once you’ve developed your basic outline of the speech, the hard part is over, but you’re not done yet An outline of your speech is like the steel frame of a building under construction If the frame isn’t structurally sound, the building will collapse, but no one really wants to live in an open steel structure For this reason, once you’ve finished creating the basic structure of your speech, it’s time to start putting the rest of the speech together, or build walls, floors, and ceilings to create a completed building For each of the two or three main points you’ve picked in your speech, you need to now determine how you are going to elaborate on those areas and make them fully understandable To help us make completed main points, we rely on a range of supporting materials that we discovered during the research phase Supporting materials help us define, describe, explain, and illustrate the main points we selected when deciding on the speech’s organization For example, often there are new terms that need to be defined in order for the audience to understand the bulk of our speech You could use one of the sources you found during the research stage to define the term in question Maybe another source will then help to illustrate that concept In essence, at this level we’re using the research to support the different sections of our speech and make them more understandable for our audiences Every main point that you have in your speech should have support For informative speeches, you need to provide expert testimony for why something is true or false For example, if you’re giving a speech on harmfulness of volcanic gas, you need to have evidence from noted researchers explaining how volcanic gas is harmful For persuasive speeches, the quality of our support becomes even more important as we try to create arguments for why audience members should change their thought processes or behaviors At this level, we use our supporting materials as evidence in favor of the arguments we are making If you’re giving a speech on why people should chew gum after meals, you need to have expert testimony (from dentists or the American Dental Association) explaining the benefits of chewing gum In persuasive speeches, the quality of your sources becomes very important Clearly the American Dental Association is more respected than Joe Bob who lives down the street from me When people listen to evidence presented during a speech, Joe Bob won’t be very persuasive, but the American Dental Association will lend more credibility to your argument 19.3 Speech Preparation 570 Chapter 19 Your First Speech 19.4 Speech Practice Once you’ve finished creating the physical structure of the speech, including all the sources you will use to support your main points, it’s time to work on delivering your speech The old maxim that “practice makes perfect” is as valid as ever in this case We are not downplaying the importance of speech preparation at all However, you could have the best speech outline in the world with the most amazing support, but if your delivery is bad, all your hard work will be lost on your audience members In this section, we’re going to briefly talk about the two fundamental aspects related to practicing your speech: verbal and nonverbal delivery © Thinkstock Verbal Delivery Verbal delivery is the way we actually deliver the words within the speech You may, or may not, have noticed that up to this point in this chapter we have not used the phrases “writing your speech” or “speech writing.” One of the biggest mistakes new public speakers make is writing out their entire speech and then trying to read the speech back to an audience You may wonder to yourself, “Well, doesn’t the president of the United States read his speeches?” And you’re right; the president generally does read his speeches But he also had years of speaking experience under his belt before he learned to use a TelePrompTer While reading a speech can be appropriate in some circumstances, in public speaking courses, the goal is usually to engage in what is called extemporaneous speaking Extemporaneous speaking involves speaking in a natural, conversational tone and relying on notes rather than a prepared script People who need to read speeches typically so for one of two reasons: (1) the content of their speech is so specific and filled with technical terminology that misspeaking could cause problems, or (2) the slightest misspoken word could be held against the speaker politically or legally Most of us will not be in either one of those two speaking contexts, so having the stuffiness and formalness of a written speech isn’t necessary and can actually be detrimental So how does one develop an extemporaneous speaking style? Practice! You’ve already created your outline, now you have to become comfortable speaking from a set of notes If you put too much information on your notes, you’ll spend more time 571 Chapter 19 Your First Speech reading your notes and less time connecting with your audience Notes should help you remember specific quotations, sources, and details, but they shouldn’t contain the entire manuscript of your speech Learning how to work with your notes and phrase your speech in a comfortable manner takes practice It’s important to realize that practice does not consist of running through your speech silently in your mind Instead, you need to stand up and rehearse delivering your speech out loud To get used to speaking in front of people and to get constructive feedback, and we recommend that you ask a few friends to serve as your practice audience Nonverbal Delivery In addition to thinking about how we are going to deliver the content of the speech, we also need to think about how we’re going to nonverbally deliver our speech While there are many aspects of nonverbal delivery we could discuss here, we’re going to focus on only three of them: eye contact, gestures, and movement Eye Contact One of the most important nonverbal behaviors we can exhibit while speaking in public is gaining and maintaining eye contact When we look at audience members directly, it helps them to focus their attention and listen more intently to what you are saying On the flip side, when a speaker fails to look at audience members, it’s easy for the audience to become distracted and stop listening When practicing your speech, think about the moments in the speech when it will be most comfortable for you to look at people in your audience If you have a long quotation, you’ll probably need to read that quotation However, when you then explain how that quotation relates to your speech, that’s a great point to look up from your notes and look someone straight in the eye and talk to them directly When you’re engaging in eye contact, just tell yourself that you’re talking to that person specifically Gestures A second major area of nonverbal communication for new public speakers involves gesturing Gesturing is the physical manipulation of arms and hands to add emphasis to a speech Gestures should be meaningful while speaking You want to avoid being at either of the extremes: too much or too little If you gesture too much, you may look like you’re flailing your arms around for no purpose, which can become very distracting for an audience At the same time, if you don’t gesture at all, you’ll look stiff and disengaged One of our friends once watched a professor (who was obviously used to speaking from behind a lectern) give a short speech while standing on a stage nervously gripping the hems of his suit coat with both hands Knowing how to use your hands effectively will enhance your delivery and increase the impact of your message 19.4 Speech Practice 572 Chapter 19 Your First Speech If you’re a new speaker, we cannot recommend highly enough the necessity of seeing how you look while practicing your speech, either by videotaping yourself or by practicing in front of a full-length mirror People are often apprehensive about watching video tapes of themselves speaking, but the best way to really see how you look while speaking is—well, literally to see how you look while speaking Think of it this way: If you have a distracting mannerism that you weren’t conscious of, wouldn’t you rather become aware of it before your speech so that you can practice making an effort to change that behavior? Movement The last major aspect of nonverbal communication we want to discuss here relates to how we move while speaking As with gesturing, new speakers tend to go to one of two extremes while speaking: no movement or too much movement On the one end of the spectrum, you have speakers who stand perfectly still and not move at all These speakers may also find comfort standing behind a lectern, which limits their ability to move in a comfortable manner At the other end of the spectrum are speakers who never stop moving Some even start to pace back and forth while speaking One of our coauthors had a student who walked in a circle around the lectern while speaking, making the audience slightly dizzy—and concerned that the student would trip and hurt herself in the process When it comes to movement, standing still and incessant pacing are both inappropriate for public speaking So how then should one move during a speech? Well, there are a range of different thoughts on this subject We recommend that you plan out when you’re going to move while speaking One common way is to purposefully move when you are making the transition from one major point of your speech to the next You might also take a step toward the audience at the moment when you are intensifying a point, or take a step back when saying something like, “Let’s back up and think about this for a moment.” However, we don’t recommend moving when discussing important, complex ideas during your speech because the movement could be distracting and prevent audience members from fully understanding your message Overall, you should practice movement so that it becomes comfortable for you and second nature 19.4 Speech Practice 573 Chapter 19 Your First Speech 19.5 Conclusion In this appendix, we have introduced you to the basics of effective public speaking We discussed building an appropriate foundation for your public speech, preparing your speech, and practicing your speech All the concepts discussed in this appendix will be more fully discussed in the other chapters in this book We hope this introduction will give you a boost as you start your journey toward effective public speaking 574 ... Why Is Public Speaking Important? 14 Chapter Why Public Speaking Matters Today dollars every year going to public speaking workshops; hiring public speaking coaches; and buying public speaking. .. engaging in public speaking Heidi Rose and Andrew Rancer evaluated students’ levels of public speaking anxiety during both the first and last weeks of their public speaking class and found that... in public speaking and from giving public speeches Benefits of Public Speaking Courses In addition to learning the process of creating and delivering an effective speech, students of public speaking