Business a changing world 7e by ferrell chap004

4-1 Business in a Changing World Chapter Managing Information Technology & E-business McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc All rights 4-3 Reesycakes.com -Bargaining online Thanks to the Internet, haggling has never been easier, especially in the area of online apparel sales 4-4 Technology – Impact on Our Lives Information technology– processes and applications that create new methods to solve problems, perform tasks, and manage communication 4-5 The Impact of Technology Technology – the application of knowledge, including the processes and procedures to solve problems, perform tasks, and create new methods to obtain desired outcomes 4-6 Technology – Impact on Our Lives Technology is the driving force in advancing economic systems and the quality of life Information Technology (IT) is changing traditional products AFE Cosmetics and Skincare provides customized cosmetics and skin care products 4-7 Technology – Impact on Our Lives Technology has improved business effectiveness and reach •Improved global access •Faster productivity growth •Improved efficiency •Reduced costs 4-8 Managing Information Data, knowledge, & information Data – numerical or verbal descriptions related to statistics or other items that have not been analyzed or summarized 4-9 Managing Information Data, knowledge, & Information Knowledge – an understanding of data gained through study or experience 4-10 E-Business E-business has the same goal as traditional business E-Business – carrying out the goals of business through utilization of the internet 4-23 E-Business E-business models •Business-to-Business (B2B) •Business-to-Consumer (B2C) •Consumer-to-Consumer (C2C) 4-24 E-Business Business-to-Business (B2B) B2B– use of the Internet for transactions and communications between organizations •Cisco Systems •Ford Motor Company •General Motors •IBM •Procter & Gamble 4-25 E-Business Business-to-Consumer (B2C) B2C– delivery of products and services directly to individual consumers through the Internet (e-tailers) •Dell Computer •MapQuest •Travelocity.com •Expedia •RetailMeNot.com 4-26 E-Business Consumer-to-Consumer (C2C) C2C– market in which consumers market goods and services to each other through the Internet •eBay •Zshops at Amazon.com 4-27 E-Business E-Commerce 28 4-28 Customer Relationship Management CRM •CRM – focuses on using information about customers to crate strategies that develop and sustain desirable long-term customer relationships 4-29 Customer Relationship Management CRM •Developing long-term customer relationships •Building satisfying relationships •Provide the best product solution for customers 4-30 Legal and Social Issues Privacy, identity theft, & intellectual property •Privacy •Consumer tracking via Internet purchases •Data gathering via “cookies” •Federal Trade Commission (FTC) •TRUSTe •Better Business Bureau Online 4-31 Legal and Social Issues Privacy, identity theft, & intellectual property •Spam – unsolicited commercial e-mail racking via Internet purchases •Data gathering via “cookies” •Federal Trade Commission (FTC) •TRUSTe •Better Business Bureau Online 4-32 Privacy Laws affecting commerce 4-33 Legal and Social Issues How Spam Volume Has Changed 4-34 Legal and Social Issues Spam Volume by Country 35 4-35 Legal and Social Issues Privacy, identity theft, & intellectual property •Identity Theft – criminals obtain personal information allowing them to impersonate others in order to use their credit to obtain financial accounts and make purchases •258,427 cases reported in 2007 4-36 Legal and Social Issues Privacy, identity theft, & intellectual property Intellectual Property & Copyrights– protecting rights to property including: •Songs •Movies •Books •Software •Ideas, creative materials •American Society for Industrial Security (ASIS) 4-37 ... 4-10 Managing Information Data, knowledge, & Information Information – meaningful and useful interpretation of data and knowledge that can be used in making decisions 4-11 Management Information... Collection •Collect data •Store data •Update data •Process and present information 4-15 Management Information Systems Database A collection of data stored in one place and accessible throughout the.. .Business in a Changing World Chapter Managing Information Technology & E -business McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc All rights 4-3 Reesycakes.com -Bargaining