Behaviorally Modified Asset Allocation Strategies Reading 7 Understanding that individual investors are imperfect and subject to various biases, some of which may be very difficult to mi
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Trang 3Contents
Behaviorally Modified Asset Allocation Strategies (Reading 7) 4
Goal Based Investing 4
Behaviorally Modified Asset Allocation 4
Behavioral Finance and Investment Processes 6
Three Behavioral Models for Classifying Investors 6
Barnewell 2-way Model 6
Bailhard, Biehl, & Kaiser (BB&K) Five Way Model 7
Pompian Behavioral Model 7
Summarizing the Traditional vs Behavioral Classifications 8
Trang 4Behaviorally Modified Asset Allocation Strategies (Reading 7)
Understanding that individual investors are imperfect and subject to various biases, some of which may be very difficult to mitigate, behavioral finance offers portfolio strategies that can lead to acceptable (if not optimal) outcomes The end goal is to get as close to efficient as
possible while also designing something the individual can understand and stick with The key, however, is that the degree to which an investment manager can accommodate an individual’s quirks depends on the degree of financial risk that individual is able and willing to take
We recommend skimming a few IPS questions in the morning mock exams following this reading
to get a sense of how behavioral finance will be tested in the constructed response section, as well as what types of information will be given in a passage for you to determine SLR The examples in the curriculum aren’t particularly helpful for how you’ll get tested on this
Goal Based Investing
Similar to Behavioral Portfolio Theory, the idea here is to build the portfolio layer by layer to meet different goals You start with the base of the pyramid which are lower risk assets designed
to meet key spending needs As you move up the pyramid, you take greater risks to meet less
essential needs That is, there is an inverse relationship between risk and level of need
While GBI will likely lead to a fairly diversified portfolio it is still inefficient in the traditional sense This is because each level of the pyramid is constructed (“individually justified”) with no thought to the correlation between the asset classes This of course flies in the face of modern portfolio theory
Behaviorally Modified Asset Allocation
BMAA is a strategy that looks to integrate as many elements of traditional portfolio theory as possible while also acknowledging that clients aren’t perfect Thus BMAA creates some freedom for clients to deviate from the optimal efficient (rational) portfolio while still striving to design
an investment strategy that lies as close to the efficient frontier as possible
Ultimately those tradeoffs are all about creating a portfolio clients understand so that they can live with through ups and downs of the market This is more vital than achieving a “perfect” asset allocation because taking any action at an inopportune time can be especially devastating to
a portfolio (take for example selling everything at the very bottom of a market)
Trang 5To use BMAA we:
1 Start with the traditional approach
2 ID the client’s financial situation
a > Wealth = > Degree to which quirks can be tolerated (see Standard of Living Risk
3 ID the nature of their cognitive & emotional biases
a Cognitive biases are easier to mitigate, emotional you often accommodate
4 Measure client’s wealth relative to their lifestyle to measure their standard of living
risk 1
5 Establish the standard deviation from optimal allocation
BMAA Accommodation based on biases and Standard of Living Risk (SLR)
Basically, the more assets you have to cover your standard of living, the more an advisor can accommodate behavioral quirks Always remember, cognitive errors are easier to correct
whereas emotional biases often have to be accommodated You probably won’t need to know the target acceptable deviation percentages but here’s a sense of accommodation vs modification in terms of SLR:
Low SLR/High Wealth & emotional bias: Accommodate; 10-15% deviation allowable
Low SLR/High Wealth & cognitive bias: Accommodate & moderate; 5-10% deviation
High SLR/Low Wealth & emotional bias: Accommodate & moderate; 5-10% deviation
High SLR/Low Wealth * cognitive bias: Moderate; 0-3% deviation target
1 Risk that the current or specified lifestyle may not be sustainable
Trang 6For the exam keep in mind that SLR and the degree of wealth is a matter of perception If a
client’s financial needs are low and they have no wish to increase their spending they may well have a low SLR and high amount of wealth relative to their needs despite a “low” asset base
Behavioral Finance and Investment Processes
For the exam you should be able to classify an investor according to the Barnewell 2-way model, the BB&K mode, or the Pompian model according to given information You will also need a thorough understanding of the IPS, why it is so important, and how it is constructed
From the perspective of the CFAI curriculum the end goal of all this behavioral finance stuff is
to improve the advisor/client relationship There are four main goals:
1 Getting the advisor to understand the long range financial goals of the client
2 Getting the advisor to maintain a consistent approach
3 Having the advisor act as the client expects
4 Creating a mutually beneficial relationship between the advisor and client
Before we go over the actual investor classification schemes, let’s list the limitations to
classifying investors at all
Limitations to Behavioral Classifications
Individuals can exhibit emotional and cognitive biases at the same time
An individual can display traits of more than one behavioral investor type
As investors age or have different life circumstances they will go through different
behavioral changes
Even individuals in the same classification are still unique people with own traits
Individuals tend to act irrationally at unpredictable times limiting the usefulness of any given model
Three Behavioral Models for Classifying Investors
In order for the advisor to hit all four of their goals in understanding their clients they need to know what type of investor they are dealing with To this end, the curriculum lays out three behavioral models to help in identifying the type of client you are working with
Barnewell 2-way Model
Active Investors: Have usually risked their own capital to gain wealth (entrepreneurs) They
usually take an active role in investing their own money More experienced, more comfortable with risk, particularly while they feel in control of that risk
VS
Passive Investors: Have NOT risked their own capital to gain wealth May have less education
about investing & risk averse/cautious On the exam passive investors will either be inheritors or
long-term savers who have saved $ from a steady job
Trang 7Bailhard, Biehl, & Kaiser (BB&K) Five Way Model
This model builds on some of the principles of the Barnewell classification scheme but classifies
investors based on two axes: How confident they are (the Y Axis) and how carefully they
consider decisions and act on them (the X Axis) This yields 5 investor types (the “Straight
Arrow” is a blend of each): The model is best encapsulated by the following graph:
The BB&K Five Way Model
Pompian Behavioral Model
The Pompian Behavioral Model divides investors into four different types An advisor
determines the Investor’s behavioral type (BIT) through a four step process (which isn’t
important to know) The steps are:
1 Interview client to determine if they are active or passive (as a proxy for risk
tolerance)
2 Plot the investor on a risk tolerance scale
3 Test for behavioral biases
4 Classify into one of the four categories
These four categories are:
The passive preserve
The friendly follower
The independent individualist
The active accumulator
Trang 8The different risk tolerance, investment styles are summarized in the following table (You should see many parallels to the BB&K model):
Profile of Pompian Investor Types
Investor Type Risk
Tolerance
Investment Style
Dominant Bias
Types of Emotional Bias
Types of Cognitive Bias
Passive
Preserver Low Conservative Emotional
endowment, loss/regret aversion, status quo
Mental accounting, anchoring & adj
Friendly
Follower
↓ ↓
Cognitive Regret Aversion Availability,
Hindsight, Framing
Independent
Individualist Cognitive
Overconfidence, Self-attribution
Conservatism, availability, confirmation, representativeness Active
Accumulator High Aggressive Emotional
Overconfidence, self-control Illusion of control
For the exam you should be comfortable identifying an investor’s profile, possibly only based on information about the types of biases they display
Summarizing the Traditional vs Behavioral Classifications
This table is actually summarizing some of the information presented in the beginning of the next reading, Reading 8 on managing individual investor portfolios
Let’s summarize one more time the differences between traditional and behavioral models for
portfolio construction:
Traditional vs Behavioral Portfolio Construction
Risk Averse – Maximize Return for Given Risk
Level Loss Aversion Rational Expectations – Forecasts are unbiased
and reflect all info Biased Expectations
Trang 9Asset integration – Consider total portfolio risk
and asset correlation Asset segregation (mental accounting) Portfolio constructed holistically using weighted
avg and correlation
Individual Preferences & layered portfolio
construction
Mind-mapping the Three Behavioral Models
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