Nextel presentation

Strategic Plan Presented By: Brief History • April 1987 Nextel's predecessor—Fleet Call, Inc.—is founded • 1993 Fleet Call, Inc changes name to Nextel Communications, Inc • 1997 Nextel introduces the Nextel National Network and announces no roaming fees for customers traveling on the network—a first in the wireless industry • 2004 Nextel and Verizon trying to settle dispute over walkie-talkie service each has to offer Vision • The company’s vision is to make Nextel the first telecommunications company that draws customers because of – not despite – the quality of both our network and our customer service Mission Statement • Our business is wireless communications • Our mission is actually to help people talk less and more • Wireless products and services that help doers get it done, instantly, anywhere • Our mission is to provide high quality, integrated wireless service that maximizes customer and investor value Guiding Principles • Strive for 100% customer satisfaction • Strive for 100% partner satisfaction • Achieve targeted revenue growth with a low cost structure • Achieve win-win results through the power of teamwork • Work smart while remaining humble Company Overview • Nextel is a Fortune 200 company based in Reston, Virginia • Nextel is traded on the NASDQ National Market under the symbol NXTL • It employs approximately 18,000 workers in the U.S • We recognizes that people are the company’s biggest asset • Diversity and inclusion is our commitment • We work hard to create a working environment where all employees, customers, suppliers, and community partners feel welcome, valued, and respected regardless of their background • Nextel has recently become an International company with service in Mexico, Canada, and Latin America Statement of the Problem • Nextel recently battled with Verizon over its walkie-talkie service • Walkie-talkie is a service that allows phones to send voice messages to each other instantaneously • Nextel and Verizon have been in court trying to settle a dispute over Verizon’s announcement of “Push to Talk” • Verizon’s “Push to Talk” service is a copy of Nextel’s Direct Connect walkie-talkie service, which is its major chief competitive advantage • Nextel is accusing Verizon of stealing the slogan “Push to Talk” and of false advertising • Verizon has counter sued, saying that the idea was theirs first and that it is in fact Nextel that stole the idea • If Verizon succeeds, it could potentially take some of the walkietalkie service market share from Nextel Organizational Analysis What we do? • leading provider of fully integrated wireless communication services • largest guaranteed all-digital wireless network in the country • only nationwide network with 99.5% uptime • cover thousands of communities across the United States • Nextel and Nextel Partners, Inc serve 297 of the top 300 U.S markets How we survive? • competitive advantage determines the survival ability of the company • Nextel’s chief competitive advantage is its Direct Connect walkie-talkie service • being threatened by Verizon’s “Push to Talk” which provides a similar approach to Nextel’s Direct Connect • feature is key among competitors’ initiatives to copy and improve upon The Handheld Blackberry • Versatile • Powerful • Portable Nextel Worldwide Our customers will have the freedom to travel the world knowing that our network is continuous in global satellite mode Focus Target Audiences:  Enterprise  General Business  Vertical Markets Vertical Industry - Computer services     - Construction and building trades     - Education     - Field sales and service     - Financial services     - Government/Public sector     - Healthcare     - Hospitality     - Manufacturing     - Professional services     - Real estate     - Retail     - Transportation and distribution Service Area Nextel’s Market Share Customer Service Trouble!!! • Extra Charges • Bad attitude • Never call back after they promised Human Resource Department • Human resource Department will work with line managers as an advisor • Bring in older workers • More training HR work with line manager • Monitor and find out what exactly went wrong • Serve as an advisor • Avoid turf war between department Older Workers • Bring in experience younger people don’t have • Good communication skills which takes years to develop • Good sense of Ethics which younger workers have not yet developed • Loyalty Training • If necessary, employees will go through the training they need in order to provide excellent customer service • New workers will work with senior workers for around hours a month in order to improve quicker Accounting Recommendations • Adopt SFAS No 142 “Goodwill and Other Intangible Assets” – Not required to amortize goodwill and intangible assets with indefinite useful lives • FCC Licenses for Spectrum • Capitalize on global market • No International Accounting Standards in place Finance Recommendations • Stay Focused on Mission and Vision because of its value of people • Do not focus on competitor’s plans for generating revenue – Example: Verizon’s Push to Talk Service • Continue to balance disciplined financial management with smart strategic investments Marketing Recommendations • Differentiation in product lines to fit different market segments • Expansion into currently untapped markets • Differentiation from competitors through technological advancement READY SET DONE ...Brief History • April 1987 Nextel' s predecessor—Fleet Call, Inc.—is founded • 1993 Fleet Call, Inc changes name to Nextel Communications, Inc • 1997 Nextel introduces the Nextel National Network... United States • Nextel and Nextel Partners, Inc serve 297 of the top 300 U.S markets How we survive? • competitive advantage determines the survival ability of the company • Nextel s chief competitive... Plans Nextel National Power Plans Plan Monthly fee Anytime Minutes Night and Weekend Minutes Long Distance Direct Connect Nextel $45.99 National Power 500 500 Unlimited Included Unlimited Nextel