McGraw-Hill/Irwin 15-1 © 2006 The McGraw-Hill Companies, Inc All rights rese Chapter 15 Using Computer Technology In Small Business Information & The Small Business Computer’s Effect On Small Business E-Commerce & Small Business 15-2 Bankruptcy Rates McGraw-Hill/Irwin 15-3 © 2006 The McGraw-Hill Companies, Inc All rights rese Basic Computer Software Word Processing E-Mail Accounting Inventory/Point-Of-Sale McGraw-Hill/Irwin 15-4 © 2006 The McGraw-Hill Companies, Inc All rights rese Examples Of Software McGraw-Hill/Irwin 15-5 © 2006 The McGraw-Hill Companies, Inc All rights rese Management Information System Manual Input McGraw-Hill/Irwin Collect Record Process Report Convert Computer Input 15-6 © 2006 The McGraw-Hill Companies, Inc All rights rese Information Uses Plan A Course Of Action Meet Obligations Control Activities Satisfy Government Regulations Evaluate Performance McGraw-Hill/Irwin 15-7 © 2006 The McGraw-Hill Companies, Inc All rights rese Important Information Record Needs Services Provided To Customers • Revenue • Sales Slips Services Provided To Business • Goods Sold • Payments Made Steve Cole/Getty Images McGraw-Hill/Irwin 15-8 © 2006 The McGraw-Hill Companies, Inc All rights rese Processing Timeframes Real-Time Batch McGraw-Hill/Irwin Chad Baker / Ryan McVay/Getty Images 15-9 © 2006 The McGraw-Hill Companies, Inc All rights rese Checklist For MIS Needs Type Of Business Business Size Types Of Information Needed Location(s) Transaction Volume McGraw-Hill/Irwin Current System Trouble Areas Potential Needs Applications Skills Available Proposed Budget Time Frame 15-10 © 2006 The McGraw-Hill Companies, Inc All rights rese Role Of Computer Hardware Software • Backward Compatible • Old Microprocessors Keith Brofsky/Getty Images People McGraw-Hill/Irwin 15-11 © 2006 The McGraw-Hill Companies, Inc All rights rese Computer Hardware Desktop Laptop Personal Data Assistants (PDAs) Flexible Display Unit Cell Phone Camera Radio Frequency Tags McGraw-Hill/Irwin Ryan McVay/Getty Images 15-12 © 2006 The McGraw-Hill Companies, Inc All rights rese Computer/Software Does Well Repetitive High Volume Quantitative McGraw-Hill/Irwin Does Poorly Unstructured Open-Ended 15-13 © 2006 The McGraw-Hill Companies, Inc All rights rese Internet “…a collection of computers and computer networks linked together to receive and distribute information around the world.” McGraw-Hill/Irwin 15-14 © 2006 The McGraw-Hill Companies, Inc All rights rese Technology & Potential Problems Require Added Security Guards/Emergency Power Access Control Backup Files Antiviral Programs Antispam Filters McGraw-Hill/Irwin Jason Reed/Getty Images 15-15 © 2006 The McGraw-Hill Companies, Inc All rights rese Number Of Electronic Crimes McGraw-Hill/Irwin 15-16 © 2006 The McGraw-Hill Companies, Inc All rights rese Other Technology Issues Business-To-Business Reluctance To Use Choosing • Software • Hardware Employee Training McGraw-Hill/Irwin 15-17 © 2006 The McGraw-Hill Companies, Inc All rights rese Sources Of Information Assistance Computer Stores/Consultants Friends/Peers, User Groups, Bulletin Boards, Seminars & Workshops Magazines/Books/Libraries Promotional Material Industry Associations Government/SCORE/SBA Ryan McVay/Getty Images McGraw-Hill/Irwin 15-18 © 2006 The McGraw-Hill Companies, Inc All rights rese E-Commerce Attributes Exchanged Of Information Technology Enabled Technology Mediated Supportive Activities Royalty-Free/CORBIS McGraw-Hill/Irwin 15-19 © 2006 The McGraw-Hill Companies, Inc All rights rese Categories Of E-Commerce McGraw-Hill/Irwin Consumers Business And Selling To… Business Originating From… Business Consumers B2B C2B B2C P2P 15-20 © 2006 The McGraw-Hill Companies, Inc All rights rese Components Of Internet Marketing 1) Process 2) Building/Maintaining 3) 4) 5) McGraw-Hill/Irwin Customer Relationships Online Exchange Goal Satisfaction Ryan McVay/Getty Images 15-21 © 2006 The McGraw-Hill Companies, Inc All rights rese Internet Marketing Cycle Frame Opportunity Formulate Strategy Evaluate Program Design Experience Leverage Information Craft Interface Design Program McGraw-Hill/Irwin 15-22 © 2006 The McGraw-Hill Companies, Inc All rights rese 7Cs Of Customer Interface McGraw-Hill/Irwin 15-23 © 2006 The McGraw-Hill Companies, Inc All rights rese ...Chapter 15 Using Computer Technology In Small Business Information & The Small Business Computer’s Effect On Small Business E-Commerce & Small Business 15-2 Bankruptcy Rates McGraw-Hill/Irwin... All rights rese Categories Of E-Commerce McGraw-Hill/Irwin Consumers Business And Selling To… Business Originating From… Business Consumers B2B C2B B2C P2P 15-20 © 2006 The McGraw-Hill Companies,... McGraw-Hill/Irwin 15-16 © 2006 The McGraw-Hill Companies, Inc All rights rese Other Technology Issues Business- To -Business Reluctance To Use Choosing • Software • Hardware Employee Training McGraw-Hill/Irwin