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>>>>>>>> Appendix D Developing a Business Plan a s i t a h W ? n a l P s s e n i s u B • A well-written business plan serves two key functions: 1) It organizes the business and validates its central idea 2) It summarizes the business and its strategy to obtain funding from lenders and investors • A business plan is a road-map, a guide, a blueprint s s e n i s u B e Th Plan • • • • • Executive Summary Introduction Marketing Strategy Financing the Business Resumes of Principals a e t i r W I o D How n a l P s s e n i s Bu  Company name, legal form, financial highlights, owners  Organization chart, management, consultants, directors and employee agreements  Marketing research, customer surveys, competitive analysis  Product information, brochures, patents, licenses, trademarks, research and development plans  Marketing plan and materials  Financial statements – current and forecasted s e c r u Reso • Entrepreneur Magazine • Inc Magazine • Business Week • National Venture Capital Association • Writing the Business Plan • Small Business Administration ... P s s e n i s u B • A well-written business plan serves two key functions: 1) It organizes the business and validates its central idea 2) It summarizes the business and its strategy to obtain... c r u Reso • Entrepreneur Magazine • Inc Magazine • Business Week • National Venture Capital Association • Writing the Business Plan • Small Business Administration ... lenders and investors • A business plan is a road-map, a guide, a blueprint s s e n i s u B e Th Plan • • • • • Executive Summary Introduction Marketing Strategy Financing the Business Resumes of Principals

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