>>>>>>>> Appendix D Developing a Business Plan a s i t a h W ? n a l P s s e n i s u B • A well-written business plan serves two key functions: 1) It organizes the business and validates its central idea 2) It summarizes the business and its strategy to obtain funding from lenders and investors • A business plan is a road-map, a guide, a blueprint s s e n i s u B e Th Plan • • • • • Executive Summary Introduction Marketing Strategy Financing the Business Resumes of Principals a e t i r W I o D How n a l P s s e n i s Bu Company name, legal form, financial highlights, owners Organization chart, management, consultants, directors and employee agreements Marketing research, customer surveys, competitive analysis Product information, brochures, patents, licenses, trademarks, research and development plans Marketing plan and materials Financial statements – current and forecasted s e c r u Reso • Entrepreneur Magazine • Inc Magazine • Business Week • National Venture Capital Association • Writing the Business Plan • Small Business Administration ... P s s e n i s u B • A well-written business plan serves two key functions: 1) It organizes the business and validates its central idea 2) It summarizes the business and its strategy to obtain... c r u Reso • Entrepreneur Magazine • Inc Magazine • Business Week • National Venture Capital Association • Writing the Business Plan • Small Business Administration ... lenders and investors • A business plan is a road-map, a guide, a blueprint s s e n i s u B e Th Plan • • • • • Executive Summary Introduction Marketing Strategy Financing the Business Resumes of Principals