Organizational Culture, Creativity, and Innovation Chapter 14 Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-1 Learning Objectives Define organizational culture, and identify its core characteristics and the various functions it serves in organizations Describe the four forms of organizational culture specified by the competing values framework Explain the factors responsible for creating and transmitting organizational culture, as well as those for making it change Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-2 Learning Objectives Define creativity and describe the basic components of individual and team creativity Describe various approaches to promoting creativity in organizations Identify the basic forms and targets of innovation and the stages of the innovation process Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-3 Organizational Culture A cognitive framework consisting of attitudes, values, behavioral norms, and expectations shared by organization members Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-4 Organizational Culture’s Role Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-5 Organizational Culture Forms Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-6 Transmitting Organizational Culture Symbols Slogans Stories Jargon Ceremonies Statements of principle Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-7 How Organizational Culture Changes Composition of workforce Mergers and acquisitions Strategic cultural change Responding to the Internet Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-8 Creativity Components Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-9 Creativity-Relevant Skills Break mental sets and take new perspectives Understand complexities Keep options open and avoid premature judgments Follow creativity heuristics Use productive forgetting Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-10 Creativity Process Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-11 Training People to Be Creative Encourage openness to new ideas Take time to understand problem Promote divergent thinking Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-12 Developing Creative Work Environments Provide autonomy Provide exposure to other creative people Allow ideas to cross-pollinate Make jobs intrinsically interesting Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-13 Developing Creative Work Environments Set own creative goals Support creativity at high organizational levels Have fun! Promote diversity Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-14 Innovation Targets Product Supply chain Service Business Process model Marketing Organizational Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-15 Organizational Innovation Process Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-16 This work is protected by United States copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of the work and is not permitted The work and materials from it should never be made available to students except by instructors using the accompanying text in their classes All recipients of this work are expected to abide by these restrictions and to honor the intended pedagogical purposes and the needs of other instructors who rely All rights reserved No part of this publication may be reproduced, stored in a on these materials retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher Printed in the United States of America Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-17 ... for the use of instructors in teaching their courses and assessing student learning Dissemination or sale of any part of this work (including on the World Wide Web) will destroy the integrity of... people Allow ideas to cross-pollinate Make jobs intrinsically interesting Copyright © 2011 Pearson Education, Inc Publishing as Prentice Hall 14-13 Developing Creative Work Environments ... Education, Inc Publishing as Prentice Hall 14-14 Innovation Targets Product Supply chain Service Business Process model Marketing Organizational Copyright © 2011 Pearson Education, Inc Publishing