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Kick-start an SEO project with a data-driven site audit checklist Company name: Date: Website URL: Kick-start an SEO project with a data-driven site audit checklist Step Do a quick usability overview Is the website easy to use? Is the font size easy to read? Is navigation identifiable? Are styles and colors consistent? Are there any obtrusive ads and pop-ups? Can visitors quickly (2 seconds or less) tell what you when they land on your site? Does the site look good when viewed with all the popular web browsers? Are the most important elements of your site visible without scrolling up and down or from side to side on laptop screens and typical desktop screens? Details: Kick-start an SEO project with a data-driven site audit checklist Step Suggest your strategic objectives Check the KPIs you’ll focus on during the campaign: Organic Sessions Leads/Conversions Sales Keyword Ranking Increases Bounce Rate Pages/Session Average Session Duration Page Load Time Top Exit Pages Details: Kick-start an SEO project with a data-driven site audit checklist Step Analyze the target keywords & research keywords If the company already has a keyword list, audit the key phrases and check: The number of keywords targeted Search intent Search volume Keyword difficulty Relevancy Details: If there’s no keyword list, research keyword ideas: Identify niche topics Check the keywords the website’s already ranking for Check the keywords your competitors are ranking for Check the keywords bringing traffic Use Rank Tracker’s keyword research methods (autocomplete tools, Keyword Planner, domain analysis, TF-IDF, etc.) Details: Kick-start an SEO project with a data-driven site audit checklist After you collect hundreds of keyword ideas, analyze and segment: Check search volume/keyword difficulty Analyze search intent Build relevant keyword groups (they’ll be very handy when you assign keywords to landing pages) Make a list of “easy wins.” Details: Step Analyze competitors Identify the top competitors Check the keywords they are already ranking for Check their domain strength/DA Check on-page optimization rate of their top ranking pages Analyze their website structure and internal linking strategy Check their backlink profiles Analyze other online marketing activities - social media, Google listings, videos, ads, etc Details: Kick-start an SEO project with a data-driven site audit checklist Step Audit site for critical crawl/accessibility issues Make sure none of your important pages are blocked from indexing Revise your robots.txt file (or create it from scratch) Check your pages’ response codes Look for orphan pages (pages that are not linked to internally) Visualize an overall structure of your site Make sure the HTTP/HTTPS and www/non-www versions of your site are redirecting correctly Check for issues with rel=”canonical” Make sure no pages use Frames, contain W3C errors and warnings, or are too big See if your site is mobile-friendly Look out for pages with poor URL structure Find all broken links Find pages with too many outgoing links Identify links that are being redirected Check duplicate content issues Find all broken images Spot images with empty alt text Check page speed Check responsiveness Details: Kick-start an SEO project with a data-driven site audit checklist Step Audit the top landing pages General: What kind of search intent does the page satisfy? Is the content unique? Is it original and useful? (for certain niches, you may need an outside perspective to answer these questions How does the site’s content compare to the competitors? Are texts grammatically correct? What kind of multimedia is used on the page (unique images, videos, charts)? Are there social sharing buttons? Is the page no more than clicks away from the homepage? Details: Kick-start an SEO project with a data-driven site audit checklist On-page optimization: SEO-friendly URL Page title: keywords, CTA, length Page description: keywords, CTA Main keywords in the content LSI keywords in the content Keywords in H1-H6 tags Keywords in the ALT attribute Keywords in link anchors Length of content Structured data markup Page load time Details: Kick-start an SEO project with a data-driven site audit checklist Step Analyze the backlink profile Check the number of backlinks and referring domains Check the number of unique IPs Check the number of homepage links Analyze how relevant the linking pages are Check top anchor texts and keywords Check backlink countries Check how much traffic backlinks bring Examine the most linked-to pages Compare the site’s backlink profile with niche leaders Pinpoint potentially dangerous links Details: Kick-start an SEO project with a data-driven site audit checklist Step Jot down a summary of top action items Top indexing & crawlability action items: Top keyword action items: Top content action items: Copyright © 2019, SEO PowerSuite — Home of the best Internet Marketing tools ... listings, videos, ads, etc Details: Kick-start an SEO project with a data-driven site audit checklist Step Audit site for critical crawl/accessibility issues Make sure none of your important pages... Kick-start an SEO project with a data-driven site audit checklist Step Analyze the target keywords & research keywords If the company already has a keyword list, audit the key phrases and check: The... page speed Check responsiveness Details: Kick-start an SEO project with a data-driven site audit checklist Step Audit the top landing pages General: What kind of search intent does the page satisfy?