Identifying potential market for international best practices consultancy need of frozen seafood processing enterprises from binh thuan to ca mau master project in business administration

TR NG IH CM TP.HCM UNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOL MBAVB3 NHAN THI THÚY H NG “Identifying potential market / for international best practices consultancy needs of Frozen Seafood Processing Enterprises ( from Bình Thu n to Ca Mau) MASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME) Tutor’s Name: Dr NGUY N H Chí Minh City ( 2010 ) C TRÍ ii MBA Final Project UNDERTAKINGS By this letter, I would like to confirm that, the research project of identifying “the potential market for international best practices from Sea food processing Enterprises”, I ,have myself studied all aspects of research, applied the academic knowledge obtained from MBA program , collect relevant data, information ,and discussed with my tutor, I undertake that this is my own research ,all information, data and survey results are true and never announced in any other research project Ho Chi Minh City, 24 December 2010 Nhan Thi Thúy H ng MBAVB3 Nhan Thi Thuy Hang iii MBA Final Project ACKNOWLEGMENT First of all, I would like to express my deepest gratitude and great appreciation to Dr Nguyen Duc Tri, my tutor, for his guidance, valuable advices in developing my thesis My gratitude acknowledgement is extending to Universite Libre de Bruxelles-Solvay Business School and Open University of HCM city, which organized the favorable program and transferred valuable knowledge and experience to our Vietnam Students Special thanks to all professors, lecturer, my classmate, board of coordinator for their support during my learning time at the MBA program of the Solvay-HOU Finally, I would like to express my profound gratitude to my beloved parent for their great love and endless sacrifice that are never forgotten through my life, to my husband, for all his encouragement and fully support through my challenge study time that I can not dream of achieving this successfulness without him MBAVB3 Nhan Thi Thuy Hang iv MBA Final Project TUTOR’S COMMENTS Ho Chi Minh City, ……December 2010 Tutor Dr NGUYEN DUC TRI MBAVB3 Nhan Thi Thuy Hang v MBA Final Project TABLES OF CONTENTS Undertakings ii Acknowledgment iii Tutor’s comments iv Abbreviation viii List of tables and figures ix Executives summary x CHAPTER I – INTRODUCTION OF THE PROJECT 1.1 Introduction of the final project 1.2 Rational of study 1.3 Statement of the problem 1.4 Research objectives 1.5 Scope & limitation 1.6 Thesis structure CHAPTER II – LITERATURE REVIEW 2.1 Concepts a What is Management Consultancy (MC) b Why are consultants used: Five generic purposes c Consulting and Training d What is Quality Management System (QMS) e What is the objectives and benefit of implementing of QMS, Best Practices f What is the Cost of quality –Quality is free 10 g What is the principles and building –blocks of Quality management system .12 h Business to Business Market 14 CHAPTER 3: METHODOLOGY .19 3.1 Theoretical framework development 19 3.1.1 The need 19 3.1.2 Problem definitions 19 MBAVB3 Nhan Thi Thuy Hang vi MBA Final Project 3.1.3 Search for potential consultants .20 3.1.4 Consultancy firm selection 21 3.1.4.1 Generate trust and good impression in the initial phase 22 3.1.4.2 Price 23 3.1.4.3 Previous relationship 23 3.1.4.4 Consultancy firm profile 23 3.1.4.5 Being Introduced by friends, authority 23 3.1.4.6 The quality of proposal 24 3.1.5 The Reputation of Consultancy organization 25 3.2 Research design 26 3.3 Quantitative study 31 a.Sampling characteristic .31 b Data collection methods 31 c Data Analysis .33 CHAPTER 4: RESULT ANALYSIS 34 4.1 Sample Profile 34 4.2 Descriptive Analysis 34 a Current situation of implementing “Best Practice” of Sea food processing Enterprises ( Binh Thuan Provine to Ca Mau ) .34 b The benefit that the enterprises obtain for establishing the Best Practice 35 c Why they need the consultancy service 36 d How are the client get to known of the consultant firm 38 e Factors influencing the buying decision process 38 CHAPTER - RECOMMENDATION AND CONCLUSION 43 A- A strategic Approach 43 Mission and Vision 43 Understand Environment factors affect the Sea food processing Enterprises 43 Competitor Analysis 44 Identify critical success factor 44 MBAVB3 Nhan Thi Thuy Hang vii The client base MBA Final Project 45 Consulting firm Image/ profile 46 Growth and expansion .46 7.1 Size of a consulting firm .46 7.2 Growth and problem of staffing 46 7.3 Net works and strategic alliances 47 B- The marketing in consulting .47 a What is to be marketed b Marketing approach 47 49 2.1 General Marking 49 2.1.1 Regard the clients’ needs and requirements as the focal point of all marketing 49 2.1.2 Each client is unique .49 2.1.3 Aim at an equally high professional performance in marketing and in execution 49 2.1.4 Understanding the client purchasing process 49 2.2 Techniques for marketing the consulting firm 50 2.2.1 Working the referrals 50 2.2.2 Establish the efficient Consultancy firm website 50 2.2.3 Marketing during the entry phase 50 2.2.4 Marketing to existing clients 51 CONCLUSION 52 MBAVB3 Nhan Thi Thuy Hang viii MBA Final Project ABBREVIATION ISO International Organization for standardization HACCP Hazard Critical Control Point BRC British Retail Consortium Global GAP Global Good Agriculture Practice GMP Good Manufactory Practice B2B Business to Business QMS Quality Management system COQ Cost of quality GDP Gross domestic product MC Management Consultancy VASEP Vietnam Association of Seafood Exporters and Producers MBAVB3 Nhan Thi Thuy Hang ix MBA Final Project LIST OF TABLES AND FIGURES Table 1: Cost items of non-conformance associated with internal and external failure 11 Table 2: Collection of Information 28 Table 3: Proportion of implementing “Best Practices” 36 Table 4: Proportion of Companies used External consultancy service 36 Table 5: Proportion of companies will use external consultants for their future best practices 37 Table 6: The reason to use external consultants (%) 38 Table 7: Marketing communication to cause the client awareness (%) 38 Table 8: Ranking of importance in selection of Consultancy firms 39 Table 9: Concept of Consultancy firms Reputation 41 Table 10: The consultants working behavior are expected under the client view 41 Table 11: other expectation from the consultants 42 -& Figure 1: A model of business buyer behavior 15 Figure 2: Main influencing on business buying behavior Philip Kotler 16 Figure : consultancy firm Marketing communication model 20 Figure 4: Factors influencing the selection of Consultancy firms 21 Figure 5: Concepts of Consultancy firm Reputation 25 Figure 6: The research Process 27 Figure 7: International standards of management system 35 Figure 8: Proportion of companies used external consultancy service 36 Figure 9: proportion of companies will use external consultants for their future best practices Figure 11: Ranking of importance in selecting Consultancy firms 39 MBAVB3 Nhan Thi Thuy Hang 37 Page 54 of 56 MBA Final Project REFERENCES : Professor Bernhard C.Adraensens : Training material Milan Kubr (2003) Management consultancy: A guide to profession International Labor Office Geneva Philip Kotler, Gary Armstrong ( 1999), The Principle of Marketing , second European Edition , 1999, Prentice Hall Europe Robert Y Cavana, Brian L Delahaye ( 2001) Applied business research : qualitative and quantitative methods The John Wiley & Sons Australia ,Ltd Hòang Tr ng , Chu Nguy n M ng Ng c –Phân tích d li u nghiên c u v i SPSS – Tr ng H kinh t TP HCM ISO standards MBAVB3 Nhan Thi Thuy Hang Page 55 of 56 MBA Final Project APPENDICES Appendix – Questions for Depth Interview Appendix – Questionnaire Appendix – List of 46 Interviews Appendix – Descriptive Analysis Results MBAVB3 Nhan Thi Thuy Hang Page 56 of 56 MBA Final Project 1/ Did your companies achieve the certification for any best practices? 2/ The benefits that your companies gain after implementing the best practice ? 3/ Why did your companies use the external consultancy service to assist the establishment of best practice ? 4/ How did your companies find the consultancy firms? Was you introduced by someone? from Authorities ? 5/ Is it necessary that the consultancy firms having the good relationship with authorities, with certification bodies? 6/ What factors you think that important in selecting the consultancy firms? 7/ Do you think the price is important in selecting the consultancy firm? 8/ What you view about the consultancy firm reputation ? 9/ What you expect about consultant technical expertise, job knowledge, experiences in Sea food processing industry , work behavior ? MBAVB3 Nhan Thi Thuy Hang Appendix : PHI U TH M DÒ Ý KI N Th a q cơng ty, tơi tên Nhan thi Thúy H ng , sinh viên ch ng trình cao h c qu n tr kinh doanh Vi t –B ( Solvay Business school of business and management ) ,tôi th c hi n lu n v n t t nghi p v i đ tài “ Kh o sát nhu c u t v n đào t o h th ng qu n tr ch t l ng cho doanh nghi p ch bi n th y h i s n “ Tơi r t c m kích q cơng ty dành 10 phút đ hòan t t b ng câu h i , s h p tác c a q cơngty mang r t nhi u ý ngh a chovi c nghiên c u c a Tôi b o đ m t t c thơng tin đóng góp c a q cơng ty s đ c hòan tòan b o m t ch ph c v m c tiêu h c t p c a cá nhân Xin cám n s h p tác giúp đ c a q cơng ty Xin vui lòng khoanh tròn ho c đánh d u vào s đ Q.1 Cơng ty c a q anh ch đ t đ ? c h th ng qu n tr ch t l ãđ t Ch a Q.2 c ch n ng theo tiêu chu n qu c t ch a Sang câu Q.2 Sang câu Q.7 ó tiêu chu n ? Khoanh tròn tiêu chu n đ t HACCP / ISO 22000 BRC ( British retail Consortium ) ISO 17025 Global GAP EU codes Khác *( Xin nêu rõ) *Khác : Trong tr ng h p cơng ty q anh chi đat tiêu chuan nh ISO 9001:2008, SA 8000, ISO 14001, đ o luât vê c i tiên an toàn s n phâm tiêu dung ( cho thi tr ng M ) … Q.3 Cơng ty c a q anh/ch có s d ng công ty t v n đ phát tri n h th ng qu n tr ch t l ng ? Có Sang câu Q.4 Khơng Sang câu Q.7 Q Trong tr ng h p tr l i “ có “ câu , xin vui lòng cho bi t làm th cơng ty c a q anh/ch bi t đ n cơng ty t v n : Có m i quan h tr c c gi i thi u t c quan ch c n ng,b n bè Tìm ki m website Nh n th gi i thi u tr c ti p t công ty t v n Xem qu ng cáo báo hay t p chí Tìm hi u t doanh nghi p thành công vi c xây d ng h th ng ch t l ng Khác ( Xin nêu rõ ) Q.5 Li t kê d i l i ích mà công ty quí anh/ch đ t đ c sau nhân đ c ch ng nh n h th ng qu n tr ch t l ng qu c t Cho m i l i ích , vui lòng khoanh tròn vào s theo m c đ t đ n ( s có ngh a r t khơng đ ng ý , s r t đ ng ý ) Các L i ích 01 Gi m chi phí s n xu t 02 áp ng yêu c u c a qu c gia xu t kh u Gia t ng doanh thu 03 04 05 T ng n ng xu t & hi u qu h at đ ng Gia t ng ki n th c /trình ,k n ng cho nhân viên c a công ty R t không đ ng ý Không đ ng ý Khơng có ý ki n R t đ ng ý ng ý 5 5 Q.6 Các ý ki n khác v l i ích c a vi c áp d ng h th ng qu n tr ch t l ng Q.7 Cơng ty c a q anh/ch có d tính s d ng d ch v t v n hay đào t o v h th ng qu n tr ch t l ng t ng lai? Có Khơng Sang Q.16 Q.8 D i m t s lý n q cơng ty anh ch c n d ch v t v n bên ngòai Có th có nhi u câu tr l i 01 02 03 Do áp d ng b tiêu chu n m i nên đ i ng nhân viên ch a có kinh nghi m , thi u thông tin ho c ki n th c chuyên sâu , th i gian tri n khai s ch m Công ty phát tri n s n ph m m i Nhân s công ty bi n đ i , nên c n t v n bên ngòai đ có c h i đào t o l i Có nhi u c h i đ đ c ch ng nh n b i t ch c ch ng nh n h n Khác , xin nêu rõ 04 05 Q.9 D ch v t v n mà quí anh /ch quan tâm Có th ch n hay nhi u h th ng ISO 22000 ISO 17025 BRC Global GAP Khác* ( Xin nêu rõ ) *Khác : Trong tr ng h p cơng ty q anh chi cân đat tiêu chuan nh ISO 9001:2008, SA 8000, ISO 14001, đ o luât vê c i tiên an toàn s n phâm tiêu dung ( cho thi tr ng M ), c i tiên n ng suât & hiêu qu ho t đơng … Q.10 Xin vui lòng nêu rõ m c đích c a q cơng ty s d ng d ch v t v n bên ngòai ? T v n t o t i c quan C t v n l n đào t o Q.11 Xin vui lòng x p h ng nh ng tiêu chu n ch n l a ch n công ty t v n d ch v qu n tr doanh nghi p ? Quí anh/ch nên x p h ng tiêu chí quan tr ng nh t , tiêu chí quan tr ng k ti p ti p t c cho đ n x p h ng m i tiêu chí t 1,2,3,4,5,6 Các tiêu chí ch n l a Giá Uy tín c a cơng ty t v n Ch t l ng c a gi i pháp đ ngh c a công ty t v n đ i v i v n đ /u c u t phía khách hàng Cơng ty t v n đ t đ c s tin t ng t o đ c n t ng ban đ u t t đ p bu i th m vi ng công ty c a khách hàng c gi i thi u t nh ng công ty khác ,c quan ch c n ng ã có m i quan h t t v i công ty tr c ( t ng t v n hay đào t o tr c ) X p h ng m c đ quan tr ng Q.12 Li t kê bên d i quan m v danh ti ng c a công ty t v n qu n tr doanh nghi p Cho m i quan m , xin vui lòng khoanh tròn vào s theo m c đ t đ n ( s có ngh a r t khơng đ ng ý , s r t đ ng ý ) 01 02 03 04 05 06 07 08 Uy tín c a cơng ty t v n Có danh sách đáng k s l ng khách hàng Có chun mơn kinh nghi p tr c ti p l nh v c t v n Có kh n ng cung c p d ch v tòan di n ( cung c p d ch v đa d ng cho v n đ ph c t p c a doanh nghi p ) Có s h p tác v i chuyên gia đ u nghành Có m i quan h v i c quan ch ng nh n h th ng qu n tr ch t l ng ,c quan ch c n ng ã đem l i l i ích th c t cho khách hàng mà công ty t v n Nhân viên t v n ph i xu t thân t cơng ty ch ng nh n có uy tín Nhân viên t v n ph i có gi y ch ng nh n chuyên viên t v n R t khơng đ ng ý Khơng đ ng ý Khơng có ý ki n 5 5 5 5 ng ý R t đ ng ý Q.13 Các anh/ch có ý ki n đóng góp thêm v uy tín c a cơng ty t v n ,xin vui lòng ghi rõ vào bên d i Appendix : QUESTIONNAIRE Dear Participants , My name is Nhan Thi Thúy H ng, Student of MBA program that is a joint program between Open university and Solvay Business school of business and management ,I am doing a market research with the topic “ Identifying the demand of Quality management consultancy and training services from VietNam sea food processing enterprises” , I would be grateful if you would spend 10 minutes to complete this questionnaire, your respond will bring great significances for my research I am ensure that all information will be kept confidential and only serve for my individual study purpose Thank you very much for your time and cooperation Please circle or mark on the chosen figures Q.1 Has your Enterprises achieved any international quality management system ? Yes To Q.2 Not yet To Q.7 Q.2 Which International standards? Circle the applied standard HACCP / ISO 22000 BRC ( British retail Consortium ) ISO 17025 Global GAP EU codes Other * ( please state ) Other * means : ISO 9001: 2008,SA 8000.ISO 14001, Consumer safety improvement Act ( US market ) … Q.3 Has your company use the consultancy service provider to develop the quality management system ? YES To Q.4 NO To Q.7 Q In case the answer is “yes” in Q.3 How did your company knew this consultancy service provider ? Having the relationship before Bing introduced by functional government authority or friends Search on website s Receive introduction letter or direct contact from consultancy service company See advertising on newspaper or association magazines Getting information from the Sea food enterprise who was successful in establishing the quality management system Other ( Please state ) Q.5 Describe below are benefits that the companies gained after achieving international quality management certification For each benefit , please circle the number representing the most appropriate responses for you ,using the scale from to ( in which : strongly disagree , : very agree ) Strongly Disagree Neutral Agree Strongly Agree Benefits disagree 01 02 03 04 05 Cost reduction Meeting the requirement from export countries Increase revenue Enhance productivity & performance Enhance knowledge / qualification/ skills for staff 5 5 Q.6 Other benefits from applying the international quality management system Q.7 Does your company plan to use consultancy service or training for quality management system in future ? Yes No To Q.16 Q.8 Below are your organization reason for using external consultancy service Multiple answer 01 To establish new best practice, the internal staff have not experienced , deep knowledge , lack of information , it will take more time to 01 achieve the purpose while the importing market require it soon Develop new products There is changing in human resource , need external consultancy service to re training staff Obtain more chance to achieve certification Other please state 02 03 04 05 Q.9 Which standard that your company need the consultancy 02 03 04 05 Multiple choice ISO 22000 ISO 17025 BRC Global GAP Other * ( Please state ) Other * : In case your organization need other best practices like ISO 9001:2008.SA 8000,ISO 14000, Consumer safety improvement Act ( US Market ) Q.10 Please specify your need when using the external service provider ? Consultancy In houseTraining Both training and Consultancy Q.12 The price that your company willing to pay for consulting service per one quality standard ? From USD 500 to USD 2,000 From USD 2,001 to USD 4,000 From USD 4,001 to USD 6,000 From USD 6,001 to USD 8,000 From USD 8,001 to USD 10,000 Above USD 10,000 Not Known Q.11 Rank the following factors in selecting the consultancy service provider in term of how important they are for you You should rank the most important item as , the next in importance as , and so on, until you have ranked each of them 1,2,3,4,5,6 Factors in selecting consultancy service provider Ranking of importance Price Consultancy company ‘s reputation Quality of proposed solution to client ‘problem / requirement Create trust and good impression from the first visit to client site Being Introduced by other companies , authority bodies Having a previous good relation with companies Q.12 Listed below are statements pertaining to the reputation of quality standard consultancy service provider For each statement , please circle the number that best describes how strongly you agree or disagree with the statement ( in which is strongly disagree , is strongly agree ) 01 02 03 04 05 Reputation of consulting company Having serve a significant amount of clients Having direct qualification and experience in the area of consultancy Having ability to provide the comprehensive solution ( providing diversify services for a client complex problem ) Having cooperation with industrial experts Having relationship with certification bodies , functional authority 06 Having added significant values to the clients establishment that the consultancy Strongly disagree Disagree Neutral Agree Strongly Agree 5 5 5 5 company provided services 07 08 Consultants have had working experiences from well known certification service companies It is necessary for consultants to have profession certificates Q.13 Your additional opinions ? please state below In case your company has used external consultancy to achieve quality standard certification , please answer the below questions concerning the service quality of consultancy companies Q.14 Listed below are statements pertaining to service quality of consultants Li t kê bên d i quan m v ch t l ng ph c v c a cán b t v n For each statement , please circle the number that best describes how strongly you agree or disagree with the statement ( in which is strongly disagree , is strongly agree ) 01 02 03 Service quality of consultants Having effort to build and maintain a relationship of understanding , collaboration , trust with clients Willing to share knowledge and experience with the clients Implement efficient consultancy method and procedures , add significant values to clients Strongly disagree Disagree Neutral Agree Strongly Agree 5 Q.15 Your additional opinion ? please state below : Q.16 About you , please provide below information : Your name : _ Job Position : _ Company name: _ Your telephone number : e mail address : _ Do you allow to be contacted by the researcher to further information gathering ? Yes No Thanks for your cooperation If you have any question , please contact Ms Nhan Thi Thuy Hang Email: hangvyanh@yahoo.com Telephone : 0908456938 APPENDIX LIST OF 46 INTERVIEWS No Tên Tr n Xuân C V trí cơng vi c ng Nhân viên Ph trách môi tr ng Nguy n V n Hòa phòng thí nghi m Gian V n Th y Tr ng phòng QLCL T V n Quý Tr ng phòng k thu t Hồng Thanh V Tr ng phòng QLCL Kim Thoa QC Manager Tr n ây Cao Giám c Nguy n Th Liên Tr ng phòng QLCL 11 12 Tr n Hu nh c Tr 13 Tr n V n Ki t Tr 14 16 17 18 19 20 20 21 23 24 25 26 Lý V n Tình Tr Nguy n Qu c Ân Tr Lâm Tu n Kh i Tr ng phòng QLCL ng phòng QLCL ng phòng QLCL ng phòng QLCL ng phòng QLCL Phan Thanh M ng Phòng QM Tr n Nh Qu nh Nguy n V n Nhân Trang V Duy Anh Tr n Xuân Thành Tr Tr ng phòng QLCL ng phòng QLCL Tr Tr ng phòng QLCL ng phòng QLCL Tên cơng ty Cơng ty Minh Phú Công ty CP H i Vi t Công ty CP Nam Vi t Công ty CP Nam Vi t Công ty TNHH Sao Ta Incomfish Aliex Công ty TNHH Th y s n Bi n ông Công ty TNHH Ch bi n th c ph m D&D (Danifoods) Công ty TNHH Ph ng Nam Công ty CP H i s n S.G (S.G Tisco) Công ty ch bi n XNK Th y S n bà R a V ng Tàu AGIFISH CP ch bi n th y s n XK Minh H i BASEAFOOD - Bà R a V ng Tàu CP H i s n S.G Ocean Food Corporation CP Cafico Viet Nam TNHH Th y s n Nugico CP H i s n Minh Phú Nha Trang Fisheries Joint Stoct.Co Công ty CP XNK Th y s n Kiên Giang Công ty Ph ng ong Seafood S T Mail 064 2210825 nvhhoa@havicovn.vn 0989 048502 vanthuy@navicorp.com.vn duongtoivinhquang84@yahoo.c 0908 610043 0909 042998 nthien@biendongseafood.com.v 0780 3839396 08 37652063 0780 776161 058 3954312 0780 838262 0583 885 148 077 3862 104 0710 3841707 27 Tr n Tu n Anh Tr ng phòng QLCL 28 29 Nguy n H u Hùng TP QLCL 30 31 Anh Ngh a Phòng ch t l ng 32 Anh Khánh QC Qulity Assurance 33 V n Nguy n Thái Department Nhân viên qu n lý ch t l ng- Phòng kinh 34 Tr n Ng c Châu Doanh 36 Bùi Quang S n Tr ng b ph n QC 38 Lê Quý QC 39 Tu n Qu n c, Tr ng QC 40 Nguy n Thúy Qu nGiám c 41 Nguy n c Tài Tr ng QM 42 Nguy n V n u Phòng cơng ngh 43 Th H ng H nhQAM 44 45 46 Nguy n H u H nh Nhân viên CP Th y s n CAFATEX Bình Thu n Import Export Corporation (THAIMEX) Amanda Food Ti n t Seafood (V ng Tàu) Th y s n B c Liêu Công ty 198 0979 798973 C u tre Export Goodss Processing 0918 18673 062 382 2223 Công ty Th y S n B n Tre Công ty TNHH th y s n NIGICO 0946 669294 Xí nghi p Th y S n Ba Tr Công ty TNHH ông AN 0983 515 552 Cty TNHH Anh Nguyên S n Côngg tyy TNHH Hùng Cáy 0989 787999 Kiên C ng 0939 623462 Sai Gon Aquatic product trading Joint Stoc 908352678 Seagift Company Ltd Công ty TNHH ch bi n th y s n Ti n t Cơng ty TNHH Th y S n Thái Bình D ng0723 751285 thaibinh@cautre,vn chau@faquimex.com.vn son@nigico.vn quy2811@yahoo.com tuanca0176@yahoo.com.vn nsc-office@hcm.fpt.vn tai.nguyen@hungca.com van.hau.kg@gmail.com dthhanh75@yahoo.com hanhhuu72@yahoo,com ... Final Project UNDERTAKINGS By this letter, I would like to confirm that, the research project of identifying “the potential market for international best practices from Sea food processing Enterprises ,... situation of implementing Best Practice” of Sea food processing Enterprises ( Binh Thuan Provine to Ca Mau ) .34 b The benefit that the enterprises obtain for establishing the Best Practice... Page of 56 MBA Final Project Determine the future plan of implementing the best practices from seafood processing enterprises? Determine factors that influence the decision of selecting the consultancy