Tài liệu tham khảo |
Loại |
Chi tiết |
1. Brian Thomas FIDM and Matthew Housden MIDM, 2002. Direct Marketing in Practice. Published in association with The Chartered Institute of Marketing, Brian Thomas and Matthew Housde |
Sách, tạp chí |
Tiêu đề: |
Direct Marketingin Practice |
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2. Belch, GE & Belch, MA 2007, Advertising and Promotion: An Integrated Marketing Communication Perspective, 7th edition, McGraw Hill/Irwin, New York |
Sách, tạp chí |
Tiêu đề: |
An Integrated Marketing Communication Perspective |
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3. Chem L. Narayana and Rom J.Markin, “Consumer Behavior and Product Performance: An alternative Conceptualization, “Journal of Marketing Research (October 1975): 1-6 |
Sách, tạp chí |
Tiêu đề: |
Consumer Behavior and Product Performance: An alternative Conceptualization, “"Journal of Marketing Research |
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4. Carl Mcdaniel and Roger Gates, 04 th Edition, 2004. Marketing Research Essentials. John Wiley & Sons, Inc |
Sách, tạp chí |
Tiêu đề: |
Marketing Research Essentials |
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5. Dempsey, W.A. (1978), Vendor Selection and Buying Process, Industrial Marketing Management, Vol.7, 257-267; Robinson, P.J., Farics, C.W. &Wind, Y. (1967) |
Sách, tạp chí |
Tiêu đề: |
Industrial Marketing Management |
Tác giả: |
Dempsey, W.A |
Năm: |
1978 |
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7. Harold Tan, 2008. Syllabus of Fundamentals of Real Estate. National University of Singapore |
Sách, tạp chí |
Tiêu đề: |
Syllabus of Fundamentals of Real Estate |
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8. Hays, W. L. 1981. Statistics, 3rd ed. New York: Holt, Rinehart, and Winston |
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9. Henry Assael, 1987. Consumer Behaviour and Marketing Action. Kent Publishing Co |
Sách, tạp chí |
Tiêu đề: |
Consumer Behaviour and Marketing Action |
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10. Paul E.Goulding, “Q&A: Making Uncle Sam Your Customer”, Financial Executive (May-Jun 1998): 55-57 |
Sách, tạp chí |
Tiêu đề: |
Q&A: Making Uncle Sam Your Customer”, "Financial Executive |
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11. Philip Kotler, 11 th Edition. Marketing Management. Prentice-Hall International Edition |
Sách, tạp chí |
Tiêu đề: |
Marketing Management |
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12. Jagdish N. Sheth and Banwari Mittal, 2004, 02 nd Edition. Customer Behaviour: A Managerial Perspective. Thomson Learning TM |
Sách, tạp chí |
Tiêu đề: |
Customer Behaviour: A Managerial Perspective |
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14. James W. Taylor, “The Role of Risk in Consumer Behavior”, Journal of Marketing (April 1974): 54-60 |
Sách, tạp chí |
Tiêu đề: |
The Role of Risk in Consumer Behavior”, "Journal of Marketing |
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15. Lee G. Cooper and Akihiro Inoue, “Building Market Structures from Consumer Preferences,”Journal of Marketing Research 33, no. 3 (August 1996): 293-306 |
Sách, tạp chí |
Tiêu đề: |
Building Market Structures from Consumer Preferences,”"Journal of Marketing Research |
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16. Norusis, M. 2004. SPSS 13.0 Guide to Data Analysis. Upper Saddle-River, N.J.: Prentice Hall, Inc |
Sách, tạp chí |
Tiêu đề: |
SPSS 13.0 Guide to Data Analysis |
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17. Norusis, M. 2004. SPSS 13.0 Statistical Procedures Companion. Upper Saddle-River, N.J.: Prentice Hall, Inc |
Sách, tạp chí |
Tiêu đề: |
SPSS 13.0 Statistical Procedures Companion |
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18. Pride William M. & Perrel O. C, 5th Edition, 1987. Marketing. Houghton Mifflin Company, U.S.A |
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19. Raymond A. Baeur, “Consumer Behavior as Risk Taking,” in Donald F. Cox (ed.), Risk Taking and Information Handling in Consumer Behavior (Boston: Division of Research, Harvard Business School, 1967) |
Sách, tạp chí |
Tiêu đề: |
Consumer Behavior as Risk Taking,” in Donald F. Cox (ed.), "Risk Taking and Information Handling in Consumer Behavior |
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20. Robinson, P.J., Farics, C.W. & Wind, Y. (1967), Industrial Buying & Creative Marketing, Boston: Allyn & Bacon, Inc |
Sách, tạp chí |
Tiêu đề: |
Industrial Buying & "Creative Marketing |
Tác giả: |
Robinson, P.J., Farics, C.W. & Wind, Y |
Năm: |
1967 |
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21. Richard L. Sandhusen, (2000) 3th Edition, Marketing, Barron 22 Schiffman Leon G. & Kanuk Leslie Lazar, 4th Edition, 1991. Customer Behavior. Prentice-Hall International, Inc |
Sách, tạp chí |
Tiêu đề: |
Marketing", Barron 22 Schiffman Leon G. & Kanuk Leslie Lazar, 4th Edition, 1991. "Customer Behavior |
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23. See Henry Assael, Consumer Behaviour and Marketing Action (Boston: Kent, 1987), ch.4 |
Sách, tạp chí |
Tiêu đề: |
Consumer Behaviour and Marketing Action |
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