7 ways to build a brand that attracts top talent

7 Ways to Build a Brand That Attracts Top Talent #Glassdoor Featured Speakers Kira Federer Rusty Lindquist Product Marketing Manager at Glassdoor VP, HR Insights at BambooHR #Glassdoor Benefits of an Employer Brand #Glassdoor Job seekers spend 49.7 seconds deciding if a job opening is right for them #Glassdoor The Golden Circle What How WHY v #Glassdoor The Golden Circle What How Outside-In (conventional) #Glassdoor WHY v Inside-Out (remarkable) Anatomy of Employer Brand What How WHY Outside-In (conventional) Values v Mission Beliefs Inside-Out (remarkable) HR Activities Employee Perception #Glassdoor Candidate Perception Benefits of a Strong Employer Brand Recruitment costs Employee Retention Awareness Employee Engagement Candidate quantity Employee Performance Candidate quality Work Culture Acceptance rate Organizational Performance Negotiating power #Glassdoor What Is HR’s Role? #Glassdoor Who Should Be in Charge 51% of employers believe HR should be primarily in charge of developing the corporate brand 45% of employers think HR should be a stakeholder in their corporate brand Source: http://www.jobscience.com/blog/branding-your-business-to-attract-the-best-candidates/ #Glassdoor Step Managing Results Beliefs Results #Glassdoor Behavior s Reinforce Your Core Values What How WHY Outside-In (conventional) Values v Mission Beliefs Inside-Out (remarkable) HR Activities Employee Perception #Glassdoor Candidate Perception #Glassdoor Ask for Feedback Ask for Feedback Step Don’t wait until review cycles to ask for feedback Encourage constant feedback Take the good with the bad #Glassdoor Adapt Based on Feedback Step Employer branding is not set it and forget it Test messaging and get employee buy-in Create work hours that cater to your evolving work environment #Glassdoor #Glassdoor Respond to Reviews on Glassdoor Step Respond to Reviews Join the conversation Compliment the good and appreciate the bad Show candidates that you value and are receptive to employee feedback #Glassdoor #Glassdoor Get Involved in the Community Get Involved in the Community Step Get your employees involved in the community Build CSR programs Post a calendar to promote company involvement #Glassdoor #Glassdoor Encourage Employees to Become Brand Ambassadors Encourage Employees to Become Brand Ambassadors Step Encourage employees to wear company gear Involve employees in the hiring process Utilize referral programs #Glassdoor Pro Tip Download Employer Branding for Dummies to help you with your strategy! #Glassdoor Receive a free job posting on our ATS and full HRIS #Glassdoor #Glassdoor Questions? kira.federer@glassdoor.com rusty@bamboohr.com #Glassdoor ... Train Coach Initiate #Glassdoor Ways to Build a Brand That Attracts Top Talent #Glassdoor #Glassdoor Get Social Get Social Step Create a presence on social Highlight company awards, holidays and... community Build CSR programs Post a calendar to promote company involvement #Glassdoor #Glassdoor Encourage Employees to Become Brand Ambassadors Encourage Employees to Become Brand Ambassadors Step... and milestones Encourage your employees to have a voice and use searchable hashtags #Glassdoor Get Social: Utilize Photos and Videos Step Encourage viral photos and videos in all departments