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IT’S AN “M” WORLD 9+1 Learnings to Build a Path to Success Stefanos Karagos – Information Scientist – XPLAIN.co Mobifest - Bucharest – May 2015 LET’S GET TO KNOW EACH OTHER I BELIEVE IN THE GOD OF DATA AND MARKETING :-) hello! XPLAIN.co The Digital Marketing Auditors and Advisors XPLAIN.co We Transform Brands’ Poor Digital Performance Into Great Results Digital Strategy & Advisory Consumer Behavior Analysis Content Marketing Reputation Management OPTIMIZE YOUR EMAIL CAMPAIGNS AND THE LANDING PAGES eMail is the best way for better conversion these days TRIGGER MOBILE GENERATED CONTENT FOR YOUR MARKETING EFFORTS Instagram can be your Facebook Page partner UTILIZE ZMOT IN YOUR MARKETING PLANS Search through mobile is a Key Source of Information VIDEO CONTENT IS ON THE RISE OPTIMIZE IT BEFORE USE IT! On Facebook Non Promoted Video Content has even double Reach vs Promoted Posts with Photos DO NOT CREATE ANOTHER ONE USELESS APP BECAUSE YOUR COMPETITORS HAVE ONE Only 8 applications have been used by the Romanian Consumer in the last 30 days 10 IT'S NOT ABOUT THE SCREEN SIZE IS ABOUT YOUR BRAND'S RELEVANCE SIZE! Less Space is not an Issue, Irrelevant Content is YES, MOBILE IS A VITAL PILLAR OF YOUR MARKETING PLAN AND YES IT’S A VITAL SOURCE OF CONSUMER INSIGHTS THROUGH MOBILE DATA YOU CAN UNDERSTAND THE PEOPLE WHO MATTER TO YOU, SO YOU CAN BE WHAT MATTERS TO THEM! WHAT ARE YOU WAITING FOR? YES, IT’S A MOBILE WORLD! Full of Opportunities for those who Strategize before tactics STRATEGIZE OR DIE HARD THANK U! Stefanos Karagos, Information Scientist NEED FOR SUPPORT? CONTACT US: @karagos karagos@xplain.co XPLAIN.co ... Feed and from Outdoor ? ?to my Watch MOBILES ARE THE BIGGEST COMMUNICATION PLATFORM IN THE HUMAN HISTORY! IT STARTED AS ? ?A HUMAN ? ?TO HUMAN COMMUNICATION PLATFORM (BRANDS ENTERED... NOT ? ?MOBILE MARKETING AS THERE NEVER WAS LAPTOP MARKETING MARKETING DOESN''T HAVE FLAVORS twitter marketing, ecommerce marketing, facebook marketing, ? ?mobile marketing etc MARKETING... GET ? ?TO KNOW EACH OTHER I BELIEVE IN THE GOD OF DATA AND MARKETING :-) hello! XPLAIN.co The Digital Marketing Auditors and Advisors XPLAIN.co We Transform Brands’ Poor Digital Performance