chủ dề tiếng anh o1

Topic 7: Selling I am very happy to be here today and talk about the topic “selling” In my talk, I will focus on three main parts: definition of selling, selling process and selling techniques Firstly, selling is the way that you help customers to buy products and services from your business You need to be able to meet the needs of your customers and provide value for money solutions Secondly, the selling process involves phases: - creating a relationship with customers, - identifying the customer's needs and wants, - providing possible solutions that meet their needs and wants and - closing the sale Thirdly, there are many techniques of selling (cái bạn chọn vài điển hình để nói thui nhé, khơng cần phải nói hết.) • Direct selling - salespeople deal directly with customers face to face • Retail selling - products are offered through a shop that customers can visit • Agency selling - an agent sells products and services on behalf of the supplier • Telesales - products and services are sold directly on the telephone without face to face contact • Door to door selling - salespeople visit potential customers in their homes and sell to them directly • Business to business selling - businesses sell directly to other businesses • Business to government selling - businesses develop solutions and sell to government agencies and departments • Mail order selling - customers buy directly from a catalogue without seeing the product firsthand • Online Selling - products and services are sold directly on the internet Topic 15: Insurance I am very happy to be here today and talk about the topic “insurance” In my talk, I will focus on three main parts: definition of insurance, functions of insurance, and advantages of insurance Firstly, insurance is the main way for businesses and individuals to reduce the financial impact of a risk occurring Secondly, I would like to mention functions of insurance The function of insurance may vary with its nature and types Today I am going to discuss some common function of the insurance • Providing financial losses • Reducing financial losses • Mobilization of capital • Maintaining financial stability Lastly, I would like to mention advantages of insurance • Assures for financial compensation • Encouragement to saving and investment • Basis of credit • Maintains economic stability • Promotes business activities • Provides employment opportunities One of the most important issues that you have to decide is to determine the price for your product or service If the price is too high or too low, it is easy to miss the opportunity to develop the business In worse cases, you may have a problem with sales first, then the brand image in the minds impaired customers Pricing strategies need to be carefully considered to ensure compliance with business strategy and brand strategy and positioning Price has always been the biggest concerns of our customers and clients sometimes have reactions on prices that are not sellers, or even any manufacturer can explain satisfactorily The key to avoiding reactions is enabling customers to know what they will get for the money they spend Price: Here are things I learned from the reaction of customers on the selling price of the product: First, the sale of the real value of the product: Never let yourself fall into the position of having to apologize for your product prices have something irrational Please determine the true value of the product and loyalty to it Your goal is to help clients understand the true value of what you sell to them Secondly, careful with rate reductions You should not regret those customers not see your value, even stay away from them if possible If you continually lowering prices, potential customers will quickly realize that you're underestimating not only your products but also your own company again Third, Know when to negotiate For example, you are preparing to introduce a new product, the low price factor could help the product penetrate the market with a higher chance of success, and help for your success sustainable Meanwhile, if a customer wished to buy in bulk, you should negotiate the price so that companies are not disadvantaged, but still have to keep customers However, the flexibility of prices should be based on long-term relationships and beneficial to both parties The last, Confident (Tự tin) Maybe your client will ask: "If I have to pay you more than the others to buy your product, then I would get nothing from this difference?" The key thing here is that you need to point out the value of the product superiority, the advantages that competitors not have Be convinced that customers trust you, make them feel more comfortable when the transaction or collaborate with you customer relations (CR) is very important in company strategy to develop CR refers to the way a business communicate and interacts with the public to a gain and retain customer CR is key to business success it is necessary for a business to attract and keep aloyal base of customer A strong CR is profitable for the company company must keep communicate clearly, honor your promises and warranties Provide customer incentiver: add a free sevice to the sale, gift The way deal with customer complaint firstly, you have to listen to what customer complaint secondly, you should immediately give a sincere apology you might not be at fault However you need to take responsibility for the problem thirdly, solve the problem or find someone who can solve it quickly Topic 5: PRODUCTIVITY I am very happy to be here today and talk about the topic “productivity” In my talk, I will focus on three main parts: definition of productivity, the factors affecting productivity and the benefits of increased productivity The first, productivity is a measure of the efficiency of a person, machine, factory, system, etc., in converting inputs into useful outputs The second, is about the factors affecting productivity - Means of production: include modernization of equipment and process technology improvement About workers: include qualifications or skills of workers, health of workers, work attitude of employees There are also other factors such as human management or natural conditions The third, I will talk about the benefits of increased productivity - - Reduce production costs for a unit product Increased capacity of competition for businesses Increased salaries and employee motivation for employees - TOPIC 14: ETIQUETTE I am very happy to be here today and talk about the topic “etiquette” By definition, the etiquette are all ways of speaking and acting nice In communication, the etiquette was divided into polite in greeting, in the introduction, in gestures and dress, by mail, by phone In the Action, the etiquette was divided into when going to the street and in public places, in offices and at home, when going to a party, when going camping or traveling Typically, different in each region has its own standards of etiquette and it influenced a lot on the culture of that area Example 1: how to greet of Tibetan people is sticking out tongue his, but for many other countries, this action very impolite - - Example 2: Muslim women in other countries when the road to full-face covering towel to show respect for the family and society, but with the other countries not think so Finally, I think that when we behave politely will show understanding and qualities of ourselves At the same time, also express our respect for everyone and easily won the hearts of them, it will help a lot to us in business and life As a saying that I enjoyed “etiquette are the key to gold, can open any door frame” - PRODUCTS- - In marketing, a product is anything that can be offered to a market that might satisfy a want or need In retailing, products are called merchandise In manufacturing, products are bought as raw materials and sold as finished goods A service is another common product type - Commodities are usually raw materials such as metals and agricultural products, but a commodity can also be anything widely available in the open market In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project In insurance, the policies are considered products offered for sale by the insurance company that created the contract In economics and commerce, products belong to a broader category of goods The economic meaning of product was first used by political economist Adam Smith - A related concept is that of a sub-product, a secondary but useful result of a production process - Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability - - - MOTIVATION It is imperative for any business orfanization to retain the top employees by means of motivation An engaged workforce is a productive workforce Businessess cannot achieve desired goals without experienced and qualified staff Therefore, organizations need to motivate their employees to obtain the best possible results for a long period of time.There are several techniques that businesses should consider in regard to motivation and retention of top performing employees Monetary Compersation - - - What is your company strategy in regard to compensation? Although money isn’t everything, it is a key motivator in regard to employment Businesses need to keep in mind what other employers are paying for similar positions If employees are properly compensated for their work theu will feel as though they are a valued member of the team Also consider incentives such as bonuses and perks Organization Culture Your leadership team must be engaged in order to have staff buy-in Values, policies, pratices, and behaviors all make up the culture of your company Buiding an engaging company culture is not something that happens overnight You must work at it Employees are looking for followthrough and commitmenr from the leadership team Constant Feedback In order to motivate top performers, a business needs to provide constant feedback The days of quarterly or even annual reviews being the sole form of feedback are long gone Employees want to receive constant, specific, and clearly defined feedback from their supervisors Usage of positive feedback about