Pixel / App Event Question: What kind of pixels does FB have? Ans: WCA Pixel, Conversion Pixel, Facebook Pixel Question: What are the differences between our pixels? • WCA Pixel • • build audiences Conversion Pixel • track conversions • optimize for conversions upgrade • Facebook Pixel • track conversions • optimize for conversions • build audiences WCA PIXEL (function() { var _fbq = window._fbq || (window._fbq = []); if (!_fbq.loaded) { var fbds = document.createElement('script'); fbds.async = true; fbds.src = '//connect.facebook.net/en_US/fbds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(fbds, s); _fbq.loaded = true; } _fbq.push(['addPixelId', '']); })(); window._fbq = window._fbq || []; window._fbq.push(['track', 'PixelInitialized', {}]); CONVERSION PIXEL (function() { var _fbq = window._fbq || (window._fbq = []); if (!_fbq.loaded) { var fbds = document.createElement('script'); fbds.async = true; fbds.src = '//connect.facebook.net/en_US/fbds.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(fbds, s); _fbq.loaded = true; } })(); window._fbq = window._fbq || []; window._fbq.push(['track', '', {'value':'0.00','currency':'USD'}]); Facebook Pixel FACEBOOK PIXEL Facebook Pixel Code > !function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window, document,'script','//connect.facebook.net/en_US/fbevents.js'); fbq('init', ''); fbq('track', 'PageView'); End Facebook Pixel Code > FACEBOOK PIXEL Benefits? • Only One Pixel Code • Pixel Dashboard • Share Pixel FACEBOOK PIXEL fbq('track', 'PageView'); • Default event: PageView • standard events - track conversions + optimize for conversions Website action Key page view Search Add to cart Add to wishlist Initiate checkout Add payment info Make purchase Lead Complete registration Standard event code fbq('track', 'ViewContent'); fbq('track', 'Search'); fbq('track', 'AddToCart'); fbq('track', 'AddToWishlist'); fbq('track', 'InitiateCheckout'); fbq('track', 'AddPaymentInfo'); fbq('track', 'Purchase', {value: '0.00', currency: 'USD'}); fbq('track', 'Lead'); fbq('track', 'CompleteRegistration'); FACEBOOK PIXEL • track conversions - ads level • optimize for conversions - Website Conversions objective or adset level or FACEBOOK PIXEL • Facebook Pixel Helper • Plugin in Chrome • Download from Chrome Store • Demo FACEBOOK PIXEL • Facebook Pixel Dashboard ("Pixels" in "Tools" in Ads Manager / Power Editor) Time frame Toolbar Traffic data Pixel details Custom Audiences Data filters FACEBOOK PIXEL • Best Practice • Pass us Value and Currency parameters at Purchase event • Pass us necessary parameters for other events e.g fbq('track', 'ViewContent', {'key1': 'value1'}); • To create custom audience • For Dynamic Product Ads (content_ids, content_type) • Replace WCA / Conversion Pixel with Facebook Pixel • Conversion Pixel will be depreciated by H2 2016 What is the other channel that you can tell FB about your users? App Event APP EVENT • Why? • Capture traffic on your mobile App • Build mobile Audience - Create mobile app custom audience and Lookalike audience APP EVENT • How? • Integrate Facebook Mobile SDK • Support Android, iOS • Does not require Facebook Login • Fire app events with parameters similar to standard events in Facebook pixel APP EVET • Our Mobile SDK supports several standard events • e.g Activated App, Search, ViewContent, AddToCart, Purchase, etc Bundle parameters = new Bundle(); parameters.putString(AppEventsConstants.EVENT_PARAM_CURRENCY, "HKD"); parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_TYPE, "product"); parameters.putString(AppEventsConstants.EVENT_PARAM_CONTENT_ID, "[\"ID-1\",\"ID-2\"]"); logger.logEvent( AppEventsConstants.EVENT_NAME_PURCHASED, 210.00, parameters ); • Detail: • iOS - https://developers.facebook.com/docs/app-events/ios#events • Android - https://developers.facebook.com/docs/app-events/android#events APP EVENT https://www.facebook.com/analytics/ APPENDIX • Help Page: https://www.facebook.com/business/help/651294705016616 • Pixel Helper: https://developers.facebook.com/docs/facebook-pixel/pixel-helper • App Event for iOS: https://developers.facebook.com/docs/app-events/ios • App Event for Android: https://developers.facebook.com/docs/app-events/android • Facebook Pixel Sample: http://fbpixels.herokuapp.com/up/ ... src="https://www .facebook. com/tr?id= &ev=PageView&noscript=1" /> FACEBOOK PIXEL Benefits? • Only One Pixel Code • Pixel Dashboard • Share Pixel FACEBOOK PIXEL fbq('track',... https://www .facebook. com/business/help/651294705016616 • Pixel Helper: https://developers .facebook. com/docs /facebook- pixel/ pixel-helper • App Event for iOS: https://developers .facebook. com/docs/app-events/ios... • Demo FACEBOOK PIXEL • Facebook Pixel Dashboard ("Pixels" in "Tools" in Ads Manager / Power Editor) Time frame Toolbar Traffic data Pixel details Custom Audiences Data filters FACEBOOK PIXEL