Plot the position of the following firms on Figure 12.8: PG, Coca Cola, MTV, Ford, Vodaphone, Avon. In each case, justify your answer

... was a drink maintaining 20% real juices riched in canxi & vitamin Then this brand headed forward China market in 2001 At China and Pacific Asia, the definition of the customers about the freshness... developing higher quality and higher priced products - Failure to accurately determine the needs of the market In the following years, P&G focused on controlling the cost structure and grasping the. .. prices are competitive The beverage market is an example: part of the Coca- Cola market has fallen into the hands of competitors In the context of competition between the brands in the beverage market