Special events 7th ch08

Special Events, Edition th Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Eight: Risk Management: Health and Safety, Legal, and Ethical Safeguards Copyright © 2014 by John Wiley & Sons, Inc All rights CHAPTER AGENDA Copyright © 2014 by John Wiley & Sons, Inc All rights Photo by the Author Agenda Animated introduction Opening Activity: Chapter Seven Review Chapter Eight Book Report Chapter Eight Mini case study discussion sixteen Global event thought leader Martin van Keken Assignments Questions, answers, and discussion Copyright © 2014 by John Wiley & Sons, Inc All rights Key Terms • • • • Corporate social responsibility (CSR): The strategic process through which the event organization determines how each event may build social and environmental capital and produce positive social, economic, and environmental impacts Ethics: The gray areas that too often result in problems for event planners and their organization’s reputation due to poor planning and decisions Ethics may inform laws but are not always subject to legal tests However, they must be carefully considered to build a positive reputation for the event planner Health and safety: The requirement that event planners meet the standard of care customarily associated with provided a healthy and safe outcome with every special event Risk Management: Identifying, assessing, analyzing, planning, managing and controlling the typical risks associated with your event Copyright © 2014 by John Wiley & Sons, Inc All rights Lecture Seven Review Conduct event-marketing research Develop an integrated marketing program Use the five Ps of event marketing Incorporate both internal and external marketing programs Develop retail marketing events Promote fairs and festivals Launch new products Develop, design, and execute print, electronic, and other advertising programs Develop comprehensive public relations programs 10 Organize street promotions and creative stunts Copyright © 2014 by John Wiley & Sons, Inc All rights Learning Objectives • Recognize and comply with standard and customary event regulations and procedures • Read, understand, and evaluate legal event documents • Understand and comply with the general requirements of U.S regulations related to the Sarbanes-Oxley Act • Access, plan, manage, and control potential event liabilities • Develop and manage risk-management procedures • Understand and comply with environmental regulations governing events • Comply with regulations governing sponsorship of conferences and meetings • Maintain documentary evidence of compliance procedures • Satisfy the needs of all guests and perhaps increase attendance • Organize appropriate accompanying persons programs Promote inclusiveness your event Copyright â 2014throughout by John Wiley & Sons, Inc All rights plan and Learning Objectives • • • • • • • • Comply with the U.S Americans with Disabilities Act and other International Equal Access/Human Rights Regulations Understand the differences between morals, laws, and ethics Identify and reduce common ethical problems in the special events industry Measure and evaluate your event’s social responsibility index Create socially responsible programs for conventions, festivals, meetings, and other events Conduct social responsibility orientation and training programs for your event staff and volunteers Promote your socially responsible outcomes to others Identify and use additional resources to continually improve your social responsibility commitment through events Copyright © 2014 by John Wiley & Sons, Inc All rights Cover © John Wiley & Sons, Inc Cover © John Wiley & Sons, Inc Copyright © 2014 by John Wiley & Sons, Inc All rights Discussion How does an events organization create a code of corporate social responsibility? What should the code include? What you if you need guidance regarding corporate social responsibility challenges? Copyright © 2014 by John Wiley & Sons, Inc All rights Activity • Develop corporate social responsibility (CSR) guidelines for your event organization • Work with a partner who will be responsible for human resources and identify ways to include other stakeholders in developing these guidelines Copyright © 2014 by John Wiley & Sons, Inc All rights Develop and Management Effective Sponsorship Programs What sponsors want? What sponsors need? How you create multi-year partnerships with sponsors? Copyright © 2014 by John Wiley & Sons, Inc All rights Promote inclusiveness throughout your event plan and production Identify if your board or governing body of your event includes the kind of people who will actually attend your event Seek opportunities to widen participation in your event by underrepresented groups Engage underrepresented groups in the planning process for your event to ensure that your event offer satisfies their needs Copyright © 2014 by John Wiley & Sons, Inc All rights Comply with the U.S Americans with Disabilities Act and other International Equal Access / Human Rights Regulations The United States and many other countries have specific laws that require that every event be fully accessible The United Nations, in their human rights policies, also promotes equal access through meetings and events Copyright © 2014 by John Wiley & Sons, Inc All rights Understand the differences between morals, laws, and ethics Morals are choices and decisions made by individuals due to their personal doctrine Laws are legislated by governments and include consequences (fines, imprisonment) Ethics are values and actions that groups and individuals abide by in decision making for events Copyright © 2014 by John Wiley & Sons, Inc All rights Identify and reduce common ethical problems in the special events industry The event planner must identify typical ethical problems and solutions before they occur The ethical problems that are usual and customary may include taking credit for others’ work, accepting gifts, or promoting your product or service at another event Determine how you will control these ethical breaches and what you will when they occur Copyright © 2014 by John Wiley & Sons, Inc All rights Measure and evaluate your event’s social responsibility index Planned events have a responsibility to contribute to building social capital in the community where they are conducted Determine the social responsibility index of previous events in your area and seek to raise this performance level Communicate to all stakeholders and seek their participation in raising the social responsibility index Copyright © 2014 by John Wiley & Sons, Inc All rights Measure and evaluate your event’s social responsibility index You may measure a wide variety of social capital building programs Identify realistic targets so you under promise and over deliver Copyright © 2014 by John Wiley & Sons, Inc All rights Conduct social responsibility orientation and training programs for your event staff and volunteers Event staff and volunteers must understand and accept your social responsibility goals and objectives Event staff and volunteers may contribute their own ideas to help further deliver your social responsibility programs Copyright © 2014 by John Wiley & Sons, Inc All rights Promote your socially responsible outcomes to others Public Relations Advertising On site Copyright © 2014 by John Wiley & Sons, Inc All rights Identify and use additional resources to continually improve your social responsibility commitment through events Additional resources may include volunteers to help spread the word of mouth or clubs and other organizations who share your social responsibility mission Invite persons directly benefitting from your social responsibility programs to advise you about how to improve your program year after year Copyright © 2014 by John Wiley & Sons, Inc All rights Chapter Eight Book Report • • • • 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class • Three questions from class for book review group • Final question from the instructor for the entire class Copyright © 2014 by John Wiley & Sons, Inc All rights Mini-Case Discussion: 16 Who should be invited to your hotel rebranding event? What would be your alternative if you decided not to drop balloons? Copyright © 2014 by John Wiley & Sons, Inc All rights Global Event Thought Leaders: Deborah Borsum and Robert Sivek, Past International Presidents of the International Special Events Society How does Global Event Thought Leader Martin Van Keken approach working with others? Copyright © 2014 by John Wiley & Sons, Inc All rights Assignment • Read and be prepared to discuss Chapter • Read and be prepared to discuss mini case study 18 Copyright © 2014 by John Wiley & Sons, Inc All rights Questions, Answers, and Discussion Copyright © 2014 by John Wiley & Sons, Inc All rights ... problems in the special events industry Measure and evaluate your event’s social responsibility index Create socially responsible programs for conventions, festivals, meetings, and other events Conduct... individuals abide by in decision making for events Copyright © 2014 by John Wiley & Sons, Inc All rights Identify and reduce common ethical problems in the special events industry The event planner must... profitability of the overall event Identify in advance the special needs of all guests Appoint a person on your staff or volunteer to look after guests with special needs Copyright © 2014 by John Wiley &