Special events 7th ch03

Special Events, th Edition Creating, Sustaining, and Celebrating a New World Professor Joe Goldblatt, FRSA Chapter Three: Composing the Event Plan Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Chapter Agenda Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Photo by the Author Agenda Animated introduction Opening Activity: Lecture Two Review Lecture Three Book Report Lecture Three Mini case study discussion six Global event thought leader Patti Coons Assignments Questions, answers, and discussion Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Key Terms • Administration: The planning, management and control of the event outcomes by the event planner • • Decor: The elements that create and sustain the atmosphere of the event Environmental sustainability: The use of décor items that provide sustainable strategies and superior experiences for your guests • Parade: A moving pageant or procession involving self powered and motorized floats, automobiles, animals such as horses, large inflated balloons and individuals dressed in colorful costumes Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Learning Objectives • • • • • • Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Use emerging technologies to improve and accelerate your event planning process • Develop and manage the timeline for an event Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Chapter Two Review Five phases of event management SWOT analysis Needs assessment Gap analysis Effective communications Corporate Social Responsibility (CSR) Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Chapter Three Conduct comprehensive research for your event Identify key sources of information for planning Design a program creatively Develop an appropriate theme Establish and manage an effective strategic plan Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Activity Form a group of three persons Discuss all of the stakeholders that are involved in a major event such as the Papal Visit to Britain List these stakeholders and describe how they interact with one another Ten minutes Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Photo by the Author Discussion Who are the stakeholders? How they interact with one another? Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Comprehensive Research Quantitative Qualitative Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Key Sources of Information for Planning Historic documents Comparables Primary research Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Creative Program Design Brainstorming Mind mapping Innovation Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Develop Appropriate Themes You are creating a event in New York City What would be the thematic elements? You are creating an event in a roller skating rink What would be the thematic elements? Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Establish and Manage an Effective Strategic Plan Mission Vision Values Aims and objectives Stakeholders Time line Evaluation (Key performance indicators) Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Chapter Three Book Report • • • • • • 10 minute presentation Everyone participates equally Overview of the chapter Three questions from book review group for class Three questions from class for book review group Final question from the instructor for the entire class Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Mini-Case Discussion: How will you add a CSR program to your next event? How can you measure, evaluate, and promote the success of your CSR program? Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Global Event Thought Leader: Patti Coons, Past International President of the International Special Events Society How does Patti Coons see events as being re-designed regarding the demand for greener events? Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Assignment • • Read and be prepared to discuss Chapter Read and be prepared to discuss mini case study Copyright © 2014 by John Wiley & Sons, Inc All rights reserved Questions, Answers, and Discussion Copyright © 2014 by John Wiley & Sons, Inc All rights reserved  ... International President of the International Special Events Society How does Patti Coons see events as being re-designed regarding the demand for greener events? Copyright © 2014 by John Wiley &