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Tài liệu Contemporary logistics 12e global edtion by murphy kneryer

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Tài liệu Contemporary logistics 12e global edtion by murphy kneryer

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Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer Tài liệu Contemporary logistics 12e global edtion by murphy kneryer

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Mục lục

  • Half Title Page

  • Title Page

  • Copyright Page

  • Brief Contents

  • Contents

  • Preface

  • Part I Overview of Logistics

    • Chapter 1 An Overview of Logistics

      • Economic Impacts of Logistics

      • Logistics: What It Is

      • The Increased Importance of Logistics

        • A Reduction in Economic Regulation

        • Changes in Consumer Behavior

        • Technological Advances

        • Advances in Retailing

        • Globalization of Trade

        • The Systems and Total Cost Approaches to Logistics

        • Logistical Relationships within the Firm

          • Finance

          • Production

          • Marketing

          • Marketing Channels

          • Activities in the Logistical Channel

            • Customer Service

            • Demand Forecasting

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