OB lecture 8 business strategy internal audit

1. culture Innovative Bureaucratic 2. management Planning Organizing Motivating Staffing Controlling 3. marketing Customers Analysis ProductsServices Pricing Distribution Market Research 4. financial Horizontal Analysis Competitors or Industrial Average

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Lecture 8

Internal Audit

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1 Culture

• Innovative

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4.0 Financial

• Horizontal Analysis

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4.0 Financial Profitability1 Gross Profit Margin, Net Profit MarginAssets Utilization2 ROA, ROE3 Assets Turnover Leverage

4 Debt to Equity Ratio

5 Times Interest Earned RatioInvestment

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5.0 Operation

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Alternative Approach

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I Limiting Factors

1 Shortage of production capacity2 Restricted distribution network3 Poor marketing intelligence

4 Lack of money

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II Core Competencies

e.g IKEA Design

Purchasing

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Value Chain