The lecture concentrates on the following areas: Importance of management skills to business managers (time management, delegation, communication, negotiation, leadership, motivation, team building) Developing management skills
Trang 2
SWOT ANALYSIS
Refer to Lectures 3a & 3b, Personal SWOT Analysis word document file, posted on
Trang 3Importance of Management Skills to Business Manager 1 Time Management ¢ essential to avoid stress and to get everything done 2 Prioritization
¢ integral part of time management
¢e.g marketing managers may have to prioritize markets or
Trang 4
Importance of Management Skills to Business Manager
3 Delegation is essential
¢ in ensuring that tactical details of activities are attended to ¢ to give younger managers and staff experience and chance to
develop their skills
¢to act as a motivator
4 Communication
¢ must be done professionally both inside and outside the mm organization
Trang 5
Importance of Management Skills to Business Manager
5 Negotiation
¢ with clients and staff is a key aspect of bringing buyers and sellers, employees and the organization together in a way which satisfies everyones needs
6 Leadership
¢ business manager Is often a figurehead and must share the
organization's vision in order to communicate It effectively to others ¢ Managers are in the business of leading the business down the path customer orientation
Trang 6Importance of Management Skills to Business Manager 7.Motivation ¢ has to be clear and effective to get the best out of those working at customer interface 8 Team building
¢ management Is about co-ordination
¢ managers have to be able to build teams eve when they have no
line authority, e.g teams with advertising agencies and distributors as m well as with operations and distribution
Trang 7
Developing Management Skills
Refer to Lecture 3c, d, e, f, g, h, I, |, k, I,
m,n, 0, p and q Developing
Trang 8
Assignment Appendix A (i)
Skill Audit Pack
e Skills Self Assessment Audit
Refer to assignment brief to
Trang 9
Assignment Appendix A (ii)
SWOT ANALYSIS
e Personal SWOT analysis
Using table format, conduct a
Trang 10
Assignment Appendix A (iii
Management Skills
e All students are required to draw up a chart like the one in the next slide ¢ Make a formal record by completing all 6 columns in the Management Skills chart The columns are Area for development; Level of skill before
(1-5); Activities completed; Level of skill now; Comments on the process
and New Goals
e This will be useful for two reasons:
eit will form a key part of journal or skills log and provide important evidence which can be assessed as part of the unit
e it may form the basis of the personal development plan which you will need to draw up with your lecturer and tutor as part of this unit
Trang 11
Assignment Appendix A (
Management Skills (cont’d )
¢e Management Skills Chart
Management Skills Chart
Trang 12
Instructions for assignment
appendix A
(1) Print out Appendix A cover sheet
(2) Attach Skill Audit Pack; SWOT and Management Skills charts to cover sheet