Make Money by Ebay Gooogle

How to Make MoneyOnline with eBay,Yahoo!, and Google A Step -by -Step Guide to Using Three OnlineServices to Make One Successful Business Contents at a Glance PART I 1234567891011 PART II 12131415161718192021 Building an eBay Business How Your Business Fits Online Creating Your eBay Presence Preparing to Sell .Planning Your Shipping Listing Your Items Effectively Monitoring, Modifying, and Managing Sales Payment, Shipping, and Feedback .Automating and Scaling Opening an eBay Store Marketing, Keywords, and Promotions .Power Selling, Consignment Selling, and Analyzing Your Business 313293951717993107119127 Building Your Yahoo! Store Getting Started with Yahoo! Merchant Solutions Adding and Importing Products Working in Store Editor Creating the Home and Section Pages Modifying Page Layout .Customizing the Site Design Defining Payment Methods and Your Checkout Process Configuring Shipping, Taxes, and Inventory Processing Orders Promotion Strategies and Tools 139153173189205217231243261273 ix x How to Make Money Online with eBay, Yahoo!, and Google PART III 22232425 26272829 Using Google Pay Per Click and More to Grow Traffic Google AdWords and Other Pay Per Click Programs Setting Up a Google PPC Campaign Managing Your PPC Campaigns and Measuring Results Selling Through Shopping Directories: Froogle, Yahoo!Shopping, and More Improving Natural Search Engine Ranking Using Affiliate Programs and Other Marketing Techniques Selling Through Amazon and Other Merchant Programs Cross-site Merchandising and Promotions Index 289303319 333339355365375 383 95–96steps for using, 96–102 T Taxable field, 156tech supportCatalog Manager, 154Yahoo! Merchant Solutions, 139telephone line, 152telephone orderscredit-card transactions and, 238processing, 268–269Test category, 53text, 347text fields, 193–194theme, 112– 113ThinkGeek.com, 5, 6third-party tools, 103–105timingof eBay auction, 35sale timing information for eBay listing,60–61title for eBay listing, 56–59keywords in, 349trackingaffiliate programs and, 355–358conversion-tracking code, 328–329conversions, 324–328links, 279–282package, 40shipment delivery confirmation, 46shipping confirmation messages, 251shipping tracking services, 45tools, 329–330trackable links, 329trading assistantbusiness, building, 135–136criteria for, 134– 135description of, 132 U uBid.com, 371–372Uniform Resource Locator (URL)of Favorites page, 123for Home page, 189for hosting pictures, 63–64for images, 201–202for keywords, 313producturl field, 277promotion of, 377– 378search engine index and, 344United Parcel Service (UPS)eBay shipping and, 40shipping costs, 45shipping materials of, 42shipping methods for MerchantSolutions store, 246shipping settings for, 250– 251shipping via, 270shipping with, 44Shipping Zone, 49UPS OnLine TM Tools for MerchantSolutions store, 244–245UPS Real-Time Rates, 248–249Yahoo! Merchant Solutions packagesand, 142, 143 Index United States Postal Service (USPS)eBay shipping and, 40shipping costs, 45shipping materials of, 42shipping overseas, 50shipping with, 44Shipping Zone, 49Unpaid Item Process, 89–90UPS See United Parcel ServiceUPS OnLine TM Tools, 244–245UPS Real-Time Rates, 248–249URL See Uniform Resource Locatoruser ID, 14USPS See United States Postal Service with Yahoo! Merchant Solutions,143–144Yahoo! Merchant Solutions store pages,144–146web site, marketingaffiliate programs for, 355–358content syndication, 361– 362coupon, discount sites, 358– 359discussion groups, 362– 364newsletters for, 359–360Webto-Store (W2S) shoppers, 379wholesale lots, 125– 126Wholesale Lots portal, 125– 126Wordtracker, 299, 344WorldWideBrands.com, 10 401 V Variables pagebutton designs, 221– 222Contents-elements setting in, 208design settings of, 223– 228head/contents layout, 206product page layout, 216vehicle listing fees, 33Vendio, 104volume, 140 Y Y! Shopping button, 222– 223Yahoo!money from Pay Per Click, 289search engine of, 341Yahoo! Directorylinks to site from, 353screen shot of, 342Yahoo! Keyword Selector tool, 299– 300Yahoo! Merchant Solutionsaccount registration, 147– 149advantages of, 139–141affiliate program of, 356conversion tracking, 326credit-card merchant account, 152domain name, 144–147domain, pointing to web site, 149Got Campaigner tool of, 360package, choice of, 141–143pointing to store, 150Store Manager, 150store pages, deciding how to build,144–146store security key, 150–152 W W2S (Web-to-Store) shoppers, 379web forums, 362web site See also merchant sites; online site,cross-site merchandising/promotionsdomain name, pointing to store,149– 150indexing by search engines, 344–345keyword optimization, 349– 351links, search engines and, 351– 353price sensitivity of online buyers, 9search-engine optimization, mistakes,345–348 402 How to Make Money Online with eBay, Yahoo!, and Google Yahoo! Merchant Solutions (cont.) web site for, 143–144Yahoo! Shopping and, 338Yahoo! Merchant Solutions catalogexporting product data, 163–164importing product data, 164–172product database, 153–154product database, adding item to,154–161publishing product data, 162viewing data in, 162– 163Yahoo! Merchant Solutions storebuilding store pages, 144– 146Contents page in Store Editor and,178–179conversion-tracking code, 329credit-card merchant account, 152,231–235credit-card risk verification tools,235– 237domain name for, 146– 147domain, pointing to, 149– 150inventory options, 256– 259notification/feedback messages,241–242opening for business, 259–260order forms, 238–240payment methods, 238sales tax rates, 251– 256Shipping & Tax Test tool, 256shipping confirmation messages, 251shipping, foreign orders, 243–244shipping methods, rates, 244–251Store Manager, 150, 151store security key, 151– 152structure of, 176–178trackable links, 329, 330with/without HTML, 183–187Yahoo! Merchant Solutions store page layouthead, contents settings, 208–211link information blurb, 213–214product accessory, 214–215 product elements with Contentselements, 208product layout with Contents-formatlayouts, 207product pages, creating/editing, 212– 213product placement on section page only,211–212products, associating, 215–216products page layout, 216section page layout, 205–206Yahoo! Merchant Solutions store pagesancillary pages, adding, 228–230Home page, 195– 196modifying graphic design, 217– 218navbar buttons, modifying, 218– 223publishing, 230section pages, 197–204Variables page settings for, 223–228Yahoo! Merchant Solutions store, processingorderscredit-card payments, 267fax, phone, mail orders, 268–269flagged orders, 265–267fraudulent orders, blocking, 271modifying charges, canceling orders,268orders, reviewing, 261– 265PayPal payments, 269shipping order, 270Yahoo! Merchant Solutions store, promotionaffiliate, discount, tracking links,279– 282coupons, discounts, 278– 279cross-sell products, 282–285email marketing, 282Yahoo! Shopping, submitting data to,273– 277Yahoo! Search Marketing Solutionsbid prices for keywords, 300–301description of, 291keyword analysis, 299–300keywords and ad placement in, 297, 298 Index Yahoo! Shoppingintegration with Yahoo! MerchantSolutions, 141navigation to, 334results for merchant using, 335using, 338Yahoo! Shopping Buyer ’s Guides, 274yahoo-shoppingcategory field, 277Yahoo! Shopping directory, 273–277Yahoo! Warehouse, 373 403 Z zip codeAVS codes and, 266shipping costs and, 44, 45ZIP file, 172zShops, 367, 369zTradingPost, 135 ...How to Make MoneyOnline with eBay, Yahoo!, and Google A Step -by -Step Guide to Using Three OnlineServices to Make One Successful Business Contents at a Glance... Creating Your eBay Presence 13 13141519202526 CHAPTER Why Sell Through eBay? Registering as an eBay Member Setting Up a PayPal Account Using My eBay ... Strategies and Tools 139153173189205217231243261273 ix x How to Make Money Online with eBay, Yahoo!, and Google PART III 22232425 26272829 Using Google Pay Per Click and More