Tài liệu How to Make Money Online with eBay, Yahoo!, and Google doc

[...]... Shipping, Taxes, and Inventory Processing Orders Promotion Strategies and Tools 139 153 173 189 205 217 231 243 261 273 ix x How to Make Money Online with eBay, Yahoo!, and Google Using Google Pay Per Click and More to Grow Traffic PART III 22 23 24 25 26 27 28 29 Google AdWords and Other Pay Per Click... ThinkGeek.com, which sells tons of really cool stuff (Figure 1-1) Another example of a great word-of-mouth site is Despair.com This company sells products that people put on their office walls and laugh about with their friends 5 6 How to Make Money Online with eBay, Yahoo!, and Google FIGURE 1-1 ThinkGeek.com is a classic word-of-mouth site—people love it and tell their friends ■ No need to touch, smell, or... another Using multiple channels to sell and to reach people increases the likelihood that you find the best one Copyright © 2006 by The McGraw-Hill Companies Click here for terms of use 4 How to Make Money Online with eBay, Yahoo!, and Google ■ Multiple channels provide multiple opportunities If you can find people to buy your products more than one way, why leave money on the table by only using... Do You Need a Web Site, Too? Deciding How to Build Your Store Pages Making Your Decision Poor Man’s Site Integration And the Choice Is 141 143 144 145 146 146 xiii xiv How to Make Money Online with eBay, Yahoo!, and Google CHAPTER 13 CHAPTER 14... connected to the product in some way The product is related to your hobby or passion ■ Oh, and it’s legal! While a number of illegal substances match the perfect-product criteria, we’re assuming the risk outweighs the benefits 7 8 How to Make Money Online with eBay, Yahoo!, and Google Understanding the Price Sensitivity of the Online Buyer Online buyers are far more price sensitive than offline buyers... they don’t have to compete head to head 9 10 How to Make Money Online with eBay, Yahoo!, and Google To Ship or Not to Ship Here’s an interesting strategy, one that has worked well for many companies yet also represents some risk: Take orders, but don’t ship No, we’re not talking about scamming buyers; we’re talking about acting as an order taker, not a shipper This can, in some cases, make perfect sense... Cross-site Merchandising and Promotions 375 Understanding Channel Conflict Using Your Brick -and- mortar to Promote Your Online Site Giving People a Reason to Visit Your Site Using Your Online Site to Promote Your Brick -and- mortar Using eBay to Push Visitors to Your Web Site Using Your Site to Help eBay Sales... important online marketplace, has been used by tens of thousands of people to launch new careers and businesses ■ Yahoo! You’ve heard of Yahoo!’s search system, of course, but did you know that tens of thousands of businesses use Yahoo!’s e-commerce tools to manage their online sales? ■ Google A business needs traffic, whether it’s “foot traffic” to a brick -and- mortar store or web traffic to an e-commerce store... Inventory 243 Specifying Where You Ship—Foreign Orders 243 xv xvi How to Make Money Online with eBay, Yahoo!, and Google CHAPTER 20 Setting Up Shipping Methods and Rates Using UPS OnLineTM Tools Creating Shipping Methods Defining Shipping Rates and Creating Rules Configuring Shipping Settings ... have to buy your initial inventory ■ Less hassle Packing, shipping, and managing returns are nuisances you can do without ■ Tighter focus You get to focus on Internet marketing and sales, not managing inventory, packing, shipping, and returns Of course there are different ways to play this game Another scenario is to put everything from sales transaction to shipping to customer service in the hands . x0 y0 w0 h1" alt="" How to Make Money Online with eBay, Yahoo!, and Google A Step-by-Step Guide to Using Three Online Services to Make One Successful. intentionally left blank How to Make Money Online with eBay, Yahoo!, and Google A Step-by-Step Guide to Using Three Online Services to Make One Successful