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www.getwsodo.com www.getwsodo.com ASM7 Module 1: The ASM Criteria The ASM criteria have been continually evaluated and improved over the last several years, made possible by our own experiences, as well as those of our mentors and members. This has given us a huge amount of data that we have used to help you choose a viable product. This Lesson Covers: 1. Best Seller Ranking (BSR) 2. BSR Ranges 3. Competing Products 4. Price Range 5. Weight and Size 6. Reviews 7. Going Outside the Criteria 1. Best Seller Ranking (BSR) Remember, Best Seller Rankings only apply to top level categories, and we use them to determine which products in each category are viable. BSR ranges help because each category varies in both demand and competition. Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com Download the BSR ranges attached to this lesson before moving on to the next section. You will need it to start selecting your product opportunities. 2. BSR Ranges BSR ranges vary depending on the category. Larger, more in-demand categories (such as Home and Kitchen) have a much wider range. Choose a product with a LOWER BSR number in the category’s range to help ensure that the sales velocity for your product will be high enough—keep in mind that this DOES mean more competition, because there is a high demand. 3. Competing Products Use the BSR numbers to check your two competing products. In some cases, the ranges are a little wider, because the demand does not have to be quite as high as that of primary products. Stick within the recommended BSR ranges, and your product choice will have enough demand, along with a level of competition that you can compete with. 4. Price Range Start with a product that is priced in the $19 to $70 range (this is the actual price you will sell it for on Amazon). Consider this when choosing a product: Selling a higher-priced product can make your profit margins larger, but your inventory will cost more. Selling a lower-priced product Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com might mean lower profit margins, but the initial cost of inventory will be more affordable. 5. Weight and Size Weight: Heavier and larger products cost more to ship. In addition to that, you will likely choose to ship your first products by air to get them to market as soon as possible—heavier products make this process much more expensive. Avoid selling products that raise your costs up front, while you are just getting started—do not select a product so heavy that shipment costs it eat up your profit margin! Start with a product with a maximum weight of 3lbs. Size: Generally speaking, the smaller, the better. Amazon has an oversize limit (18” on the product’s longest side, 14” on its median size, and 8” on its shortest side)—do not go anywhere near that size! 6. Reviews The number of reviews that your primary and competing products have are a good indicator of how competitive those products are. Read the following, to get an understanding of what the number of reviews indicates: 1 to 100 reviews: Low competition 101 to 500 reviews: Moderate competition 501 to 1,000 reviews: High competition 1,001+: Ultra-high competition Copyright © 2017 Amazing Selling Machine www.getwsodo.com www.getwsodo.com These numbers are a general rule of thumb. Remember that you do not have to beat the #1 product in order to make a profit. Number of Reviews: Examples A primary product with 1100 reviews and competing products with 110 and 230 reviews, is a viable product. You might not be able to compete with the #1 spot, but beating the #2 and #3 products’ reviews will be relatively easy, as long as your product is of good quality. A primary product with 620 reviews and competing products with 421 and 331 reviews, is a viable product. Although the primary product is in the high range, the competing products are in the moderate range of reviews, and you should be able to compete with them. A primary product with 1250 reviews and competing products with 1110 and 1030 reviews, is not a viable product. There is too much competition. 7. Going Outside the ASM Criteria We do NOT recommend going outside the ASM criteria! We are sharing these criteria with you because we know that they work. You can choose not to follow the criteria, but we strongly recommend that you DO use them, at least for your first product, so that you avoid choosing a product that has too much competition, not enough sales, or a non-existent profit margin. Now you know what the ASM criteria are, and why they are so important. With this information, and the information from the previous lessons, it is time to head into the next lesson, and start building your product opportunity list! Copyright © 2017 Amazing Selling Machine