Describe a place full of colour

Describe a place full of colour tài liệu, giáo án, bài giảng , luận văn, luận án, đồ án, bài tập lớn về tất cả các lĩnh...

1 MARKETING PLACES Session 5: Concepts about a place under the perspective of Marketing Places 2 Session 5 CONCEPTS ABOUT A PLACE UNDER THE PERSPECTIVE OF MARKETING PLACES 2 Session 5: Concepts about a place under the perspective of Marketing Places 3 1. Contents of knowledge participants should acquire: a/. What a place means? b/. Influence of regional economic, scientific & technological, socio- political environment on a place. c/. Characteristics of a place. Session 5: Concepts about a place under the perspective of Marketing Places 4 a/. What a place means? − A place is a modern country, a geographical & political space in physical terms. − A region with cultural, historical and national elements. − A central city and surrounding residential areas. − A market with identifiable attributes. − A base for local industry, and an agglomorate of quasi- industrial trades and their suppliers. − A psychological feature of the relationship among those people inside the place and their views of those outside. 3 Session 5: Concepts about a place under the perspective of Marketing Places 5 b/. Influence of regional economic, scientific & technological, socio- political environment on a place. Changes in regional economic environment, progress of science & technology, and socio-political changes will all cause the local feature under the perspective of Marketing Places to be affected, thus subject to change: - Infrastructure, - Energy, - Information, - Economic, financial, and political crisis… Session 5: Concepts about a place under the perspective of Marketing Places 6 c/. Characteristics of a place A place in terms of administrative geography may have several forms with models different in characters, depending on the nature of a particular market: - Tourism, - Industry, - Commerce and services, - Residence, - Culture and education, - Labor, - Religion, -etc. 4 Session 6: Priinciples of Marketing 7 Session 6 Principles of Marketing Session 6: Priinciples of Marketing 8 1. What Marketing Places means? 2. The difference between marketing places and marketing products 3. Overview of tools for marketing places. 4. Six major issues determining the success of marketing places. 5 Session 6: Priinciples of Marketing 9 1. 1. What Marketing Places means? ! An integrated synchronous plan to introduce a place with its outstanding features, existing advantages and prospects for long-term development in order to attract investors, business people, tourists, and residents to the place with an aim to finding business/investment opportunities or satisfying their consumption needs, thus promoting socio-economic development for the place. Session 6: Priinciples of Marketing 10 " Therefore: # Customers’ benefits are of utmost importance. # Creating benefits for the place on the basis of custormers’ benefits. # Marketing Places should be the task of: -The local government. -Local businesses. -Local residents. 6 Session 6: Priinciples of Marketing 11 2. 2. The difference between marketing places and marketing products $ A place is a region with 14 Describe a place you went to that was full of colour You should say: what place it was why you went there what you did there and explain why you think it was full of colour 36 Describe a garden or park you visited and liked You should say: where it was what it looked like what you did (or, were doing) there [or, what people were doing there] and explain why you liked it ANSWER: I would like to share with you my impressions of a garden that I visited last summer, which was full of colour and interest: Claude Monet‟s house and garden in Giverny, France As a big fan of Monet‟s paintings, especially the famous „Water Lilies‟, I had always dreamed of seeing the scene in real life So, when some friends suggested a visit last year, I jumped at the chance After a journey of about an hour by train from our hotel, we arrived at Giverny The garden was exactly as he had painted it – it was a riot of colour, from the peaceful white of the water lilies to the striking reds and oranges which filled some of the flowerbeds The two parts of the garden complemented each other perfectly We first admired the array of bright flowers and fruit trees in the Clos Normand, but my favourite part was the water garden, and we enjoyed a leisurely stroll, taking in all the colours, perfumes and bird songs Monet avidly collected prints of Japanese gardens, and these inspired the Japanese bridges covered with wisterias, the water lilies in the pond, and the bamboo and weeping willows which he planted For me, it was like a wonderland of colours and a dream come true after so many years Written by Ngoc Bach Page: https://www.facebook.com/tuhocIelts8.0 Written by Ngoc Bach Website: www.ngocbach.com Page Vocabulary in the script: Mình giải thích nghĩa từ ngữ cảnh nói Có kèm ví dụ họa để người hiểu áp dụng cho dễ :D impression: feeling or feelings (in the plural) about the garden (impressions) “His impression of the meeting was that it didn‟t go very well.” fan: although the word is often used in the context of football nowadays, here it means a person who admires [ Monet‟s paintings] “She is a huge fan of Maroon 5.” jumped at the chance: I enthusiastically accepted the opportunity to visit the garden “He jumped at the chance to go to Las Vegas with his boss.” a riot of colour: a collection of many different colours “Sandra‟s rose garden is a riot of colour.” striking: very attractive and unusual “The woman he was with was wearing a striking outfit last night.” flowerbeds: a piece of a garden or park in which flowers are grown “He loves digging in his flowerbeds.” complemented each other: each part of the garden added something different to the other part, so that the garden as a whole became more attractive “The wine and the fish complemented each other to form a perfect meal.” the array of bright flowers: the large and impressive collection of flowers “The array of bright flowers in her garden surprised everybody They didn‟t realize she had planted so many varieties.” a leisurely stroll: a slow, relaxing walk “We went for a leisurely stroll along the beach this morning.” taking in all the colours: our eyes noticed all the colours and features of the garden “We were taking in all the colours of his garden, when all of a sudden we heard a large crash outside the garden gate Two cars had just bumped into each other.” avidly: Monet collected prints of Japanese gardens enthusiastically “He studied English avidly, from morning until late in the evening.” prints: copies of original drawings or paintings “The artist offered her prints for $100 each.” wisterias: white or purple flowers which cover walls, bridges or trees “The wisterias in the garden were in full bloom.” pond: a small area of still water, usually in a garden “There are many beautiful fish in the pond.” Written by Ngoc Bach Website: www.ngocbach.com Page bamboo: tall tropical plants which have hollow „stems‟ [the long, thin part of the plant] used for building or furniture “Pandas love to eat bamboo.” weeping willows: trees which grow near water and have „branches‟ which hang downwards “There are two weeping willows on the property, but we should cut one down.” wonderland: an imaginary place in children‟s stories “The amusement park was a wonderland for both children and adults.” Written by Ngoc Bach Website: www.ngocbach.com Page Jennifer L. Harris, Ph.D., M.B.A. Marlene B. Schwartz, Ph.D. Kelly D. Brownell, Ph.D. A spoonful of progress in a bowl full of unhealthy marketing to children BACKGROUND BETTER FOR KIDS WORSE FOR KIDS In 2009, the Rudd Center for Food Policy & Obesity at Yale University issued Cereal FACTS. 1 The report documented the nutritional quality and marketing of cereals to youth and found that cereal companies aggressively marketed their worst products to children as young as two years old. Despite pledges to improve food advertising to children through the Children’s Food and Beverage Advertising Initiative (CFBAI), 2 the food industry’s self-regulatory program, General Mills and Kellogg led in marketing of unhealthy products targeted to children. Since Cereal FACTS was rst published, cereal companies have promised to do more, including enhancing the nutritional prole of cereals advertised to children and expanding CFBAI advertising requirements. 2 But have these changes improved the food marketing environment that surrounds children? Three years later—using the same methods as the original Cereal FACTS—this report quanties changes in cereal-company marketing to children. We examined the nutritional quality of 261 cereals from 12 companies in May 2012, including children’s cereals (products marketed directly to children), family cereals (marketed to parents to serve their children), and adult cereals (marketed to adults for their own consumption). We also used syndicated market research data and independent analyses to quantify young people’s exposure to marketing on TV and the internet. Advertised cereals with the poorest nutrition ratings: 1. Pebbles 2. Reese’s Puffs 3. Cinnamon Toast Crunch 4. Lucky Charms 5. Trix 6. Froot Loops 7. Apple Jacks 8. Cocoa Puffs 9. Honey Nut Cheerios 10. Cookie Crisp Cereals most frequently advertised to children: 1. Cinnamon Toast Crunch 2. Lucky Charms 3. Honey Nut Cheerios 4. Froot Loops 5. Reese's Puffs 6. Trix 7. Frosted Flakes 8. Pebbles 9. Cocoa Puffs 10. Cookie Crisp From 2008 to 2011, cereal companies improved the nutritional quality of most cereals marketed directly to children and reduced advertising for some products. ■ Overall nutritional quality improved for 13 of 16 child-targeted brands by 10% on average. Of the 22 different child-targeted cereals available in 2008 and 2011, 10 (45%) reduced the sodium, 7 (32%) reduced sugar, and 5 (23%) increased ber. General Mills improved the nutritional quality of all of its child-targeted cereals. ■ Millsberry.com and Postopia.com—the two most popular children’s advergame sites—were discontinued, as were the Cap’n Crunch and Envirokidz child- targeted websites. Due to the elimination of Millsberry.com, General Mills decreased banner advertising on children’s websites by 43%. ■ Preschoolers’ exposure to TV ads for all cereals declined by 6%, and their exposure to ads for child-targeted cereals decreased by 8%. ■ Among children ages 6-11, TV ad exposure declined for seven child-targeted cereals. Notably, ads for Kellogg’s Apple Jacks and Corn Pops went down by two-thirds, and ads for General Mills’ Cookie Crisp declined by 16%. Post stopped advertising Honeycomb on TV. From 2008 to 2011, cereal companies increased advertising to children for many of their least nutritious products. ■ Total media spending to promote child-targeted cereals increased by 34%— from $197 million in 2008 to $264 million in 2011. General Mills, Kellogg, and Post ran campaigns to promote the A QUIVER FULL OF MOMMY BLOGS: IDEOLOGICAL SUBVERSION AND REINFORCEMENT OF MOTHERING MODELS ONLINE Emily Deering Crosby Submitted to the faculty of the University Graduate School in partial fulfillment of the requirements for the degree Master of Arts in the Department of Communication Studies Indiana University June 2011 ii Accepted by the Faculty of Indiana University, in partial fulfillment of the requirements for the degree of Master of Arts. __________________________________________ Catherine A. Dobris, Ph.D., Chair __________________________________________ Kim D. White-Mills, Ph.D. Master‟s Thesis Committee __________________________________________ Elizabeth M. Goering, Ph.D. iii DEDICATION To my mom and dad, for raising three strong women. And to my beloved Carter, for marrying one. iv ACKNOWLEDGEMENTS This thesis topic would not have come to be without the talents and inspiration of Dr. Catherine Dobris. You brought me back into academia and back to life. Thank you for opening up so many doors and helping me to become a better writer, student and educator. Thank you to my thesis committee of Dr. Catherine Dobris, Dr. Kim White- Mills and Dr. Beth Goering for your valuable feedback and support. I would like to thank the faculty and staff of the Communication Studies Department at IUPUI for their continued encouragement, especially Dr. John Parrish-Sprowl, Mr. Stephen LeBeau and Dr. Kristy Sheeler. Thank you to Dr. Stuart Schrader for igniting a sense of understanding and compassion within me for those who cannot advocate for themselves. Thank you to my friends at IUPUI for helping me laugh through life and see the value in my work. Additionally, I want to thank my talented and inspiring sisters for being my first role models and my best friends. And lastly, thank you to the four mommy bloggers who made this study possible. v ABSTRACT Emily Deering Crosby A QUIVER FULL OF MOMMY BLOGS: IDEOLOGICAL SUBVERSION AND REINFORCEMENT OF MOTHERING MODELS ONLINE In this study, ideological criticism combined with use of muted group theory are employed to analyze four Quiverfull mothering blogs in order to unveil the models of mothering and maternal messages that emerge from the discourse. The Quiverfull, comprised of fundamentalist Christians who advocate prolific birth rates and strict traditional gender norms, propose a very narrowly defined view of motherhood. Therefore, the goal of this study is to analyze how Quiverfull mothers choose to construct and maintain their own rhetorical vision of motherhood through mommy blogs, in an effort to understand if Quiverfull mothers also struggle to “get it right” like so many other contemporary mothers, faced with cultural contradictions. The findings unveil that Quiverfull mothers struggle with many of the same ideological pressures that mainstream mothers endure such as being almost entirely responsible for childrearing, wanting to find time for themselves amidst society‟s demands that children become a mother‟s “everything,” and negotiating their role as mothers in the public sphere. However, Quiverfull mothers‟ primary difference from mainstream mothers is through their relationship with God. They relinquish all control to God‟s will, challenging the notion that good mothers must always be in control. vi Additionally, Quiverfull mothers distance themselves from feminist ideology by promulgating the need for male authority and criticizing all pro-choice sentiment. Moreover, through the exploration of these online artifacts, this study acknowledges the ideological differences between mothering groups, yet exposes that both mainstream and Quiverfull mothers find success as a mother almost unattainable. As a result, this study proposes that mommy blogs have the rhetorical ability to Handbook of Multimedia for Digital Entertainment and Arts Borko Furht Editor Handbook of Multimedia for Digital Entertainment and Arts 123 Editor Borko Furht Department of Computer Science and Engineering Florida Atlantic University 777 Glades Road PO Box 3091 Boca Raton, FL 33431 USA borko@cse.fau.edu ISBN 978-0-387-89023-4 e-ISBN 978-0-387-89024-1 DOI 10.1007/978-0-387-89024-1 Springer Dordrecht Heidelberg London New York Library of Congress Control Number: 2009926305 c Springer Science+Business Media, LLC 2009 All rights reserved This work may not be translated or copied in whole or in part without the written permission of the publisher (Springer Science+Business Media, LLC, 233 Spring Street, New York, NY 10013, USA), except for brief excerpts in connection with reviews or scholarly analysis Use in connection with any form of information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed is forbidden The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights Printed on acid-free paper Springer is part of Springer Science+Business Media (www.springer.com) Preface The advances in computer entertainment, multi-player and online games, technology-enabled art, culture and performance have created a new form of entertainment and art, which attracts and absorbs their participants The fantastic success of this new field has influenced the development of the new digital entertainment industry and related products and services, which has impacted every aspect of our lives This Handbook is carefully edited book – authors are 88 worldwide experts in the field of the new digital and interactive media and their applications in entertainment and arts The scope of the book includes leading edge media technologies and latest research applied to digital entertainment and arts with the focus on interactive and online games, edutainment, e-performance, personal broadcasting, innovative technologies for digital arts, digital visual and auditory media, augmented reality, moving media, and other advanced topics This Handbook is focused on research issues and gives a wide overview of literature The Handbook comprises of five parts, which consist of 33 chapters The first part on Digital Entertainment Technologies includes articles dealing with personalized movie, television related media, and multimedia content recommendations, digital video quality assessments, various technologies for multi-player games, and collaborative movie annotation The second part on Digital Auditory Media focuses on articles on digita music management and retrieval, music distribution, music search and recommendation, and automated music video generation The third part on Digital Visual Media consists of articles on live broadcasts, digital theater, video browsing, projector camera systems, creating believable characters, and other aspects of visual media The forth part on Digital Art comprises articles that discuss topics such as information technology and art, augmented reality and art, creation process in digital art, graphical user interface in art, and new tools for creating arts The part V on Culture of New Media consists of several articles dealing with interactive narratives, discussion on combining digital interactive media, natural interaction in intelligent spaces, and social and interactive applications based on using sound-track identification With the dramatic growth of interactive digital entertainment and art applications, this Handbook can be the definitive resource for persons working in this field as researchers, scientists, programmers, and engineers The book is intended for a v vi Preface wide variety of people including academicians, animators, artists, designers, developers, educators, ... beach this morning.” taking in all the colours: our eyes noticed all the colours and features of the garden “We were taking in all the colours of his garden, when all of a sudden we heard a large... collection of many different colours “Sandra‟s rose garden is a riot of colour. ” striking: very attractive and unusual “The woman he was with was wearing a striking outfit last night.” flowerbeds: a piece... pond: a small area of still water, usually in a garden “There are many beautiful fish in the pond.” Written by Ngoc Bach Website: www.ngocbach.com Page bamboo: tall tropical plants which have hollow