key market leader book2

Unit Career Vocabulary:Career moves A: 1c 2a 3b 4e 5d B: have take make climb offer decide C: Odd items out: a training course progress a part-time job a mistake a pension an office job Listening: Human resources and recruitment B 1.1: need to be able to get on with people need to be adaptable (adaptability) need a sense of humour C1.2: a , b, d a , b, c, f Reading: Female train drivers C: a readers who applied for the job b the time at which London Underground driver have to get up c the annual salary of London Underground drivers d the number of weeks' holiday they get e one of the reasons London Underground is keen to recruit more women f the number of female drivers on the London Underground now g the percentage of drivers who are women now D: one(point out this use of single if you have not already done so ) advantage:salary of £27,650, eight weeks' holiday Disadvantage : getting up very early that the train is on time because they think women can break bad news(such as delays) more sympathetically to passengers Language review:Models 1: ability, requests and offers A: Can I get you anything? offer Could I confirm your contact details? request Can you use this software package ? asking about ability Can you speak any other languages ? asking about ability Could you tell us more about your present job ? request Could you tell me your current salary ? request Would you let us know your decision as soon as possible ? request When can you start ? asking about ability Would you like some more coffee ? offer B: a6 b3 c7 d1 e2 f9 g5 h4 i8 Skills:Telephoning:making contact B: Conversation 1: Christophe Boiteaud phones about a job advertisement in a magazine called Careers NOW He wants Carmen Diaz to send him an application form for the job The callers not know each other Conversation 2: Jacques from Intec phones Andrea, but she is not there He leaves a message to say that he will not be at a training course Jacques implies that speaker B knows who he is, even if they not know each other personally Conversation 3: Dave phones John, whom he knows , to get the fax number for Workplace Solutions because he can't get through on the phone C1.3: I'd like to speak to Thank you Hold on I'll put you through Hello Is that Carmen Diaz? Speaking Yes, I'm phoning about your advert Could you give me your name and address? D1.4: Could I speak I'm afraid take message This is Could tell make call 10 back 11 on E1.5: Deyave Hi,John Dave here John Oh, hello, Dave How are you ? Dave Fine, thanks Listen, just a quick word John Yeah, go ahead Dave Do you think you could let me have the fax number for Workplace Solution? I can't get through to them Their phone's always engaged John I've got it here It's 020 7754 4237 Dave Sorry, I didn't catch the last part Did you say 4227? John No, it's 4237 Dave OK Thanks Bye John No problem Bye Unit Vocabulary: Shopping online A: 1b 2c 3b 4a 5c 6b B: Credit card details - Cooling off period - Money back guarantee - Method of payment - Interest-free credit - Out of stock - After sales service - Listening: Selling online A2.1: good website easy quick lots of information low prices delivery service customer service B2.2: It offered a good service The real reason for the failure of e-toys was that ran out of money and therefore went into liquidation C2.3: true false false true D Differences Shop assistants are obviously not important when buying online but, if the website also has a telesales operation (people answering calls from customers, selling by telephone, etc.), these people may have some of the functions of shop assistants Delivery is only sometimes an issue when people buy things in shops rather than online The look, feel and ease of use of websites is important in online sales, but obviously not in shops This could be compared in some ways to the decor and layout of shops Similarities Customer satisfaction, quality ,reliability of goods, etc.are just as important Customers want value for money in the same way (but may want even more value for money, in other words lower prices for the same goods, when buying online) Reading: Virtual pocket money A-B: Exercise A Possible items include books, software, clothing, sports goods (especially for teenage sports such as skateboarding), music and concert tickets The main problem is how teenagers can pay independently of their parents,as most sites require users to have credit cards Exercise B The items actually mentioned are games, CDs and clothing, music and the first three mentioned again, along with books and videos The main problem is indeed that of payment This is mentioned in paragraph of the artcle C: false false true false true D: teenagers a new payment method for teenagers to buy online a facility that allows teenagers to buy online the purchases made online by teenagers parents reenagers E: 123+ 45+ Language Review A: no no no no no no yes B: 1f 2g 3e 4b 5c 6d 7h 8a Skills: Negotiating: reaching agreement B: Negotiating point What Michelle wants What the designer wants What they agree Schedule for setting up the website One month, by the end of July Two months One month, fewer pages Payment terms Fixed amount:$6.000 $50 an hour $6,000(half in advance) Website design A large number of covers on every page One big image Two covers per page C:2.4,2.5 will you agree priority agreed normal fee we'd prefer offer mind if I as long as How about 10 agree to D2.6: D Now , the design of the website Will we have book covers on it? M Absolutely I'd like to display a large number of book covers on every page They'd really attract people's attention What you think? D It's a bit too much,, I'd say A lot of pictures take too long to download I'd prefer one big image How about that? M Mmm, I don't know People like to see the book covers It draws them into websites, believe me D Maybe you're right How about two covers per page, then? M OK, that sounds reasonable Now , what else we need to discuss before you get started? strong agreement polite disagreement hesitant disagreement hesitant disagreement polite agreement Unit3 Companies Vocabulary: Company vocabulary A turnover(Point out that this is only used in BrE Americans just talk about ‘sales’.) profit subSlDiary (point out the stress) workforce market share head office share price B turnover profit C market share share price head office subsidiary workforce company Main activity Nationality Cisco Systems Internet equipment supplier American Peugeot Car manufacturer French Bacardi Martini Drinks supplier Spanish American Express Travel and financial services provider American Bayer Drug and chemical marker German Benetton Clothing manufacturer Italian Sony Electronic goods marker Japanese maersk Container ship operator Danish Listening: Reasons of success A Triumph has a very strong brand name It has invested and developed new models It has given the bike a very up-to –date look: it has focused on styling and on the quality of the product B styling quality sales serious manufacturer C true true false false false true false Reading: Company website C Brand Zodiac, Gemini, Capricorn Revenues More than ＄8 billion Headquarters Seattle Number of employee More than 100,000 Main aim Long-term, qualitygrowth D a 1988 b 1989 c 1984 d 1978 e 1999 E c a d a Seattle b Japan c Seattle d Paris e Toronto b f e Language review: Present simple and present continuous A hold, are holding are using, use takes raise, are raising deals recruit, are advertising are renting wants B are offer have are growing employ are considering are preparing are looking need 10 offer/are offering Skill: presenting your company B Tara Fashions Where is the head office? Córdba, Spain What does it sell? Clothes(practice pronunciation) Who are its customers? Fashion-conscious men and women aged 20-35 Annual turnover? €260 million Annual net profits? €16 million Number of stores: In Spain? In other European cities? 15 14 (5 new stores next year) Strengths? Can bring out new designs very quickly Designs sold at right price Future plans? New store in New York next year C Useful language Outlining the presentation First, I’ll give you some basic information √ Secondly, I’ll talk about our stores in other countries Next, I’ll talk about career opportunities √ Last of all, I want to look at our future plans Introducing new information Here’s some basic information Let me add a few figures √ Let’s have a look at some statistics What are our strengths? √ Ending the presentation To conclude, I want to tell you about our future plans Finally, a few words about our new project √ Thanks very much for listening to my talk √ Thanks for coming to my presentation UNIT A Revision Careers Modals c b c c a b c a a 10 c Reading of 2√ too 4√ in Writing ul Jana Matejiki 73/5 01-125 Warsaw Poland Fast-Track Inc 1225 Federal St Boston, MA 02110 USA 25 February 200Dear Sir or Madam I would like to apply for the job of Sales Manager for the Central Eastern Europe area I have worked as a sales representative in Germany, the US and Poland for more than 15 years In that time I have had a good sales record I joined Fast-Track a year ago I have good organizational and inter-personal skills and feel I would be good at team building I have some knowledge of designing websites, and I feel I could manage the development of this area I speak fluent English and Polish in addition to German, my mother tongue I would be happy to say more about my qualifications for the job if invited for a interview Yours faithfully Anna Belinski Selling online Vocabulary OFFER SELLS RETURN EXCHANGE BARGAIN DELIVERY WAREHOUSE PURCHASE REFUND 10 STOCK 11 DISCOUNT Modals 1c 2a 3a 4c 5a 6b 7c Reading 1c 2b 3a 4c 5a 6b 7c 8c company implament a schedule , a budget , a plan, a report C meeting budget information options rearch report costs budget schedult 10 deadline 11 sales Listening 8.2 achieve deadline tasts timetable 8.3 climb the highest mountain on each of the seven continents reasons of sponsorship communication with the people that Rebecca was climbing with 8.4 The weather Ungoreseen change in the economic climate step back Reassess the situation Redefine one’s goal knowing exactly what it is you want to achieve Reading h e g f b a c 8j d 10 i Language Exercise B 1c2a3b Exercise c hoping expecting planning Skills 8.5 A a b c d e f B clarfying interrupting clarifying interrupting clarifying Unit9 Managing People Listening: good managers A 1.observing understand the behaviour, the strengths and weaknesses of their staff Listening learn about their staff’s problems asking questions find out all the information they need to make the right decisions speaking communicate their objectives clearly to all their staff B true 2.true 3.true false true C 1.They mistakenly want them to be more forceful, to deal with problems logically, and to be ambitious They ignore the background, education and cultural differences between themselves and their staff Because they focus too much on their weaknesses, jump to conclusions too quickly and label all local staff as the same Vocabulary: Verbs and prepositions B 1c 2g 3e 4a 5b 6d 7f D with to about for about with to on Reading: Managing across cutures C 1.e 2.d 3.c 4.a 5.b Language review: Reported speech A said told told said told said Skill: Socialising and entertaining Exercise B Alexandra invites Rachel to have dinner at a restaurant with colleagues Rachel refuses politely Exercise C kind of you if you mind another time D 9.6 What people here like doing in their spare time? What about you, Sven, what you usually after work? In the evenings? How about you, Marta? E 9.7 Sven showed Marta round Stockholm and took her for a meal F A4 b6 c5 d3 e1 f2 Unit C Revision Marketing Word partnarships market leader -e consumer goods -a product launch -b sales target -c advertising budget -d Questions Which (or what) age group are in? Do you have children? how old are you ? How much you earn? How many times a year you go on holiday? Do you usually go on holiday alone or with friends or your family? When was your last holiday? Where did you go? Did you buy a package or arrange it yourselves? 10 How did you travel? 11 How long did you go for? 12 What did you like and dilike most about the holiday? Planning Vocabulary 1b 2c 3a 4b 5a 6c 7b Reading to true the to is Unit 10 Conflict Reading: Negotiating across cultures A Article A (Russia) 1c 2a 3b Article B (Germany) 1b 2c 3a Article C (the US) 1b 2c 3a Article D (Spain) 1c 2a 3b B the US Russia Spain the US Russia Germany the US Spain Germany 10 Russia Vocablary: Word building C impatient creativ unemotional weak strong imformal Skills: Negotiating: dealing with conflict B 10.3 To have five reserved parking spaces for staff on a : “first come, first served” basis Explain this expression She says it’s not a solution – staff need somewhere to park The idea that the company will pay 30 percent of the cost of parking in the public car park C 10.3 understand, saying hoe about, what if possibility could, might D Calming people down Creating solutions Creating Solutions Creating Solutions UNIT 11.New business Vocabulary (Economic terms) PART A 1.c 2.d 3.b 4.f 5.g 6.i 7.a 8.e 9.h 10.j PART B inflation rate interest rate exchange rate GDP 10 balance of trade unemployment rate foreign investment tax incentives government bureaucracy labour force Listening (Starting new businesses) PART A confident determined research competitors service backup business personal Reading (Developing a new industry) PART B Microelectronics Sicilian chairman of ST Microelectronics Europe’s largest microelectronics group and the sixth largest in the world PART C Silicon Valley – both places have a good university which works with local business, encouraging research The EU (European Union), the Italian government and local organizations The large number of highly-educated, unemployed young people, government and EU incentives PART D transformed competitive ingredients incentives plant facilities exceeded Language review (Time clauses) PART A 1.g 2.e 3.f 4.d 5.a 6.b 7.h 8.c PART B before / until when / as soon as when / before / after / as soon as when / before / after / as soon as when / while PART C-D before as soon as before while when when when Skills (Dealing with numbers) PART C a) 1.2% b) 1,258,000 a) $1.8 billion b) 18% a) 1/3 b) 5,000 a) 0.5% b) 2.8% UNIT 12.Products Vocabulary (Describing products) PART B un- in- im- unattractive uneconomical unfashionable unreliable uncomfortable unpopular inexpensive impractical PART C high-tech hard-wearing high-quality best-selling long-lasting well-made PART E 1.c 2.e 3.g 4.b 5.d 6.a 7.f 8.h Order: 7, 2, 5, 4, 3, 1, 8, Listening (Best buys) PART A camera train ticket to Brighton speakers for a computer Prada bag tree PART B Memories of his travels and people he has met The love of her life Because he has bought speakers, he can play DVDs on his computer now Because she considers the bag a timeless classic – it is well-made and she uses it every day Build a tree house in the tree he bought for his son’s birth Reading (Launching a new product) PART B 1.b 2.d 3.c 4.e 5.a PART C true false - Zespri Gold makes up only 10% of New Zealand’s kiwifruit production; the traditional green kiwifruit is New Zealand’s most important fruit export false – The new variety is more attractive to Asian tastes false – It is also being marketed in South Korea and Taiwan true false – He says it is exciting to have something different to sell PART D launch promote annual emphasise regional manager picked up revenue co-operatives Language review (Passives) PART B The gold variety of the kiwifruit is planted worldwide These Renault cars are made in France The rice is grown in India The staff were asked for their opinions My car is being repaired at the moment The missing file has been found This toy was made in Japan PART C are developed is modeled is planned are used are arranged are manufactured is exported are shipped are packaged 10 are maintained 11 are respected 12 are not exploited Skills (Presenting a product) PART B attractive, stylish 10 is made tell you comes selling price ideal special features Another advantage robust, elegant meet the needs UNIT D Revision 10 Conflict Qualities emotions impatience formality weaknesses enthusiasm sympathy creativity calm nervous 10 consistency 11 strong Reading off are √ of the Writing (Model answer) Jessica, The situation sounds terrible – we had a similar situation in my company once I don't think that you and your colleagues should try to deal with Keith yourselves That could lead to trouble Is there a manager above Lionel that you could go to see? Instead of talking about Keith directly, you could suggest that some regular performance reviews of employees’ work would be useful The company will find out sooner or later that Keith is not productive and is just causing problems Or am I being unrealistic? Yours, 11 New Business Economics terms 1.c 2.b 3.a 4.b 5.c 6.a 7.b 8.a 9.c 10.c Time clauses 1.c 2.a 3.b 4.c 5.b 6.a 7.c Writing (Model answer) Euphoria is an investor’s dream The economy is in a very good state: growth is high, unemployment is low and inflation is under control There is an excellent labour force: school and university education is excellent, and managers and workers are highly skilled The roads are very crowded: people and goods can be held up in traffic but, on the other hand, train service, both for goods and passengers, are fast and cheap Some say that younger Euphorians are becoming lazy and too used to having money, but this is a relatively small problem I not hesitate to recommend Euphoria as an ideal country for a high-tech factory of the king you are considering 12 Products Compounds high-quality best-selling long-lasting hard-wearing well-made high-tech Reading contain contains fill full too to economy economists points point Writing (Model answer: a product you liked) Dear Sir or Madam I recently bought a Weight Monitor at one of your stores I’m writing to tell you how good it is I eat a lot of business lunches with clients, and I have been able to control my weight much more easily It’s easy to read the information – the screen is very clean I especially like the graphs that show your weight over time – they're very useful 45 Euros is a good price for a product like this Please let me know about any new models that you develop in the future Yours Faithfully Writing (Model answer: a product you didn't liked) Dear Sir or Madam I recently bought a Virtual Passenger(VP) in one of yours stores I’m a sales rep I drive 100,000 kilometers a year and I often feel bored or sleepy I thought the VP would help me keep awake However, I soon found that the VP is very boring and its jokes are terrible Once, when I almost fell asleep, the alarm did not work The Virtual Passenger is a useless product I’d be grateful if you could send me a full refund Yours Faithfully ... Marta round Stockholm and took her for a meal F A4 b6 c5 d3 e1 f2 Unit C Revision Marketing Word partnarships market leader -e consumer goods -a product launch -b sales target -c advertising budget... about ‘sales’.) profit subSlDiary (point out the stress) workforce market share head office share price B turnover profit C market share share price head office subsidiary workforce company Main... Choosing a conference center 1i 2e 3g 4h 5f 6b 7a UNIT7 Starting up A 1d 2a 3b 4c Vocabulary A market research-b Segment-c Share-a consumer behaviour-b Profile-a Goods-c products launch-a Life