key market leader book2

1 need to be able to get on with people2 need to be adaptable adaptability 3 need a sense of humour a readers who applied for the job b the time at which London Underground driver have t

1 need to be able to get on with people

2 need to be adaptable (adaptability)

3 need a sense of humour

a readers who applied for the job

b the time at which London Underground driver have to get up

c the annual salary of London Underground drivers

d the number of weeks' holiday they get

e one of the reasons London Underground is keen to recruit more women

f the number of female drivers on the London Underground now

g the percentage of drivers who are women now

D:

1 one(point out this use of single if you have not already done so )

2 advantage:salary of £27,650, eight weeks' holiday

Disadvantage : getting up very early

3 that the train is on time

4 because they think women can break bad news(such as delays) more sympathetically to passengers

Language review:Models 1: ability, requests and offers

A:

1 Can I get you anything? offer

2 Could I confirm your contact details? request

3 Can you use this software package ? asking about ability

4 Can you speak any other languages ? asking about ability

5 Could you tell us more about your present job ? request

6 Could you tell me your current salary ? request

7 Would you let us know your decision as soon as possible ? request

8 When can you start ? asking about ability

9 Would you like some more coffee ? offer

Conversation 2: Jacques from Intec phones Andrea, but she is not there He leaves a message to say that he will not be at a training course Jacques implies that speaker B knows who he is, even

if they do not know each other personally

Conversation 3: Dave phones John, whom he knows , to get the fax number for Workplace Solutions because he can't get through on the phone

C1.3:

1 I'd like to speak to

2 Thank you Hold on

3 I'll put you through

4 Hello Is that Carmen Diaz?

5 Speaking

6 Yes, I'm phoning about your advert

7 Could you give me your name and address?

D1.4:

1 Could I speak

2 I'm afraid

3 take

Deyave Hi,John Dave here.

John Oh, hello, Dave How are you ?

Dave Fine, thanks Listen, just a quick word

John Yeah, go ahead

Dave Do you think you could let me have the fax number for Workplace Solution? I can't get through to them Their phone's always engaged

John I've got it here It's 020 7754 4237

Dave Sorry, I didn't catch the last part Did you say 4227?

John No, it's 4237

Dave OK Thanks Bye

John No problem Bye

Credit card details - 2

Cooling off period - 1

Money back guarantee - 6

Method of payment - 3

Interest-free credit - 4

Out of stock - 5

After sales service - 7

Listening: Selling online

5 low prices

6 delivery service

7 customer service

B2.2:

1 It offered a good service

2 The real reason for the failure of e-toys was that ran out of money and therefore went into liquidation

Delivery is only sometimes an issue when people buy things in shops rather than online

The look, feel and ease of use of websites is important in online sales, but obviously not in shops.This could be compared in some ways to the decor and layout of shops

2 Similarities

Customer satisfaction, quality ,reliability of goods, etc.are just as important

Customers want value for money in the same way (but may want even more value for money, in other words lower prices for the same goods, when buying online)

Reading: Virtual pocket money

2 a new payment method for teenagers to buy online

3 a facility that allows teenagers to buy online

4 the purchases made online by teenagers

What the designer wants

What they agree

Schedule for setting

advance)Website design A large number of

covers on every page

One big image Two covers per page

D Now , the design of the website Will we have book covers on it?

M Absolutely I'd like to display a large number of book covers on every page They'd really attract people's attention What do you think?

D It's a bit too much,, I'd say A lot of pictures take too long to download I'd prefer one big image How about that?

M Mmm, I don't know People like to see the book covers It draws them into websites, believe me

D Maybe you're right How about two covers per page, then?

M OK, that sounds reasonable Now , what else do we need to discuss before you get started?

Cisco Systems Internet equipment supplier American

American Express Travel and financial services

provider

American

Listening: Reasons of success

A

1 Triumph has a very strong brand name

2 It has invested and developed new models

3 It has given the bike a very up-to –date look: it has focused on styling and on the quality ofthe product

Number of employee More than 100,000

1 hold, are holding

2 are using, use

Where is the head office? Córdba, Spain

What does it sell? Clothes(practice pronunciation)

Who are its customers? Fashion-conscious men and women aged 20-35

Number of stores:

In Spain?

In other European cities?

1514

(5 new stores next year)

Designs sold at right price

C

Useful language

Outlining the presentation

First, I’ll give you some basic information √

Secondly, I’ll talk about our stores in other countries

Next, I’ll talk about career opportunities √

Last of all, I want to look at our future plans

Introducing new information

Here’s some basic information

Let me add a few figures √

Let’s have a look at some statistics

What are our strengths? √

Ending the presentation

To conclude, I want to tell you about our future plans

Finally, a few words about our new project √

Thanks very much for listening to my talk √

Thanks for coming to my presentation

200-Dear Sir or Madam

I would like to apply for the job of Sales Manager for the Central Eastern Europe area I haveworked as a sales representative in Germany, the US and Poland for more than 15 years In thattime I have had a good sales record I joined Fast-Track a year ago

I have good organizational and inter-personal skills and feel I would be good at team building Ihave some knowledge of designing websites, and I feel I could manage the development of thisarea I speak fluent English and Polish in addition to German, my mother tongue

I would be happy to say more about my qualifications for the job if invited for a interview

3 is arriving arrives, is checking checks

4 travels is traveling, visits is visiting, is needing needs

Unit4 Great Ideas

Vocabulary: Verb and noun combinations

1a) Oxford University’s research laboratories

1b) By negotiating licences or by helping researchers start new companies

2a) No, but they have one company which uses technology developed in the engineeringdepartment to make car bodies more quickly and therefore more economically

2b) Yes, One company makes beehives to help improve fruit production in orchards

2c) No, but they have started a company which trains archaeologists in the use of computertechniques and sells them the software that they need to do this.

Herta Herzog Richard Sears Vodafone

Where idea was

created

New York,USA

Great ideas Alka Seltzer ad was

changed to show ahand dropping twotables into a glass, notone

Used railway systemand post office tocreate a new way ofselling

Got people to pay inadvance for their callswith a top up card

Result of ideas Sales doubled Company expanded

fast and developed thefirst automatedwarehouse

Users could budgetmore carefully Salesincreased

B

Herta Herzog was working for the Jack Tinker advertising agency in New York

Richard Sears was an agent of a railway company and was selling watches with his partner AlvahRoebuck

Vodafone was making good profits

Language review: Past simple and past continuous

Art Fry

make a bookmark that could be moved andwritten on

Result of ideas Post-its became past of office life

lack of promotion opportunities for women √

5.3 1.women 2.women 3.men

Reading: a career change

B: 1.He is a bus driver now but he used to be a bank manager

2.He earning ＄30,000 per year before.Now he earns ＄11,00

3.Bus maps and timetables

C: a customer–a a timetable-a an accout-a

A garage-b a nine-to-five job-a wages-b

A shift-b a passenger-b a loan-a

A salary-a a terminus-b an overdraft-a

D: 1.give up 2.realise an ambition

3.anti-social hours 4.work your way up through a company

5.take work home

Vocabulary:stress in the workplace

A: 1.c 2.d 3.e 4.a 5.b

B: 1.deadline 2.workaholic 3.workload

4.lifestyle 5.flesitime

Discussion: stressful jobs

A: actor 7.2 teacher 6.2 bus driver 5.4 hairdress 4.3

Banker 3.7 librarian 2.0

Language view: past simple and present perfect

A: 2.first 3.second 4 second 5.second 6.first

B: Past simple: two years ago;

C: a: Have you ever trallver abroad on business?

Listening: corporate entertaining

6.1 1.customer relationship management

2.according to tony, it is mainly to keep old clients,

Because keeping them it is much cheaper than finding new ones

3.opera, jazz, rock and pop concerts

6.2 1.a small business may have fewer customers so,

if it loses one, this can be more serious than for a

larger firm

2.It is important to retain customers during periods of economic decline, so spending on

entertainment is more important than during boom times.

Vocabulary: eating and drinking

BroccoliPeasBeansTomatoPotatoonion

CrabLobsterFishPrawnsMussels

EggsPastaCheeseRice

D: 1:e 2:c 3:b 4:f 5:a 6:d

Reading: Corporate in Japan

C: F F T T T F

D: 1 halved 2 in steep decline 3 restructuring

4 budget 5 boom days 6 conglomerate

Language view: Multi-word verbs

Exercise A: 1 d 2 a 3 f 4 g 5 c 6 e 7 b 8 h

Exercise B: 1 √

2 Her secretary looks after her really well

3 I looked around the warehouse

5 The visitors turned up very lateExercise C: B C A B A B B A

Skill: socializing greetings and small talk

Exercise B: 1 d-yes 2 e-no

3 b-yes 4 c-no 5-no

Exercise C: 1 have, met

Past simple and present perfect

1.√ 2 √ 3.has done did 4√ 5.has finished

1 call off an event -c

2 cut down on cigarettes -e

3 look after a sick person -d

4 look around a house –g

5 run up a bill –f

6 take up an invitation –a

7 throw out old fish –b

Choosing a conference center

Other products: Hugo Boss suits, Rolex watches, diving holidays in the Seychelles

Holidays in the Seychelles

7.3 1 orange mobile phones

2 she thinks moles communications are very interesting and that it was a greatcampaign in itself with a fantastic strap line

3 ‘the future`sbright,the future`s orange`

7.4 1 an electrical goods manufacturer

2 if you boughe an appliance(explain this word),you were promised free flights

3 sales went up

4 they could`s keep up with the demand and they overspent on the prizes

b) the number of Ferraris sold in Switzerland

c) the year which d) refers to

d) the percentage of Ferraris sold to women

C 1 It didn`t have a marketing department-people seeing Ferraris in the street was enough

2 a) produce goods of the highest quality,beause people are buying goods on the basis of

desire rather than need

b) give your brand emotional quarities that match customer`s desires,thus creating and

selling dreamsLaurage A 1 what does market niche mean?

2 how much does it coat?

3 why don`t you sell it?

4 when must it be finished?

5 did you go to the fair last week?

6 is you boss coming tomorrow?

The most likely combinations are:

1 write a schedule, a plan , a report

2 rearrange a deadline , a meeting

3 meet a deadline

4 arrange a deadline, a schedule, a meeting

5 prepare a schedule , a budget a plan , a report

6 keep winthin a deadline , a schedule , a budget

7 implament a schedule , a budget , a plan, a report

Reassess the situation

Redefine one’s goal

4 knowing exactly what it is you want to achieve

Unit9 Managing People

Listening: good managers

A

1.observing understand the behaviour, the strengths and weaknesses of their staff

2 Listening learn about their staff’s problems

3 asking questions find out all the information they need to make the right decisions

4 speaking communicate their objectives clearly to all their staff

Skill: Socialising and entertaining

Exercise B

1 Alexandra invites Rachel to have dinner at a restaurant with colleagues

2 Rachel refuses politely

1 What do people here like doing in their spare time?

2 What about you, Sven, what do you usually do after work? In the evenings?

3 How about you, Marta?

E 9.7

Sven showed Marta round Stockholm and took her for a meal

1 Which (or what) age group are in?

2 Do you have children?

3 how old are you ?

4 How much do you earn?

5 How many times a year do you go on holiday?

6 Do you usually go on holiday alone or with friends or your family?

7 When was your last holiday?

8 Where did you go?

9 Did you buy a package or arrange it yourselves?

10 How did you travel?

11 How long did you go for?

12 What did you like and dilike most about the holiday?

1 To have five reserved parking spaces for staff on a : “first come, first served” basis Explainthis expression.

2 She says it’s not a solution – staff need somewhere to park

3 The idea that the company will pay 30 percent of the cost of parking in the public car park

UNIT 11.New business

Vocabulary (Economic terms)

2 Sicilian chairman of ST Microelectronics

3 Europe’s largest microelectronics group and the sixth largest in the world

PART C

1 Silicon Valley – both places have a good university which works with local business,encouraging research

2 The EU (European Union), the Italian government and local organizations

3 The large number of highly-educated, unemployed young people, government and EUincentives

Language review (Time clauses) PART A

1.g 2.e 3.f 4.d 5.a 6.b 7.h 8.c

PART B

1 before / until

2 when / as soon as

3 when / before / after / as soon as

4 when / before / after / as soon as

un- in-

2 train ticket to Brighton

3 speakers for a computer

4 Prada bag

5 tree

PART B

1 Memories of his travels and people he has met

2 The love of her life

3 Because he has bought speakers, he can play DVDs on his computer now

4 Because she considers the bag a timeless classic – it is well-made and she uses it every day

5 Build a tree house in the tree he bought for his son’s birth

Reading (Launching a new product)

green kiwifruit is New Zealand’s most important fruit export.

3 false – The new variety is more attractive to Asian tastes

4 false – It is also being marketed in South Korea and Taiwan

1 The gold variety of the kiwifruit is planted worldwide

2 These Renault cars are made in France

3 The rice is grown in India

4 The staff were asked for their opinions

5 My car is being repaired at the moment

6 The missing file has been found

7 This toy was made in Japan

12 are not exploited

Skills (Presenting a product)

PART B

1 attractive, stylish