COMPLETE THE SENTENCES FOR IOE

vi TABLE OF CONTENTS Hanoi – 2012 i ACKNOWLEGEMENT i ABSTRACT ii TÓM TẮT iv TABLE OF CONTENTS vi TABLE OF FIGURES x INTRODUCTION 1 1. Reasons to choose this topic 1 2. Objectives of the Study 1 3. Subjects and Scope of the Study 2 4. Methods of study and process of data 2 5. Significance of the Topic: 2 6. Structure of the Thesis: 3 CHAPTER 1: LITERATURE REVIEW 4 1.1. Overview of Marketing 4 1.1.1. The Formation and Development of Marketing 4 1.1.2. Definitions of Marketing 5 1.1.3. Concepts of Marketing 7 1.1.4. Role of Marketing 8 1.2. Marketing Environment 8 1.2.1 Political and legal environment 9 1.2.2 Economic and Demographic environment 10 1.2.3 Cultural - Social environment 11 vii 1.2.4 Technological and Natural environment 11 1.3. Target Market Identification 12 1.3.1. Concept of market: 12 1.3.2. Market Classification 12 1.4. Positioning 14 1.4.1. Definitions 15 1.4.2. Positioning methods 16 1.4.3. Stages of market positioning: 17 1.5. Marketing-mix 17 1.5.1. Product strategy 18 1.5.2. Price strategy 19 1.5.3. Place (distribution) strategy 21 1.5.4. Promotion strategy 22 1.6. The relationships between product and other remaining factors of Marketing- mix: 26 Chapter 2: ANALYSIS OF MARKETING ENVIRONMENT AND CURRENT SITUATION OF MARKETING-MIX FOR BRAVIA LCD TV SERIES OF SONY VIETNAM 28 2.1. General introduction of Sony Vietnam 28 2.1.1. Overview of the Company 28 2.1.2. Objectives and Purposes of the Company 28 2.1.3. Main products of the Company 29 2.1.4. Activities and Sale performance of Bravia LCD TV Series 29 2.2. Target markets of Sony Vietnam: 31 2.3. Analysis of Marketing environment of Sony Vietnam 32 viii 2.3.1. Macro-environment 32 2.3.2. Micro-environment 35 2.4. Analysis of product positioning strategy of Bravia LCD TV: 41 2.5. Analysis of current situation of Marketing-mix for Bravia LCD TV Series of Sony Vietnam: 46 2.5.1. Product 49 2.5.2. Price 50 2.5.3. Distribution 52 2.5.4. Promotion 57 Chapter 3: SOME SOLUTIONS TO THE MARKETING MIX PLAN FOR BRAVIA LCD TV SERIES OF SONY VIETNAM IN 2012 62 3.1. Development orientations and objectives of Sony Vietnam 62 3.1.1. Development orientations: 62 3.1.2. Marketing objectives of Sony Vietnam 62 3.2. Some solutions of Marketing-mix plan for Bravia LCD TV Series of Sony Vietnam 63 3.2.1. Product: 63 3.2.2. Price: 65 3.2.3. Place/Distribution: 68 3.2.4. Promotion 71 3.2.5. Some support measures: 75 3.3. Marketing Action Plan from June to December, 2012 76 3.3.1. Objectives 76 3.3.2. Sales Activities 76 3.3.3. Promotional program 78 ix 3.3.4. Marketing Budget 83 CONCLUSION 88 LIST OF REFERENCES 89 LIST OF APPENDICES 90 x TABLE OF FIGURES FIGURE 1FIGURE 2.1: MARKET SHARE BY PRODUCTION OF SOME TV FIRMS IN VIETNAM 30 FIGURE 2FIGURE 2.2: MARKET SHARE BY REVENUE OF SOME TV FIRMS IN VIETNAM 31 FIGURE 3FIGURE 2.3: CONSUMPTION MARKETS OF SONY IN VIENTAM 32 FIGURE 4FIGURE 2.4: CURRENT DISTRIBUTION NETWORK OF SONY VIETNAM 55 FIGURE 5FIGURE 3.1: PROPOSED DISTRIBUTION SYSTEM IN THE FUTURE 71 1 INTRODUCTION 1. Reasons to choose this topic LCD TV is a product that has captured the attention of customers in an era of continuous development of technology, repeated competition among different manufactures. By developing ranges of appealing designs, LCD TV has become more attractive than other TV products, satisfying the increasing demands of the market. Faced with consumer demands and integration into the global technology revolution, such famous brand names as Samsung, Sony, Panasonic, LG, etc. have introduced exclusive lines of products besides traditional ones, for example, a Full- HD TV with multi-function, super-slim, super-connection, super-fast and environmentally-friendly features. Acknowledging this fact, Sony Vietnam introduced its Bravia LCD TV series and considered this to be the strategic product line of the Company However, for Bravia LCD TV series to compete COMPLETE THE SENTENCES Good morning _ _ _ _Peter I like orange jui_ce_ very much This _is_ a ruler Where is Minh from? He _ _ is from Vietnam D _ esk This is a f_ower l It’s a red b_oo_k This is my r_oo_m I’d like some chi_ken c 97 My father can s_wi_m well u with my legs 98 I can r_n 99 He was bo_n r in May 100 There are ele_en v students in her class 101 My fath_er_ is a farmer 102 Don’t make a me_ ss_ 103 It’s a brown cha_r i 104 W_ho_ is that? That’s Tommy He’s my friend 105 Is that your eraser? No, it is _not _ _ 106 Wha _ _ _t’s your name? – My name’s Tommy 107 Let’s d_ra_ w a picture children 108 Is this a ruler? No _ _, it isn’t 110 That is Jack He _ _ is my new friend 111 My sister is pre_tt_y 112 Pick u_p your pencils children!! English Banana.com Test Your Grammar Skills Complete the Sentences 1 Write the sentences and complete them by choosing the best option below: 1. We live in a pleasant a) houses. b) book. c) town. d) restaurant. 2. It’s half past a) second. b) twenty. c) five. d) half. 3. The best singer was a) win. b) singer. c) robot. d) Robert. 4. The cruise will last a) one hour. b) one second. c) one minute. d) once. 5. Oliver never a) lie. b) lies. c) lying. d) tells lie. 6. Please remember to a) washes. b) washing. c) wash your hands. d) washed. 7. I didn’t do my a) home-work. b) homework. c) works. d) school. 8. This computer is too a) new. b) high. c) deep. d) old. 9. Gerald had a spot on his a) medicine. b) hands. c) knows. d) neck. 10. It’s a long way from a) the map. b) their. c) here. d) our. 11. There’s something wrong a) with her new. b) with. c) with my car. d) with its. 12. I never a) complain. b) come in. c) get into. d) get up. 13. What a lovely a) surprised. b) surprising. c) surprise. d) surprised. 14. Only a few people have a) get in. b) been there. c) visit. d) chose this one. 15. I love this a) watching. b) films. c) actors. d) programme. 16. Jan met her partner in a) Plymouth. b) a Plymouth. c) Plymouth’s. d) went. 17. We cannot smoke a) in. b) outside. c) in the building. d) out. 18. Orange juice is a healthy a) day. b) choices. c) optional. d) drink. 19. My toy car doesn’t a) working. b) work. c) works. d) play. 20. The Channel Tunnel is a) nearly. b) cleaned. c) over there. d) free. For more fun worksheets, games, and quizzes log onto www.englishbanana.com now! This worksheet can be photocopied and used without charge big grammar book 2 English Banana.com Test Your Grammar Skills Complete the Sentences 2 Write the sentences and complete them by choosing the best option below: 1. Did you have to bring a) butter? b) Joan’s. c) Joe’s brother? d) a pilot? 2. Have you seen my a) patience? b) phone? c) phone call? d) faith? 3. When will you learn to a) drives? b) driver? c) drive? d) drove? 4. At eight o’clock there’ll be a) a concert. b) a county. c) a council. d) a compost. 5. I couldn’t get through to a) hers. b) him. c) myself. d) their. 6. Annabel loves a) to sunbathing. b) sun. c) sunbathe. d) sunbathing. 7. I’ve never been to a) my house. b) Devon. c) upstairs. d) to the shop. 8. We’ve just made fresh a) cornflakes. b) sandwich. c) jam. d) eggs. 9. It’s lonely without a) Bruce. b) he. c) my friend’s. d) his magazine. 10. I never have enough a) thyme. b) time. c) times. d) timing. 11. Pass me the a) window. b) television. c) ketchup. d) floor. 12. It’s good to a) cork. b) walking. c) fork. d) talk. 13. What a mess! What a) happen? b) happened? c) you do? d) you doing? 14. Tim is ready to a) get gone. b) goes out. c) leave. d) get out. 15. The rain is good for our a) house. b) flat. c) roof. d) garden. 16. Above all, don’t be a) late. b) friendly. c) nice. d) acceptable. 17. Her car was bright a) colour. b) red. c) oranges. d) showing. 18. Justin is a lifeguard at a) in the pool. b) the pools. c) the pool. d) pool. 19. I never remember her a) holiday. b) birthday. c) birthdays. d) break. 20. Because of you, I have to a) come up with. b) relax. c) order my pizza. d) tidy up. For more fun worksheets, games, and quizzes log onto www.englishbanana.com now! This worksheet can be photocopied and used without charge big grammar book 2 For more fun worksheets, games and quizzes log onto www.englishbanana.com now! 71. English Banana.com Test Your Grammar Skills Complete the Sentences 2 Write the sentences and complete them by choosing the best option below: 1. My dad is a . . . a) fireman. b) fireplace. c) fire brigade. d) fire engine. 2. I don’t like taking . . . a) exam. b) exam paper. c) exams. d) exam preparation. 3. When do you want to go . . . a) homework? b) home? c) house? d) walk? 4. How much is a . . . a) price? b) tickets? c) ticket? d) pay? 5. My sister is twelve years . . . a) older. b) old. c) young. d) aged. 6. These questions are . . . a) easier. b) hardest. c) easy. d) easiest. 7. That clock on the wall is . . . a) young. b) fast. c) heavy. d) slowed. 8. Are you coming home . . . a) yesterday? b) tomorrow? c) last week? d) a week ago? 9. I go shopping twice a . . . a) hour. b) week. c) sometimes. d) never. 10. On Friday night I go to the . . . a) pubs. b) visit. c) cafes. d) pub. 11. How do I get to the post office from . . . a) everywhere? b) left? c) here? d) there? 12. I wish I could go on . . . a) break. b) weekend away. c) holiday. d) travelling. 13. There’s something wrong with the . . . a) cleaned. b) dust. c) hoovered. d) dishwasher. 14. Friday is my favourite day of the . . . a) month. b) week. c) afternoon. d) year. 15. I start my new job next . . . a) monthly. b) month’s time. c) months. d) month. 16. The film was really . . . a) badly. b) good. c) lonely. d) especially. 17. My exam results are . . . a) glad. b) surprised. c) disappointing. d) pleased. 18. The coach is waiting for . . . a) some. b) us. c) student. d) driver. 19. Nobody knows where the book . . . a) gone. b) said. c) were. d) is. 20. I like listening to the . . . a) cupboard. b) heater. c) radio. d) pictures. English Banana.com Test Your Grammar Skills Complete the Sentences 3 Write the sentences and complete them by choosing the best option below: 1. This question is a) easiest. b) try. c) unusual. d) easy. 2. The paper is published a) yesterday. b) every day. c) usually. d) on time. 3. We had a great trip to a) mountains. b) the seaside. c) shopping. d) Italian. 4. There is a pound in my a) sock. b) wallet. c) basket. d) bowl. 5. The first thing I did was a) find. b) tell. c) look for. d) sit down. 6. Lee can speak six a) languages. b) tongues. c) songs. d) chatting. 7. I couldn’t get to the a) parents. b) lecture. c) ice cream. d) travelled. 8. The train station was a) here. b) opened. c) closed. d) fine. 9. My dad’s got a Scottish a) elbow. b) plate. c) printer. d) accent. 10. Do you like model a) trains? b) train? c) trained? d) village? 11. This is my a) person. b) auntie. c) glasses. d) best friends. 12. The dentist wanted forty a) pounds. b) teeth. c) appointments. d) pence. 13. What a great bonfire a) merrymaking. b) jollification. c) party. d) time. 14. Terrence has got a new a) job. b) Job. c) jog. d) JOB. 15. Nobody likes washing a) down. b) left. c) up. d) right. 16. The USA is very far a) around. b) away. c) towards. d) about. 17. The penguin fell over a) in the car park. b) on the ice. c) at home. d) indeed. 18. The word ‘failure’ is not in a) the way. b) my vocabulary. c) a car. d) the dictionary. 19. Caroline loves a) Keith. b) Keith’s. c) comedy film. d) picking grape. 20. I don’t want this worksheet a) to go. b) to begin. c) to print. d) to end. For more fun worksheets, games, and quizzes log onto www.englishbanana.com now! This worksheet can be photocopied and used without charge big grammar book 2