Google Analyticsn How do you know q Who are visiting your site?. q How much time they spend on your site?. n Google Analytics can help answer these... Purpose of using Google AnalyticsUI
Trang 1CTT534 – Thiết Kế Giao Diện
HK II 2015 – 2016
Google Analytics and UI
Evaluation Tools
Trang 22 5/24/16
Outline
Trang 3Google Analytics
n How do you know
q Who are visiting your site?
q How many?
q Where do they go?
q How much time they spend on your site?
q Where are they from?
q etc.
n Google Analytics can help answer these
Trang 44 5/24/16
Google Analytics helps collect data
Trang 5Purpose of using Google Analytics
(UI/UX)
Support marketing and sales
Trang 66 5/24/16
How to use Google Analytics
q Create a property ID
q Add JavaScript snippet to a webpage
q Use only two API functions
n ga(‘create’,…)
n ga(‘send’, )
Trang 7How to use Google Analytics – 2
Trang 88 5/24/16
How to use Google Analytics – 3
q Sending page views
n Everytime users view a page
q Sending events
n Any event a website needs to record
n E.g., click on a link, click on a button, play video, etc
Trang 9Key metrics
Trang 1010 5/24/16
Who visits the site (audience)
Trang 11Technology
Trang 1212 5/24/16
Where are they from (acquisition)
Trang 13Channels
Trang 1414 5/24/16
What do users do (behavior)?
Trang 15Top pages
Trang 1616 5/24/16
Other tools
q A/B Testing
q Screen capture, heatmap, etc.
q Heatmap, points of interest
q Individual actions on a per-user level to process usage
patterns