3/26/2012 Summarize the Lecture 10 I think we should get started The clock is already ticking Today, I’ll be discussing some of the most important trends in the area of gender and spending The main reason I want to focus on gender differences in spending is because these differences are starting to have very big implications (indirect suggestions) for marketers and advertisers The traditional purchases made by women have been things like the daily food for the family, the shoes, and the clothes When it comes to spending, men traditionally want to get those things that will last a long time and that don’t need replacing or repairing They’re the ones who are concerned with the longterm value of purchases That makes quite a bit of senses Change is right before our eyes Many women want to have a say in how the family money is spent All right, I’m going to stop here for today 3/26/2012 10 …………………….get started ……………………….ticking ……………………………….in the area of …………………… ……………………………………gender differences in spending ………………………………… have very big implications (indirect suggestions) for …………………… ………… traditional purchases ……………………… When it comes to spending, ………………………………………… are concerned with …………………………… ……makes quite a bit of senses ……………………right before our eyes …………………………………have a say in …………………… ……………………………………………… stop here for today 3/26/2012 Discussion You will often be asked to discuss the lecture’s idea with the whole class or with a small group of classmates In these discussions, not wait for someone to ask you to speak Instead, use expressions to get into the discussion so that you can contribute your ideas 3/26/2012 Well, ……….I’d like to say something here Yes, ……… I’d like to comment on that So,…………Can I say something here? Uhm,……….Can I add something to that? Well,……… I have a question about that I’d like to add my two cents 3/26/2012 ...3/26/2 012 10 …………………….get started ……………………….ticking ……………………………….in the area of …………………… ……………………………………gender... before our eyes …………………………………have a say in …………………… ……………………………………………… stop here for today 3/26/2 012 Discussion You will often be asked to discuss the lecture’s idea with the whole class or with... Instead, use expressions to get into the discussion so that you can contribute your ideas 3/26/2 012 Well, ……….I’d like to say something here Yes, ……… I’d like to comment on that So,…………Can I say