CHAPTER 9: ETHNOCENTRISM What is ethnocentrism? Views based on the ideas and beliefs of one particular culture and using these to judge other cultures (Oxford Advanced Dictionary) 8/30/17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY CULTURE What is culture? collective programming of the mind shared ways people understand/interpret the world patterned ways of thinking, feeling and behaving Learned and not inherited from parents/family, friends, school, media values and norms in a society Levels of culture sub-national, corporate, industry, gender, class, generational Dangers of stereotyping ethnocentricity & cultural relativism What is culture? 1) It is the way we cook and eat food 2) The way we greet each other 3) The way we design and built houses 4) The way of dressing 5) The way of organazing families 6) The way of celebrating feasts and ocasions 7) The way we express ourselves in arts, writing and other forms of expressions 8) The religion and beliefs we have got Say : very common common not stange but not common strange very stange A man wearing earings Vc c Eating food with your fingers Bargaining with the salesperson in a shop Slurping soup in a restaurant Blowing your nose in public Your brother or sister marries someone from another country A woman breast-feeding her baby in public A mobile phone ringing in a meeting You should not……………………… You are not supposed to ………… It is considered impolite to…… There is no cultural offence to people if… You may ………………… It’s all right if ………………… s vs In what aspects can ethnocentrism be seen? Language Literature Food Clothes Music Movies Festivals Religions 8/30/17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY CONSEQUENCES OF ETHNOCENTRISM Culture Shock Communication failure Indifference Hatred Hostility Conflict 8/30/17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY Ways to Avoid Ethnocentrism 8/30/17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY ... Religions 8/30 /17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY CONSEQUENCES OF ETHNOCENTRISM Culture Shock Communication failure Indifference Hatred Hostility Conflict 8/30 /17 CHAPTER HUMAN... Conflict 8/30 /17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY Ways to Avoid Ethnocentrism 8/30 /17 CHAPTER HUMAN BEHAVIOUR - OPEN UNIVERSITY ... generational Dangers of stereotyping ethnocentricity & cultural relativism What is culture? 1) It is the way we cook and eat food 2) The way we greet each other 3) The way we design and built